Haworth Marketing Media

Name

Haworth Marketing Media

Legal name

Haworth Marketing Media

Website

https://haworthmedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Media planning services
• Media activation services
• Retail media networks
• Marketing analytics services
• Creative ad production

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Media Planning & Activation Services: Strategic media planning, omni-channel media activation, and optimization services across TV, video, social, programmatic, commerce media, search, audio, OOH and experiential channels.
2. Strategic Consulting Services: Custom solutions and expert guidance including budget planning, channel allocation, data architecture, measurement plan design, web analytics, and MarTech infrastructure.
3. Creative Services: AI-enhanced creative production services including audience personas, dynamic personalization, and efficient ad unit creation.
4. Measurement & Analytics: Analytics services including measurement strategy, media mix modeling, forecasting, test design, and automated reporting.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Haworth Marketing Media is an independent full-service media agency that provides strategic media planning, omni-channel media activation (TV, video, social, programmatic, commerce media, search, audio, OOH, experiential), AI-enhanced creative production, customer data strategy, and measurement/analytics services to enterprise and mid-market brands. Through its Haworth Edge sub-brand, it delivers scaled versions of these services to emerging brands with leaner media budgets. Revenue is generated through customized, quote-based professional services engagements backed by senior-level client partnership.

Product overview

Haworth Marketing Media is an independent full-service media agency offering a unified portfolio of strategic services organized around the media planning and activation lifecycle. The core offering comprises six interconnected service lines: Strategic Growth Planning, Media Planning & Activation, Customer Data Strategies, Measurement/Analytics & Reporting, Creative Services, and Strategic Services—all designed to work together across the full customer funnel. Haworth Edge operates as a sub-brand offering scaled-down versions of these services for emerging brands on leaner budgets. The company leverages data-driven strategy, AI-enhanced creative production, and retail media expertise to deliver measurable impact across omni-channel media.

Differentiator

Problem solved

Functional benefit

Brands

• Haworth Edge: A dedicated offering within Haworth designed to give emerging brands access to strategic power and media efficiencies typically reserved for larger marketers. Combines data-powered models with operational efficiency for brands ready to scale with leaner media budgets.

Products and services

• Strategic Growth Planning Strategic service where data, analytics, and market insights converge to identify growth opportunities, define high-value audiences, and build insight-driven plans for scalable brand growth, including audience analysis, marketplace insights, communication frameworks, and consumer journey mapping. Targeted at brand marketers seeking strategic growth direction.
• Media Planning & Activation Omni-channel media service combining strategic planning with expert execution and relentless optimization across TV & Video, Social Media, Influencer Marketing, Programmatic, Commerce Media, Search, Strategic Partnerships, Audio & Podcasts, and OOH & Experiential channels, with in-house buying at WPP media rates and internal trading teams. Targeted at brand marketers seeking full-funnel omni-channel campaign execution.
• Customer Data Strategies Data transformation service that converts customer data into acquisition and loyalty engines, enhancing segmentation, targeting, and prospecting through first-party data and identity solutions, customer segmentation and models, and lifecycle marketing. Targeted at brand marketers needing data-driven targeting and lifecycle marketing capabilities.
• Measurement, Analytics & Reporting

Quantifiable outcome

• 12% YOY ratings increase for Oscars campaign
• +7 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• HearstcoreStrategic or Co-development PartnerContent partnership with Hearst to feature 4th & Heart in seasonal recipes across social and editorial platforms, showcasing product versatility in holiday cooking and driving brand awareness.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stagwell: Public holding company actively rolling up digital-first and independent media/creative agencies. Comparable in targeting the same independent-agency competitive set and offering media planning at scale.
• Omnicom Media Group: Holding-company media network (OMD, PHD, Hearts & Science) competing for the same enterprise media planning RFPs that Haworth wins, with significantly larger scale and global footprint.
• Hearts & Science: Omnicom media agency built around data, MMM, and retail media activation. Direct overlap with Haworth's MMM, retail media, and CPG competencies, with holding-company scale advantages.
• Publicis Media: Holding-company media arm (Starcom, Spark Foundry, Zenith) competing for the same CPG, retail, and entertainment advertiser RFPs, with integrated data, commerce, and MMM capabilities.
• GroupM: Largest media investment group (WPP) and the entity that originally seeded Haworth via its 2014 round. Directly comparable as a media planning and buying operation with global scale and WPP media rate access that Haworth also leverages.
• IPG Mediabrands: Holding-company media network (UM, Initiative, Mediabrands Precision) competing head-to-head for omnichannel media planning engagements with similar CPG/retail client mix.

Direct peers

• Canvas Worldwide: Independent media agency inside the Stagwell network offering planning and activation with strong retail and CPG heritage. Comparable in independent operating model and enterprise brand roster.
• Horizon Media: Largest US-based independent media agency, comparable in independent-ownership positioning, full-service media planning, and enterprise CPG/retail client mix. Closest direct comparable in business model and scale tier.
• Goodway Group: Independent media agency focused on omnichannel planning, retail media, and MMM. Comparable in independent positioning, measurement-led value proposition, and CPG/retail client base.
• Mediahub: Stagwell-owned media agency focused on data-driven planning and activation for consumer brands. Comparable in independent-tinged positioning, full-funnel media capabilities, and CPG/retail focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/haworthmedia
• Xx.com/haworthmedia
• Facebookfacebook.com/haworthmedia
• LinkedInlinkedin.com/company/haworth-marketing---media

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haworth Marketing Media