Ecoride e-bikes
Ecoride is a Swedish e-bike brand, founded in Gothenburg in 2008, that designs and sells electric bicycles engineered for Nordic conditions through 250+ authorized dealers across Sweden, serving private commuters and businesses.
- Company typePrivate
- Founded2008
- HeadquartersGothenburg, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ecoride e-bikes does
Ecoride is a Swedish electric bicycle brand founded in Gothenburg in 2008, designing and developing e-bikes engineered for Nordic weather and year-round daily use. The portfolio comprises four core model families — Ambassador (a configurable comfort bike offered with mid- or hub-motor, foot- or disc-brake, belt- or chain-drive, three frame sizes, and two colors), Tripper (a sporty forward-leaning model), Flexer (a foldable urban bike), and Loader/Longtail (electric cargo bikes for shopping, family, and light freight use) — supplemented by accessories, the Ecoride Safe insurance product, and a Förmånscykel benefit-bike program for employers.
The company distributes through a multi-channel model anchored by 250+ authorized dealers and workshops across Sweden, complemented by company-operated retail stores and a direct e-commerce storefront. After-sales service and repair for both current and legacy models is routed through the authorized dealer network. The go-to-market emphasizes earned media (notably the 2025 Red Dot Design Award and Aftonbladet's 2025 'Bäst i test'), content marketing via the Ecoride Magasin publication, and email newsletters.
Revenue is generated primarily through hardware sales to private individuals (the dominant segment for commuting and family logistics) and, to a lesser extent, to businesses and organizations requiring fleet or employee mobility solutions. Pricing is not publicly disclosed; customers are directed to dealers or retail locations. The company is privately held, with Martin Walleräng as CEO and historical external backing from Verdane and Aggregate Media (2016).
Ecoride e-bikes firmographics
Firmographics- Name
- Ecoride e-bikes
- Legal name
- Ecoride
- Website
- https://ecoride.se
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ecoride is a Swedish e-bike brand, founded in Gothenburg in 2008, that designs and sells electric bicycles engineered for Nordic conditions through 250+ authorized dealers across Sweden, serving private commuters and businesses.
- Ownership category
- akta.pro rank
Ecoride e-bikes industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Ecoride e-bikes is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Ecoride e-bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-bike sales: Primary revenue from direct sales of e-bikes to consumers and businesses through authorized dealers, retail stores, and e-commerce platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Ecoride e-bikes product offering
Product offeringCore offering
Ecoride designs, develops, and sells electric bicycles in Sweden tailored to Nordic weather and year-round commuting conditions. Its lineup spans four core e-bike models — Ambassador (comfort commuter), Tripper (sporty), Flexer (folding), and Loader/Longtail (cargo) — complemented by accessories, an in-house e-bike insurance product (Ecoride Safe), service/repair through a 250+ dealer network, and an employer benefit-bike program.
Product overview
Ecoride is a Swedish brand that since 2008 designs and develops electric bikes in Sweden for everyday transportation. The product portfolio centers on four core electric bike models: Ambassador (comfortable everyday bike with multiple configuration options), Tripper (sporty performance-oriented bike), Flexer (foldable compact bike), and Loader (electric cargo bikes including Longtail models). The offering is complemented by a range of accessories (helmets, baskets, locks, child seats, bags), insurance (Ecoride Safe), and service/repair support through 250+ authorized dealers. Ecoride serves both private individuals and businesses with practical mobility solutions designed for Nordic conditions. The products have received recognition including Aftonbladet's Bäst i test 2025 and the international Red Dot Design Award.
Differentiator
Problem solved
Functional benefit
Brands
- Ambassador: Comfortable, stable and easy-to-ride electric bike designed for modern cyclists who value style and function. Available with central motor or hub motor, foot brake or disc brake, belt drive or chain, three frame sizes and two timeless colors.
- Tripper
- Flexer
- Loader
Quantifiable outcome
- Over 250 authorized dealers and workshops provide nationwide service coverage
- +1 more outcomes
Companies that use Ecoride e-bikes
Customer profileSegments2 records
Ideal customer profiles2 records
Ecoride e-bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ecoride e-bikes partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ecoride e-bikes competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ecoride e-bikes social profiles
Digital presenceEcoride e-bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecoride e-bikes leadership team
Management profileNumber of profiles
Profiles1 record
Ecoride e-bikes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecoride e-bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecoride e-bikes
What does Ecoride e-bikes do?
Ecoride designs, develops, and sells electric bicycles in Sweden tailored to Nordic weather and year-round commuting conditions. Its lineup spans four core e-bike models — Ambassador (comfort commuter), Tripper (sporty), Flexer (folding), and Loader/Longtail (cargo) — complemented by accessories, an in-house e-bike insurance product (Ecoride Safe), service/repair through a 250+ dealer network, and an employer benefit-bike program.
Is Ecoride e-bikes a public or private company?
Ecoride e-bikes is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ecoride e-bikes founded?
Ecoride e-bikes was founded in 2008. It employs 51 to 100 people.
Where is Ecoride e-bikes based?
Ecoride e-bikes is headquartered in Gothenburg, Sweden, in the Europe region.
How does Ecoride e-bikes make money?
One revenue line is on record: E-bike sales.
Does Ecoride e-bikes have an API?
No public API is recorded for Ecoride e-bikes.
What industry is Ecoride e-bikes in?
Ecoride e-bikes's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.