Greenstand
Greenstand is a technology for sustainable reforestation and poverty alleviation.
- Company typePrivate
- Founded2015
- HeadquartersAnchorage, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Greenstand does
Greenstand aims to create a standard for paying tree growers for their environmental services, no matter where they are located. In remote areas of their planet, Treetracker allows individuals and families to support themselves while restoring the land they rely on for survival.
Greenstand firmographics
Firmographics- Name
- Greenstand
- Legal name
- Greenstand
- Website
- https://www.greenstand.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Greenstand is a technology for sustainable reforestation and poverty alleviation.
- Ownership category
- akta.pro rank
Greenstand industry classification
Industry- Product category
- Environmental Technology / Reforestation Tracking Software
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH)
- akta.pro secondary industry
- Agroforestry & Perennial Cropping Systems (EUABABAD)
Keywords
Where Greenstand is headquartered
LocationHeadquarters
- HQ city
- Anchorage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenstand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Donations and Grants: Greenstand is a registered 501(c)(3) nonprofit organization that operates primarily through donations and grants. The organization receives support from various grant funders and contributors including A Well-Fed World, Amazon Web Services, Comcast, Digital Ocean, Google, World Bank Group, World Resources Institute, GIZ, and others. Gifts are fully tax deductible for US donors.
- Donor Contributions: Individual donors can make donations through PayPal. The organization also accepts donations via Amazon Smile and Go/Give through Benevity partner employee giving programs.
- Custom Map Services: Map customizations can include additional GIS layers and organizational logos. Pricing is determined on a case-by-case basis for organizations wanting customized web maps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to Treetracker platform |
| Other | Multi-year contract | Custom Web Map Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Greenstand product offering
Product offeringCore offering
Greenstand develops and operates Treetracker, an open-source technology platform that lets tree growers worldwide capture geotagged photos of trees via a mobile app, which are then verified through the Capture and Verification Service and displayed on a public Web Map. Verified environmental impacts are tokenized as Impact Tokens within the Impact Wallet and Trading Service, enabling tree growers to earn income from donors and investors while providing transparent, per-tree proof of reforestation impact.
Product overview
Greenstand offers the Treetracker platform, a unified system for tree tracking and verification consisting of multiple integrated products: the Treetracker mobile app for tree growers to capture geotagged photos, the Capture and Verification Service that screens and tags tree images, the Treetracker Web Map for public visualization of verified trees, the Impact Wallet and Trading Service for token management, and the Wallet API for programmatic token operations. The Earnings Tool provides payment tracking for planting organizations. This platform enables transparent, verified proof of environmental impact from individual trees.
Differentiator
Problem solved
Functional benefit
Brands
- Treetracker: An open-source mobile and web platform that allows tree growers to track and map trees using geotagged photos, verify tree growth, and trade Impact Tokens representing environmental impacts.
- Impact Wallet
- Web Map
Products and services
- Treetracker Mobile App A mobile application designed for tree growers to capture geotagged, time-stamped photos of trees as they grow and upload them to the Greenstand verification platform. Designed specifically for users with low literacy and works offline with sync when connectivity is available. Available for Android (Lollipop 5.0+) with iOS version in testing.
- Treetracker Web Map A live web-based map at map.treetracker.org displaying every verified tree registered in the Greenstand system, with clustering at global level and zooming to reveal individual tree capture pins with attributes including species, location, and growth status. Supports both individual planter maps and organizational maps.
- Treetracker Wallet API A REST API enabling developers to programmatically manage tree tokens, including wallet authentication (bearer token valid ~1 year), token transfers (requested/pending/completed/cancelled/failed), trust relationships, and wallet management. Production endpoint at https://prod-k8s.treetracker.org/wallet, requires TREETRACKER-API-KEY and Authorization headers.
- Impact Wallet and Trading Service A blockchain-based digital wallet system where tree growers receive Impact Tokens representing verified environmental impacts of their trees. Token holders can trade or sell their Impact Tokens on an open market platform, and investors and donors can purchase Tokens directly from tree growers without intermediaries.
- Capture and Verification Service Software service that screens each new tree photo submitted via Treetracker, verifies that it represents a living tree, and tags it with additional attributes such as species. Each verified individual tree capture appears on the Web Map, providing proof of impact down to the individual tree level.
- Earnings Tool An online administration tool at admin.treetracker.org/earnings for planting organizations to record and track payments due and payments made to tree growers. Supports CSV export/import for batch operations and payment processing reconciliation.
- Custom Web Map Services Map customization services for organizations wanting additional GIS layers, organizational logos, and tailored branding on their Treetracker Web Map. Pricing determined on a case-by-case basis; inquiries handled via [email protected] under multi-year contracts.
Quantifiable outcome
- 6 million+ tree captures recorded and verified on the platform
- +2 more outcomes
Companies that use Greenstand
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Greenstand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Greenstand partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, moderate and minor.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure resources for Greenstand's services. Greenstand uses a mix of DigitalOcean and AWS for cloud infrastructure with data centers in the US and Europe.
- Conservation Finance AlliancemoderatePartner organization in the conservation finance space supporting aligned environmental and social goals.
- DigitalOceancorePrimary cloud infrastructure provider for Greenstand. DigitalOcean provides resources for most services including hosting the Treetracker platform. Greenstand runs on DigitalOcean infrastructure and displays the 'Powered by DigitalOcean' badge.
- Mozilla FestivalminorPartner organization in the open-source and technology community space.
- UpLink - World Economic ForumcoreGreenstand is a proud Cohort Member of WEF UpLink, participating in global innovation forums and challenges. Strategic partnership for visibility and network access.
- World Resources InstitutemoderateEnvironmental research organization and grant funder supporting Greenstand's reforestation initiatives.
- Ministry of Finance Sierra LeonemoderateGovernment ministry supporting Greenstand's projects in Sierra Leone including the Freetown The Treetown campaign.
- Trees That Feed FoundationcoreLong-term user of Treetracker app since Greenstand's founding. Uses the platform to verify and track growth of fruit trees across 20 tropical countries. Has provided over 300,000 fruit trees to farmers.
- ECOTRUST UgandamoderateEnvironmental Conservation Trust of Uganda used Treetracker app to monitor and verify a yearlong tree planting project, demonstrating results to funders.
- Freetown City CouncilcoreUsed Treetracker for the Freetown The Treetown campaign to track 557,000 trees planted, achieving 80% survivability. Created 1,079 green jobs for youth.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Greenstand competitors and assessment
Company assessmentDirect peers
- Veritree: Blockchain-based tree-planting verification platform that partners with planting organizations to track and verify reforestation projects. Directly comparable to Greenstand's Treetracker and Impact Token approach, with a similar MRV and tokenization thesis.
- Pachama: Forest carbon marketplace using satellite imagery and AI to verify reforestation and carbon offset projects. Closely comparable verification-and-marketplace thesis, though commercial rather than nonprofit and AI/satellite-led rather than photo-led.
- Open Forest Protocol: Open-source, blockchain-based protocol for measuring, reporting, and verifying reforestation projects. The closest open-source architectural peer to Greenstand's Treetracker, with overlapping tree-grower and project-verification use cases.
- Eden Reforestation Projects: Large-scale nonprofit reforestation organization employing local communities to plant trees across Africa, Asia, and Latin America. Comparable nonprofit mission, field deployment at scale, and reliance on smallholder labor — a likely Treetracker customer archetype.
- One Tree Planted: 501(c)(3) nonprofit that funds reforestation projects globally and partners with planting organizations. Comparable nonprofit funding and grant-driven model for reforestation at scale.
- Trees That Feed Foundation: Planting nonprofit distributing fruit trees in tropical countries. Listed as an active Greenstand customer; represents the archetype of an organizational Treetracker user deploying the platform across 20+ countries.
Emerging players
- Sylvera: Independent carbon-rating agency that uses satellite data and machine learning to assess the quality of forestry carbon credits. Comparable MRV-and-credibility thesis but serves carbon-credit buyers and registries rather than growers directly.
- NCX (Natural Capital Exchange): Forest carbon marketplace connecting forest owners with corporate carbon buyers, with measurement and verification built in. Comparable buyer-side marketplace and verification functionality for forestry projects.
- Trove Carbon: Carbon-credit marketplace and MRV platform focused on nature-based solutions. Comparable buyer-side marketplace and project-verification overlap with Greenstand's Impact Wallet and Trading Service.
Broad incumbents
- AirCarbon Exchange: Operates a global exchange for trading voluntary carbon credits, including nature-based offsets. Comparable in providing a marketplace layer for environmental tokens, though broader and exchange-focused rather than grower-direct.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenstand social profiles
Digital presenceGreenstand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenstand leadership team
Management profileNumber of profiles
Profiles3 records
Greenstand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenstand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenstand
What does Greenstand do?
Greenstand develops and operates Treetracker, an open-source technology platform that lets tree growers worldwide capture geotagged photos of trees via a mobile app, which are then verified through the Capture and Verification Service and displayed on a public Web Map. Verified environmental impacts are tokenized as Impact Tokens within the Impact Wallet and Trading Service, enabling tree growers to earn income from donors and investors while providing transparent, per-tree proof of reforestation impact.
Is Greenstand a public or private company?
Greenstand is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greenstand founded?
Greenstand was founded in 2015. It employs 101 to 250 people.
Where is Greenstand based?
Greenstand is headquartered in Anchorage, United States, in the North America region.
How does Greenstand make money?
Three revenue lines are on record. Donations and Grants are the primary driver. The others are donor Contributions and custom Map Services.
Who are Greenstand's main competitors?
Direct peers on record are Veritree, Pachama, Open Forest Protocol, Eden Reforestation Projects, One Tree Planted and Trees That Feed Foundation. Emerging players are Sylvera, NCX (Natural Capital Exchange) and Trove Carbon. AirCarbon Exchange is listed as a broad incumbent.
Does Greenstand have an API?
Yes. Greenstand offers a REST API called the Treetracker Wallet API for managing and moving tree tokens. The API supports wallet authentication, token management, transfers, and trust relationships between wallets. Authentication uses wallet name/password to obtain a bearer token valid for approximately one year. Key endpoints include: POST /wallet/auth (authentication), GET/POST /wallet/wallets (wallet management), GET /wallet/tokens (token listing), POST /wallet/transfers (token transfers), and POST /wallet/trust_relationships (trust management). The production API is hosted at https://prod-k8s.treetracker.org/wallet. API requests require two headers: TREETRACKER-API-KEY and Authorization: Bearer . Developer documentation is at greenstand.org/docs/user-guides/walletapiref.php.
What industry is Greenstand in?
Greenstand's product category is Environmental Technology / Reforestation Tracking Software. Its primary akta.pro industry code is AFAMAKAH, Timberland Carbon & Natural Capital Project Development (Offsets/REDD+), with a secondary code of EUABABAD, Agroforestry & Perennial Cropping Systems. Its NAICS code is 1153 and its SIC code is 800.