FASTA

What FASTA does

FASTA is a South African for-profit fintech company founded in 2017 and headquartered in Cape Town. The company offers instant online credit, digital lending, virtual card, and secure payment solutions to consumers, distributed through its website fasta.co.za on a 24/7 self-service basis. The product positioning targets South African borrowers seeking fast, accessible short-term credit, as well as users requiring digital payment and card products.

The business model is consistent with a digital consumer lender and payments provider: revenue is most likely generated through interest charges, credit fees, and interchange or transaction fees on virtual card and payment products. The company is privately held, has 11-50 employees, and shows no disclosed funding rounds, investor base, or ownership structure in the source material. The technology stack is unspecified, though the .co.za domain and 24/7 application tagline indicate a web-based, digital-first operating model. No APIs, SDKs, mobile apps, integrations, or underlying technology architecture are documented.

No M&A activity, leadership team, awards, certifications, regulatory registrations (e.g., NCR), partnerships, or named customers are disclosed. The source data is therefore thin: FASTA appears to be a small, privately operated digital lender in South Africa with a multi-product fintech offering, but the depth of its operations, scale, and strategic positioning cannot be validated beyond the high-level product description provided.

Name

FASTA

Website

https://fasta.co.za

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

FASTA is a South African fintech founded in 2017 and headquartered in Cape Town that offers instant online credit, digital lending, virtual cards, and secure payment solutions to consumers via a 24/7 web platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

FASTA is a South African fintech that provides instant online credit, digital lending, virtual card issuance, and secure payment solutions directly to consumers. Its online platform enables customers to apply for and receive credit decisions 24/7, with funds disbursed and a virtual card for managing repayments and purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Instant Online Credit 24/7 online consumer credit application and disbursement for South African individuals needing fast cash.
• Digital Lending End-to-end online loan origination and servicing platform for consumer borrowers.
• Virtual Card Virtual card issued to borrowers for use in online and digital payment transactions, supporting loan disbursement and repayment flows.
• Secure Payment Solutions Secure online payment infrastructure supporting credit disbursements, repayments, and virtual card transactions for consumer customers.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Capitec Bank: Large South African retail bank offering transactional accounts, credit, and card products to mass-market consumers. Comparable to FASTA on consumer credit and card-based offerings, but operates as a much broader incumbent with a deposit-funded balance sheet.
• TymeBank: South African digital-only bank serving mass-market customers with accounts, credit, and card products. Comparable to FASTA as a digital-first South African consumer credit and payments provider, but with a deposit franchise and broader banking license.
• African Bank: South African retail bank focused on personal loans, credit, and related products for mass-market consumers. Comparable to FASTA on consumer credit targeting and South African distribution, but operating at materially larger scale and with a full banking license.

Direct peers

• RCS (Retail Credit Solutions): Established South African consumer credit provider offering personal loans, store cards, and credit-linked payment products. Comparable to FASTA on consumer credit underwriting, card-based products, and the South African retail-credit market.
• Direct Axis: South African consumer and vehicle credit specialist offering personal loans, credit cards, and related products. Comparable to FASTA on consumer credit underwriting, card issuing, and unsecured personal lending in South Africa.
• FinChoice: South African online personal loans and credit provider serving salaried consumers with digital origination. Comparable to FASTA on online personal lending, customer profile, and digital distribution in the South African market.
• Spot Money: South African fintech providing instant personal loans and credit via a mobile/app-led experience. Directly comparable to FASTA on instant digital lending, target borrower, and small-ticket, short-duration loan products.
• Wonga South Africa: Online short-term and installment lender in South Africa offering fast digital credit to consumers. Closely comparable to FASTA on product (instant online cash loans), customer segment (mass-market credit-active South Africans), and digital-first distribution model.

Market position

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FASTA