Route 66 Warranty
Route 66 Warranty is a US privately held administrator of extended vehicle service contracts, founded in 1981, that sells mechanical breakdown coverage through financial institution partners and direct-to-consumer channels to individual vehicle owners nationwide.
- Company typePrivate
- Founded1981
- HeadquartersMountain Home, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Route 66 Warranty does
Route 66 Warranty (legal name Route 66 Extended Warranty) is a privately held US provider of extended vehicle service contracts, founded in 1981 and headquartered in Mountain Home, Arkansas. The company sells mechanical breakdown coverage for all makes and models of automobiles on a one-time, multi-year contract basis, with no deductible on covered parts and labor and the ability to use any ASE-certified repair facility nationwide. The core contract is bundled with 24/7/365 emergency roadside assistance, car rental reimbursement during covered repairs, and an optional total-loss refund; service agreements are front-line insured by Assurant Solutions (American Bankers Insurance Company), and the company highlights a 30-day money-back guarantee, pro-rated refunds from the purchase date, and transferable contracts as customer-facing differentiators.
The underlying technology is a vehicle service contract administration platform that supports digital claims submission through online forms for both customers and repair facilities, plus a direct corporate credit card payment rail that issues claim payments immediately to accepting repair shops. Claims processing is supported via phone, web, and email, and the platform is integrated operationally with thousands of ASE-certified repair facilities across the United States.
Route 66 earns revenue primarily through two streams: premiums on vehicle service contracts sold to individual consumers, and licensing/royalty-style fees from financial institution partners (banks and credit unions) that resell the coverage to their auto loan customers. Distribution is dominated by this B2B2C financial institution channel, supplemented by direct-to-consumer sales via a toll-free number and the route66warranty.com website. The company employs 51-100 people, operates only in the United States, and discloses no external funding or parent entity.
Route 66 Warranty firmographics
Firmographics- Name
- Route 66 Warranty
- Legal name
- Route 66 Extended Warranty
- Website
- https://route66warranty.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Route 66 Warranty is a US privately held administrator of extended vehicle service contracts, founded in 1981, that sells mechanical breakdown coverage through financial institution partners and direct-to-consumer channels to individual vehicle owners nationwide.
- Ownership category
- akta.pro rank
Route 66 Warranty industry classification
Industry- Product category
- Extended Vehicle Warranty
- akta.pro primary industry
- Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)
- akta.pro secondary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where Route 66 Warranty is headquartered
LocationHeadquarters
- HQ city
- Mountain Home
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Route 66 Warranty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Vehicle Service Contract Premiums: Route 66 generates revenue through the sale of extended vehicle service contracts/warranties. Customers purchase coverage that protects against major mechanical expenses. Pricing varies based on vehicle age, mileage, and coverage level selected.
- Financial Institution Partnerships: Revenue derived from providing financial institutions with a white-label extended warranty product that serves as a competitive edge and fee income source for the institution while protecting their collateral (financed vehicles).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Multiple coverage levels available with varying protection tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Route 66 Warranty product offering
Product offeringCore offering
Route 66 Warranty sells extended vehicle service contracts (mechanical breakdown coverage) for all makes and models of automobiles, marketed as a lower-cost alternative to dealer extended warranties. The contract carries a $0 deductible on covered parts and labor, can be used at any ASE-certified repair facility in the United States, and bundles 24/7 emergency roadside assistance, car rental reimbursement, and an optional total loss refund. The product is distributed primarily through banks and credit unions that attach it to auto loans, with secondary direct-to-consumer sales via phone and website.
Product overview
Route 66 Warranty offers a single unified extended vehicle service contract product called Route 66 Extended Warranty, which provides comprehensive mechanical breakdown coverage for all makes and models. The core offering is supplemented by included features such as Emergency Roadside Service (24/7/365), Car Rental Reimbursement, and Total Loss Refund Option. The company provides claims processing services through an online portal, phone, and email, enabling customers to use any ASE Certified repair facility nationwide with direct payment to shops via corporate credit card. Plans are available exclusively through financial institutions and include a 30-day money-back guarantee, $0 deductible, and transferability options.
Differentiator
Problem solved
Functional benefit
Products and services
- Route 66 Extended Warranty
Quantifiable outcome
- Up to 60% cost savings compared to dealer-offered warranties
- +1 more outcomes
Companies that use Route 66 Warranty
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Route 66 Warranty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Route 66 Warranty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Financial Institutions (Banks & Credit Unions)coreFinancial institutions nationwide distribute Route 66 Warranty to their auto loan customers as a competitive edge and source of fee income. The product protects the financial institution's collateral (the financed vehicle) while providing customers comprehensive mechanical breakdown coverage.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Route 66 Warranty competitors and assessment
Company assessmentDirect peers
- CarShield: Largest direct-to-consumer vehicle service contract administrator in the US, selling multi-tier VSCs with nationwide ASE-shop acceptance and digital claims. Most direct head-to-head competitor for Route 66's mechanical-breakdown coverage.
- Endurance Warranty: Major US VSC provider with both direct and dealer/F&I channels, multi-tier mechanical-breakdown and exclusionary plans, and ASE-certified repair-facility acceptance. Closely comparable product set and channel mix to Route 66.
- CARCHEX: Direct-to-consumer VSC provider focused on higher-mileage and pre-owned vehicles, selling mechanical-breakdown coverage through digital and call-center channels. Comparable consumer-facing VSC model with nationwide ASE acceptance.
- Easycare Warranty Services: Provider of vehicle service contracts, GAP, and F&I ancillary products distributed through dealer and financial-institution channels. Closely overlaps Route 66's FI/dealer channel and VSC product.
- GWC Warranty (AUL Corp): One of the largest US providers of vehicle service contracts distributed through dealer and F&I channels with nationwide ASE-shop acceptance. Comparable VSC product set and dealer/FI distribution model.
Broad incumbents
- Assurant (Assurant Solutions): Insurance carrier that provides front-line insurance backing for Route 66's service agreements and is itself a major administrator of extended warranties, mobile protection, and connected-living products — both a critical partner and a broad competitor in the VSC space.
- Zurich North America — Dealer VSC Programs: Major insurance carrier with a dealer- and FI-distributed vehicle service contract program. Comparable back-office insurance economics to Route 66 but at materially greater scale and breadth.
- Allstate Dealer Services / Allstate Extended Vehicle Care: Insurance-led VSC provider offering extended vehicle care through dealer and direct channels. Comparable mechanical-breakdown product structure with national repair-facility networks and is a benchmark for insurance-carrier-backed VSC economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Route 66 Warranty social profiles
Digital presenceRoute 66 Warranty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Route 66 Warranty leadership team
Management profileNumber of profiles
Route 66 Warranty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Route 66 Warranty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Route 66 Warranty
What does Route 66 Warranty do?
Route 66 Warranty sells extended vehicle service contracts (mechanical breakdown coverage) for all makes and models of automobiles, marketed as a lower-cost alternative to dealer extended warranties. The contract carries a $0 deductible on covered parts and labor, can be used at any ASE-certified repair facility in the United States, and bundles 24/7 emergency roadside assistance, car rental reimbursement, and an optional total loss refund. The product is distributed primarily through banks and credit unions that attach it to auto loans, with secondary direct-to-consumer sales via phone and website.
Is Route 66 Warranty a public or private company?
Route 66 Warranty is a private company. It is classified as unknown and is currently operating.
When was Route 66 Warranty founded?
Route 66 Warranty was founded in 1981. It employs 51 to 100 people.
Where is Route 66 Warranty based?
Route 66 Warranty is headquartered in Mountain Home, United States, in the North America region.
How does Route 66 Warranty make money?
Two revenue lines are on record. Vehicle Service Contract Premiums are the primary driver. The others are financial Institution Partnerships.
Who are Route 66 Warranty's main competitors?
Direct peers on record are CarShield, Endurance Warranty, CARCHEX, Easycare Warranty Services and GWC Warranty (AUL Corp). Broad incumbents are Assurant (Assurant Solutions), Zurich North America — Dealer VSC Programs and Allstate Dealer Services / Allstate Extended Vehicle Care.
Does Route 66 Warranty have an API?
No public API is recorded for Route 66 Warranty.
What industry is Route 66 Warranty in?
Route 66 Warranty's product category is Extended Vehicle Warranty. Its primary akta.pro industry code is FSAJALAA, Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI), with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans).