PelicanWater
PelicanWater is a privately-held U.S. consumer-goods company based in Deland, Florida, founded in 2007, with 101-250 employees, operating under the pelicanwater.com brand.
- Company typePublic
- Founded1966
- HeadquartersDeland, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What PelicanWater does
PelicanWater is a private U.S. consumer-goods company headquartered in Deland, Florida, founded in 2007. The firm operates at a small-to-mid scale, with a reported headcount of 101-250 employees, and maintains a primary web presence at pelicanwater.com, which signals a focus on water-treatment products for the residential consumer market (consistent with the company's consumer-goods classification). The limited input data does not disclose product line details, technology stack, pricing model, distribution channels, customer segments, or financial metrics specific to PelicanWater.
Business model mechanics, channel mix (direct-to-consumer vs. dealer/installer vs. retail), recurring-revenue exposure from replacement filters or service contracts, manufacturing footprint, and customer-segment split cannot be characterized from the supplied evidence. The detailed technology, segment, distribution, and value-proposition blocks contained in the input describe a separate, public, NYSE-listed entity (Pentair, ticker PNR, founded 1966) and cannot be imputed to PelicanWater.
In summary, the available evidence supports a factual profile as a privately-held, 2007-vintage, Florida-based consumer-goods business of roughly 101-250 employees with a water-treatment oriented consumer brand; substantive analytical dimensions (revenue model, customer concentration, moat composition, AI capability, expansion signals, strategic moves) lack direct support in the input and should be treated as data gaps rather than inferred.
PelicanWater firmographics
Firmographics- Name
- PelicanWater
- Legal name
- Pentair
- Website
- https://pelicanwater.com
- Company type
- Public
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PelicanWater is a privately-held U.S. consumer-goods company based in Deland, Florida, founded in 2007, with 101-250 employees, operating under the pelicanwater.com brand.
- Ownership category
- akta.pro rank
PelicanWater industry classification
Industry- Product category
- Home Water Filtration and Softening
- akta.pro primary industry
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)
- akta.pro secondary industries
- Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI), Under-Sink Water Filtration Systems (CRAJAJAD), Replacement Filter Cartridges & Consumables (CRAJAJAH)
Keywords
Where PelicanWater is headquartered
LocationHeadquarters
- HQ city
- Deland
- HQ country
- United States
- HQ region
- North America
Markets served
PelicanWater business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Distribution channels3 records
Marketing channels3 records
PelicanWater product offering
Product offeringCore offering
PelicanWater sells consumer-grade residential water treatment hardware, including whole-house filtration systems, water softener systems, under-sink filtration units, and replacement filters. Its products target homeowners concerned about hard water scale, chlorine taste and odor, and other contaminants, and are supported by certified professional installation and at-home water test kits. The offering helps consumers protect water-using appliances, improve drinking water quality, and reduce reliance on single-use plastic bottled water.
Differentiator
Problem solved
Functional benefit
Brands
- Everpure: Premier filtration brand for residential use, trusted by coffee crafters, gourmet chefs, and hospitality leaders.
- True Blue PRO
- FreshPoint
Products and services
- Water Softening Systems Residential ion-exchange water softener systems designed to protect homes and water-using appliances from hard water scale buildup. Targeted at homeowners experiencing mineral-related water issues.
- Whole House Filtration Systems Tank-based carbon and sediment filtration systems installed at the point of entry to deliver better water from every tap in the home, targeting chlorine taste/odor and broad contaminant reduction for residential customers.
- Under Sink Filtration Systems Compact DIY under-sink filtration units that connect to the cold water line for point-of-use drinking water, including NSF 42 certified chlorine reduction models with built-in check valves for tool-free filter changes. Aimed at homeowners wanting better-tasting water at the kitchen tap.
- Replacement Filters Replacement filter cartridges for whole-house, under-sink, and point-of-use systems, sold to existing customers to maintain filtration performance over time.
- At-Home Water Test Kits Consumer-facing water test kits that allow homeowners to analyze their water quality and receive tailored recommendations for appropriate filtration or softening solutions, serving as a lead-conversion product for the broader system portfolio.
Quantifiable outcome
- Over 7.7 billion single-use plastic water bottles avoided by customers in 2022
Companies that use PelicanWater
Customer profileSegments2 records
Ideal customer profiles1 record
PelicanWater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PelicanWater partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- True Blue PRO PartnerscoreNetwork of certified water treatment professionals who perform comprehensive water tests, design customized home water filtration systems, provide professional installation ensuring optimal performance and compliance with local regulations, and offer ongoing support and maintenance services.
Scale indicators1 record
PelicanWater competitors and assessment
Company assessmentDirect peers
- RainSoft: Direct-sales dealer of residential water treatment systems (softeners, filters, drinking water). Operates an almost identical dealer-led model targeting homeowners.
- Aquasana: Specialist in under-sink, whole-house, and shower filtration sold via D2C and professional channels (now part of A.O. Smith). Comparable in product range and target homeowner buyer.
- Hague Quality Water: Mid-sized manufacturer of residential water softeners and filtration sold through authorized dealers. Comparable product set and channel approach to PelicanWater.
- Kinetico: Manufacturer of non-electric, twin-tank water softeners and whole-house filtration systems sold through certified local dealers. Directly competes with PelicanWater on whole-home treatment.
- EcoWater Systems: Wholly-owned subsidiary of Marmon Water (Berkshire Hathaway) selling residential water softeners and filtration systems through an authorized dealer network. Highly comparable in product mix and go-to-market.
- Culligan Water: Global leader in residential water softening and filtration with a similar dealer/Pro-led distribution model. Direct competitor to PelicanWater across whole-home filtration, softening, and replacement consumables.
Broad incumbents
- Pentair: Public company (NYSE: PNR) and one of the largest residential and commercial water treatment players globally. Operates overlapping whole-home, under-sink (FreshPoint), and Everpure brands but competes as a broad portfolio incumbent.
- A.O. Smith: Public water heater and treatment company (NYSE: AOS) with a growing residential filtration portfolio (including Aquasana). Competes via both dealer and retail channels in whole-home treatment.
- 3M Purification: Large industrial conglomerate with a significant residential and commercial water filtration business. Competes broadly in filtration but is not focused exclusively on whole-home treatment like PelicanWater.
Emerging players
- Berkey Filters: Specialty countertop and gravity-fed filtration brand focused on preparedness/off-grid consumer segments. Partial overlap with PelicanWater's homeowner audience but with a different form factor and channel approach.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
PelicanWater social profiles
Digital presencePelicanWater financial estimates
Financial estimateRevenue estimate
Valuation estimate
PelicanWater leadership team
Management profileNumber of profiles
PelicanWater subsidiaries and ownership
Company hierarchySubsidiaries1 record
PelicanWater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PelicanWater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PelicanWater
What does PelicanWater do?
PelicanWater sells consumer-grade residential water treatment hardware, including whole-house filtration systems, water softener systems, under-sink filtration units, and replacement filters. Its products target homeowners concerned about hard water scale, chlorine taste and odor, and other contaminants, and are supported by certified professional installation and at-home water test kits. The offering helps consumers protect water-using appliances, improve drinking water quality, and reduce reliance on single-use plastic bottled water.
Is PelicanWater a public or private company?
PelicanWater is a public company. It is classified as unknown and is currently operating.
When was PelicanWater founded?
PelicanWater was founded in 1966. It employs 101 to 250 people.
Where is PelicanWater based?
PelicanWater is headquartered in Deland, United States, in the North America region.
Who are PelicanWater's main competitors?
Direct peers on record are RainSoft, Aquasana, Hague Quality Water, Kinetico, EcoWater Systems and Culligan Water. Broad incumbents are Pentair, A.O. Smith and 3M Purification. Berkey Filters is listed as an emerging player.
Does PelicanWater have an API?
No public API is recorded for PelicanWater.
What industry is PelicanWater in?
PelicanWater's product category is Home Water Filtration and Softening. Its primary akta.pro industry code is CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems, with a secondary code of CRAJAJAI, Water Softeners & Scale Inhibitors (Residential).