Oase

What Oase does

OASE GmbH is a German manufacturer founded in 1949 and headquartered in Hörstel, Germany, specializing in water features for private gardens, public installations, and indoor aquariums. The company produces a comprehensive product portfolio spanning pond pumps (AquaMax Eco Premium, Aquarius Eco Premium), filtration systems (FiltoClear, Drum Filter), UVC clarifiers, water treatment products (AquaActiv), and LED garden lighting (LunAqua Connect). Indoor offerings include the HighLine premium aquarium line in 200–600 liter configurations, ScaperLine for aquascapers, StyleLine compact aquariums, and the biOrb sub-brand covering design aquariums (biOrb WATER), terrariums (biOrb AIR), and vivariums (biOrb EARTH). The company employs 501-1000 people and operates localized websites across 14 markets spanning Europe, North America, and Asia.

OASE's technology platform centers on its OASE Control app ecosystem, which connects pumps, filters, lighting, and aquarium devices via Wi-Fi and Bluetooth, with voice assistant integration through Amazon Alexa and Google Assistant. Proprietary "CORE 6 Technology" underpins the premium pump lines, and the Aquarium Controller enables centralized management of up to five connected OASE devices. The company holds multiple international design recognitions including the German Design Award 2024 (ScaperLine), Red Dot Award (BioStyle Hang-On Filter), iF Design Award 2023 (biOrb Loop, biOrb Air, CrystalSkim), and four consecutive years as a TOP 100 Innovator in Germany. The OASE Professional division has delivered world-record installations including a 26-meter water curtain in Suzhou and 1,140 meters of moving waterfalls on Banpo Bridge.

OASE operates a multi-channel go-to-market model. Primary distribution runs through a global network of certified "Water Creation Partners" dealers, with pricing set independently by dealers. The biOrb sub-brand maintains direct-to-consumer e-commerce storefronts in the US and UK. OASE Professional handles large-scale commercial and public water installations through direct sales. Revenue is generated entirely through hardware sales of water feature products, accessories, and consumables (DYNAMIX and ORGANIX fish food, AquaActiv water treatments), with extended warranty registration offered through dealers. The company is privately held with no public revenue disclosure.

Name

Oase

Legal name

OASE GmbH

Website

https://oase.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OASE GmbH is a German manufacturer of water features, pond equipment, and premium aquariums founded in 1949, serving private gardeners, indoor aquarium enthusiasts, and large-scale commercial installation projects across 14 markets through certified dealers and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Garden Water Features & Equipment

NAICS

Aquaculture (11251), Lawn and Garden Equipment and Supplies Retailers (4442), Other Animal Production (1129)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

akta.pro secondary industries

Aquarium & Fish Supplies Retail (CRALAHAI), Fish & Aquatic Feed (ornamental) (CRADAFAL), Live Animals & Aquatics Wholesale Distribution (CRAOAKAJ)

Keywords

• Garden water features
• Pond equipment
• Aquarium systems
• Water garden pumps
• Fountain technology

Headquarters

HQ city

Andover

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Water Feature Products: OASE generates revenue primarily through the sale of physical water feature products including pond pumps, aquarium systems, filters, lighting, and accessories through their dealer network.
2. Accessories and Spare Parts: Sale of replacement parts, accessories, and add-on components for aquariums and pond systems including filters, lighting kits, drawers, shelves, and controllers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OASE manufactures and sells a complete ecosystem of water feature products for residential gardens and indoor environments, including pond pumps, filtration systems, UVC clarifiers, water treatments, aquariums (HighLine, ScaperLine, StyleLine), biOrb design aquariums and terrariums, fish food, garden lighting, and smart control systems. Products are sold through a global network of certified dealers with direct e-commerce for the biOrb sub-brand, and a separate OASE Professional division handles large-scale commercial water installations.

Product overview

OASE is a German manufacturer of innovative water features, fountains, ponds, and aquarium systems for both outdoor and indoor use. The product portfolio is organized into a unified platform with multiple product lines and sub-brands. The HighLine premium aquarium series (models 200, 300, 400, 600) represents the flagship indoor aquarium line, complemented by the ScaperLine (aquascaping) and StyleLine (compact) sub-brands, all compatible with the BioMaster² external filter and Aquarium Controller smart management system. The biOrb sub-brand offers design-focused aquatic and terrarium products including biOrb WATER (aquariums), biOrb AIR (terrariums), and biOrb EARTH (vivariums). Outdoor offerings include comprehensive pond management solutions spanning construction materials, pump systems (AquaMax Eco Premium, Aquarius Eco Premium), filtration (FiltoClear, Drum Filter, UVC clarifiers), water treatments (AquaActiv), and garden control/lighting (LunAqua Connect). Fish food products include DYNAMIX (pond) and ORGANIX (aquarium) lines. The OASE Control app serves as the central smart control platform connecting all compatible devices via Wi-Fi/Bluetooth with voice assistant integration.

Differentiator

Problem solved

Functional benefit

Brands

• biOrb: Design aquariums, terrariums, and water features with modern aesthetics and smart technology for indoor water environments.
• HighLine
• ScaperLine
• StyleLine
• AquaActiv
• DYNAMIX
• ORGANIX

Products and services

• OASE Control App Free mobile application for controlling OASE garden and aquarium products locally via Bluetooth or remotely via cloud, compatible with Amazon Alexa and Google Assistant for residential users.
• biOrb Water Design aquariums combining modern aesthetics with easy maintenance for indoor use, targeting homeowners seeking decorative fish tanks and aquatic plant environments.
• biOrb Air Terrarium product line providing environments for reptiles and amphibians with decorative elements and accessories, targeting residential pet and design enthusiasts.
• biOrb Earth Vivarium product line enabling the creation of habitats for exotic tropical plants and animals for indoor residential use.
• ScaperLine Aquariums Premium aquarium series aimed at aquascapers, combining high-quality design with OASE technological expertise; winner of the German Design Award 2024.
• StyleLine Aquariums Compact aquarium series designed for smaller spaces, supplied as coordinated sets with matching cabinets for residential use.
• HighLine 600 Premium freshwater aquarium with 580-litre capacity, white glass, minimalist cabinet with push-to-open doors, and individually configurable lighting for residential customers.
• HighLine 400 Premium freshwater aquarium with 413-litre capacity, white glass, and four cabinet colour options for residential customers.
• HighLine 300 Premium freshwater aquarium with 302-litre capacity, white glass, and modern design for residential use.
• HighLine 200 Premium freshwater aquarium with 202-litre capacity, white glass, and contemporary design for residential use.
• BioMaster² External aquarium filter system available in 250, 350, 600, and 850-litre sizes, with an optional Thermo heating variant for residential aquarium owners.
• Aquarium Controller Smart modular control system for aquariums, operating up to five OASE Control-enabled devices via Wi-Fi and free smartphone/tablet app, with pre-set lighting sequences and feeding mode.
• AquaMax Eco Premium Pond pump product line with CORE 6 Technology, available in multiple models ranging from 4,000 to 21,000 GPH capacity for garden pond applications.
• Aquarius Eco Premium Fountain pump with CORE 6 Technology for decorative water features and fountains in residential and commercial settings.
• FiltoClear Pond filter product line for water clarification and cleaning, available in various capacities for garden ponds.
• Drum Filter Automatic mechanical drum filter for large garden and koi ponds, removing debris through continuous drum screening technology.
• DYNAMIX Fish Food Premium pond fish food product line including daily food, Koi food, food for young fish, and mixed fish stock formulas for koi and garden pond owners.
• ORGANIX Fish Food Premium fish food formulated for aquarium fish, sold to residential aquarium owners.
• LunAqua Connect LED lighting and garden control system product line including spotlights, controllers, and power supplies for pond and garden illumination, compatible with the OASE Control ecosystem.
• AquaActiv Water treatment and care product line for ponds including DuoBoost and other products for water quality improvement, nutrient binding, algae control, and cleaning.

Quantifiable outcome

• 4th consecutive year as TOP 100 Innovator in Germany
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentair: Pentair is a global water treatment and pool equipment conglomerate with aquatic and aquaculture adjacencies. While it operates at much greater scale and in broader industrial/residential water categories, it is a broad incumbent competing for adjacent consumer pond and water-feature spend.

Direct peers

• Sera: Sera is a German manufacturer of aquarium and pond products, including fish food, water treatments, and filters. As a fellow German Mittelstand brand, Sera directly competes with OASE in pond care (AquaActiv equivalent) and aquarium consumables across European retail.
• Laguna (Rolf C. Hagen): Laguna is Rolf C. Hagen's pond and water-garden equipment brand, covering pumps, filtration, and UV clarifiers. It overlaps directly with OASE's pond pump, FiltoClear, and UVC clarifier lines across North American and European retail.
• EHEIM: EHEIM is a German manufacturer of aquarium filters, pumps, and pond equipment, operating in the same home country and overlapping category set (internal filters like BioMaster versus OASE's BioMaster², pond pumps). Both brands serve European aquarium and pond hobbyists through specialty retail.
• EasyPro Pond Products: EasyPro designs and supplies pond aeration, filtration, and water-feature systems for the North American market. It is a direct comparable to OASE's pond equipment portfolio, particularly competing on value-oriented pond hardware.
• Aqua Design Amano (ADA): ADA is the Japanese pioneer of the aquascaping category and a benchmark premium brand. OASE's ScaperLine and StyleLine ranges target the same aquascaper customer that ADA serves, making ADA a direct peer in design-led aquascaping.
• Atlantic Water Gardens: Atlantic Water Gardens manufactures decorative and formal water-feature hardware—fountain bowls, spillways, basins—used in landscape installations. It overlaps with OASE's overflow bowls, formal spillways, and watercourse elements serving professional installers.
• Fluval (Rolf C. Hagen): Fluval is Rolf C. Hagen's premium aquarium equipment brand, offering filters, lighting, and heaters. It competes with OASE's HighLine, ScaperLine, and BioStyle hang-on filter range for the design-conscious aquarist willing to pay a premium.
• AquaScape: AquaScape is a leading North American manufacturer and designer of water features, ecosystem ponds, and pond equipment. It is the most direct professional peer to OASE Professional in the water-garden and fountain installation category.
• Tetra (Spectrum Brands): Tetra is a global leader in aquarium fish food, water care, and equipment under Spectrum Brands. Like OASE's ORGANIX and DYNAMIX lines, Tetra dominates the aquarium and pond consumables category and competes for the same end hobbyist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/oasevideo
• Facebookfacebook.com/OASE.DACH
• LinkedInlinkedin.com/company/oase
• Xx.com/OaseUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oase