Crest Healthcare Supply

What Crest Healthcare Supply does

Crest Healthcare Supply (legally Crest Electronics, Inc. d/b/a Crest Healthcare Supply) is a US-based, privately held B2B distributor of durable medical equipment founded in 1967 and headquartered at 195 Third Street South, Dassel, Minnesota. The company serves healthcare facilities across the United States and Canada — spanning long-term care, nursing homes, assisted living, hospitals, and behavioral health — with a catalog of more than 10,000 SKUs organized across 11 primary categories, including nurse call and communications (pillow speakers, call cords, pullcords, stations, adapters), TVs and accessories, bed and room products, fall prevention and monitoring, mobility solutions (including Barton Convertible Chairs), aids for daily living, clinical care solutions, lighting, operations supplies, and personal protective equipment. Crest reports serving 45,000+ healthcare locations and operates a 3,000+ sq ft warehouse out of Dassel.

The company's technology stack centers on healthcare-facility-grade hardware rather than a unified software platform. Proprietary sub-brands include PuffCall (breath-activated call cord for patients with limited motor skills), ValueCall (low-cost replacement call cord), Will-Call (voice-activated nurse call device), Fall Fighter (fall prevention line), Barton Convertible Chairs, and PacSana — a distributed smart bracelet monitoring system with gateways, wearables, and a 1-year software subscription covering real-time check-in, gait and activity metrics, fall detection, and bed departure alerts. Crest also resells OEM wireless pendants from Inovonics and maintains a parts-cross-reference and adapter-guide library supporting multiple nurse call system brands.

Crest generates revenue primarily through one-time hardware sales at unit pricing, with most products in the $5–$150 range; additional revenue comes from replacement parts and accessories (e.g., PuffCall refreshment kits at $20.95) and the PacSana software/subscription layer. Go-to-market is direct: an e-commerce storefront with account login and contracted pricing, toll-free phone and technical-support lines operating Monday–Friday 7AM–5PM CT for the US and Canada, toll-free 24-hour fax ordering, and mail orders. Distribution channels include direct e-commerce, phone sales, fax/mail, and a procurement-partner integration (Procurement Partners) for GPO-style purchasing. Tim Kuck serves as President and CEO. No venture capital, private equity, or public-market ownership is disclosed.

Name

Crest Healthcare Supply

Legal name

Crest Electronics, Inc.

Website

https://cresthealthcare.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Crest Healthcare Supply is a privately held US B2B distributor of durable medical equipment founded in 1967, serving 45,000+ healthcare facilities across the US and Canada with 10,000+ SKUs spanning nurse call, fall prevention, mobility, and clinical care products.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Nurse call systems
• Durable medical equipment
• Healthcare facility supplies
• Fall prevention products
• Patient monitoring solutions

Headquarters

HQ city

Dassel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Equipment Product Sales: One-time purchase of durable medical equipment including nurse call systems, call cords, fall prevention devices, patient monitoring, TVs, bed controls, mobility equipment, clinical care solutions, and PPE. Products are sold individually at unit pricing.
2. Replacement Parts and Accessories: Sales of replacement parts, refreshment kits, and accessories for core products (e.g., PuffCall refreshment kit at $20.95).
3. PacSana Software and Starter Kits: PacSana starter kits include gateways, bracelets, and modules with 1-year software access. Additional devices and replacement pieces available. Minimum order quantity of 12 kits for initial system setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Crest Healthcare Supply is a B2B distributor of durable medical equipment serving healthcare facilities across the United States and Canada. The company offers 10,000+ products across 11 main categories including nurse call and communication systems, fall prevention and monitoring solutions, TVs and accessories, bed and room products, mobility solutions, clinical care equipment, lighting, operations supplies, and personal protective equipment. Their portfolio includes proprietary branded products (PuffCall, ValueCall, PacSana, Fall Fighter, Barton Convertible Chairs) as well as OEM partner products from manufacturers such as Inovonics.

Product overview

Crest Healthcare Supply is a B2B distributor of durable medical equipment serving healthcare facilities with over 10,000 products across 11 main categories. The company operates primarily as a product distributor and does not offer a unified software platform. Their portfolio includes nurse call and communication systems (pillow speakers, call cords, stations, adapters), TVs and patient room accessories, bed and room products, fall prevention and monitoring solutions including the PacSana smart wearable system, mobility equipment, clinical care solutions, and operational supplies. They also offer repair services and technical support. The product ecosystem includes Crest-branded products, OEM products from manufacturers like Inovonics, and distributed solutions like PacSana. Key product lines include ValueCall (economy call cords), PuffCall (breath-activated call cords for patients with limited mobility), and various nurse call system components.

Differentiator

Problem solved

Functional benefit

Brands

• ValueCall: Call cord brand designed for healthcare environments with high clinical equipment turnover, priced for frequent replacement
• PuffCall
• Will-Call
• PacSana
• Fall Fighter
• Barton Convertible Chairs

Products and services

• Nurse Call & Communications Comprehensive nurse call and communication systems including pillow speakers, call cords, pullcords, stations, adapters, cable extensions, communication cables, and radios designed for healthcare facilities.
• TVs & Accessories Televisions, mounts, remotes, media players, headphones, earbuds, wall receptacles, jumper cables, and other accessories for healthcare patient rooms.
• Bed & Room Products Bed controls, room phones, beds and surfaces, overbed tables and furniture, curtains, tracks and hooks for patient rooms.
• Fall Prevention & Monitoring Fall prevention solutions including Fall Fighter products, other brands, wander management systems, mats and wearables for patient safety.
• Mobility Solutions Mobility equipment including Barton Convertible Chairs, wheelchairs, wheelchair parts and accessories, rollators and walkers, lifts and slings, and transfer products.
• Aids for Daily Living Daily living aids including bathing products, toileting products, and eating products for patient care.
• Clinical Care Solutions Clinical care equipment including scales and parts, pulse oximeters and vital monitors, stethoscopes and sphygmomanometers, respiratory care accessories and parts, infection control products, IV poles, stools, and medical equipment rail systems.
• Lighting Healthcare lighting solutions including overbed lights, ceiling and task lights, exam and arm lights, emergency lighting, and lighting parts.
• Operations Healthcare facility operations equipment including carts and shelves, building security, building emergency alarms and speakers, electrical supplies, building protectors, and signs.
• Personal Protective Equipment PPE including gloves, masks, gowns, shoe covers, and incontinence products for healthcare worker and patient protection.
• PacSana Smart Bracelet System Wearable technology system with gateway devices, smart bracelets, and desktop portal for senior living facilities. Features real-time check-in, activity metrics, gait speed tracking, location insights, configurable fall detection, bed departure alerts, and wander management. Software package included for 1-year access.
• PuffCall Call Cord Breath-activated call cord allowing patients with little to no motor skills to call for help with a gentle puff of air. Features flexible arm, adjustable clamp for bed and pole mounting, and disposable assembly for infection control. Priced at $142.95, includes two refreshment kits.
• PuffCall Call Cord Refreshment Kit Replacement kit for PuffCall containing replacement straw, 4 clips, and switch. Allows reuse of PuffCall arm and cable enclosure. Priced at $20.95.
• ValueCall Call Cord Basic, low-cost call cord designed for healthcare environments with high clinical equipment turnover. Features 1/4 inch 2-conductor plug, 7 ft cable length, white color. Priced at $4.95 per unit.
• Inovonics Waterproof Pendant with Lanyard Inovonics OEM waterproof pendant for wireless nurse call systems. Features 1.6 inch dimensions, 0.5 inch depth, 0.6 oz weight, white color. Priced at $127.30.
• Inovonics Waterproof Pendant with Wristband Inovonics OEM waterproof pendant with wristband for wireless nurse call systems. Priced at $147.30.
• Barton Convertible Chairs Mobility solution product line featuring convertible chairs for healthcare facilities and patient mobility needs.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PacSanacoreTechnology or IntegrationPacSana provides smart bracelet technology for resident monitoring. Crest Healthcare distributes PacSana products including starter kits with gateways, bracelets, and modules. The solution offers real-time check-in, activity metrics, fall detection, and bed departure alerts for senior living and long-term care facilities. Minimum order quantity of 12 kits for initial system setup.
• InovonicscoreTechnology or IntegrationInovonics manufactures waterproof wireless nurse call pendants sold through Crest Healthcare. Products include pendant with lanyard (EN1221S-60N) and pendant with wristband (EN1221S-60W), both featuring 1.6in x 1.6in x 0.5in dimensions and 0.6 oz weight.
• Procurement PartnersminorChannel Partner/ Reseller/ DistributorProcurement Partners is referenced as a procurement partner, suggesting integration with group purchasing or procurement platforms for healthcare facilities.
• Crest ElectronicscoreOthersCrest Electronics, Inc. d/b/a Crest Healthcare Supply - parent/affiliated company. Crest Electronics operates crest-electronics.com as a separate entity. Privacy policy states legal entity as Crest Electronics, Inc. d/b/a Crest Healthcare Supply.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cresthc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crest Healthcare Supply