Stichting Bloemenbureau Holland

What Stichting Bloemenbureau Holland does

Stichting Bloemenbureau Holland is a Dutch nonprofit foundation (Stichting) operating under the trade name "Plants and Flowers Foundation Holland." Founded in 1980 and headquartered in Aalsmeer, Netherlands, it serves as the collective consumer-marketing and promotional body for the Dutch flower and plant sector. The foundation's core offering is a multilingual web-based content platform organized into four thematic sections — Inspiratie (inspiration), Cadeaumomenten (gift occasions), Verzorging (plant care), and Groen Effect (green well-being) — complemented by A-to-Z reference directories for indoor plants, cut flowers, and garden plants. The platform is built on a standard content management system architecture with multilingual localization across Dutch, English, German, and French, and is distributed through organic SEO, social media (Facebook, Instagram), and email newsletter channels.

The foundation addresses two user segments: general consumers seeking plant care guidance, gift ideas for occasions such as birthdays, weddings, and condolences, and information on the well-being benefits of greenery; and Dutch growers and trade stakeholders, who access a dedicated B2B portal at business.plantsandflowersfoundationholland.org for industry resources and promotional materials. As a Stichting (foundation), it is not a commercial product vendor; it does not sell flowers, plants, subscriptions, or advertising inventory, and no pricing model is disclosed. Its operational funding is implicitly sourced from the Dutch horticulture industry it represents, though funding mechanics are not quantified in available data.

The organization competes on the strength of its editorial content library, sectoral mandate, and multi-language reach rather than on proprietary technology. No AI/ML capabilities, APIs, SDKs, or third-party integrations are disclosed. The technology stack is described as a standard web-based content platform with no distinctive technical components, and the foundation has no disclosed patents, certifications, or regulatory actions. Headcount is reported in the 11–50 range, consistent with a focused editorial and marketing team.

Name

Stichting Bloemenbureau Holland

Legal name

Stichting Bloemenbureau Holland

Website

https://bloemenbureauholland.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Bloemenbureau Holland is a Dutch nonprofit foundation that operates the Plants and Flowers Foundation Holland, a multilingual web content platform promoting Dutch flowers and plants to general consumers and the horticulture trade through editorial guides, gift-occasion content, and green well-being resources.

Ownership category

akta.pro rank

Product category

Horticulture Promotion Services

NAICS

Floriculture Production (111422), Florists (4593)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Horticulture promotion services
• Plant care education
• Floral industry marketing
• Green wellbeing content
• Flower industry foundation

Headquarters

HQ city

Aalsmeer

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels2 records

Marketing channels4 records

Core offering

Stichting Bloemenbureau Holland, operating as the Plants & Flowers Foundation Holland, runs a multilingual content platform that promotes Dutch flowers and plants through editorial inspiration articles, plant and flower care guidance, gift-moment ideas, and green well-being content. It also maintains a separate trade-facing portal providing promotional resources and press materials for Dutch growers and traders. The foundation does not sell flowers or plants directly; its core offering is informational and promotional content delivered free of charge.

Product overview

Stichting Bloemenbureau Holland operates the Plants and Flowers Foundation Holland as an informational and educational platform that promotes Dutch flowers and plants. The offering consists of a consumer-facing website organized into four main content sections: Inspiratie (inspiration articles), Cadeaumomenten (gift guidance), Verzorging (plant care tips), and Groen Effect (green well-being benefits). Additional resources include A-Z directories for plants, flowers, and garden plants. The foundation also maintains separate business and press portals for trade professionals and media. The platform is primarily content-driven, providing editorial guidance rather than a software product or technical service.

Differentiator

Problem solved

Functional benefit

Products and services

• Plants and Flowers Foundation Holland Consumer Website Multilingual consumer-facing content website providing inspiration articles, plant and flower care guidance, gift-moment ideas, and green well-being content about Dutch flowers and plants. Available in Dutch, German, English, and French. Free to access for general consumers.
• Growers & Trade Business Portal

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Union Fleurs: Union Fleurs is the international umbrella association for the floral trade, based in Brussels. It represents national trade associations and promotes flowers and plants internationally, directly analogous to Bloemenbureau Holland's industry-promotion role but at a pan-European level.
• Royal FloraHolland: Royal FloraHolland is the world's largest flower auction and a Dutch cooperative based in Aalsmeer. Like Stichting Bloemenbureau Holland, it serves the Dutch floriculture industry and runs consumer-facing promotion; it is the most natural counterpart given its direct role in supporting and marketing Dutch-grown flowers and plants.
• Fleuroselect: Fleuroselect is the international organization for the ornamentals industry that promotes pot and bedding plants across Europe. It runs marketing campaigns and consumer-facing content similar to Bloemenbureau Holland, focused on flowers and plants at a European level.
• VGB (Dutch Wholesale Trade in Floricultural Products): VGB is the Dutch trade association for wholesalers in floricultural products. Comparable to Bloemenbureau Holland in serving the Dutch flower industry supply chain, though focused on B2B wholesale interests rather than consumer marketing.

Regional players

• BGI - Bundesverband Garten-, Landschafts- und Sportplatzbau: BGI is the German federal association for the horticulture, landscaping, and sports facility construction industry. Comparable to Bloemenbureau Holland as an industry trade/promotion body, but focused on the German market and with a broader landscaping orientation rather than consumer flower/plant promotion.
• Japan Flower Council: The Japan Flower Council promotes flower consumption and the floriculture industry in Japan. Functionally analogous to Bloemenbureau Holland as an industry-funded consumer promotion body, but operating exclusively in the Japanese market.

Emerging players

• American Horticultural Society: AHS is a US-based nonprofit that promotes horticulture through education and consumer content. Comparable to Bloemenbureau Holland as a horticulture-promotion organization with consumer-facing educational content, though broader in scope (gardening generally rather than flowers and indoor plants specifically).

Broad incumbents

• Royal Horticultural Society: The RHS is the UK's leading gardening charity, with a substantial content platform promoting horticulture to consumers. Comparable to Bloemenbureau Holland in mission (consumer-facing horticulture education and inspiration), but a much larger and more established incumbent with broader horticultural scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bloemenbureau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Bloemenbureau Holland