What Metropolis Entertainment does

Metropolis Entertainment Limited is a privately held UK company headquartered at Little Horsted, East Sussex, that conceives and designs complete motion simulation attractions and produces specialised point-of-view film content for museums, visitor centres, and corporate clients worldwide. Its core technology combines large-screen 2D/3D projection, 3-to-6 degrees-of-freedom motion platforms (hydraulic or electronic), surround-sound audio, and sensory effects (aroma, wind, water spray, smoke, leg ticklers, effects lighting) delivered through a portfolio that includes 3D/4D Motion Effects Theatres (20–100 seats), 3D/4D Full Motion Theatres (7–100 seats), Fly 360 interactive two-seat simulators (where the company holds exclusive European distribution), and floor-mounted capsule simulators (Morphis, Morphis ESP, V14). The company also offers mobile capsule simulators and mobile motion theatres for event marketing, plus supporting services spanning attraction planning and design, engineering and maintenance, and film and video production.

Metropolis monetises through a mix of one-time turnkey hardware/installation sales, project-based film and content production, recurring revenue-share joint ventures with museums and visitor attractions (typically minimum five-year terms, where Metropolis funds hardware, software, content and maintenance while the venue operates and markets), and corporate event-marketing engagements for brands such as GE, Coca-Cola, BMW, Toyota and the Royal Navy. It also earns distribution and service revenue as the exclusive European agent for Fly 360 simulators. Customers include the London Science Museum (revenue-share JV Fly Zone gallery since 2010), Aerospace Bristol (2023 JV), Manchester Museum of Science & Industry, Brooklands Museum, National Railway Museum, Coventry Transport Museum, Holmenkollen Ski Museum (Oslo), Norwegian Aviation Museum (Bodo), Royal Saudi Air Force Museum, Discovery Museum Newcastle, and Saud Bahwan Group (Toyota Oman), with projects completed across the UK, mainland Europe, the Middle East, North America, and Asia. The company employs 11–50 people, has operated for over 25 years, and is independently owned with no disclosed institutional funding.

Name

Metropolis Entertainment

Legal name

Metropolis Entertainment Limited

Website

https://metropolisav.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Metropolis Entertainment designs and installs turnkey 3D/4D motion simulation attractions — including motion theatres, capsule simulators, and Fly 360 flight simulators — for museums, visitor centres, and corporate clients worldwide, while producing specialised point-of-view film content and operating revenue-share joint ventures with anchor venues.

Ownership category

akta.pro rank

Product category

Motion Simulation Attractions

NAICS

Amusement and Theme Parks (71311), Motion Picture and Video Exhibition (51213), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

akta.pro secondary industry

Travel & Adventure Documentaries (MPADADAM)

Keywords

• Motion simulation attractions
• 3D 4D theatres
• Flight simulators
• Experiential film production
• Visitor attractions

Headquarters

HQ city

Little Horsted

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Joint Venture Operations: Revenue-sharing arrangements where Metropolis supplies and installs attractions including hardware, software, content and ongoing maintenance at its cost, while venue provides operation, marketing and utilities. Gross revenues are distributed in pre-agreed proportions, typically for minimum five-year terms.
2. Attraction Design and Installation: Complete turnkey solutions including attraction design, hardware and software installation, content production, commissioning, training, and ongoing support for museums and corporate clients.
3. Film and Video Production: Production of specialized point of view film content in 2D and 3D as well as corporate documentaries and commercials for clients.
4. Event Marketing and Mobile Simulators: Mobile simulator rentals and event marketing services for corporate promotions, brand launches, and recruitment events globally.
5. Sales and Service Agent: Metropolis operates as exclusive European distributor for Fly 360 simulators and provides installation, service and support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Metropolis Entertainment conceives, designs, and delivers complete motion simulation attractions for museums, visitor centres, and corporate clients. The company provides turnkey solutions including attraction design, hardware and software installation, content production, commissioning, training, and ongoing maintenance. They also produce specialized 2D and 3D point-of-view film content for simulator theatres and offer mobile simulator rentals for event marketing. Revenue is generated through direct attraction sales, revenue-sharing joint ventures with operating partners, film production services, and exclusive distribution of Fly 360 simulators in Europe.

Product overview

Metropolis Entertainment is a motion simulation attraction company offering a portfolio of hardware products and film content services. The core products include 3D/4D Motion Effects Theatres (20-100 seats with sensory effects), 3D/4D Full Motion Theatres (7-100 seats with 3-6 DOF motion platforms), Fly 360 Interactive Simulators (360-degree rotation simulators with exclusive European distribution), and Floor-mounted Capsule Simulators (Morphis and Morphis ESP models). The company also offers Mobile Capsule Simulators and Mobile Motion Theatres for event marketing, plus supporting services including Attraction Planning & Design, Attraction Maintenance & Engineering, Advertising & Event Marketing, and Joint Venture Operations. Film & Video Production services include a library of experiential 3D films including Red Arrows 3D, Legend of Apollo 3D, RAF Typhoon, Saudi Hawks 3D, Bloodhound SSC 3D, Mallard 3D, Napier Railton 3D, and Flying over Vietnam films. The products work together as complete turnkey solutions from design and hardware installation through content production to commissioning, training, and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D/4D Motion Effects Theatres Multi-dimensional experience theatres integrating large screen 3D projection with surround sound audio and dynamic motion seats (20-100 seat capacity) with integrated sensory effects, designed for museums, visitor centres, and corporate clients.
• 3D/4D Full Motion Theatres Theatres combining full flight simulator motion (3-6 DOF configurations, hydraulic or electronic) with large screen visuals and special effects, with projects ranging from 7-100 seats combining motion with 2D/3D visuals and sensory effects.
• Fly 360 Interactive Simulators Fully interactive 360-degree flight simulators providing full pitch, roll, spin and spiral actions in two-seat units providing unique 360-degree rotation in two separate axis of motion. Metropolis is exclusive European distributor and service agent.
• Capsule Simulators (floor mounted) Floor-mounted capsule entertainment simulators including V14, Morphis and Morphis ESP models ranging from iconic 1990s designs to current models with advanced aesthetic, ergonomic and technical design for immersive experiences.
• Mobile Capsule Simulators Fully mobile capsule simulators used for event marketing, brand promotion and recruiting. Units feature onboard generator for rapid set up and remote operation. Clients include GE, Royal Navy, BMW, Toyota, and other major corporations.
• Mobile Motion Theatres World's first mobile 3D/4D motion effects theatre based on Legend of Apollo technology. Self-contained with onboard generator and life support systems. Central auditorium houses up to 24 full motion seats with full visual, audio and sensory effects.
• Attraction Planning & Design Expert design and development service for complete packaged attractions from initial feasibility and concept studies through liaison with architects, structural engineers and styling teams to ensure functionality and aesthetics in harmony.
• Attraction Maintenance & Engineering Engineering design and consultancy service for simulator design since mid-1990s, providing customer service and support for smooth and safe operation of attractions plus engineering consultancy in planning phases of projects.
• Advertising & Event Marketing Mobile simulator services for corporate and brand promotion including car launches, recruitment, outreach programmes and education. Provides total turnkey solution from creative design, hardware manufacture and content production to operational logistics worldwide.
• Joint Venture Operations Revenue share joint venture arrangements with operating partners in museum and visitor attraction sectors. Metropolis supplies and installs entire attraction including hardware, software, content and ongoing maintenance while venue provides operation and marketing. Gross revenues are distributed in pre-agreed proportions, typically for minimum five-year terms.
• Film & Video Production Full service content production with extensive experience in live action and computer animation. Primary expertise in aerospace, automotive and technology sectors. Large library of 2D/3D ride films and experiential content, produced using latest mini cam and drone-mounted camera technology.

Quantifiable outcome

• Almost one third of Aerospace Bristol visitors experienced Red Arrows simulation within first year of operation, with customer satisfaction and revenues exceeding projections.
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• SimworxcoreStrategic or Co-development Partner · 5 December 2022Metropolis has combined its content production skills with Simworx' hardware to create a world-class 'one stop' facility for Flying Theatres. The partnership combines Metropolis's specialized aerial film content with Simworx motion-based theatre hardware, enabling installation of immersive flying theatre experiences at attractions worldwide.
• London Science MuseumcoreStrategic or Co-development PartnerLong-standing revenue share joint venture partnership developed in multiple phases. Initial Legend of Apollo 4D theatre in 2009 led to joint development of entire Fly Zone gallery in 2010, including Red Arrows 3D theatre, Fly 360 simulators, Typhoon simulator, and Fly Kids attractions.
• Manchester Museum of Science & IndustrycoreStrategic or Co-development PartnerRevenue share joint venture partnership operating G-Force 3D Red Arrows film in Morphis capsule simulator and Fly360 interactive flight simulator in the Air & Space Hall.
• Massive ScandinaviacoreStrategic or Co-development PartnerPartnership with Norway's most successful attraction operator for installation and operation of simulation attraction at Holmenkollen Ski Museum, Oslo, Norway's number one tourist venue.
• Aerospace BristolcoreStrategic or Co-development PartnerJoint venture partnership for Red Arrows simulation experience installation, opened in 2023. Revenues are shared between museum and Metropolis, with strong performance exceeding pre-installation projections.
• Brooklands MuseumcoreStrategic or Co-development PartnerPartnership including installation of 14-seat Stargazer 4D full motion theatre and production of bespoke 3D film featuring the Napier Railton Special. Described as a long-term partnership with plans for co-producing more experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simworx: UK-based specialist in motion-based 4D effects theatres, Flying Theatres, and dark rides. Both a partner to Metropolis (Flying Theatre co-development) and the closest direct competitor across the same museum/visitor-attraction customer base and product categories.
• Brogent Technologies: Taiwan-headquartered global leader in Flying Theatre hardware and immersive ride-film content for theme parks and visitor attractions — directly comparable to Metropolis on Flying Theatres and motion simulation attractions.
• Kraftwerk Living Technologies: Austria-based integrator of 4D/5D cinema theatres, immersive attractions, and themed entertainment installations worldwide — overlapping product portfolio and end markets with Metropolis in museums and visitor centres.
• Holovis: UK-based immersive experience designer and integrator serving theme parks, visitor attractions, and museums. Comparable in scale and customer base to Metropolis, with overlap in motion-based and sensory attractions.
• Falcon's Creative: US-based themed entertainment design and production company spanning media, film, and attraction design — directly comparable to Metropolis's combined content production and attraction design/installation offering.
• SimEx-Iwerks: Global provider of motion simulator attractions and 4D theatres to theme parks, museums, and FECs — directly comparable product set (motion seats + 3D film) and customer base to Metropolis.
• D-BOX Technologies: Canadian motion-cueing technology provider for cinema, gaming, and theme-park seating — a comparable motion-systems peer whose haptic/motion platform competes with Metropolis's motion theatre seats in shared end markets.
• Dynamic Attractions: Canadian designer and manufacturer of dark rides, flying theatres, and immersive themed attractions — directly comparable to Metropolis in the Flying Theatre and motion-attraction category.

Emerging players

• Pure Imagination Studios: US-based experiential design and technology studio building immersive attractions, content, and interactive experiences — overlapping with Metropolis's combined content + attraction design offering for cultural and entertainment venues.

Broad incumbents

• Christie: Global projection and visual-display incumbent widely used in cinemas, theme parks, and immersive attractions. Adjacent rather than direct — a key technology supplier to the same end-market venues Metropolis serves, not a direct attraction competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AVMetropolis
• LinkedInlinkedin.com/company/metropolis-entertainment-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolis Entertainment