eBlaztr

What eBlaztr does

eBlaztr, operated by Danish private limited company Sindri ApS and headquartered in Aarhus, Denmark, designs and sells a single product: a portable, all-in-one gaming desktop PC built around a patented collapsible leg suspension system and a 1.5mm stamped aluminum hexagonal airframe reinforced with glass-fiber nylon components. The system accepts standard desktop ITX motherboards, SFX/SFX-L power supplies, GPUs up to 330mm in length, and VESA-mounted monitors up to 27 inches, positioning the device as a fully upgradable desktop rather than a downscaled laptop. The product was conceptualized in 2018 by a group of Danish gamers frustrated with the desktop-versus-laptop trade-off, with the final case design completed by designer Allan Sejer Ertner around 2020.

The company's revenue model is hardware sales: customers can either purchase the eBlaztr case alone and self-source components, or buy pre-configured complete systems. Distribution is conducted through Amazon US under the Fulfilled By Amazon program, direct sales via eBlaztr.com, and a network of local trusted resellers across Europe and the UK. Pricing is not publicly disclosed. Go-to-market is a blend of product-led growth (Amazon marketplace), community-led growth (Discord, Reddit, YouTube, influencer reviews from Linus Tech Tips, Short Circuit, DER8AUER, and Tech for Techs), and direct-to-consumer e-commerce. The target customer base consists of PC gamers seeking portable high-performance rigs, DIY PC builders who want component-level upgradability, and content creators/streamers needing portable multi-monitor setups. The company is privately held, bootstrapped with no disclosed external funding, employs 1-10 people, and is trusted by 'hundreds of gamers worldwide' according to its own website.

Name

eBlaztr

Legal name

Sindri ApS

Website

https://eblaztr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

eBlaztr (Sindri ApS) designs and sells a patented portable all-in-one gaming desktop PC for PC gamers, DIY builders, and streamers who want desktop-class performance with upgradability and portability, distributed via Amazon US and European resellers.

Ownership category

akta.pro rank

Product category

Portable Gaming PC Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

PC Cases, Chassis & Case Accessories (HDACAGAG)

akta.pro secondary industry

Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)

Keywords

• Portable gaming desktop
• Gaming PC case
• ITX computer chassis
• Desktop gaming hardware
• Custom PC builder

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - eBlaztr Case: One-time purchase of the eBlaztr portable PC case. Customers then purchase standard ITX components (motherboard, GPU, PSU, CPU, RAM, SSD, cooler) separately to build their complete system.
2. Complete System Sales: Pre-configured eBlaztr systems available for purchase through Amazon US and local trusted providers. Includes case, monitor, and all internal components.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

eBlaztr designs and sells a portable all-in-one gaming desktop computer consisting of a custom-engineered case featuring a patented collapsible leg suspension system, 1.5mm aluminum hexagon airframe, and glass-fiber reinforced nylon components. The case accommodates standard ITX motherboards, SFX/SFX-L power supplies, GPUs up to 330mm, and replaceable 25–27 inch monitors, and is sold either as a standalone case for DIY builders or as pre-configured complete systems via Amazon US and regional trusted providers in Europe and the UK.

Product overview

eBlaztr is a single-product company offering one core product: the eBlaztr portable gaming desktop. The eBlaztr is a uniquely designed portable all-in-one gaming PC featuring a collapsible leg suspension system, aluminum hexagonal airframe construction, and compatibility with standard desktop components (ITX motherboards, GPUs up to 330mm, SFX/SFX-L power supplies). The system supports monitors up to 27 inches via VESA 100x100 mount and is designed for easy hardware replacement and upgradeability. The company recommends specific component configurations including AMD Ryzen 9800X3D/7800X3D CPUs and NVIDIA RTX 5070 Ti GPUs.

Differentiator

Problem solved

Functional benefit

Products and services

• eBlaztr Portable Gaming Desktop Case A portable all-in-one gaming desktop PC consisting of a custom-engineered case featuring a patented collapsible leg suspension system, 1.5mm aluminum hexagon airframe, glass-fiber reinforced nylon components, and anti-slip vibration feet. Supports standard ITX motherboards, SFX/SFX-L power supplies, GPUs up to 330mm length, and replaceable 25–27 inch monitors via VESA mounts, and is sold to individual gamers and DIY PC builders who want a real desktop that can be transported.
• Pre-Configured eBlaztr Complete System Pre-configured eBlaztr systems bundling the portable case with a monitor and all internal components (such as AMD Ryzen 9800X3D/7800X3D CPUs, NVIDIA RTX 5070 Ti GPUs, 32GB DDR5, and 2TB SSD configurations), sold via Amazon US and local trusted providers for buyers who want a ready-to-use portable gaming desktop without assembling it themselves.

Quantifiable outcome

• Outperforms top-tier gaming laptops including RTX 5090 Laptop variants at significantly lower cost
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Amazon UScoreChannel Partner/ Reseller/ DistributorFulfilled By Amazon US program providing fast shipping, easy returns, and Amazon checkout for US customers. Ensures reliable delivery and customer service for the primary sales channel.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phanteks: Phanteks designs and manufactures PC cases, cooling, and accessories aimed at enthusiast builders. It is comparable to eBlaztr on chassis product category and DIY customer base.
• NZXT: NZXT manufactures premium PC cases and prebuilt gaming systems targeted at DIY builders and enthusiasts. It is the closest peer in form factor (PC chassis) and customer profile (gamers and PC builders), making it the most directly comparable company to eBlaztr.
• Lian Li: Lian Li is a Taiwanese PC case manufacturer known for premium aluminum chassis and innovative form factors. It is comparable to eBlaztr through its shared focus on case design innovation and DIY gaming customers.
• Fractal Design: Fractal Design is a specialist PC case manufacturer focused on premium enclosures with strong thermal and acoustic engineering. It competes in the same DIY-builder chassis category as eBlaztr, though without a portable form factor.

Emerging players

• Zotac: Zotac specializes in compact and mini PCs, small-form-factor systems, and graphics cards. Its focus on small-form-factor computing overlaps with eBlaztr's portable form factor philosophy and could converge into direct competition.

Broad incumbents

• Razer: Razer is a leading gaming hardware brand producing laptops, desktops, and peripherals aimed at performance-focused gamers. It is comparable as the most likely large incumbent to launch a competing portable-desktop form factor.
• Corsair: Corsair is a broad gaming hardware incumbent offering cases, cooling, peripherals, and prebuilt systems. It serves the same DIY gaming customer base as eBlaztr and could enter the portable-desktop case category if demand emerges.
• Alienware (Dell): Alienware designs and sells premium gaming desktops and laptops. It targets high-performance PC gaming consumers and represents a potential large-scale entrant into the portable-desktop category.
• ASUS ROG (Republic of Gamers): ASUS ROG is a broad gaming hardware platform producing gaming desktops, laptops, motherboards, and graphics cards. It targets the same enthusiast PC gaming persona as eBlaztr and has the scale to enter adjacent form factors.
• Cooler Master: Cooler Master is a major global PC case, cooling, and component manufacturer. It overlaps with eBlaztr on PC chassis products but operates at significantly broader scale with a full cooling and peripheral portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/EBlaztr
• YouTubeyoutube.com/channel/UCKtQ84rPh3FvqbV8krP1XQw
• Facebookfacebook.com/eBlaztr
• Instagraminstagram.com/eblaztr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eBlaztr