Kingswim

What Kingswim does

Kingswim is a dedicated Australian swim school founded on 27 April 1992 and operated as YMCA Aquatic Education Ltd (ABN 88 151 552 322) under the YMCA Victoria non-profit group. The company runs 17 purpose-built swim school facilities across Melbourne (13, including a new Sunbury site), Canberra (3), and Sydney (1 at Macarthur Square), each equipped with heated pools (32-33 degrees) and graded depths tailored to learn-to-swim instruction. It delivers over one million lessons per year to more than 26,000 children and 400+ adults weekly, using a standardized curriculum spanning five progressive child levels (Foundation for babies from 12 weeks, Independent, Competent, Graduate, Squad) plus adult lessons, with integrated water safety and survival skills at every level.

The platform is run on iClassPro, a third-party swim school management system, used for scheduling, billing, progress tracking, and a customer portal app on iOS and Android. Kingswim's product set extends beyond core lessons into a four-day Fast Track holiday intensive program ($70), a free Water Safety kindergarten incursion program (ages 2-5) within 5km of its sites, and a growing School Swimming Programs channel covering prep through grade 6 plus secondary schools, including a classroom-based Dryland Aquatic Education Program and Victorian Water Safety Certificate readiness.

The business model is overwhelmingly subscription-based and direct-to-consumer: customers pay monthly via direct debit from February to December for weekly lessons, with a one-time $20 enrollment fee, optional $5-per-lesson suspensions (2-8 weeks/year), one make-up lesson token per month, and a family discount structure (50% off the third child, 100% off additional children). There are no fixed-term contracts (cancel with one month's notice) and a free introductory lesson is offered to all new families as the primary acquisition tool, supplemented by word-of-mouth, mum's groups, kindergarten incursions, school partnerships, and a 2026 promotional 50%-off second lesson offer. Customer acquisition is overwhelmingly B2C with a small but growing B2B/enterprise school channel, and all revenue flows back into the YMCA Victoria non-profit structure rather than external shareholders.

Name

Kingswim

Legal name

YMCA Aquatic Education Ltd

Website

https://kingswim.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kingswim is an Australian swim school operating 17 purpose-built facilities across Melbourne, Canberra, and Sydney, delivering over one million lessons per year to 26,000+ children and 400+ adults weekly under the YMCA Victoria group.

Ownership category

akta.pro rank

Product category

Swim School Services

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

Keywords

• Swim school services
• Learn to swim
• Swimming lessons
• Water safety education
• Aquatic education

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Swimming Lesson Fees: Recurring subscription-based revenue from weekly swimming lessons. Customers pay via direct debit on the 1st of each month from February to December. No fixed contracts - cancel with one month's notice. $20 enrollment fee to secure lesson time.
2. Fast Track Holiday Program: One-time payment of $70 for four-day intensive swimming program during school holidays. Targets children K1-K11 levels seeking accelerated skill development.
3. Lesson Suspension Fees: $5 per lesson suspension fee to hold a child's place in class during holidays or extended absences. Minimum 2 weeks, maximum 8 weeks per year.
4. Make-up Lessons: One make-up lesson token per swimmer per calendar month for notified absences, valid for 90 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Kingswim is a dedicated swim school operating 17 purpose-built facilities across Melbourne, Canberra, and Sydney, delivering structured weekly learn-to-swim lessons for babies from 12 weeks through to squad-level and adult swimmers. The curriculum integrates water safety and survival skills into every session, and the company sells primarily through a subscription-based direct debit model with a free introductory trial lesson and supplementary Fast Track school holiday intensives.

Product overview

Kingswim is a dedicated swim school operating as a platform-plus-modules architecture. The core offering consists of learn-to-swim programs spanning five progressive levels (Foundation, Independent, Competent, Graduate, Squad) for children from 12 weeks through to advanced swimmers, supplemented by Adult Swimming Lessons. The modular offerings include Fast Track (intensive 4-day school holiday program), School Swimming Programs (structured lessons for grades prep-6), Dryland Aquatic Education Program (classroom-based water safety), and Survival Swimming Lessons (integrated across all levels with themed weeks). A complementary community service is the free Water Safety Program for kindergartens and preschools. All programs integrate water safety and survival skills education, with 17 swim schools across Melbourne, Canberra, and Sydney serving over 26,000 children and 400 adults weekly with over one million lessons per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation (Baby Swimming Lessons)

Quantifiable outcome

• Over 26,000 children and 400 adults taught weekly
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• YMCA VictoriacoreStrategic or Co-development PartnerKingswim is part of the YMCA Victoria group, which includes multiple entities providing youth and community services, accommodation, camping, and recreation services. YMCA Victoria provides support services to help Kingswim operate its centers and swimming programs. Kingswim Australia is officially YMCA Aquatic Education Ltd (ABN 88 151 552 322).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carlile Swimming: Long-established Sydney-based learn-to-swim school with multiple purpose-built facilities. Direct competitor in the kids' learn-to-swim category with similar lesson-based recurring revenue and survival-skills emphasis.
• Aquabliss Swim School: Australian swim school operating multiple purpose-built facilities with structured children's learn-to-swim curricula. Comparable lesson-progression framework, target families, and recurring subscription revenue model.
• JUMP! Swim Schools: Australia-wide franchise swim school network offering learn-to-swim lessons for babies through adults. Highly comparable business model, customer segment, and curriculum structure, with a faster franchise-driven rollout strategy that competes directly with Kingswim in several metro markets.
• State Swim: Western Australian swim school chain with multiple locations delivering structured learn-to-swim programs for children. Comparable lesson progression model and target demographic, competing for the same Australian family swim-school demand.
• Andrew Wallace Swim School: Sydney-based swim school operating multiple centers focused on children's learn-to-swim programs with progressive levels. Comparable in curriculum structure, target families, and pool-based instructional delivery to Kingswim.

Broad incumbents

• Belgravia Leisure: Large Australian leisure facility operator managing aquatic centers, swim schools, and health clubs on behalf of councils and developers. Operates learn-to-swim programs at scale and competes for both consumer enrollment and council/enterprise aquatic contracts, but as part of a broader leisure portfolio.
• YMCA Australia: National YMCA federation that includes aquatic and learn-to-swim programs in multiple states. Directly comparable operating activities and overlapping brand DNA, but serves as a broader umbrella rather than a specialized competitor in any single market.

Regional players

• Atlantis Swim School (New Zealand): New Zealand-based swim school offering progressive learn-to-swim programs for children and adults. Highly comparable curriculum and target demographic, but operates across the Tasman rather than in Kingswim's Australian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kingswimaustralia
• LinkedInlinkedin.com/company/kingswim
• Instagraminstagram.com/kingswim_australia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingswim