What Santa Rosa Symphony does

The Santa Rosa Symphony is a 501(c)(3) nonprofit resident orchestra founded in 1928, headquartered in Santa Rosa, California, and performing principally at Weill Hall at the Green Music Center on the Sonoma State University campus, with additional performances at Luther Burbank Center for the Arts and Jackson Theater. The organization operates a tiered programming model spanning a 7-Concert Classical Series, Discovery Rehearsal Series, Come As You Can flexible subscription, 4-concert Pops Series, Snoopy Family Concert Series, Symphony Uncorked vineyard concerts, the Winterlude Messiah performance, and a multi-year 'Road to 100' complete Beethoven symphonies initiative, supported by Music Director Francesco Lecce-Chong under a 2026 evergreen agreement.\n\nThe Symphony generates revenue across five diversified streams: ticket sales and season subscriptions, individual donations through the Stradivarius Society ($500–$100,000), Private Reserve Club ($3,000+), and Encore Society legacy giving, corporate partnerships with regional businesses (Viking Cruises, Exchange Bank, Willow Creek Wealth Management, Hook and Ladder Winery, County of Sonoma), youth ensemble tuition ($250–$775 per student), and foundation grants from the William + Flora Hewlett Foundation, California Arts Council, National Endowment for the Arts, and Kimball Foundation. Distribution is direct-to-consumer via Salesforce-powered online ticketing, patron services phone/email, and in-person box office.\n\nThe education and community engagement portfolio is a defining feature, comprising six youth ensembles (SRSYO, YPCO, AYO, DYO, SOW, Jazz Ensemble) serving students ages 5–23 across Sonoma, Napa, and Marin counties, a three-week Summer Music Academy, Simply Strings (an El Sistema-inspired daily after-school program in the Roseland School District), and school-based programs (Free Concerts for Youth, In-School Performances, It's Elementary). A new 2026 partnership with the Sonoma County Library Foundation extends free concerts to all twelve regional library branches, and the 2026 ACSO Annual Conference hosting positions the organization as a regional orchestra-sector convener.

Name

Santa Rosa Symphony

Legal name

Santa Rosa Symphony Association

Website

https://srsymphony.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

The Santa Rosa Symphony is a 501(c)(3) nonprofit regional orchestra founded in 1928, serving Sonoma, Napa, and Marin counties through classical concerts, youth ensembles, music education, and community programs at Weill Hall, Green Music Center.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single tickets and season subscriptions to Classical Series, Pops Series, Family Series, and special events at Weill Hall, Luther Burbank Center, and Jackson Theater venues.
2. Individual Donations: Annual contributions from individual donors through the Stradivarius Society ($500-$100,000), Private Reserve Club ($3,000+), and general donation programs. Includes tribute/memorial gifts, IRA qualified charitable distributions, and planned/legacy giving through the Encore Society.
3. Corporate Partnerships: Sponsorship revenue from businesses providing marketing exposure to Symphony audiences. Corporate partners receive recognition across print programs (18,000 copies), digital displays at 21 Classical Series performances, website (176,200 visitors annually), eBlasts (12,000 homes), and social media.
4. Youth Ensemble Tuition: Tuition fees for Youth Ensembles programs including Santa Rosa Symphony Youth Orchestra ($775), Aspirante Youth Orchestra ($600), Debut Youth Orchestra ($550), Young People's Chamber Orchestra ($450), Jazz Ensemble ($575), and String Orchestra Workshop ($250-$550).
5. Foundation Support: Grant funding from foundations including William + Flora Hewlett Foundation, California Arts Council, National Endowment for the Arts, and others supporting educational programs and community engagement initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Santa Rosa Symphony is a resident professional orchestra that produces live orchestral concerts including Classical Series, Pops Series, Family/Snoopy Series, and Discovery Rehearsal Series at Weill Hall (Green Music Center), Luther Burbank Center, and Jackson Theater. It also operates an extensive music education portfolio comprising six Youth Ensembles, Summer Music Academy, Simply Strings community program, and school-based music education programs serving Sonoma, Napa, and Marin counties.

Product overview

The Santa Rosa Symphony is a regional symphony orchestra offering a multi-tiered portfolio of live orchestral performances and music education programs. Core concert products include the Classical Series (7-Concert subscription at Weill Hall), Discovery Rehearsal Series, Come As You Can flexible subscription, Pops Series, and Snoopy Family Concert Series. The organization operates extensive Youth Ensembles including SRSYO, YPCO, AYO, DYO, SOW, and Saturday Morning Jazz for students ages 5-adult. Summer Music Academy provides intensive summer music instruction, while Simply Strings offers daily after-school string instruction in underserved neighborhoods. Additional programs include Symphony Uncorked vineyard concerts, special performances (Winterlude Messiah, Road to 100 Beethoven cycles), and community education initiatives (Free Concerts for Youth, In-School Performances, Elementary Listening Program). The symphony provides accessibility services and operates ticket sales and donation platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Santa Rosa Symphony Youth Ensembles (SRSYE): Youth music education program comprising multiple ensembles for students from elementary through college level
• Simply Strings
• Summer Music Academy
• Symphony Uncorked
• Snoopy Family Concert Series

Products and services

• Classical Series
• Pops Series
• Snoopy Family Concert Series
• Discovery Rehearsal Series
• Come As You Can Series
• Symphony Uncorked
• Winterlude: Handel's Messiah
• Road to 100: The Complete Beethoven Symphonies
• Santa Rosa Symphony Youth Orchestra (SRSYO)
• Young People's Chamber Orchestra (YPCO)
• Aspirante Youth Orchestra (AYO)
• Debut Youth Orchestra (DYO)
• String Orchestra Workshop (SOW)
• Saturday Morning Jazz Ensemble
• Summer Music Academy
• Simply Strings
• Free Concerts for Youth
• In-School Performances
• It's Elementary

Quantifiable outcome

• Free concerts at all twelve Sonoma County Library branches annually
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Sonoma County Library FoundationcoreStrategic or Co-development Partner · 1 January 2026New partnership launched in 2026 to bring free, family-friendly concerts to all twelve regional library branches across Sonoma County annually. Inaugural weekend featured performances curated by Music Director Francesco Lecce-Chong performed by a quartet of SRS musicians with special guest speakers from each city including mayors of Petaluma, Sonoma, Sebastopol, and Rohnert Park.
• Association of California Symphony Orchestras (ACSO)majorStrategic or Co-development PartnerSanta Rosa Symphony hosting 2026 Annual Conference August 6-8, bringing together 300 California orchestra leaders, administrators, and musicians for networking, inspiration, and practical strategy sharing.
• Green Music Center (Sonoma State University)coreStrategic or Co-development PartnerResident orchestra at Weill Hall, Green Music Center. Partnership provides world-class 1,400-seat concert hall with state-of-the-art acoustics for Classical Series performances.
• Viking CruisesminorGTM or Marketing PartnerSeason Corporate Partner providing marketing visibility and support for Symphony programs.
• Willow Creek Wealth ManagementminorGTM or Marketing PartnerSeason Corporate Partner providing marketing visibility and support for Symphony programs.
• Exchange BankminorGTM or Marketing PartnerSeason Corporate Partner providing marketing visibility and support for Symphony programs.
• Hook and Ladder WineryminorGTM or Marketing PartnerSeason Corporate Partner providing marketing visibility and support for Symphony programs.
• County of SonomaminorGTM or Marketing PartnerSeason Corporate Partner providing marketing visibility and support for Symphony programs.
• Roseland School DistrictcoreStrategic or Co-development PartnerFree Simply Strings program based at Sheppard Accelerated Elementary School serving students from throughout the district including Sheppard, Roseland Creek, Roseland Elementary, Roseland Accelerated Middle School, Elsie Allen High School, Roseland Collegiate Prep, and Roseland University Prep.
• Sonoma County VintnersminorGTM or Marketing PartnerSymphony Uncorked vineyard concert series partnership with regional wineries including Trione Vineyards & Winery, Deerfield Ranch Winery, and Foppiano Vineyards.
• Sonoma County LibrarycoreStrategic or Co-development PartnerPartnership to bring free family concerts to all twelve regional library branches annually, launching with inaugural weekend celebration of American composers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Los Angeles Philharmonic: Largest U.S. orchestra and a major peer on programming ambition (world premieres, NEA commissions, education) — useful comparable for assessing artistic-programming trajectory and foundation positioning, even though it operates at a different scale.
• San Francisco Symphony: One of the largest U.S. orchestras, based in the same Bay Area market and competing for the same affluent patrons, corporate sponsors, and foundation funding — sets the ceiling on subscription and donor pricing in the region.
• Pacific Symphony: Larger Southern California regional orchestra operating at a meaningfully bigger scale with a wider programming slate, but sharing the same subscription, education, and corporate-partnership business model as Santa Rosa Symphony.

Direct peers

• Sacramento Philharmonic & Opera: Mid-sized California regional symphony/opera combining orchestral concerts, pops, and education programming for a regional capital audience — comparable scale and multi-vertical programming model.
• Fresno Philharmonic: California Central Valley regional orchestra with similar size, pops/classical series, and K-12 education programming — directly comparable on operating model and earned-vs-contributed revenue mix.
• Berkeley Symphony: East Bay regional symphony with similar mid-sized orchestra footprint, mixed classical/pops programming, and a comparable education-outreach model — directly competitive for Bay Area subscribers and foundation dollars.
• California Symphony: East Bay-based regional symphony with comparable size, single music-director model, and education programming (CalSymphonix) — closely mirrors Santa Rosa Symphony's operational profile and donor market.
• Oakland Symphony: East Bay regional symphony serving a diverse Bay Area audience with classical series, pops, and community engagement programming — comparable size, donor mix, and education-pipeline approach.
• Marin Symphony: Marin-based regional symphony of comparable size and program mix, serving an adjacent North Bay affluent audience with subscription series, pops, and youth education — the closest geographic and demographic peer to Santa Rosa Symphony.
• Modesto Symphony Orchestra: Central Valley regional symphony of similar budget scale, offering subscription classical, pops, and youth education programming to a comparable mid-market California donor and subscriber base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SRSEducation
• Facebookfacebook.com/srsymphony
• LinkedInlinkedin.com/company/srsymphony
• Instagraminstagram.com/srsymphony
• TikToktiktok.com/@srsymphony
• Xx.com/sr_symphony

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Rosa Symphony