Woodward Management Partners

What Woodward Management Partners does

Woodward Management Partners is an Atlanta-based, privately-held property management company founded in 2007 and operating as a wholly-owned subsidiary of Inwood Holdings (founded by Porter Lummus). The company delivers full-service property management for residential apartment communities and senior living properties across five southeastern states — Georgia, Tennessee, North Carolina, South Carolina, and Florida — managing a portfolio of approximately 35-50 properties totaling more than 9,000 units with unit sizes ranging from 54 to 461 per property. Service lines include long-term planning, marketing, asset management, cost control, capital projects, financial reporting, and tenant relations, delivered under two principal brands: the core multi-family apartment management platform and the Woodward Senior Living (WSL) sub-brand with four metro-Atlanta communities.

Revenue is generated through managed-services fees on properties owned primarily by its parent Inwood Holdings, with a stated secondary channel of "select multi-family investors." The operating platform runs on third-party property management technology — YARDI for back-office operations and the RENTCafe Resident Portal for tenant-facing services — with no proprietary software, no public API, and no disclosed AI or machine-learning capabilities. The company employs 51-100 staff across executive, regional, accounting, marketing, training, and onsite property roles, and is led by CEO Kelli Stiehl (CPM, joined 2018), Founder/Chairman Porter Lummus (CCIM), and CFO Douglas C. Trivers.

The business model is relationship-driven and regional, supported by standardized vendor partnerships with Shaw Industries, Mohawk Industries, Sherwin Williams, Benjamin Moore, and Glidden for sustainable flooring and low-VOC paint programs. Go-to-market relies on direct outreach to multi-family investors alongside captive property management for the Inwood Holdings portfolio, with marketing executed through the corporate website, per-property websites, Instagram, Facebook, and LinkedIn. The customer base is concentrated in its parent company, creating predictable but single-counterparty revenue exposure, while headcount expansion and Florida market entry indicate active but measured organic growth.

Name

Woodward Management Partners

Legal name

Woodward Management Partners

Website

https://woodwardmgt.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlanta-based property management firm and wholly-owned subsidiary of Inwood Holdings, managing approximately 35-50 residential and senior living communities totaling 9,000+ units across five southeastern US states for property owners and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Property Management Services: Full property management services for residential apartment communities including long-term planning, marketing, asset management and cost control. Revenue generated through management fees from property owners and investors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Woodward Management Partners provides full-service property management for residential apartment communities and senior living residences in the southeastern United States. The company delivers comprehensive management including long-term planning, marketing, asset management, and cost control across a portfolio of approximately 35–50 properties spanning five states. Revenue is generated through management fees paid by property owners and investors, including its parent company Inwood Holdings.

Product overview

Woodward Management Partners is an Atlanta-based property management company offering a unified property management platform for multi-family apartment communities and senior living properties. The core offering consists of full-service property management including long-term planning, marketing, asset management, and cost control, delivered across a portfolio of approximately 50 properties in 5 southeastern states. The company operates under two main product lines: (1) Multi-Family Apartment Property Management serving standard residential communities with unit counts ranging from 54 to 461 units, and (2) Woodward Senior Living (WSL) providing specialized senior housing with maintenance-free living options. Regional sub-brands organize properties by state (Georgia, Tennessee, North Carolina, South Carolina, Florida).

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Family Apartment Property Management Full-service property management for apartment communities including long-term planning, marketing, asset management, and cost control. Manages approximately 35–50 properties across 5 states (Georgia, Tennessee, North Carolina, South Carolina, Florida) with unit counts ranging from 54 to 461 units per community.
• Woodward Senior Living (WSL) Senior housing communities offering spacious two-bedroom units with rocking chair front porches, attached covered parking, and professionally landscaped grounds for maintenance-free living. Includes Amberley, Bellevue, Foster Place, and Greenbrooke communities in the Atlanta metro area.

Quantifiable outcome

• Customer satisfaction is the main goal with focus on exceeding resident expectations

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Shaw IndustriesminorOthersVendor partnership for sustainable flooring solutions. Woodward uses longer-lived or recycled carpeting provided by Shaw when carpet is required.
• Mohawk IndustriesminorOthersVendor partnership for sustainable flooring solutions. Woodward uses longer-lived or recycled carpeting provided by Mohawk Industries when carpet is required.
• Sherwin WilliamsminorOthersVendor partnership for low VOC paint products. All interior and exterior painting is completed using low VOC paint products supplied by Sherwin Williams.
• Benjamin MooreminorOthersVendor partnership for low VOC paint products. All interior and exterior painting is completed using low VOC paint products supplied by Benjamin Moore.
• GliddenminorOthersVendor partnership for low VOC paint products. All interior and exterior painting is completed using low VOC paint products supplied by Glidden.
• Special OlympicsminorOthersWoodward is a proud supporter of Special Olympics. Employees volunteer at Summer, Fall and Winter Games. A portion of resident rent is contributed monthly with 100% corporate matching gift.
• Special Olympics GeorgiaminorOthersLocal partnership with Special Olympics Georgia. Employees serve as volunteers in Summer, Fall and Winter Games.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xtwitter.com/theme_fusion
• LinkedInlinkedin.com/company/woodward-management-partners
• Instagraminstagram.com/woodwardmanagementpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodward Management Partners