National Football Foundation

What National Football Foundation does

The National Football Foundation & College Hall of Fame, Inc. is a non-profit educational organization founded in 1947 and headquartered in Irving, Texas, with 101-250 employees. Its stated mission is to use the power of amateur football to develop scholarship, citizenship, and athletic achievement in young people. The organization operates a portfolio of recognition programs and events anchored by the William V. Campbell Trophy (college football's premier scholar-athlete award, endowed by Encompass Health since 2001 and awarding a $25,000 scholarship to the annual winner), the NFF National Scholar-Athlete Awards presented by Fidelity Investments, the Hampshire Honor Society (recognizing college football players with a 3.2+ GPA across all NCAA divisions, NAIA, and sprint football), and the Chick-fil-A College Football Hall of Fame museum in Atlanta. Additional award franchises include the Gold Medal, Distinguished American Award, Outstanding Contribution to Amateur Football Award, John L. Toner Award (presented by Shaw Sports Turf), Chris Schenkel Award, and the FWAA-NFF Super 16 Poll.

The NFF's go-to-market is community-led and event-driven, executed through a network of 120 chapters across 47 states with 12,000+ members that collectively reach 5,000 high schools, 500,000 student-athletes, and 780+ colleges and universities with football programs each year. Distribution channels include the flagship NFF Annual Awards Dinner (held in Las Vegas per recent LVCVA partnership), the Campbell Trophy Summit, Leadership Hall of Fame inductions, senior high school showcases, chapter-level scholar-athlete banquets that collectively honor 3,500+ high school football players with $1M+ in scholarships, and a growing owned-media footprint (the Good in the Game podcast, Footballetters newsletter, and Football by the Numbers statistical publication).

Revenue is generated through three streams: corporate partnerships and sponsorships (Fidelity Investments, Encompass Health, Shaw Sports Turf, NYAC, Delta Air Lines, Jostens, Pasadena Tournament of Roses, Rose Bowl Legacy Foundation, Las Vegas CVB, Catapult, and others, typically on multi-year contracts), individual donations and endowment contributions (including endowed scholar-athlete awards from the NFL since 1999, the Steinbrenner family, and Phil Knight/Nike since 2010), and recurring individual membership subscriptions at national and chapter levels processed via ClickAndPledge. Specific revenue figures are not publicly disclosed.

Name

National Football Foundation

Legal name

National Football Foundation & College Hall of Fame, Inc.

Website

https://footballfoundation.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

The National Football Foundation & College Hall of Fame is a 501(c)-style non-profit founded in 1947 that operates scholar-athlete recognition programs, the College Football Hall of Fame in Atlanta, and a 120-chapter network serving 780+ colleges, 5,000 high schools, and 500,000 student-athletes annually.

Ownership category

akta.pro rank

Product category

Amateur Football Development and Scholar-Athlete Recognition

NAICS

Grantmaking and Giving Services (8132), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC)

akta.pro secondary industries

University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Collegiate Athletic Conferences & Associations (MPAKACAA)

Keywords

• Amateur football development
• Scholar-athlete recognition
• College football awards
• Football hall of fame
• Sports education programs

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Corporate Partnerships & Sponsorships: Corporate partners including Fidelity Investments, Encompass Health, Shaw Sports Turf, New York Athletic Club, and others provide funding, endow scholarships, and sponsor various NFF programs and awards.
2. Donations & Contributions: Individual donors contribute to scholarship endowments and organizational programs. The organization accepts donations through its website.
3. Membership Programs: NFF offers national membership and chapter membership options for individuals to support the organization's mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The National Football Foundation & College Hall of Fame is a non-profit educational organization that operates scholar-athlete recognition programs, awards, and scholarships while running the College Football Hall of Fame museum. Its core offerings include the William V. Campbell Trophy (college football's premier scholar-athlete award with a $25,000 scholarship), the National Scholar-Athlete Awards program (distributing up to $300,000 annually in postgraduate scholarships), the Hampshire Honor Society, the NFF Chapter Network of 120 chapters across 47 states, and various awards honoring coaches, athletics directors, and broadcasters.

Product overview

The National Football Foundation & College Hall of Fame is a non-profit educational organization operating a multi-award recognition and leadership development portfolio. The organization runs programs designed to use the power of amateur football in developing scholarship, citizenship, and athletic achievement. Core offerings include the William V. Campbell Trophy (college football's premier scholar-athlete award), the NFF National Scholar-Athlete Awards (presented by Fidelity Investments), the College Football Hall of Fame in Atlanta, the NFF Hampshire Honor Society (recognizing academic excellence across all divisions), and the NFF Chapter Network of 120 chapters in 47 states. Additional programs include the Distinguished American Award, Outstanding Contribution to Amateur Football Award, John L. Toner Award (athletics administration), Chris Schenkel Award (broadcasting), the annual Awards Dinner event, Future For Football initiative, I Played program, FWAA-NFF Super 16 Poll, Leadership Hall of Fame, Scholar-Athlete Endowments, Team of Distinction for high school scholar-athletes, and the Leadership & Entrepreneurial Academy.

Differentiator

Problem solved

Functional benefit

Brands

• College Football Hall of Fame: The Chick-fil-A College Football Hall of Fame in Atlanta, operated by the NFF, honors the legends of college football and serves as a museum.
• William V. Campbell Trophy
• Hampshire Honor Society

Products and services

• William V. Campbell Trophy®

Quantifiable outcome

• 780+ colleges and universities with football programs reached through NFF programs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• New York Athletic ClubcoreGTM or Marketing Partner · 1 January 2013NYAC became the official home of The William V. Campbell Trophy in 2013, featuring the trophy in its Hall of Fame and funding a National Scholar-Athlete Award.
• Encompass HealthcoreGTM or Marketing Partner · 1 January 2001Encompass Health (formerly HealthSouth) endowed the William V. Campbell Trophy scholarship in 2001. The award annually honors the nation's best scholar-athlete with a $25,000 scholarship.
• Fidelity InvestmentscoreGTM or Marketing PartnerFidelity Investments serves as the presenting sponsor for the NFF National Scholar-Athlete Awards and Faculty Salutes program, supporting academic excellence recognition for college football student-athletes.
• Shaw Sports TurfcoreGTM or Marketing PartnerShaw Sports Turf serves as the official presenting sponsor of the NFF John L. Toner Award for excellence in athletics administration. A North American leader in synthetic turf with 4,000+ installations.
• Pasadena Tournament of RosessupportingGTM or Marketing PartnerCorporate partner supporting NFF programs and initiatives related to college football excellence.
• Rose Bowl Legacy FoundationsupportingGTM or Marketing PartnerCorporate partner collaborating on high school academic excellence awards and Rose Bowl-related initiatives.
• Delta Air LinessupportingGTM or Marketing PartnerCorporate partner supporting NFF operations and programs.
• JostenssupportingGTM or Marketing PartnerCorporate partner providing awards and recognition products for NFF programs.
• Las Vegas Convention and Visitors AuthoritysupportingGTM or Marketing PartnerCorporate partner for NFF Annual Awards Dinner events.
• Sports Business JournalsupportingGTM or Marketing PartnerMedia partner for NFF events and coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nffnetwork
• YouTubeyoutube.com/user/NFFOnDemand
• Facebookfacebook.com/9605286314
• LinkedInlinkedin.com/company/national-football-foundation
• Instagraminstagram.com/nffnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Football Foundation