Coccinelle
Coccinelle is an Italian luxury fashion brand founded in 1978, designing and selling leather bags, small leather goods, footwear, and accessories for women and men through owned retail, franchise, outlet, e-commerce, and department store channels across 60+ countries.
- Company typePrivate
- Founded1978
- HeadquartersSala Baganza, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coccinelle does
Coccinelle S.p.A. is an Italian luxury fashion house founded in 1978 and headquartered in Sala Baganza (Parma), Italy, specializing in leather bags, small leather goods, footwear, and accessories for women and men. The product portfolio spans handbags, shoulder bags, crossbody bags, mini bags, backpacks, wallets, cardholders, belts, scarves, jewelry, and shoes, manufactured using proprietary leather processing techniques including the bottalato machinery process for maintaining softness, plus anti-staining suede treatments and RFID protection in select wallets. Sub-brands include Coccinelle C-Me (personalizable line with gold/silver initial engraving), Smart to go (functional everyday and men's collection), and Metallic (metal-logo hardware), alongside iconic collections (Arlettis, Beat, Boheme).
The business operates a multi-channel direct-to-consumer model: an e-commerce platform (coccinelle.com) shipping to 60+ countries with multi-currency support and BNPL via Scalapay/Klarna, owned retail stores in major European and Asian cities, franchised stores, European outlet villages, airport locations, and wholesale partnerships with department stores (Coin, Rustan's, Arnotts). Pricing spans €48 entry-level wallets to €380+ premium bags and €230 ankle boots, targeting affluent consumers seeking Italian craftsmanship, design heritage, and personalization. The company is privately held with 101-250 employees, no disclosed external institutional ownership, and no disclosed funding rounds.
The go-to-market combines digital marketing (Instagram, TikTok, Pinterest, YouTube, email newsletters with 15% first-order discount incentives) with physical retail and selective wholesale, supported by a 2-year product warranty, free standard shipping above €190, and 14-day returns. The company recently expanded its e-commerce shipping footprint into South America, Oceania, and Africa, and is extending sub-brand product lines into footwear, travel, and tech-adjacent categories.
Coccinelle firmographics
Firmographics- Name
- Coccinelle
- Legal name
- Coccinelle S.p.A.
- Website
- https://coccinelle.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coccinelle is an Italian luxury fashion brand founded in 1978, designing and selling leather bags, small leather goods, footwear, and accessories for women and men through owned retail, franchise, outlet, e-commerce, and department store channels across 60+ countries.
- Ownership category
- akta.pro rank
Coccinelle industry classification
Industry- Product category
- Luxury Leather Goods
- NAICS
- Leather and Allied Product Manufacturing (316), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Luxury Handbags & Leather Goods (CRAAAFAD), Luxury Small Leather Goods & Wallets (CRAKAFAC), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE), Luxury & Designer Leather Goods Manufacturing (IMAOAHAG)
Keywords
Where Coccinelle is headquartered
LocationHeadquarters
- HQ city
- Sala Baganza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Coccinelle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales: Direct retail sales through owned Coccinelle stores globally, generating revenue from leather goods including handbags, wallets, accessories, and footwear at luxury price points ranging from €48 to €380+.
- E-commerce Sales: Online sales through coccinelle.com website, offering the full product range with shipping to multiple countries worldwide. Supports multiple currencies and payment methods including credit cards, PayPal, Scalapay, and Klarna.
- Franchise Store Network: Revenue generated through franchised Coccinelle stores operated by affiliate partners in various countries, with brand management and inventory provided by Coccinelle S.p.A.
- Wholesale/Distribution: Wholesale distribution through department store partners including Coin and Rustan's, where Coccinelle products are sold alongside other brands in multi-brand retail environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and small leather goods |
| Unit Pricing | Pay-as-you-go | Handbags and shoulder bags |
| Unit Pricing | Pay-as-you-go | Footwear |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Coccinelle product offering
Product offeringCore offering
Coccinelle S.p.A. designs, manufactures, and sells Italian luxury leather goods and accessories for women and men. The core product range includes handbags and shoulder bags, small leather goods (wallets, cardholders, pouches), footwear (boots, ballerinas, sandals, loafers), fashion accessories (jewellery, belts, scarves, keychains), and leather care products. The brand sells globally through its own e-commerce site, owned retail stores, franchise network, outlet stores, and department store partners.
Product overview
Coccinelle is an Italian luxury fashion brand specializing in leather goods and accessories for women and men. The product portfolio includes bags (handbags, shoulder bags, tote bags, crossbody bags, bucket bags, mini bags, clutches, backpacks), small leather goods (wallets, cardholders, coin purses, pouches, beauty cases), accessories (jewellery, keychains, belts, scarves, hats, socks, pet accessories), footwear (ballerinas, pumps, sandals, boots, loafers), and leather care products. The brand operates under several sub-lines including the main Coccinelle collection, the C-Me line with personalization options, and iconic collections such as Arlettis, Beat, Boheme, Lidia, and Risako. Products are primarily made from leather (smooth leather, grained leather, suede), nylon (monogram nylon), and jacquard fabrics. The brand offers customization services allowing customers to personalize select products with initials. Coccinelle distributes through its online store (coccinelle.com), brick-and-mortar stores worldwide, outlet stores, and select multi-brand retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Coccinelle C-Me: A product line featuring bags, small leather goods, shoes, and accessories with customization options.
- Smart to go
- Metallic
Products and services
- Coccinelle Borse (Bags)
Quantifiable outcome
- Free standard shipping on orders over €190
- +2 more outcomes
Companies that use Coccinelle
Customer profileSegments2 records
Ideal customer profiles2 records
Coccinelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Coccinelle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Eurostep Commerce SrlcoreE-commerce technology provider hosting and managing the coccinelle.com online sales platform. Located at Via Feltrina Sud 192, Montebelluna (TV), Italy. Responsible for commercial platform services supporting online product sales.
- Franchise PartnerscoreAffiliate companies operating Coccinelle franchised stores within the brand's retail network. Partners receive inventory and brand management support from Coccinelle S.p.A. Located in various countries, all operating within EU or with appropriate data transfer agreements.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Coccinelle competitors and assessment
Company assessmentDirect peers
- Furla: Italian heritage accessible-luxury leather goods brand founded in 1927, headquartered near Bologna. Closest direct competitor to Coccinelle — same Italian craftsmanship positioning, similar price band (€100–€500), overlapping bag/SLG categories and global department store + DTC distribution model.
- Bric's: Italian family-owned luggage and leather goods maker founded near Lake Como in 1952. Overlaps with Coccinelle on Italian heritage, leather craftsmanship and travel/leather accessories category, particularly in the Smart-to-go and travel sub-lines.
- Piquadro: Italian leather goods maker listed on Borsa Italiana, specializing in business bags, backpacks and SLG for professional men and women. Comparable on craftsmanship and product category, though more functionally positioned than Coccinelle's fashion-forward stance.
- The Bridge: Tuscany-based Italian heritage leather goods brand founded in 1969, producing handbags, wallets and travel goods with a vintage-inspired aesthetic. Direct competitor in the Italian accessible-luxury segment with overlapping distribution in Europe and similar price architecture.
- Mandarina Duck: Italian-designed luggage and leather accessories brand known for lightweight nylon and functional design. Competes with Coccinelle in the Smart-to-go nylon/crossbody category and shares Italian design heritage and European retail footprint.
Broad incumbents
- Tory Burch: American accessible-luxury brand with a strong handbag and accessories business. Comparable price points and customer profile, with deeper North American distribution and growing international footprint — a meaningful benchmark for Coccinelle's premium-accessible positioning.
- Coach: American accessible-luxury house owned by Tapestry, offering handbags, SLG, footwear and accessories at overlapping price points. Larger scale, deeper U.S./Asia presence and significantly higher marketing spend make Coach the benchmark competitor in Coccinelle's price tier.
- Michael Kors: Global accessible-luxury lifestyle brand (Capri Holdings) with a handbag and SLG core. Competes head-to-head in department stores and outlet centers worldwide, and sets the promotional cadence that pressures mid-tier Italian peers like Coccinelle.
- Kate Spade New York: Tapestry-owned accessible-luxury brand with handbags and SLG at similar price points to Coccinelle. Targets a similar female consumer with playful, design-forward product, and competes directly in department store and outlet channels.
Others
- Fossil Group: U.S.-based accessories company producing watches, leather SLG (wallets, bags, belts) and jewelry under Fossil and licensed brands. Adjacent rather than direct — useful comparable for SLG scale, global department store distribution and accessible price-band economics that mirror parts of Coccinelle's SLG business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Coccinelle social profiles
Digital presenceCoccinelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coccinelle leadership team
Management profileNumber of profiles
Coccinelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coccinelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coccinelle
What does Coccinelle do?
Coccinelle S.p.A. designs, manufactures, and sells Italian luxury leather goods and accessories for women and men. The core product range includes handbags and shoulder bags, small leather goods (wallets, cardholders, pouches), footwear (boots, ballerinas, sandals, loafers), fashion accessories (jewellery, belts, scarves, keychains), and leather care products. The brand sells globally through its own e-commerce site, owned retail stores, franchise network, outlet stores, and department store partners.
Is Coccinelle a public or private company?
Coccinelle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coccinelle founded?
Coccinelle was founded in 1978. It employs 101 to 250 people.
Where is Coccinelle based?
Coccinelle is headquartered in Sala Baganza, Italy, in the Europe region.
How does Coccinelle make money?
Four revenue lines are on record. Retail Sales are the primary driver. The others are E-commerce Sales, franchise Store Network and wholesale/Distribution.
Who are Coccinelle's main competitors?
Direct peers on record are Furla, Bric's, Piquadro, The Bridge and Mandarina Duck. Broad incumbents are Tory Burch, Coach, Michael Kors and Kate Spade New York. Fossil Group is listed as an others.
Does Coccinelle have an API?
No public API is recorded for Coccinelle.
What industry is Coccinelle in?
Coccinelle's product category is Luxury Leather Goods. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 316 and its SIC code is 3100.