Selden

What Selden does

Selden Research Limited is a UK-based, privately-held manufacturer of professional cleaning, sanitation and hygiene chemicals, founded in 1968 and headquartered at Staden Business Park in Buxton, Derbyshire. The company operates a vertically integrated facility spanning manufacturing, filling, warehousing, quality assurance, research and development, and in-house design and print. Its product portfolio covers 18+ categories — Floorcare, Catering, Housekeeping, Industrial, Handcare, Washroom, Aerosols, Foodsafe, Laundry, Graffiti Removal, SuperConcentrates, Triggers, and more — sold under multiple sub-brands including Flagship (an MLCP multilingual cleaning programme), Premiere, Selgiene (EN-certified disinfectants), Dyma, Jeyes Professional, Ecoflower, and Autostyle. Core technology centres on chemical formulations: quaternary ammonium biocide blends, nonionic and cationic surfactants, sequestrants, and alcohol-based sanitisers, with products certified to EN 1276, EN 14476, EN 1650, EN 13697, EN 1500, NSF International (H1/K1/K2/A7), WRAS, and WoolSafe standards, and the company itself holding ISO 9001, 14001 and 45001 certifications.

The company sells primarily through a distributor-led go-to-market channel, supplying professional cleaning product distributors and contract cleaners across the UK, and supports those distributors with the iNform interactive software platform, Alchemy newsletter, full MSDS/COSHH documentation, and an approved BICSc training centre. It is registered in England (No. 984285) and markets itself as a Green Guarantee producer under REACH and EU Biocidal Product Directive compliance. Key end-user segments include contract cleaning companies, catering and food processing facilities (via NSF Food Safe products), healthcare and medical facilities, and education facilities. Pricing is trade-based with free delivery above £350, credit accounts on 30-day terms, and a £10 pallet deposit refundable on return; no public pricing is disclosed. No funding rounds, M&A activity, or public listing are present in the source material, and ownership is independently held with no parent company disclosed.

Name

Selden

Legal name

Selden Research Limited

Website

https://selden.co.uk

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Selden Research Limited is a UK-based, privately-held manufacturer of professional cleaning, sanitation and hygiene chemicals, founded in 1968 and headquartered in Buxton, Derbyshire. It sells a certified, multi-brand portfolio (Selgiene, Flagship, Premiere, Jeyes Professional, Ecoflower) through distributor networks serving contract cleaners, food processors, healthcare and education facilities across the UK.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap and Other Detergent Manufacturing (325611)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Specialty Household Cleaners (Glass, Oven/Grill, Toilet, Descalers, Disinfectants) (CRADAKAH), Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA), Laundry Sanitizers & Disinfectant Additives (CRAJAAAE)

Keywords

• Professional cleaning chemicals
• Industrial hygiene products
• Disinfectant formulations
• Food-safe cleaning
• Biocidal cleaning products

Headquarters

HQ city

Buxton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Chemical Products: Sale of professional cleaning, sanitizing, and hygiene products including disinfectants, degreasers, hand care, floor care, and specialized industrial cleaning formulations to distributors and professional cleaning companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Selden Research Limited manufactures and supplies professional cleaning, sanitizing, and hygiene chemical products for contract cleaners, catering operators, and industrial cleaning professionals. The portfolio spans 18+ product ranges including floorcare, catering, housekeeping, handcare, foodsafe, laundry, graffiti removal, and aerosols, with key branded lines such as Selgiene, Flagship MLCP, Premiere, Jeyes Professional, and Ecoflower. Products are certified to multiple EN biocidal standards and are sold primarily through UK distributor networks.

Product overview

Selden Research Limited is a UK-based cleaning chemicals manufacturer offering a comprehensive portfolio of professional cleaning products. The company produces multiple product ranges including Floorcare (carpet cleaners, floor polish, maintainers), Catering (detergents, machine dishwashing, oven cleaners), Housekeeping (disinfectants, trigger sprays), Handcare (hand washes, sanitisers), Foodsafe (NSF-certified products for food processing), Graffiti Removal, Laundry, and Aerosols. Key branded ranges include Flagship (MLCP multi-lingual programme), Premiere (professional cleaning line), and Selgiene (disinfectant cleaners certified to EN standards). The company also provides iNform distributor services and MSDS/COSHH documentation. Selden holds ISO 9001, 14001 & 45001 certifications and products comply with EU Biocidal Product Directive and REACH regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Flagship: Premium product range with multi-lingual cleaning programme support
• Premiere
• Dyma
• Jeyes Professional
• Ecoflower
• SuperConcentrates
• Selgiene
• iNform
• Autostyle

Products and services

• Floorcare Range Complete floor care products including carpet cleaners, floor maintainers, floor polish, and floor strippers for professional cleaning operators.
• Catering Range Professional catering cleaning products including bar and cellar cleaners, combi oven cleaners, machine dishwashing detergents, and special cleaners for food processing environments.
• Housekeeping Range General housekeeping cleaning products including aerosols, disinfectants, toilet cleaners, and trigger sprays for glass, bathroom, kitchen, and furniture cleaning applications.
• Handcare Range Personal hygiene products including hand wash, hand sanitisers, barrier creams, moisturisers, and shower gels, including products for So System dispensers.
• Foodsafe Range
• Triggers Range Ready-to-use trigger spray cleaners including hard surface cleaners, bathroom cleaners, kitchen cleaners, oven cleaners, glass cleaners, furniture polishes, carpet products, and graffiti removers.
• Laundry Range Commercial laundry products including non-biological detergent, stain remover boost, and fabric conditioner.
• Graffiti Removal Range Specialist graffiti removal products including graffiti remover for plastics and polycarbonates, heavy duty graffiti remover, and whiteboard cleaner.
• Aerosols Range Aerosol cleaning products including fly sprays, furniture polishes, glass cleaners, stainless steel polishes, and hard surface cleaners.
• Flagship MLCP Range Multi-Lingual Cleaning Programme (MLCP) range with wallcharts and product guides for contract cleaners, including carpet care, floorcare, housekeeping and washroom products.
• Premiere Range Professional cleaning sub-brand including catering products, floorcare, housekeeping, laundry, skincare, and washroom products such as washing up liquids, bleaches, and complete detergents.
• Selgiene Ultra Fragranced cleaner certified to EN standards 1650, 1276 and 14476 that kills enveloped viruses including Coronavirus, HIV, Hepatitis C and Influenza. Manufactured to ISO 9001, 14001 and 45001.
• Selgiene Extreme High level disinfectant for healthcare, catering and high risk environments, certified to EN 1276, 14476 and 1650. Kills bacteria (E-coli, Salmonella, MRSA), enveloped viruses (Coronavirus, HIV, Hepatitis C, Influenza) and yeast (Candida). Unperfumed formula suitable for catering environments.
• Sterile Hand Sanitiser (C053) Alcohol hand rub containing >70% alcohol for rapid and effective hand sanitising, certified to EN 1276, EN 1500 and EN 14476. Developed for food, catering, hospitality, medical and care service applications.
• Professional Surface Sanitiser (T100) Alcohol based surface sanitiser certified to EN 1276 and EN 13697. Effective against enveloped viruses including coronaviruses. Bactericidal, yeasticidal and mycobactericidal. Active Substance: 70% (v/v) Propan-2-ol.
• NSF Food Safe Aerosol Range NSF Food Safe Aerosol range of lubricants and cleaners including stainless steel cleaner, chain spray, food grade lubricant, water displacement spray, electrical cleaner, fast drying solvent cleaner, and silicone lubricant for use in food processing environments.
• iNform Distributor Services Interactive software and literature platform providing Selden distributors with product guidance, advice, training materials, and registration/login services.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seldenuk
• Facebookfacebook.com/seldenresearch

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selden