Bimini Bay Outfitters

What Bimini Bay Outfitters does

Bimini Bay Outfitters is a privately held, direct-to-consumer apparel brand headquartered in Odessa, Florida, that designs and sells performance fishing and coastal-lifestyle clothing, hats, and accessories through its Shopify storefront at biminibayoutfitters.com. Its core proposition is built around proprietary fabric technologies branded as BloodGuard, which bundles StainGuard stain resistance, SprayGuard spray protection, and SolarGuard UPF sun protection (claimed to block 98% of UVA/UVB), paired with Quick Dry / Cool Tek nylon and mechanical-stretch polyester constructions. The flagship Boca Grande II Short — self-described as 'America's #1 Fishing Shorts' — anchors the assortment, supported by Flats V and Hook M' performance shirts in long- and short-sleeve variants, hook-and-loop-specific features (rod loops, bungee loops, vented cape backs, 9-pocket designs), and fish-species-themed prints.

The company monetizes almost entirely through one-time unit-priced DTC transactions, with price points clustered between $20 and $95 and an average ticket around $35–$45. It supplements the direct channel with Shop Pay 'Pay in 4' installments and a 15%-off newsletter-acquisition offer, and it operates a small multi-brand distribution portfolio (Tsunami tackle, Maxel reels, SaltX water-sport gear, B-Optics sunglasses, Toadfish) alongside a licensed Margaritaville lifestyle collection. Customer segments are primarily individual anglers and coastal-lifestyle consumers in the United States, with no disclosed enterprise or wholesale anchor customers, no public funding history, and no disclosed revenue or headcount figures.

Name

Bimini Bay Outfitters

Legal name

Bimini Bay Outfitters

Website

https://biminibayoutfitters.com

Company type

Private

Operating status

Operating

Short description

Bimini Bay Outfitters is a privately held, direct-to-consumer performance fishing and coastal-lifestyle apparel brand based in Odessa, Florida, selling proprietary BloodGuard fabric shorts, shirts, outerwear, hats, and accessories to anglers and coastal consumers through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Fishing Apparel

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Fishing apparel
• Outdoor clothing
• Performance apparel
• Angling gear
• Sun protection apparel

Headquarters

HQ city

Odessa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Bimini Bay Outfitters generates revenue through direct-to-consumer e-commerce sales of performance fishing and outdoor apparel. Products include shorts, shirts, jackets, hats, accessories, and sunglasses. Sales are one-time transactions with no subscription component, though they offer Shop Pay installment payment options for affordability.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bimini Bay Outfitters designs, manufactures, and sells direct-to-consumer performance fishing and outdoor apparel — including shorts, shirts, jackets, hoodies, hats, sunglasses, and accessories — built around proprietary fabric technologies such as BloodGuard (stain and spray resistance), SolarGuard (UPF sun protection), and Quick Dry / Cool Tek Nylon. Its flagship product is the Boca Grande II Short, marketed as America's #1 Fishing Shorts.

Product overview

Bimini Bay Outfitters is a performance fishing and outdoor apparel company offering a comprehensive product portfolio centered around their proprietary BloodGuard technology (including StainGuard, SolarGuard, and SprayGuard). The core product line features the flagship Boca Grande II Shorts (America's #1 Fishing Shorts), Flats V shirts, and Hook M' Performance shirts available in both long and short sleeve options with various fish print designs. The product ecosystem includes men's and women's apparel (shirts, shorts, outerwear, hoodies), hats and accessories (sunglasses, sun hats, deck boots), and the Margaritaville Collection sub-brand. Additional brands distributed include Tsunami, Toadfish, Maxel, SaltX, and B-Optics. Products are designed for fishing, outdoor activities, and coastal lifestyle with features like quick-dry fabrics, UPF sun protection, and moisture management.

Differentiator

Problem solved

Functional benefit

Brands

• Hook M': Performance fishing shirts featuring fish print designs for various species including Redfish, Striped Bass, Tarpon, Snook, Flats Slam, Offshore Slam, Sailfish, Mahi, Marlin, Bass, Steelhead, Walleye, and more
• BloodGuard
• Margaritaville Collection
• USA 250 Collection
• The Weekender Series
• SaltX
• B-Optics
• Tsunami
• Maxel

Products and services

• Boca Grande II Short Men's flagship performance fishing short with BloodGuard stain/spray resistance, SolarGuard UPF sun protection, 100% Cool Tek Quick Dry Nylon fabric, 9 pockets, and 7.5-inch inseam. Designed for anglers needing durable, comfortable apparel on the water.
• Flats V Short Sleeve Shirt Men's performance short sleeve fishing shirt with BloodGuard Plus technology, mechanical stretch quick-dry fabric, UPF sun protection, vented cape back with bartacks, two angled flap top pockets, and hidden button-down collar.
• Flats V Long Sleeve Shirt Men's long sleeve performance fishing shirt with BloodGuard Plus technology, mechanical stretch quick-dry fabric, UPF sun protection, vented cape back, and angled flap pockets.
• Hook M' Performance Long Sleeve Shirt Men's long sleeve performance shirt available in a wide range of freshwater and saltwater fish-print artwork designs for anglers.
• Hook M' Performance Short Sleeve Shirt Men's short sleeve performance fishing shirts in a variety of fish-print artwork patterns.
• Grand Cayman Short Men's fishing short with BloodGuard technology and quick-dry fabric, available in multiple colors.
• Bluefin II Short Men's fishing short with BloodGuard technology and quick-dry performance fabric, available in multiple colors.
• Hatteras Performance Hoodie Men's performance hoodie with integrated gaiter, BloodGuard Plus technology, quick-dry fabric, and sun protection.
• Abyss Performance Long Sleeve Men's performance long sleeve shirt with sun protection features.
• Cabo Crew Performance Long Sleeve Shirt Men's long sleeve crew neck performance shirt featuring BloodGuard technology in multiple colors.
• Boca Grande Men's Waterproof Breathable Jacket Men's waterproof breathable jacket with BloodGuard technology for marine and foul-weather fishing.
• Boca Grande Waterproof Bib Men's waterproof breathable bib designed for fishing protection.
• USA 250 United in Liberty Performance Shirt Commemorative performance shirt celebrating America's 250th anniversary with full-back graphic, UPF sun protection, and relaxed fit.
• Margaritaville Collection Tropical-themed performance apparel collection in partnership with Margaritaville, featuring licensed lifestyle designs that celebrate coastal leisure.
• Grand Cayman Zip-Off Pants Men's convertible zip-off pants featuring BloodGuard technology for fishing and outdoor versatility.
• Bimini Bay Sun Hat Sun protection hat featuring BloodGuard technology for outdoor and on-the-water use.
• Challenger Women's Short Women's fishing short featuring BloodGuard technology in multiple colorways.
• Cabo Women's Performance Long Sleeve Women's performance long sleeve shirt available in multiple colors.
• Clearwater Women's Long Sleeve Women's long sleeve fishing shirt featuring BloodGuard technology in multiple colorways.
• Undertow Camo Women's Long Sleeve Shirt Women's camo performance long sleeve shirt in multiple colorways.
• Fleece Hoodie Fleece hoodie for outdoor use available in multiple colors.
• Perfect Pique Polo Men's pique polo shirt available in multiple colorways.
• The Weekender Series Men's short sleeve button-up travel shirts in a series of themed prints.
• Sunglasses Collection Sunglasses line (B-Optics) including The Tracker, The Flats, The Outbound, The Bimini Sands, The Pursuit, The Navigator, The Nassau, The Freeport, and The Tradewinds with multiple lens options.
• Hats Collection Hat collection including Everglades Hat, Marquesa Hat, Boca Grande Wide Brim with Mesh, Boca Grande Wide Brim, Whitewater Hat, and Bimini Bay Sun Hat, many featuring BloodGuard technology.
• Marlin Men's Deck Boots Men's deck boots for marine use available in Navy and White.
• Outback Hiker Men's Short Men's hiking shorts available in Olive, Khaki, Sand, and Charcoal colorways.
• All Ports Casual Short Men's casual shorts available in Navy and Stone colorways.
• Octocoral Performance Long Sleeve Men's coral-themed performance long sleeve tee in multiple colorways.
• Women's Waves Long Sleeve V-Neck Women's sublimated long sleeve V-neck shirt available in multiple colorways.
• Gold Coast Skort Women's skort available in Black, White, and Sand colorways.
• Sarasota Women's Short Women's shorts available in White, Black, Misty Blue, and Sand colorways.
• Key West Men's Short Sleeve Shirt Men's short sleeve fishing shirt with BloodGuard Plus technology in multiple colorways.
• Coastal Tote Coastal-themed tote bag for beach and outdoor use.
• SaltX Seahook Splash Top Water-sport splash top from the SaltX sub-brand with water protection technology.
• Fish Prints SolarGuard Tees Performance tees featuring all-new fish species artwork and SolarGuard UPF sun protection technology.

Quantifiable outcome

• 98% UVA and UVB ray protection with SolarGuard UPF technology
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Melanoma Research Alliance (MRA)minorGTM or Marketing Partner · 1 May 2025Partnership for Melanoma and Skin Cancer Awareness Month (May 2025), promoting sun protection awareness. The company leverages this partnership to emphasize the importance of their SolarGuard UPF sun protection technology and skin safety for outdoor enthusiasts.
• MargaritavillecoreStrategic or Co-development PartnerMargaritaville Collection collaboration featuring branded apparel designs including '5 O'Clock Somewhere', 'Greetings from Margaritaville', 'The Sea's in my Veins', and 'Margaritaville Charters' products. The partnership creates a lifestyle-focused product line celebrating the Margaritaville brand and coastal leisure lifestyle.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biminibayoutfitters
• Instagraminstagram.com/bimini_bay_outfitters
• LinkedInlinkedin.com/company/bimini-bay-outfitters-folsom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bimini Bay Outfitters