Henderson Sewing Machine
Henderson Sewing Machine Co., Inc. is a privately held Andalusia, Alabama-based distributor and integrator of industrial sewing machines, parts, custom automated sewing systems, and Twine waterless thread-dyeing technology serving U.S. apparel, technical-textile, and military-gear manufacturers since 1968.
- Company typePrivate
- Founded1968
- HeadquartersAndalusia, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Henderson Sewing Machine does
Henderson Sewing Machine Co., Inc., founded in 1968 and headquartered in a 65,000-square-foot facility in Andalusia, Alabama, is a privately held, family-operated distributor and integrator of industrial sewing equipment and custom automation for the sewn-products industry. The company distributes new industrial sewing machines from more than 15 manufacturers (Brother, Juki, Yamato, Pegasus, Pfaff, Union Special, Durkopp, Consew, Merrow, Mitsubishi, Kansai, Highlead, Eastlex, US Blind Stitch, Siruba), a parts catalog exceeding 4,000 downloadable manuals, and pressing/finishing and strip-cutting equipment (HC series, Rotondi). It also operates an in-house R&D department that designs and builds proprietary automated sewing systems for labeling, Velcro attachment, name-tape folding, profile stitching, and military IFF components, serving apparel, activewear, hosiery, technical-textile, furniture, and military-gear manufacturers in the U.S. and internationally.
The company monetizes primarily through one-time equipment and parts sales (F.O.B. Andalusia, $25 order minimum, open-account credit terms for qualified customers), supplemented by quote-based pricing on capital machinery and bespoke automation projects. Its go-to-market combines a direct sales team (Director of Sales Bruce Moore, Marketing & International Sales Mario Gauna, Mexico territory rep Alonso Ramos), toll-free phone/fax ordering, an e-commerce storefront, and trade-show presence at industry events such as ITMA, Texprocess, ATA/IFAI, SPESA, and Printing United. A strategically significant revenue line is its exclusive North American partnership with Israel-based Twine Solutions, under which Henderson markets, sells, and supports the Twine TS-1800 and TwineX1 waterless digital thread/yarn dyeing systems, an OEM-aligned channel that adds a sustainability-themed technology platform to its traditional distribution business.
Ownership remains with the Henderson family (CEO Frank Henderson), with no disclosed institutional capital, parent company, or subsidiaries. The customer base spans enterprise textile manufacturers (named customers include Motionwear LLC and Kayser-Roth Corp.) and a long tail of SMB and individual buyers served through the e-commerce catalog, with explicit emphasis on personal, first-call customer service as a differentiator.
Henderson Sewing Machine firmographics
Firmographics- Name
- Henderson Sewing Machine
- Legal name
- Henderson Sewing Machine Inc
- Website
- https://hendersonsewing.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Henderson Sewing Machine Co., Inc. is a privately held Andalusia, Alabama-based distributor and integrator of industrial sewing machines, parts, custom automated sewing systems, and Twine waterless thread-dyeing technology serving U.S. apparel, technical-textile, and military-gear manufacturers since 1968.
- Ownership category
- akta.pro rank
Henderson Sewing Machine industry classification
Industry- Product category
- Industrial Sewing Equipment
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- akta.pro primary industry
- Sewing Machine & Serger Retail (CRALADAD)
Keywords
Where Henderson Sewing Machine is headquartered
LocationHeadquarters
- HQ city
- Andalusia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Henderson Sewing Machine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Sewing Machines: Sale of new industrial sewing machines from various manufacturers including Brother, Consew, Durkopp, Eastlex, Global, Highlead, Jack, Juki, Kansai, Merrow, Mitsubishi, Pegasus, Pfaff, Siruba, Union Special, US Blind Stitch, and Yamato.
- Sewing Machine Parts: Sale of sewing machine parts, hooks, bobbins, bobbin cases, needles, presser feet, and other components. Online catalog with over 4,000 parts manuals available for download. Entire parts catalog available as 1247-page PDF (93MB).
- Custom Automated Systems: Design and sale of custom automated sewing machine components and robotic sewing systems tailored to specific customer needs.
- Twine Digital Dyeing Systems: Marketing, sales, and support for the Twine TS-1800 digital dyeing system for thread and yarn in North America. Waterless technology for sustainable on-demand production.
- Pressing & Finishing Equipment: Sale of pressing and finishing equipment including Rotondi PVT-31 Finishing Board, Rotondi MG-45 Fusing Machine, Rotondi RTF/AL03 Jean Press, and Rotondi R-002 Pocket Creaser.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Parts and Machine Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Henderson Sewing Machine product offering
Product offeringCore offering
Henderson Sewing Machine Co. manufactures and supplies industrial sewing machines, custom automated sewing systems, and a comprehensive catalog of sewing machine parts to the sewn products industry. The company distributes machines from major brands (Brother, Juki, Yamato, Consew, Durkopp, Pegasus, Union Special, and others) and designs proprietary custom automation systems through its in-house R&D department, including hot/cold strip cutters, auto bobbin changers, and label-print-sew systems. Through an exclusive North American partnership with Twine Solutions, Henderson also markets, sells, and supports the Twine TS-1800 waterless digital thread and yarn dyeing system.
Product overview
Henderson Sewing Machine Co. is a global supplier and integrator of industrial sewing machines and textile equipment, founded in 1968. The company offers a comprehensive portfolio including industrial sewing machines from multiple manufacturers (Brother, Juki, Yamato, and others), proprietary custom automated sewing systems, the Twine TS-1800 waterless digital thread/yarn dyeing system, strip cutting equipment (HC series), pressing and finishing equipment, automated bobbin changers, and a full parts catalog. They also provide custom product design services through their in-house R&D department. The company operates from a 65,000 sq ft facility in Andalusia, Alabama, and maintains partnerships for technology distribution such as the Twine digital dyeing systems for North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Sewing Machines
Quantifiable outcome
- Dyes up to 1,800 meters of polyester thread/yarn per hour
- +3 more outcomes
Companies that use Henderson Sewing Machine
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Henderson Sewing Machine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Henderson Sewing Machine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Twine Solutions Ltd.coreExpanded collaboration with Twine Solutions to bring sustainable, on-demand thread and yarn dyeing systems (TwineX1) to the U.S. market. Partnership aims to provide faster, sustainable, on-demand production for the American textile industry, reducing environmental impact and supply chain delays. Initiative supports reshoring of textile manufacturing in the U.S. for fashion brands, research institutions, and textile producers. Henderson serves as exclusive marketing, sales, and support partner for North America.
- Twine Solutions Ltd.coreInitial partnership for marketing, sales, and support for the Twine TS-1800 digital dyeing system for thread and yarn in North America. Partnership aligns with both companies' philosophies regarding digital transformation in sewing, embroidery and knitting industries. Promotes speed to market, reduced inventory, and sustainability.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Henderson Sewing Machine competitors and assessment
Company assessmentDirect peers
- Consew: Consew manufactures industrial sewing machines, cutting equipment, and pressing machines for the sewn products industry; a direct peer to Henderson's industrial sewing machine distribution and parts business.
- Eastman Machine Company: Eastman designs and manufactures cutting machines and automated material handling systems for the sewn products and textile industries; a direct peer to Henderson's strip-cutting machines and automated systems business.
- Atlanta Attachment Company: Atlanta Attachment designs and manufactures custom automated sewing and material handling systems for the sewn products industry — a direct comparable to Henderson's custom automation business serving apparel, upholstery, and technical textile manufacturers.
- Juki America: Juki is a leading global manufacturer of industrial sewing machines and automated sewing systems; it is both a Henderson distribution partner and a direct competitor offering similar equipment, automation, and service to sewn products manufacturers.
- Union Special: Union Special manufactures industrial sewing machines and specialized stitching equipment for sewn products manufacturers; a direct peer in industrial sewing equipment, parts, and service to apparel/textile customers.
- Brother International: Brother manufactures and sells industrial sewing machines, embroidery equipment, and garment automation systems — directly comparable to the Brother-branded machines Henderson distributes and to Henderson's own custom automation offerings.
- Pfaff Industrial: Pfaff Industrial produces industrial sewing machines and automated sewing systems for apparel, automotive, and technical textiles; comparable to Henderson's product portfolio and customer base in industrial sewing.
- Kansai Special: Kansai Special produces industrial chainstitch and other specialized sewing machines for apparel and technical textiles; directly comparable to the Kansai-branded machines Henderson distributes.
Broad incumbents
- Lectra: Lectra is a larger, publicly-listed provider of CAD/CAM, cutting, and Industry 4.0 software/hardware solutions for fashion, apparel, and automotive — a broad incumbent operating in the same sewn products automation space as Henderson.
- Gerber Technology: Gerber Technology provides automated cutting, spreading, and software solutions to apparel and industrial textiles; a broad incumbent with overlapping capabilities to Henderson's automation and cutting-equipment offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Henderson Sewing Machine social profiles
Digital presenceHenderson Sewing Machine compliance and trust
Trust signalCompliance1 record
Henderson Sewing Machine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henderson Sewing Machine leadership team
Management profileNumber of profiles
Profiles12 records
Henderson Sewing Machine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henderson Sewing Machine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henderson Sewing Machine
What does Henderson Sewing Machine do?
Henderson Sewing Machine Co. manufactures and supplies industrial sewing machines, custom automated sewing systems, and a comprehensive catalog of sewing machine parts to the sewn products industry. The company distributes machines from major brands (Brother, Juki, Yamato, Consew, Durkopp, Pegasus, Union Special, and others) and designs proprietary custom automation systems through its in-house R&D department, including hot/cold strip cutters, auto bobbin changers, and label-print-sew systems. Through an exclusive North American partnership with Twine Solutions, Henderson also markets, sells, and supports the Twine TS-1800 waterless digital thread and yarn dyeing system.
Is Henderson Sewing Machine a public or private company?
Henderson Sewing Machine is a private company. It is classified as family owned and is currently operating.
When was Henderson Sewing Machine founded?
Henderson Sewing Machine was founded in 1968. It employs 11 to 50 people.
Where is Henderson Sewing Machine based?
Henderson Sewing Machine is headquartered in Andalusia, United States, in the North America region.
How does Henderson Sewing Machine make money?
Five revenue lines are on record. Industrial Sewing Machines are the primary driver. The others are sewing Machine Parts, custom Automated Systems, twine Digital Dyeing Systems and pressing & Finishing Equipment.
Who are Henderson Sewing Machine's main competitors?
Direct peers on record are Consew, Eastman Machine Company, Atlanta Attachment Company, Juki America, Union Special, Brother International, Pfaff Industrial and Kansai Special. Broad incumbents are Lectra and Gerber Technology.
Does Henderson Sewing Machine have an API?
No public API is recorded for Henderson Sewing Machine.
What industry is Henderson Sewing Machine in?
Henderson Sewing Machine's product category is Industrial Sewing Equipment. Its primary akta.pro industry code is CRALADAD, Sewing Machine & Serger Retail. Its NAICS code is 3339.