What Paris 2024 does

Paris 2024 is the non-profit organizing committee established in 2017 under the governance of the International Olympic Committee (IOC) to plan, finance, deliver, and promote the 2024 Olympic and Paralympic Games in Paris, France. The committee operated between the 2017 award and the August 2024 conclusion of the Games, serving two primary constituencies: roughly 10,813 elite athletes from 204+ National Olympic Committees competing across 329 events in 32 sports, and a global audience of spectators and fans, evidenced by the 8.6 million tickets sold and digital engagement across broadcast, web, mobile, and social channels. The committee is notable for delivering the first Olympic Games to achieve gender parity on the field of play and for using iconic Parisian landmarks (Eiffel Tower, Chateau de Versailles, Grand Palais) as competition venues under its 'Games Wide Open' positioning.

The committee built a digital ecosystem anchored by the Olympics.com Paris 2024 platform, a redesigned official mobile application featuring augmented reality capabilities, and the My Olympic Rewards fan loyalty program offering digital collectibles and gamified giveaways. The digital stack was developed in partnership with Worldwide Olympic Partner Intel and Official Licensee nWay, and was complemented by an owned social media presence spanning 40 handles in 9 languages. Distribution combined direct-to-consumer ticket sales, a mobile app on iOS and Android, broadcast and digital media rights sold to media networks worldwide, and a digital collectibles marketplace under My Olympic Rewards.

As a non-profit organizing committee rather than an ongoing commercial enterprise, Paris 2024 was funded through a combination of IOC distributions, French public funding, domestic and global sponsorship, ticketing, and licensing, with revenue mechanics arranged around a single biennial hosting cycle rather than recurring contract economics. Its core revenue streams therefore terminate with the conclusion of the Games rather than replenishing into a steady-state top line, and the committee itself is structured as a temporary entity built to deliver a defined event.

Name

Paris 2024

Legal name

Paris 2024 Olympic and Paralympic Games Organizing Committee

Website

https://paris2024.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Paris 2024 is the non-profit IOC-governed organizing committee that planned, financed, and delivered the 2024 Olympic and Paralympic Games in Paris, serving 10,813 athletes from 204+ nations and 8.6 million ticketed spectators through an AR-enabled digital ecosystem.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

akta.pro secondary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Olympic event management
• Paralympic games organization
• Event ticketing services
• Broadcast media rights
• Digital fan engagement

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels3 records

Core offering

Paris 2024 planned, organized, financed, delivered, and promoted the 2024 Paris Summer Olympic and Paralympic Games, held July 26 – August 11, 2024 across 32 sports and 329 events featuring 10,813 athletes from 204+ National Olympic Committees. It sold tickets to spectators, licensed broadcast and digital media rights to global media networks, and operated a digital fan engagement ecosystem (Olympics.com platform, official mobile app with augmented reality, My Olympic Rewards loyalty program with digital collectibles) developed in partnership with Intel and nWay.

Product overview

Paris 2024 operates as a unified digital ecosystem centered on the Olympics.com platform, which serves as the primary digital destination for the Summer Olympic Games. The portfolio includes the official Paris 2024 app with augmented reality features and the My Olympic Rewards loyalty program developed in partnership with Intel and nWay, all connected through an extensive social media presence spanning 40 handles in 9 languages. The digital platform delivered comprehensive coverage including 10,813 athletes from 204+ teams competing in 329 events, with video replays, highlights, and real-time results available to fans globally.

Differentiator

Problem solved

Functional benefit

Brands

• My Olympic Rewards: Fan loyalty program developed in partnership with Worldwide Olympic Partner Intel and Official Licensee nWay, offering digital collectibles and gamified giveaways across multiple markets.

Products and services

• Olympics.com Paris 2024 Platform

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• IntelcoreStrategic or Co-development Partner · 19 July 2024Intel serves as Worldwide Olympic Partner for Paris 2024, contributing to the digital ecosystem including the My Olympic Rewards fan loyalty program. Intel's technology partnership enables digital experiences and augmented reality features across the Olympic digital platform.
• nWaycoreTechnology or Integration · 19 July 2024nWay is an Official Licensee for Paris 2024, collaborating with Intel on the My Olympic Rewards program. nWay provides the platform infrastructure for digital collectibles and gamified giveaways as part of the fan loyalty initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• International Olympic Committee (IOC): The IOC is the ultimate governing body that owns the Olympic brand, broadcasting rights, and commercial programme, and directly oversees Paris 2024's delivery. It is comparable in mission (advancing the Olympic Movement) and is the contractual counter-party for every commercial and rights decision Paris 2024 executes.
• FIFA (FIFA World Cup Organizing Bodies): FIFA sits at the apex of global football and orchestrates World Cup tournaments via ad-hoc Local Organizing Committees under a centralized commercial programme. It is comparable in delivering mega-scale international sporting events with multi-billion-dollar organizing budgets, global broadcast rights, and a Worldwide Partner sponsorship programme that mirrors the IOC's TOP Partners structure.

Direct peers

• LA 2028 (Los Angeles 2028 Olympic Organizing Committee): LA 2028 is the next Summer Olympic Organizing Committee, with the same mission (plan, finance, deliver, and promote the Games), the same IOC governance relationship, the same sponsorship/broadcast model, and a similarly large permanent staff and budget envelope. It is the most structurally comparable peer to Paris 2024.
• Tokyo 2020 Organizing Committee: Tokyo 2020 was the most recent Summer Olympic Organizing Committee before Paris, executed under similar digital-engagement and sponsorship pressures and delivered its Games in 2021. Its scale, IOC oversight, and tech-forward delivery (digital ticketing, app-led fan engagement) make it a direct analogue.
• Milano Cortina 2026 Organizing Committee: Milano Cortina 2026 is the next Winter Olympic Organizing Committee — same host-city contract structure, IOC governance, sponsorship-top programme, and Organizing Committee mandate. Comparable on headcount, budget envelope, and the operational challenge of hosting across multiple venues/regions.
• Brisbane 2032 Organizing Committee: Brisbane 2032 is the future Summer Olympic Organizing Committee and operates the same IOC mandate (planning, financing, delivering, and promoting the Games), the same host-city contract, and a comparable permanent organization model. Useful as a forward-looking benchmark for how Paris 2024's playbook could be transferred.
• Beijing 2022 Organizing Committee: Beijing 2022 is the most recent prior Winter Olympic Organizing Committee. It is structurally comparable on IOC governance, sponsor and broadcast rights programme, and operating model, and serves as a relevant benchmark on cost, headcount, and digital ecosystem delivery.

Emerging players

• Commonwealth Games Federation: The Commonwealth Games Federation delivers multi-sport Games through host-city Organizing Committees on a smaller scale than the Olympics but with the same structural template — temporary Organizing Committee, multi-sport event, host-city contract, and centralized rights-holder model. It is comparable on the organizing-committee business model even though it operates at a smaller commercial scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/Paris2024
• YouTubeyoutube.com/olympics
• LinkedInlinkedin.com/company/paris-2024-olympic-and-paralympic-games-bid
• Instagraminstagram.com/paris2024
• Facebookfacebook.com/Paris2024

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris 2024