Novo Mundo

What Novo Mundo does

Novo Mundo is a privately held Brazilian retail chain headquartered in Goiânia, founded in 1956 and operating for more than six decades as a for-profit enterprise. The company is described as one of the largest retail chains in Brazil, with a physical footprint of more than 200 stores and a workforce in the 1,001–5,000 employee range. Its IPO status is private, with no public ticker disclosed in the available data, and ownership, parent-company relationships, and capital structure are not evidenced in the source material.\n\nThe business model centers on multi-store physical retail across Brazil, but the input data does not specify the product verticals carried (e.g., home goods, furniture, electronics, or general merchandise), the pricing mechanics, the customer segments served, or the revenue mix between categories, channels, or geographies. The company maintains a corporate web presence at novomundo.com.br, but no e-commerce platform description, app presence, marketing channel mix, distribution detail, or product/service catalog is documented in the provided data.\n\nFrom a strategic and operational standpoint, the source material yields limited visibility: there are no disclosed funding rounds, acquisitions, partnerships, leadership hires, restructuring events, or certifications in the input. No proprietary technology stack, AI/ML capability, integration ecosystem, or regulatory actions are evidenced. Basic firmographics (name, headquarters, founding year, employee count, website, and store-count headline) constitute the entirety of the verifiable record, and deeper analysis on margins, comparable benchmarks, supplier relationships, or unit economics would require primary-source disclosure beyond the present dataset.

Name

Novo Mundo

Website

https://novomundo.com.br

Company type

Private

Founded year

1956

Headcount range

1,001–5,000 employees

Short description

Novo Mundo is a privately held Brazilian retail chain headquartered in Goiânia, founded in 1956, operating more than 200 stores nationwide with 1,001–5,000 employees and no public ownership disclosure.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

National Big-Box Mass Merchandisers (CRAGABAA)

Keywords

• Retail chain
• Department store
• Physical retail
• Brazilian retail
• Consumer goods

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Core offering

Novo Mundo operates a large-scale physical retail chain in Brazil, with more than 200 stores serving Brazilian consumers. Founded in 1956 and headquartered in Goiânia, the company runs a traditional store-based retail business focused on selling consumer goods directly to end shoppers.

Differentiator

Problem solved

Functional benefit

Products and services

• Novo Mundo Retail Stores

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Magazine Luiza (Magalu): Magalu is one of Brazil's largest omnichannel retailers, operating hundreds of physical stores alongside a leading e-commerce platform, with deep exposure to furniture, home goods, and consumer electronics. It is comparable to Novo Mundo as a multi-category mass retailer in Brazil with a similar broad-merchandise, large-store-footprint model, though at materially greater scale.
• Leroy Merlin Brazil: Leroy Merlin is a global home-improvement and furnishings retailer with a sizeable Brazilian store network selling furniture, appliances, décor, and DIY/home goods. It is comparable to Novo Mundo as a large-format, multi-category home-goods retailer in Brazil with overlapping customer segments.
• Lojas Renner: Lojas Renner is Brazil's largest apparel-focused department store chain with growing exposure to home and lifestyle categories. While apparel-led, it competes with Novo Mundo for the same Brazilian middle-class household wallet and operates a comparable large-format department-store retail footprint.
• Carrefour Brasil: Carrefour Brasil operates hypermarkets and electronics/home banners (including formerly acquired home-focused chains) selling furniture, appliances, and general merchandise alongside groceries. It is comparable to Novo Mundo as a large-format multi-category mass retailer in Brazil with overlapping home-goods category exposure.
• Americanas (formerly B2W): Americanas is one of Brazil's largest omnichannel retailers with a broad marketplace and physical-store presence selling home goods, electronics, and general merchandise. Comparable to Novo Mundo in merchandise breadth and Brazilian middle-class targeting, though with a marketplace-led model.

Direct peers

• Casas Bahia (Via): Casas Bahia is a Brazilian mass retailer specializing in furniture, home goods, and durable consumer products with a national chain of physical stores. It is the closest direct peer to Novo Mundo given the overlapping merchandise mix (home, furniture, electronics), similar installment-credit-driven customer base, and comparable store-format strategy.
• Tok&Stok: Tok&Stok is a Brazilian furniture and home décor specialty retailer with a multi-store footprint focused on higher-design home furnishings. It overlaps with Novo Mundo on the furniture/home category and serves a comparable Brazilian middle-class customer seeking home goods.
• Ponto (Via Varejo): Ponto is the electronics- and home-focused banner of Via, operating alongside Casas Bahia with similar merchandise mix (appliances, electronics, furniture). It is comparable to Novo Mundo on the durable-goods and home category overlap, sharing similar credit-driven Brazilian consumer dynamics.
• Fast Shop: Fast Shop is a Brazilian specialty retailer focused on consumer electronics, appliances, and home technology products with both physical stores and online channels. It overlaps with Novo Mundo in the electronics/appliance category and serves a similar Brazilian middle-class consumer.

Regional players

• Marabraz: Marabraz is a Brazilian furniture and home-goods retailer with a multi-store footprint concentrated in the South and Southeast regions. It competes directly with Novo Mundo in the furniture/home category with a similar mid-market, installment-credit-driven value proposition, though with a different geographic concentration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/novomundo
• Facebookfacebook.com/novomundo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novo Mundo