Versilia Solutions Ltd

Name

Versilia Solutions Ltd

Legal name

Altura Limited

Website

https://versiliasolutions.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Airline Onboard Retail Services

akta.pro primary industry

Total Revenue Management (Non-room/Non-seat: F&B, spa, parking, onboard, etc.) (THALAOAL)

akta.pro secondary industry

Airline Distribution & Merchandising Platforms (Direct/B2B) (THALABAC)

Keywords

• Airline onboard retail
• Inflight retail programmes
• Merchant of record
• Specialist retail modules
• Airline retail consulting

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Full Programme Management: Merchant of Record model where Altura takes end-to-end responsibility for onboard retail operations, owning integration across the entire retail value chain
2. Specialist Modules: Plug-and-play modules for specific parts of the value chain where airlines want sharper performance
3. Advisory Services: Independent perspective on commercial models, supplier decisions, or programme performance with no operational involvement

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Versilia Solutions Ltd, trading as Altura, is an independent onboard retail provider for commercial airlines. It runs end-to-end retail programmes as Merchant of Record (covering strategy, supply chain, store operations, customer experience, and analytics) and offers modular plug-in services (Ranging, Crew, Loading, Digital, Analytics) plus independent advisory consulting on commercial models and supplier decisions.

Product overview

Versilia Solutions Ltd operates under the brand Altura, a modular airline retail platform offering three engagement models. The core Altura platform provides onboard retail services for airlines, combining retail programs with specialist capabilities. The portfolio includes the Full Programme (end-to-end Merchant of Record model covering strategy, supply chain, operations, and analytics), Specialist Modules (standalone plug-in services: Ranging, Crew, Loading, Digital, and Analytics), and Advisory services (independent consulting on commercial decisions). The company rebranded from Versilia to Altura to reflect expanded capabilities beyond a single delivery model.

Differentiator

Problem solved

Functional benefit

Products and services

• Altura Full Programme End-to-end onboard retail programme where Altura takes the Merchant of Record role and runs the programme across strategy, supply chain, store operations, customer experience, and analytics for commercial airlines.
• Altura Specialist Modules Modular plug-in services for airlines that want sharper performance in specific parts of the value chain. Modules include Ranging, Crew, Loading, Digital, and Analytics, each standing independently and integrating alongside existing airline systems.
• Altura Advisory Independent consulting offering providing airlines with an outside perspective on commercial models, supplier decisions, or programme performance. No operational involvement—expertise drawn from programmes running across Europe and the Americas applied to a single decision.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Best Bar NonecoreStrategic or Co-development Partner · 17 June 2025Altura and Best Bar None launched the aviation industry's first alcohol responsibility training program, demonstrating commitment to passenger safety and industry standards in onboard alcohol service.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SSP Group: UK-listed operator of food and beverage brands in travel locations including airports and rail stations. Adjacent to Altura's onboard retail F&B category but primarily focused on landside travel F&B rather than inflight retail programmes.
• Newrest: France-headquartered multi-sector catering group with a significant airline catering and onboard services business. Competes with Altura on airline retail and catering contracts in Europe, Africa, and the Americas, though with a wider F&B and remote-site focus.
• Avolta (formerly Dufry): Swiss-listed global travel retail and duty-free operator with deep airline and airport retail relationships. Overlaps with Altura in duty-free sourcing and onboard retail programmes but at vastly greater scale and with an airport-centric rather than airline-centric model.
• Lagardère Travel Retail: France-based travel retail division of Lagardère, operating duty-free, convenience, and F&B concepts across airports and airlines globally. Overlaps with Altura in airline duty-free and onboard retail supply, but as part of a broader travel retail and publishing conglomerate.
• Gategroup: Swiss-headquartered global leader in airline catering, onboard retail, and hospitality services, serving full-service and LCC airlines worldwide. Competes with Altura on end-to-end onboard retail programmes but as part of a vertically integrated catering and supply platform rather than as a pure-play.
• LSG Sky Chefs: Deutsche Lufthansa subsidiary and one of the world's largest airline catering and in-flight service providers, with a growing onboard retail product line. Overlaps with Altura on full-service airline retail programmes but operates a much broader catering-led portfolio.
• dnata: Emirates Group-owned airline catering, ground handling, and travel services provider with global operations. Competes for onboard retail and catering mandates and is meaningfully larger and more diversified than Altura, but overlaps directly in airline retail services.

Direct peers

• Retail inMotion: Ireland-based specialist in airline onboard retail, merchandising, and crew service solutions, serving LCCs and hybrid carriers in Europe, the Americas, and Asia. Closest direct competitor to Altura, with the same target customer (airlines), same core offering (onboard retail programme management), and the same modular/full-service split.

Emerging players

• WHSmith Travel: UK-listed travel retailer operating news, books, and convenience assortments in airports and increasingly onboard aircraft. Overlaps with Altura on travel-relevant SKUs but is primarily an airport retail and convenience operator rather than a dedicated onboard retail programme manager.

Regional players

• Tourvest Travel Services: South Africa-based travel services group with airline catering, duty-free, and onboard retail operations across Africa, the Middle East, and select Asian markets. Comparable to Altura in scope and customer profile but focused on Africa/Middle East rather than Europe/Americas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlturaSoluti1
• LinkedInlinkedin.com/company/versilia-solutions-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versilia Solutions Ltd