Fire & Ice

What Fire & Ice does

Fire & Ice is a privately held, direct-to-consumer retailer of jewelry and curated "treasures" founded in 1980 and headquartered in Lutherville Timonium, Maryland. The company sells through a single Shopify-based e-commerce storefront at fireandice.com, offering a broad assortment that spans earrings, pendants, necklaces, bracelets, rings, men's jewelry (including cuff links, money clips, watches, and pocket knives), and a wider non-jewelry gift catalog covering art glass, folk art, fossils and geology specimens, cloisonné, home decor, paperweights, and related collectibles. The store organizes inventory by birth month, gemstone type, price tier (under $50 through over $1,000), and themed collections (Hearts, Flowers, Birds, Celtic, Sea Life, Trees, Roman Glass, Halloween), and features an exclusive "One of a Kind" line of handcrafted pieces sourced from global artisans.

The business model is straightforward DTC retail: unit-priced one-time transactions with no subscription, no B2B/wholesale channel, no marketplace listings, no mobile app, and no disclosed social media presence. The company positions itself around globally sourced, artisanal product differentiation rather than scale or technology — supporting this with long-standing supplier relationships and signature designer tie-ups such as Michael Michaud botanical jewelry and Fioré polymer clay art by Jon Anderson. Customer segmentation is persona- and use-case-driven, spanning women's jewelry buyers, men's accessories buyers, birthstone gift purchasers, home decor collectors, and fossils/geology enthusiasts.

The company is small (101–250 employees), uncapitalized beyond owner/founder resources (no venture funding, no parent company, no acquisitions disclosed), and has not pursued aggressive channel expansion, geographic expansion, or technology modernization. Revenue is not publicly disclosed, no executive team is publicly listed, and the only public contact is a single gift-card support email. The operating posture is consistent with a long-running, owner-operated specialty retailer rather than a venture-backed or PE-owned platform.

Name

Fire & Ice

Legal name

Fire & Ice

Website

https://fireandice.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Fire & Ice is a privately held, US-based direct-to-consumer retailer founded in 1980 that sells globally sourced jewelry and curated gift items (art glass, folk art, fossils) through a Shopify e-commerce storefront to individual consumers.

Ownership category

akta.pro rank

Product category

Online Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Used Lighting & Lamps Retail (CRAIANAE)

akta.pro secondary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Jewelry retail
• Handcrafted jewelry
• Art glass
• Folk art gifts
• Fossils geology

Headquarters

HQ city

Lutherville Timonium

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Fire & Ice generates revenue through direct product sales of jewelry and related items. The company sells a wide range of products including earrings, pendants, necklaces, bracelets, rings, men's jewelry, watches, art glass, folk art, fossils, and geology specimens. All sales appear to be one-time transactions with no subscription model mentioned.
2. Gift Cards: The company offers gift cards as an additional revenue stream, allowing customers to purchase gift certificates for later use.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Fire & Ice is a direct-to-consumer jewelry and treasures retailer, founded in 1980, that sells handcrafted jewelry (gold, sterling silver, mixed metal), men's jewelry, birthstone jewelry, and specialty gift items including art glass, folk art, and fossils/geology specimens through its e-commerce website fireandice.com. The company sources unique pieces from artisans around the world and operates on a Shopify-based online storefront with gift cards also available.

Product overview

Fire & Ice is a jewelry and treasures e-commerce retailer established in 1980, offering a diverse portfolio of handcrafted jewelry and collectible items sourced from artisans worldwide. The core offering centers on jewelry across multiple categories (Gold, Sterling Silver, Mixed Metal, Men's Jewelry, Earrings, Pendants, Necklaces, Bracelets, Rings) supplemented by specialized collections including Art Glass, Fossils & Geology, and Folk Art. Key branded offerings include Michael Michaud botanical jewelry and Fioré polymer clay art by Jon Anderson. The company organizes products by birthstone, gemstone type, price point, and thematic collections, with an exclusive One of a Kind Jewelry line featuring unique handcrafted pieces. The business operates as a traditional e-commerce retail platform without an API or developer integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Fioré: Intensive polymer clay art work by Jon Anderson

Products and services

• Jewelry The primary product category featuring handcrafted jewelry pieces including rings, earrings, pendants, necklaces, bracelets, and pins, with offerings spanning gold, sterling silver, mixed metals, and various gemstone types sourced globally for individual consumers.
• Gold Jewelry Premium jewelry collection featuring 14K and 18K gold pieces including necklaces, rings, earrings, and bracelets, often combined with gemstones like emeralds, aquamarine, and diamonds, targeted at consumers seeking fine gold jewelry priced from $375 to over $2,400.
• Men's Jewelry & Accessories Specialized jewelry and accessories line for men featuring bracelets, pendants, necklaces, rings, cuff links, money clips, bow ties, pocket knives, and watches, designed for male consumers seeking distinctive masculine accessories.
• Art Glass Exquisitely unique handcrafted art glass pieces sourced globally from various international artisans, sold as specialty gift items for consumers and home decorators.
• Fossils & Geology Fossil and geology specimens including ammonites, meteorites, and other prehistoric specimens, presented as educational and collectible pieces for collectors and enthusiasts.
• Folk Art Decorative folk art works in various mediums sourced from diverse international locations, presented as gifts for consumers interested in cultural and artistic pieces.
• Birthstone Jewelry Jewelry organized by birth month and corresponding gemstones including amethyst, aquamarine, amber, CZ, emerald, garnet, opal, pearl, ruby, sapphire, turquoise, and many more, targeted at gift buyers and consumers seeking personalized jewelry.
• One of a Kind Jewelry Exclusive collection of unique, one-of-a-kind handcrafted jewelry pieces by expert artisans from around the globe, designed for consumers seeking distinctive, unrepeatable jewelry pieces.
• Gift Cards Fire & Ice gift cards available for purchase through the e-commerce site, allowing customers to buy gift certificates for later redemption on jewelry and gift items.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Etsy: Online marketplace for handmade, vintage, and unique goods including a large jewelry category. Competes with Fire & Ice for artisan and one-of-a-kind jewelry shoppers and serves as both a competitor and a potential channel for the company's artisan inventory.
• Mejuri: Direct-to-consumer fine jewelry brand built around distinctive designs and vertically integrated supply. Comparable as a digitally native jewelry brand competing for the same online jewelry shopper with curated, design-led pieces.
• Uncommon Goods: Curated online retailer of unique gifts, handmade jewelry, art glass, and novelty items. Overlaps with Fire & Ice in assortment (jewelry plus art glass, folk art, and gifts) and gift-occasion buyer.
• Blue Nile: Online-first jewelry retailer selling diamonds, gemstones, and fine jewelry direct to consumers. Closely comparable to Fire & Ice in channel (pure-play e-commerce), product mix (gemstone-forward jewelry), and target customer (gift and self-purchase jewelry buyers).
• Novica: Online marketplace for handcrafted jewelry, home decor, and art sourced from artisans worldwide. Closely comparable to Fire & Ice's 'Treasures From Around The World' positioning, artisan sourcing model, and gift/treasure mix.
• Brilliant Earth: D2C fine jewelry retailer specializing in gemstones, engagement rings, and ethically sourced pieces. Comparable to Fire & Ice in operating exclusively online and curating distinct, story-driven jewelry assortments rather than commodity gold.
• James Allen: Online diamond and fine jewelry retailer with strong e-commerce merchandising and configurator tools. Comparable to Fire & Ice as a digitally native jewelry brand competing for online gemstone and fine jewelry shoppers.
• Ross-Simons: Long-standing multi-channel jewelry and gifts retailer with deep price-ladder assortment from fashion to fine jewelry. Highly comparable given the shared focus on breadth of jewelry styles, gemstone variety, and gift-driven merchandising.

Broad incumbents

• Tiffany & Co. Iconic fine jewelry brand (now part of LVMH) selling engagement, gold, and gemstone jewelry globally. Comparable as a jewelry retailer competing for milestone gifting and premium jewelry dollars, with much greater brand and capital resources.
• Pandora: Global jewelry brand with broad assortment of charm, gold, and silver jewelry sold through DTC and retail. Comparable as a jewelry retailer at scale competing for the same gift and self-purchase occasions, though much larger and brand-led rather than artisan-curated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/fireandice
• Facebookfacebook.com/inspiredelight

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire & Ice