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ThumbAge

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uuid000id54

Namestring
ThumbAge
Legal namestring
썸에이지 주식회사 (ThumbAge Co., Ltd.)
Websiteurl
thumbage.co.kr
Company typeenum
Private
Founded yearint
2017
Descriptiontext

ThumbAge (㈜썸에이지, ThumbAge Co., Ltd.) is a South Korea-based mobile game developer and publisher headquartered in Bundang-gu, Seongnam, Gyeonggi Province. According to its corporate filings (business registration 261-81-19952; e-commerce registration 2017-성남분당-1186호), the company has been operational since 2017; it is privately held and reports headcount in the 51-100 range. ThumbAge develops and publishes free-to-play mobile games distributed globally through Google Play and the Apple App Store, with a portfolio that intentionally spans multiple genres: IDLE HERO: Legend of Hamster (idle RPG), GODS RAID (team-battle RPG), DEKARON M (dark fantasy MMORPG), Boxing Star and its Boxing Star Match-3 Puzzle spinoff (boxing and casual puzzle), and 영웅 키우기 / Hero Raising (hero-collecting RPG, launched May 27, 2025).

The business is built on a dual revenue model. First, freemium in-app purchases (paid points/유상포인트) processed through Apple and Google app-store payment rails. Second, online targeted advertising through a long tail of demand-side platforms — Google, Facebook, Twitter, TikTok, Naver, Kakao, Moloco, Unity Ads, AdColony, Vungle, Tapjoy, AppLovin, ironSource, Chartboost, InMobi, MoPub, maio, myTarget, nend, Jucks, and Lift Off — for both user acquisition and re-engagement. Player authentication supports multiple social IDs (Kakao, Google, Apple, Facebook, Naver, Twitter, Steam) plus phone-based identity verification outsourced to Danal Co., Ltd. Customer acquisition is increasingly data-driven, as publicised via a June 9, 2025 SensorTower customer story, and the company uses a portfolio of Korean gaming media (thisisgame.com, gametoc.co.kr, nspna.com) for PR cadence.

Operationally, ThumbAge maintains an investor-relations posture typical of a pre-IPO or private-placement-bound Korean venture: regular shareholder communications, repeated new-share issuance and capital-reduction announcements through 2026, and a recent shareholder letter that openly acknowledges revenue pressure from macroeconomic slowdown, declining consumer spending, and intensifying mobile-game competition. The stated use of proceeds from the 2026 rights issuance (유상증자) is incremental game-development headcount and dev costs, plus marketing for upcoming launches — implying the company is financing growth into a tougher market rather than harvesting a steady-state business.

Short descriptiontext

ThumbAge is a South Korean mobile game developer and publisher operating freemium titles across RPG, idle, boxing, and puzzle genres on iOS and Android, monetizing through in-app purchases and targeted advertising to a global player base.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSeongnam, South Korea
HQ citystring
Seongnam
HQ countrystring
South Korea
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mobile game development, mobile RPG games, free-to-play games, mobile game publishing, idle RPG games
Industry2 codes
1Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing)
CodeMPAFABAEPrimaryYes
2Mobile Game Publishing & App Game Stores
CodeBPAMAKABPrimaryNo
NAICS code1 code
  • Software Publishers513210
Product category
Mobile Games
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Mobile Game Monetization
TypeFreemium
Description

ThumbAge generates revenue through mobile game monetization, including in-app purchases (유상포인트/paid points) for game content. Games feature free-to-play mechanics with premium content and items purchasable via app store payment systems.

thumbage.co.kr
2Online Targeted Advertising
TypeAdvertising
Description

The company uses behavioral advertising and analysis software, serving ads through platforms including Google, Facebook, Twitter, TikTok, Naver, Kakao, Moloco, Unity Ads, AdColony, Vungle, Tapjoy, AppLovin, ironSource, Chartboost, InMobi, MoPub, maio, myTarget, nend, Jucks, and Lift Off. Revenue is generated through ad placements and behavioral targeting.

thumbage.co.kr
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
Pricing details1 tier
1Free-to-play mobile games with optional in-app purchases
ModelFreemiumBilling cadencePay-as-you-go
Notes

Games are free to download. Users can purchase 유상포인트 (paid points) via Google Play, App Store, and other app store platforms. Pricing for in-app items is not publicly disclosed on the company website.

thumbage.co.kr
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

ThumbAge develops and publishes free-to-play mobile games for iOS and Android across multiple genres including dark fantasy MMORPG, team battle RPG, idle hero, boxing, and puzzle. Games are monetized through in-app purchases of paid points (유상포인트) and through in-game advertising. The company distributes its titles globally via Google Play and the Apple App Store.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ThumbAge is a South Korean mobile game development company offering a portfolio of mobile games across multiple genres. The core products include DEKARON M (dark fantasy MMORPG), GODS RAID (team battle RPG), Boxing Star (boxing game with puzzle variant), IDLE HERO: Legend of Hamster (idle hero game), and 영웅 키우기 (hero raising RPG). Games are distributed through Google Play Store and Apple App Store, with support for guest login and various social platform account linking.

Product and service6 records
1DEKARON M
CategoryMobile RPG / MMORPG
Description

Dark fantasy MMORPG mobile game available on Android and iOS, targeting players who enjoy large-scale online role-playing experiences.

2GODS RAID (갓레이드)
CategoryMobile RPG
Description

Team battle RPG featuring competitive multiplayer gameplay, available on Android and iOS platforms, with seasonal content updates.

3Boxing Star
CategoryMobile Sports / Casual Game
Description

Boxing game with a group competition system, available on Android and iOS, targeting fans of competitive sports games.

4IDLE HERO: Legend of Hamster
CategoryMobile Idle / Casual Game
Description

Idle hero mobile game featuring hamster characters, available on Android and iOS, designed for casual progression-based play.

5영웅 키우기 (Hero Raising)
CategoryMobile RPG
Description

Mobile RPG where players raise heroes, available on Android and iOS. Achieved top rankings on both Korean app stores shortly after launch.

6Boxing Star Match 3 Puzzle
CategoryMobile Puzzle / Casual Game
Description

Match-3 puzzle game built on the Boxing Star IP, available on Android and iOS, offering a casual puzzle variant of the Boxing Star franchise.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Webzen
TypeDirect peer
Description

Korean mid-sized mobile and online game publisher operating across RPG and MMO genres. Closely comparable to ThumbAge in scale and genre mix, both competing on Korean app store charts with portfolio titles.

2Wemade
TypeDirect peer
Description

Korean mobile/PC game publisher (Legend of YMIR, MIR M) with comparable focus on MMORPG and RPG mobile titles. Similar headcount band and genre overlap make it a direct comparable for ThumbAge.

3Gravity
TypeDirect peer
Description

Korean publisher behind Ragnarok Online and Ragnarok Origin. Operates mobile MMORPGs on Google Play and Apple App Store with similar Korean-market distribution profile to ThumbAge.

4NEOWIZ
TypeDirect peer
Description

Korean publisher/developer of mobile and online games including Bless Unleashed and DJMAX. Comparable mid-sized Korean mobile publisher with multi-genre portfolio strategy.

5Com2uS
TypeBroad incumbent
Description

Established Korean mobile game publisher (Summoners War) operating at significantly larger scale than ThumbAge, but overlapping directly in the RPG/mobile category with global app store distribution.

6Netmarble
TypeBroad incumbent
Description

Large Korean mobile game publisher (Lineage 2 Revolution, Marvel Future Fight). Competes with ThumbAge on the same Korean app store charts in mobile RPG and team-battle genres.

7Kakao Games
TypeBroad incumbent
Description

Major Korean mobile and online game publisher publishing titles such as PlayerUnknown's Battlegrounds and Odin: Valhalla Rising. Overlaps with ThumbAge on Korean mobile RPG distribution and UA channels.

8Pearl Abyss
TypeBroad incumbent
Description

Korean publisher of Black Desert Mobile and Crimson Desert. Direct genre overlap with ThumbAge's DEKARON M (dark fantasy MMORPG) and comparable mobile MMORPG live-ops model.

9KLab
TypeRegional player
Description

Japanese mobile game developer/publisher of comparable headcount band, focused on RPG and music games for global markets. Operates similar portfolio-publisher model in an adjacent Asian market.

10GungHo Online Entertainment
TypeRegional player
Description

Japanese mobile game publisher (Puzzle & Dragons) with global app store distribution. Comparable freemium mobile monetization model and reliance on Google Play / Apple App Store ecosystems.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ThumbAge

Mobile Gamesthumbage.co.kr

ThumbAge is a South Korean mobile game developer and publisher operating freemium titles across RPG, idle, boxing, and puzzle genres on iOS and Android, monetizing through in-app purchases and targeted advertising to a global player base.

What ThumbAge does

ThumbAge (㈜썸에이지, ThumbAge Co., Ltd.) is a South Korea-based mobile game developer and publisher headquartered in Bundang-gu, Seongnam, Gyeonggi Province. According to its corporate filings (business registration 261-81-19952; e-commerce registration 2017-성남분당-1186호), the company has been operational since 2017; it is privately held and reports headcount in the 51-100 range. ThumbAge develops and publishes free-to-play mobile games distributed globally through Google Play and the Apple App Store, with a portfolio that intentionally spans multiple genres: IDLE HERO: Legend of Hamster (idle RPG), GODS RAID (team-battle RPG), DEKARON M (dark fantasy MMORPG), Boxing Star and its Boxing Star Match-3 Puzzle spinoff (boxing and casual puzzle), and 영웅 키우기 / Hero Raising (hero-collecting RPG, launched May 27, 2025).

The business is built on a dual revenue model. First, freemium in-app purchases (paid points/유상포인트) processed through Apple and Google app-store payment rails. Second, online targeted advertising through a long tail of demand-side platforms — Google, Facebook, Twitter, TikTok, Naver, Kakao, Moloco, Unity Ads, AdColony, Vungle, Tapjoy, AppLovin, ironSource, Chartboost, InMobi, MoPub, maio, myTarget, nend, Jucks, and Lift Off — for both user acquisition and re-engagement. Player authentication supports multiple social IDs (Kakao, Google, Apple, Facebook, Naver, Twitter, Steam) plus phone-based identity verification outsourced to Danal Co., Ltd. Customer acquisition is increasingly data-driven, as publicised via a June 9, 2025 SensorTower customer story, and the company uses a portfolio of Korean gaming media (thisisgame.com, gametoc.co.kr, nspna.com) for PR cadence.

Operationally, ThumbAge maintains an investor-relations posture typical of a pre-IPO or private-placement-bound Korean venture: regular shareholder communications, repeated new-share issuance and capital-reduction announcements through 2026, and a recent shareholder letter that openly acknowledges revenue pressure from macroeconomic slowdown, declining consumer spending, and intensifying mobile-game competition. The stated use of proceeds from the 2026 rights issuance (유상증자) is incremental game-development headcount and dev costs, plus marketing for upcoming launches — implying the company is financing growth into a tougher market rather than harvesting a steady-state business.

ThumbAge firmographics

Firmographics
Name
ThumbAge
Legal name
썸에이지 주식회사 (ThumbAge Co., Ltd.)
Website
https://thumbage.co.kr
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
51–100 employees
Short description
ThumbAge is a South Korean mobile game developer and publisher operating freemium titles across RPG, idle, boxing, and puzzle genres on iOS and Android, monetizing through in-app purchases and targeted advertising to a global player base.
Ownership category
akta.pro rank

ThumbAge industry classification

Industry
Product category
Mobile Games
NAICS
Software Publishers (513210)
akta.pro primary industry
Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing) (MPAFABAE)
akta.pro secondary industry
Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

  • Mobile game development
  • Mobile RPG games
  • Free-to-play games
  • Mobile game publishing
  • Idle RPG games

Where ThumbAge is headquartered

Location

Headquarters

HQ city
Seongnam
HQ country
South Korea
HQ region
Asia

Offices1 record

Markets served

ThumbAge business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Mobile Game Monetization: ThumbAge generates revenue through mobile game monetization, including in-app purchases (유상포인트/paid points) for game content. Games feature free-to-play mechanics with premium content and items purchasable via app store payment systems.
  2. Online Targeted Advertising: The company uses behavioral advertising and analysis software, serving ads through platforms including Google, Facebook, Twitter, TikTok, Naver, Kakao, Moloco, Unity Ads, AdColony, Vungle, Tapjoy, AppLovin, ironSource, Chartboost, InMobi, MoPub, maio, myTarget, nend, Jucks, and Lift Off. Revenue is generated through ad placements and behavioral targeting.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goFree-to-play mobile games with optional in-app purchases

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

ThumbAge product offering

Product offering

Core offering

ThumbAge develops and publishes free-to-play mobile games for iOS and Android across multiple genres including dark fantasy MMORPG, team battle RPG, idle hero, boxing, and puzzle. Games are monetized through in-app purchases of paid points (유상포인트) and through in-game advertising. The company distributes its titles globally via Google Play and the Apple App Store.

Product overview

ThumbAge is a South Korean mobile game development company offering a portfolio of mobile games across multiple genres. The core products include DEKARON M (dark fantasy MMORPG), GODS RAID (team battle RPG), Boxing Star (boxing game with puzzle variant), IDLE HERO: Legend of Hamster (idle hero game), and 영웅 키우기 (hero raising RPG). Games are distributed through Google Play Store and Apple App Store, with support for guest login and various social platform account linking.

Differentiator

Problem solved

Functional benefit

Products and services

  • DEKARON M Dark fantasy MMORPG mobile game available on Android and iOS, targeting players who enjoy large-scale online role-playing experiences.
  • GODS RAID (갓레이드) Team battle RPG featuring competitive multiplayer gameplay, available on Android and iOS platforms, with seasonal content updates.
  • Boxing Star Boxing game with a group competition system, available on Android and iOS, targeting fans of competitive sports games.
  • IDLE HERO: Legend of Hamster Idle hero mobile game featuring hamster characters, available on Android and iOS, designed for casual progression-based play.
  • 영웅 키우기 (Hero Raising) Mobile RPG where players raise heroes, available on Android and iOS. Achieved top rankings on both Korean app stores shortly after launch.
  • Boxing Star Match 3 Puzzle Match-3 puzzle game built on the Boxing Star IP, available on Android and iOS, offering a casual puzzle variant of the Boxing Star franchise.

Companies that use ThumbAge

Customer profile

Segments1 record

Ideal customer profiles1 record

ThumbAge technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

ThumbAge partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

ThumbAge competitors and assessment

Company assessment

Direct peers

  • Webzen: Korean mid-sized mobile and online game publisher operating across RPG and MMO genres. Closely comparable to ThumbAge in scale and genre mix, both competing on Korean app store charts with portfolio titles.
  • Wemade: Korean mobile/PC game publisher (Legend of YMIR, MIR M) with comparable focus on MMORPG and RPG mobile titles. Similar headcount band and genre overlap make it a direct comparable for ThumbAge.
  • Gravity: Korean publisher behind Ragnarok Online and Ragnarok Origin. Operates mobile MMORPGs on Google Play and Apple App Store with similar Korean-market distribution profile to ThumbAge.
  • NEOWIZ: Korean publisher/developer of mobile and online games including Bless Unleashed and DJMAX. Comparable mid-sized Korean mobile publisher with multi-genre portfolio strategy.

Broad incumbents

  • Com2uS: Established Korean mobile game publisher (Summoners War) operating at significantly larger scale than ThumbAge, but overlapping directly in the RPG/mobile category with global app store distribution.
  • Netmarble: Large Korean mobile game publisher (Lineage 2 Revolution, Marvel Future Fight). Competes with ThumbAge on the same Korean app store charts in mobile RPG and team-battle genres.
  • Kakao Games: Major Korean mobile and online game publisher publishing titles such as PlayerUnknown's Battlegrounds and Odin: Valhalla Rising. Overlaps with ThumbAge on Korean mobile RPG distribution and UA channels.
  • Pearl Abyss: Korean publisher of Black Desert Mobile and Crimson Desert. Direct genre overlap with ThumbAge's DEKARON M (dark fantasy MMORPG) and comparable mobile MMORPG live-ops model.

Regional players

  • KLab: Japanese mobile game developer/publisher of comparable headcount band, focused on RPG and music games for global markets. Operates similar portfolio-publisher model in an adjacent Asian market.
  • GungHo Online Entertainment: Japanese mobile game publisher (Puzzle & Dragons) with global app store distribution. Comparable freemium mobile monetization model and reliance on Google Play / Apple App Store ecosystems.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

ThumbAge social profiles

Digital presence

ThumbAge financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ThumbAge leadership team

Management profile

Number of profiles

Profiles3 records

ThumbAge funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ThumbAge M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThumbAge

What does ThumbAge do?

ThumbAge develops and publishes free-to-play mobile games for iOS and Android across multiple genres including dark fantasy MMORPG, team battle RPG, idle hero, boxing, and puzzle. Games are monetized through in-app purchases of paid points (유상포인트) and through in-game advertising. The company distributes its titles globally via Google Play and the Apple App Store.

Is ThumbAge a public or private company?

ThumbAge is a private company. It is classified as unknown and is currently operating.

When was ThumbAge founded?

ThumbAge was founded in 2017. It employs 51 to 100 people.

Where is ThumbAge based?

ThumbAge is headquartered in Seongnam, South Korea, in the Asia region.

How does ThumbAge make money?

Two revenue lines are on record. Mobile Game Monetization is the primary driver. The others are online Targeted Advertising.

Who are ThumbAge's main competitors?

Direct peers on record are Webzen, Wemade, Gravity and NEOWIZ. Broad incumbents are Com2uS, Netmarble, Kakao Games and Pearl Abyss. Regional players are KLab and GungHo Online Entertainment.

Does ThumbAge have an API?

No public API is recorded for ThumbAge.

What industry is ThumbAge in?

ThumbAge's product category is Mobile Games. Its primary akta.pro industry code is MPAFABAE, Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing), with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 513210.

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