Sportlifee

What Sportlifee does

Sportlifee S.R.L. is an Italian privately held sporting goods retailer (s.r.l. structure, share capital €10,000) headquartered in Ruffrè-Mendola in the Trentino-Alto Adige region. The company sells equipment across four primary verticals — alpine skiing, ski mountaineering/touring, cycling (including e-bikes), and snowboarding — plus a junior/kids outdoor line. It carries a portfolio of premium brands including Atomic, Blizzard, Head, Rossignol, Salomon, Volkl, Nordica, Dynafit, Stöckli, Scott, Bianchi, and Bergamont, alongside refurbished/used equipment offering customer savings of 30-82% versus retail.

The commerce platform is built on PrestaShop with structured product filtering (by brand, size, color, year, level, and gender), wishlist functionality, secure checkout, and WhatsApp-based customer communication integrated via the +39 351 8636435 sales channel. The website supports free shipping on orders over €199 and installment financing through Santander Consumer Bank for high-value purchases such as e-bikes. The operational backbone includes an in-house refurbishment workshop with specialized ski technicians who re-sand bases, wax, sharpen edges, and inspect used equipment — almost exclusively sourced from the company's own rental fleet, creating a closed supply chain.

Revenue is generated primarily through one-time product sales (both new and refurbished equipment), supplemented by transactional economics on financed e-bike sales. The company distributes through a hybrid model combining direct e-commerce across Italy with multiple physical retail stores in the Trentino region, complemented by marketing presence on Facebook, Instagram, WhatsApp, and email. Customer concentration is highly fragmented across individual end-consumers — recreational through advanced skiers, ski mountaineers, cyclists/e-bike riders, snowboarders, and parents purchasing junior outdoor gear.

Name

Sportlifee

Legal name

SPORTLIFEE S.R.L.

Website

https://sportlifee.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportlifee is an Italian specialty sporting goods retailer headquartered in Trentino that sells new and refurbished equipment for alpine skiing, ski touring, cycling, and snowboarding to consumer end-users across Italy via a PrestaShop e-commerce platform and physical stores.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Used Merchandise Retailers (45951)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Sporting goods retail
• Winter sports equipment
• Refurbished ski equipment
• Ski and snowboard shop
• Cycling equipment store

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (New Equipment): Sale of new winter sports equipment including skis, boots, helmets, accessories from premium brands such as Atomic, Blizzard, Head, Salomon, Rossignol, Volkl, Nordica, Dynafit, Stöckli, and others.
2. Product Sales (Refurbished/Used Equipment): Sale of refurbished used equipment sourced exclusively from the company's own rental fleet ('closed supply chain'). Refurbished skis are re-sanded, waxed, edges sharpened, and cleaned to near-new performance standards. Equipment includes ex-rental skis, e-bikes, and accessories at significant discounts (typically 30-80% below original price).
3. Financing Services: Collaboration with Santander Consumer Bank to offer installment payment plans for high-value purchases such as e-bikes (e.g., €4,999 e-bikes available via installment financing).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sportlifee is an Italian sporting goods retailer that sells new and refurbished equipment for alpine skiing, ski mountaineering, cycling (including e-bikes), snowboarding, and kids outdoor activities. The company operates a PrestaShop-based e-commerce platform alongside physical retail stores in the Trentino region and runs an in-house workshop where specialized technicians refurbish ex-rental equipment by resurfacing, waxing, sharpening, and inspecting used skis. Refurbished inventory is sold at 30-82% discounts versus original retail pricing, with premium brands including Atomic, Blizzard, Head, Rossignol, Salomon, Scott, and Bianchi.

Product overview

Sportlifee s.r.l. is an Italian e-commerce sports retailer offering a comprehensive portfolio of winter sports and cycling equipment. Their offering consists of five main product categories: Alpine Skiing (sci alpino), Ski Mountaineering (sci alpinismo), Cycling (ciclismo including e-bikes), Snowboard, and Kids outdoor gear. They differentiate by selling both new equipment and refurbished/conditioned used equipment from their own rental fleet, with a dedicated laboratory that refurbishes skis to like-new condition. Additional services include physical store locations, installment financing through Santander, free shipping over €199, fast delivery, and WhatsApp customer support. The company carries premium brands including Atomic, Blizzard, Head, Elan, Nordica, Rossignol, Salomon, Volkl, Scott, Dynafit, Fischer, Tecnica, Stöckli, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine Skiing Equipment (Sci alpino)

Quantifiable outcome

• Refurbished equipment sold at 30-82% below original retail price
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Snowleader: French online specialist retailer of ski, snowboard, and outdoor equipment — directly comparable to Sportlifee in category focus (premium winter sports), DTC e-commerce model, and emphasis on both new and outlet/used inventory. Snowleader is the closest digital-native European analog.
• Sportler: Italian/European specialty chain selling premium ski, snowboard, and outdoor equipment both online and via physical stores headquartered in Bolzano (South Tyrol). Directly comparable in geography (Alpine Italy), category mix (winter sports + cycling), and hybrid retail/DTC model.
• Sport Conrad: German/Alpine specialty retailer of premium ski and winter sports equipment with strong e-commerce and physical stores. Comparable as an Alpine-region premium winter sports specialist with both new and second-hand / rental-to-retail inventory.

Broad incumbents

• Decathlon: Global mass-market sporting goods retailer with strong Italian footprint and broad winter sports, cycling, and outdoor categories. Comparable as a competitor for the same end consumers, but operating at vastly different scope, scale, and price point than Sportlifee.
• Intersport: International sporting goods retailer cooperative with extensive Italian presence through affiliated stores. Overlaps with Sportlifee across ski, snowboard, and cycling categories but competes through a fragmented store network rather than a specialty curator model.
• Oberalp / Salewa: South Tyrolean outdoor and ski-mountaineering brand-and-retail group with strong mountaineering, ski touring, and cycling exposure. Comparable through overlap in ski-touring technical gear and the Bolzano-area Alpine specialty retail DNA.

Regional players

• Blues the Ski Store: Italian specialty ski retailer with a curated e-commerce focus and physical showrooms in the Italian Alps. Closely comparable in curated premium-brand ski retail and Alpine Italian regional positioning, though primarily serving Italian ski hubs.
• Nansen Ski & Outdoor: Italian specialty outdoor and ski retailer with multi-store presence. Comparable as an Italian specialty competitor operating in adjacent Alpine regions, competing for the same winter-sports equipment customer.

Emerging players

• SkiEssentials: US-based DTC ski and snowboard specialty retailer with deep online catalog and curated premium-brand positioning. Comparable as a digital-native specialty ski/snowboard retailer, though operating in North America rather than Europe.

Others

• Komperdell / Scarpa (specialty winter retail comparables): Premium Italian ski-boot and mountaineering footwear manufacturer. Comparable as an Italian-based specialty winter-sports player, but operating upstream as a brand/supplier to retailers like Sportlifee rather than as a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SportlifeeStore
• Instagraminstagram.com/sportlifee_shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportlifee