Bigger Hammer Production Services
Bigger Hammer Production Services is a Long Beach, California-based live event workforce company supplying union and non-union stagehands, riggers, and site leads for concerts, festivals, corporate events, theatrical productions, and broadcasts across North America since 1996.
- Company typePrivate
- Founded1996
- HeadquartersLong Beach, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bigger Hammer Production Services does
Bigger Hammer Production Services is a Long Beach, California-based live event workforce company that supplies union and non-union stagehands, riggers, and site leads for concerts, festivals, corporate events, theatrical productions, and live broadcasts. The company has operated since 1996 under a variable-hour, on-call staffing model serving clients primarily in Los Angeles County and Orange County, with marketed service coverage extending across North America. Customer segments include national and regional promoters, venue operators, tour and production managers, festival organizers, corporate event producers, broadcast crews, and event staffing/logistics firms.
The company's service portfolio spans five lines: Production Crew Staffing (variable-hour stagehands to site leads), Rigging & Technical Services (arena and ground rigging, truss assembly, cable runs), Production & Site Management (supervision and logistics), Safety Coordination (onsite safety personnel and risk assessments), and Training & Certification. The training line operates through the RockForce Online Training Platform, which delivers OSHA-aligned and ETCP-recognized courses in Forklift, MEWP, Reach Fork, Fall Protection (Authorized User and Competent Person), and Arena Ground Rigging, combining online instruction with in-person practical evaluations.
Revenue is generated through hourly-rate professional services billed to enterprise clients, with stagehand rates ranging from $27.55 to $46.80 per hour and arena/theater rigger rates from $35.15 to $53.25 per hour in Los Angeles and Orange counties. Training courses are priced per enrollment (e.g., Arena Ground Rigging class at $50 for non-employees, free for RockForce employees), with completion earning 2 ETCP renewal credits. The go-to-market is direct enterprise field sales targeting promoters, venues, and corporate event producers; recruitment runs through Indeed job postings. Bigger Hammer operates as a subsidiary of RockForce and holds ETCP Employer Recognition, ESA Affiliate status, and ESTA membership — credentials that support its positioning as a credentialed, safety-first labor provider.
Bigger Hammer Production Services firmographics
Firmographics- Name
- Bigger Hammer Production Services
- Legal name
- Bigger Hammer Production Services
- Website
- https://biggerhammer.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bigger Hammer Production Services is a Long Beach, California-based live event workforce company supplying union and non-union stagehands, riggers, and site leads for concerts, festivals, corporate events, theatrical productions, and broadcasts across North America since 1996.
- Ownership category
- akta.pro rank
Bigger Hammer Production Services industry classification
Industry- Product category
- Live Event Production Services
- akta.pro primary industry
- Staging & Rigging Services (MPAGAKAA)
- akta.pro secondary industry
- Rigging & Truss Services (Ground/Overhead, Automation) (THAHAEAD)
Keywords
Where Bigger Hammer Production Services is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bigger Hammer Production Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Production Crew Staffing: Hourly-rate staffing services providing union and non-union stagehands, riggers, and site leads for live events including concerts, festivals, corporate meetings, theatrical productions, and special events.
- Rigging & Technical Services: Arena rigging, ground rigging, truss assembly, and cable runs provided by certified professionals. Revenue generated through hourly service rates for load-in, show, and load-out operations.
- Safety Training & Certification: OSHA-aligned and ETCP-recognized training courses offered online and in-person. Forklift, MEWP, Fall Protection, and Arena Ground Rigging courses available. Arena Ground Rigging class priced at $50 for non-employees; internal employees receive training free of charge.
- Safety Coordination Services: Onsite safety personnel, risk assessments, and compliance-focused support provided by safety professionals who understand live event environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Stagehand hourly rate |
| Other | Pay-as-you-go | Arena/Theater Rigger hourly rate |
| One time/ perpetual license | Pay-as-you-go | Arena Ground Rigging Class |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Bigger Hammer Production Services product offering
Product offeringCore offering
Bigger Hammer Production Services provides on-demand, variable-hour production crew staffing (union and non-union stagehands, riggers, and site leads), rigging and technical services (arena rigging, ground rigging, truss assembly, cable runs), production and site management, and onsite safety coordination for concerts, festivals, corporate events, and live broadcasts across North America. The company also operates a training division delivering OSHA-aligned and ETCP-recognized certification courses (Forklift, MEWP, Fall Protection, Reach Fork, Arena Ground Rigging) online and in person.
Product overview
Bigger Hammer Production Services is a live event production workforce company offering a portfolio of integrated services including crew staffing, rigging and technical services, production management, safety coordination, and safety training. The company operates under the RockForce parent organization and provides both on-site production crew for concerts, festivals, and corporate events, as well as a comprehensive training division (RockForce Online Classes) offering ETCP-recognized certification courses in Forklift, MEWP, Fall Protection (Authorized User and Competent Person), Reach Fork, and Arena Ground Rigging. Services are delivered across Southern California and North America with a focus on safety and professional live event execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Production Crew Staffing
Companies that use Bigger Hammer Production Services
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Bigger Hammer Production Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bigger Hammer Production Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RockForceflagshipRockForce is the parent company and Live Entertainment industry powerhouse that owns Bigger Hammer. RockForce delivers tailored solutions for world-class concerts, festivals, sporting events, live broadcasts, award shows, and corporate activations. Bigger Hammer operates as a RockForce company with access to the broader RockForce network and resources.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Bigger Hammer Production Services competitors and assessment
Company assessmentDirect peers
- PRG (Production Resource Group): One of the world's largest providers of entertainment and event production services, including rigging, staging, crew, and technical production for concerts, festivals, corporate events, and broadcast — directly overlapping with Bigger Hammer's core service offering to similar enterprise promoter and venue clients.
- IATSE (International Alliance of Theatrical Stage Employees): Labor union that supplies unionized stagehands, riggers, and production crew for live entertainment, theater, and broadcast — directly competes for the same gigs Bigger Hammer services, particularly for venue-based and IATSE-scale events.
- TAIT: Global provider of staging, rigging, and automation solutions for concerts, theater, and live events, including crew services and technical direction — competes with Bigger Hammer in arena and theatrical rigging, especially on larger touring productions.
- Vincent Lighting Systems: Entertainment production services company providing rigging, lighting, and stagehand labor for concerts, corporate events, theater, and broadcast — a comparable regional crew/rigging specialist with overlapping customers and service mix.
- Atomic Lighting: Mid-Atlantic entertainment production company providing lighting, rigging, and crew staffing for concerts, festivals, corporate events, and theater — directly comparable to Bigger Hammer in service offering and customer base, though operating in a different geography.
- Upstaging: Touring concert production services provider specializing in lighting, rigging, and crew for major tours and festivals — comparable to Bigger Hammer's touring production support, particularly for audio, video, and lighting rigging.
Broad incumbents
- Encore Global: Large-scale event technology and production services provider (formerly PSAV) offering rigging, staging, crew, and AV services for corporate events, hotels, and live entertainment — a broader incumbent serving many of the same customer segments as Bigger Hammer.
- Freeman: Major event production and experiential marketing company delivering rigging, staging, labor, and technical services for trade shows, corporate events, and live productions — comparable in service breadth and enterprise customer base, but at significantly greater scale.
Emerging players
- CrewBoss / EventPro Strategies: Specialized event crew staffing and labor management software/services provider for live entertainment — overlaps with Bigger Hammer's crew staffing business and serves similar promoter, venue, and production manager clients.
Others
- Event Safety Alliance: Industry association (of which Bigger Hammer is an affiliate member) that promotes event safety standards and training — not a direct competitor, but a relevant ecosystem participant shaping the certification and safety framework Bigger Hammer operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bigger Hammer Production Services social profiles
Digital presenceBigger Hammer Production Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bigger Hammer Production Services leadership team
Management profileNumber of profiles
Bigger Hammer Production Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bigger Hammer Production Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bigger Hammer Production Services
What does Bigger Hammer Production Services do?
Bigger Hammer Production Services provides on-demand, variable-hour production crew staffing (union and non-union stagehands, riggers, and site leads), rigging and technical services (arena rigging, ground rigging, truss assembly, cable runs), production and site management, and onsite safety coordination for concerts, festivals, corporate events, and live broadcasts across North America. The company also operates a training division delivering OSHA-aligned and ETCP-recognized certification courses (Forklift, MEWP, Fall Protection, Reach Fork, Arena Ground Rigging) online and in person.
Is Bigger Hammer Production Services a public or private company?
Bigger Hammer Production Services is a private company. It is classified as corporate owned and is currently operating.
When was Bigger Hammer Production Services founded?
Bigger Hammer Production Services was founded in 1996. It employs 101 to 250 people.
Where is Bigger Hammer Production Services based?
Bigger Hammer Production Services is headquartered in Long Beach, United States, in the North America region.
How does Bigger Hammer Production Services make money?
Four revenue lines are on record. Production Crew Staffing is the primary driver. The others are rigging & Technical Services, safety Training & Certification and safety Coordination Services.
Who are Bigger Hammer Production Services's main competitors?
Direct peers on record are PRG (Production Resource Group), IATSE (International Alliance of Theatrical Stage Employees), TAIT, Vincent Lighting Systems, Atomic Lighting and Upstaging. Broad incumbents are Encore Global and Freeman. CrewBoss / EventPro Strategies is listed as an emerging player. Event Safety Alliance is listed as an others.
Does Bigger Hammer Production Services have an API?
No public API is recorded for Bigger Hammer Production Services.
What industry is Bigger Hammer Production Services in?
Bigger Hammer Production Services's product category is Live Event Production Services. Its primary akta.pro industry code is MPAGAKAA, Staging & Rigging Services, with a secondary code of THAHAEAD, Rigging & Truss Services (Ground/Overhead, Automation).