Eat My Logo

What Eat My Logo does

Eat My Logo Limited is a UK private limited company founded in 2014 and headquartered in Chorley, Lancashire, operating from a 9,000 sq ft production facility. The company manufactures and sells custom-branded edible promotional merchandise including cupcakes, biscuits, cookies, brownies, cakes, chocolates, confectionery, oat bars, and cocktail toppers, printing customer artwork using CMYK photo-quality edible inkjet technology onto fondant icing substrates. The business serves UK and EU corporate customers across media, financial services, telecoms, technology, retail, education, public sector and charity segments, including named clients such as BBC Studios, Virgin, NHS, DHL, Lloyds Bank, NatWest, Vodafone, O2, Sony, AXA and Allianz, alongside smaller orders placed via self-serve e-commerce.

Revenue is generated through one-time unit-priced transactions rather than subscriptions, with catalogue price points ranging from approximately £0.79 per unit for jelly beans to £3.50+ for branded chocolate bars, supplemented by volume discounts and a price-match guarantee. The go-to-market combines a product-led e-commerce configurator (artwork upload, quantity and delivery location selection) with enterprise field sales for large multi-site projects that can scale from 1 to 100,000+ units. Distribution is managed through a tiered courier network (Royal Mail, overnight couriers, InXpress for palletised loads, and DHL for international), with delivery available UK-wide and to the Irish Republic and EU.

The company is founder-owned and operated by Directors Andrew Poar and Ruth Poar, employs more than 17 people, and holds EcoVadis Gold, SALSA, FSA 5 Star Hygiene and BPMA member credentials. In September 2024 the company acquired Cocoapod, a personalised chocolate brand, extending capability into the branded chocolate sub-category. The competitive position is anchored by a decade of brand equity, 800+ verified reviews, and certified food production, with no external institutional funding disclosed.

Name

Eat My Logo

Legal name

Eat My Logo Limited

Website

https://eatmylogo.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Eat My Logo is a UK-based food manufacturer that produces custom-branded edible promotional products, including cupcakes, biscuits, chocolates and confectionery, printed with logos via edible ink technology for corporate clients. Founded in 2014, it serves enterprise and SMB buyers across the UK and EU from a 9,000 sq ft Chorley facility.

Ownership category

akta.pro rank

Product category

Branded Edible Promotional Products

NAICS

Cookie and Cracker Manufacturing (311821), Confectionery Manufacturing from Purchased Chocolate (311352), Nonchocolate Confectionery Manufacturing (311340)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

Keywords

• Edible promotional products
• Branded corporate confectionery
• Custom printed cupcakes
• Logo branded biscuits
• Corporate gifting merchandise

Headquarters

HQ city

Chorley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Branded Food Products: One-time transaction sales of custom branded edible promotional products including cupcakes, biscuits, chocolate, confectionery, brownies, and cakes. Revenue generated per unit with volume pricing. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Eat My Logo manufactures and sells custom-branded edible promotional products for corporate customers, including cupcakes, shortbread biscuits, brownies, sharing cakes, chocolate bars, confectionery, oaty bites, and cocktail toppers. The company uses edible ink CMYK printing technology applied to fondant icing toppers and food-grade packaging to reproduce customer logos and artwork on consumable items. Orders range from single units to over 100,000 items with multi-site UK and international delivery.

Product overview

Eat My Logo is a UK-based manufacturer of edible promotional merchandise offering a diverse portfolio of branded food products for corporate events, marketing campaigns, and client gifting. The core product range centres on edible ink printing technology applied to various substrates including cupcakes (Frosted Vanilla Cupcakes, Frosted Chocolate Cupcakes, Funky Cupcake Trays, Postal Giftboxes), branded biscuits and cookies (Round Logo Shortbread, Choc Chip Cookies, Bespoke Shaped Shortbread, Gingernut Biscuits, House Shaped Shortbread), brownies (Letterbox Brownies, Deco Packs), sharing cakes (96 Portion Branded Square Cake), and chocolates (Branded Chocolate Bars, Smartphone-sized Choc Bars, Logo Chocolate Packs). Supporting products include confectionery (Jelly Beans, Fruit/Mint Imperials, Gummy Bears, Chocolate Beans in various packaging formats), oat bars and bites (5cm Oaty Bites, Postal Oaty Bites 6-pack), cocktail toppers (50mm and 65mm branded toppers), and seasonal items (Jumper Logo Shortbread). All products feature full-colour edible ink printing for custom branding. The company operates from a 9,000 square foot facility in Lancashire and acquired a personalised chocolate brand in September 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Frosted Cupcakes Freshly baked cupcakes with vanilla or light chocolate frosting, individually decorated with a full-colour edible logo image printed via CMYK inkjet technology. Designed for corporate events, marketing campaigns, and client gifting.
• Cupcake Postal Giftboxes Postal giftboxes containing 4 or 6 iced cupcakes, each adorned with a full-colour edible branded topper, packaged for postal delivery to recipients.
• Branded Funky Cupcake Trays Recyclable trays containing 15 funky cupcakes in 5 unique flavours (Jammy Dodger, Chocolate Orange, Lotus Biscoff, Summer Fruits, Cookies & Cream) with a branded wrap around the tray.
• Branded Logo Shortbread Biscuits Individually wrapped shortbread biscuits in various shapes and sizes (5cm round, 8cm square, gingernut, house-shaped, Christmas jumper), each topped with a full-colour edible logo or image. Baked to a vegan-friendly recipe.
• Branded Choc Chip Cookies Individually wrapped chocolate chip cookies featuring a 5cm round icing topper printed with any logo or image. Suitable for corporate events and promotional distribution.
• Bespoke Shaped Logo Shortbread Custom-shaped biscuits designed to match any artwork (vehicles, characters, animals, logos). Each wrapped in eco-film. Minimum order of 100 units.
• Branded Brownies Brownies topped with full-colour edible icing toppers, available in 4-portion letterbox format for postal delivery and as deco packs including icing tubes and sprinkles for team engagement activities.
• Branded Sharing Cake Large 14-inch square branded cake (96 portions) hand-covered in white icing, adorned with a full-colour edible branded topper and finished with coloured ribbon.
• Branded Chocolate Bars Milk chocolate bars (85g) and large smartphone-sized chocolate bars (12cm x 7cm x 1cm), individually wrapped in full-colour printed sleeves or surface-printed for brand promotion.
• Logo Chocolate Packs Printed chocolates with letters or branding packed in a clear bag, sold in 4-pack format for corporate gifting occasions.
• Branded Confectionery Products Branded confectionery products including jelly beans (25g/50g bags), fruit imperials (tubs and tubes), vegan mini bears (jars), chocolate beans (jars), and customisable sweet jars, all featuring personalised stickers, lids, or branded packaging.
• Branded Oaty Bites Handmade vegan and gluten-free flapjack-style oat bars in 5cm square format with edible branding, and 6-pack postal boxes for corporate and client gifting.
• Branded Cocktail Toppers Vegan-friendly and gluten-free branded cocktail toppers (50mm and 65mm) applied to cocktails and drinks at bars, restaurants, and corporate events.

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Personalised Chocolate Brand (Acquisition)coreStrategic or Co-development Partner · 30 September 2024Eat My Logo has acquired a personalised chocolate brand. The acquisition expands their product capabilities in the branded chocolate segment. Details of the acquired company and acquisition terms are not specified in the public announcement.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brand Addition: Global promotional merchandise provider offering branded products including edible options to enterprise clients. Overlaps with Eat My Logo in the corporate branded merchandise buyer relationship.
• 4imprint Group: Large UK/US publicly-listed promotional merchandise company with broad product portfolio including edible/promotional items. Serves as a broader incumbent peer for the corporate branded merchandise category.

Others

• Cocoapod: UK personalised chocolate brand recently acquired by Eat My Logo in September 2024. Now a subsidiary, but historically a peer in branded/personalised chocolate — relevant for chocolate-segment benchmarking.

Direct peers

• The Hummingbird Bakery: Iconic UK bakery chain producing cupcakes, cakes, and baked goods for retail and corporate events. Overlaps with Eat My Logo on cupcakes, celebration cakes, and B2B event catering.
• Lola's Cupcakes: Established UK cupcake manufacturer serving retail and corporate channels. Comparable in cupcake product, B2B promotional use case, and UK geographic footprint.
• Biscuiteers: UK-based bespoke iced biscuit maker with strong corporate gifting and B2B custom-branded offering. Most direct product-overlap peer for Eat My Logo's biscuit and cookie line.
• Couture Biscuit Company: UK bespoke corporate biscuit specialist producing branded cookies and shortbread for enterprise clients. Directly comparable on custom-branded baked promotional merchandise.
• Konditor & Cook: London-based bespoke bakery producing celebration cakes and corporate gifting baked goods. Comparable on custom celebration cakes and corporate event offerings.

Emerging players

• Crumbs & Doilies: London-based boutique cupcake and cake maker with growing corporate and events business. Comparable on cupcakes, custom cakes, and London-anchored B2B event clientele.
• Prestat: UK heritage chocolate brand offering bespoke and corporate gifting chocolate. Comparable on branded chocolate products, premium positioning, and corporate gift channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@eatmylogo
• Xx.com/EatMyLogo
• LinkedInlinkedin.com/company/eat-my-logo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat My Logo