What Sono Global does

Sono Global is a privately held, vertically integrated fruit processing and supply business headquartered in Rotterdam, the Netherlands, with industrial and farming operations in Brazil and Ghana and commercial offices in China, the United States, the United Kingdom, Germany, and the Netherlands. The company controls the full value chain — own farming, sourcing, processing, supply chain management, packaging, logistics, and sales — and serves global food and beverage manufacturers as a B2B supplier of tropical and citrus fruit juices, concentrates, pulp-reduced and clarified juices, and purees.

Its core technology consists of large-scale fruit extraction and processing equipment at two anchor production sites: the Ghana facility in Asamankese (the largest fruit juice processing facility in West Africa, 400MT citrus or 200MT passion fruit per day, located in a free trade zone with in-house cold storage) and the Brazil facility in Nova Soure, Bahia (240MT citrus + 260MT tropical per day, ~500MT total). In-house Quality Assurance laboratories operate at both production sites, with a dedicated QA team in Rotterdam. The combined portfolio spans 19 fruit SKUs across citrus (orange, lime), tropical (mango, pineapple, papaya, passion fruit, guava, coconut water, cashew, etc.), acerola, and specialty categories. Upstream, a 90,000-seedling-per-year nursery supports 3,650 smallholder farmers (~3,000 Ghana + 650 Brazil) across ~650 hectares.

Sono makes money primarily by selling processed fruit products to enterprise B2B customers under contract-based, quote-driven pricing (pricing is not publicly disclosed). Revenue is supplemented by toll processing and bottling services, blending hub services in West Africa, and sustainable bulk packaging solutions (ORCA flexible and plastic IBCs, steel drums) supplied via partner Maia, with access to 4.7 million m³ of refrigerated capacity in Europe for logistics support. Certifications (Organic, Fair Trade, Kosher, Halal, SGF, FDA, FSSC22000, Ecovadis) and renewable energy commitments (100% wind in Brazil, 50% solar in Ghana) underpin a premium/sustainability positioning in tenders. The company is privately held with no disclosed institutional investors, funding rounds, or revenue figures, and is operationally active across functional websites for products, factories, sustainability, and contact channels.

Name

Sono Global

Legal name

SONO GLOBAL

Website

https://sono-global.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Sono Global is a privately held, vertically integrated B2B fruit juice processor that owns farming, processing, packaging, and sales operations in Brazil and Ghana, supplying tropical and citrus concentrates, juices, and purees to global food and beverage manufacturers across Europe, the Americas, and Asia.

Ownership category

akta.pro rank

Product category

Fruit Juice Processing and Ingredient Supply

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD)

akta.pro secondary industry

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Fruit juice processing
• Citrus juice concentrate
• Tropical fruit puree
• Bulk liquid packaging
• Toll processing services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fruit Juice Processing and Sales: Sono Global operates as a fully integrated fruit processing and supply business, controlling their own farming, production, supply chain management and sales. They process tropical and citrus fruits into single strength, concentrated, pulp-reduced and clarified juices and purees, selling these products to clients across the globe. The revenue comes from the sale of processed fruit products including bulk liquid packaging solutions.
2. Toll Processing and Bottling Services: Sono offers bespoke solutions including Toll Processing and Bottling services alongside their core product sales, providing additional revenue streams through processing services for third parties.
3. Bulk Liquid Packaging Solutions: Sustainable bulk packaging solutions using returnable, re-usable and environmentally friendly package materials including ORCA flexible IBC, ORCA plastic IBC, and steel drums. Revenue generated from packaging services alongside product supply.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sono Global is a fully integrated fruit processor and bulk supplier that owns farming, sourcing, production, supply chain management, and sales. It processes tropical and citrus fruits (19 varieties) into single strength, concentrated, pulp-reduced, and clarified juices and purees at facilities in Brazil (500MT/day) and Ghana (400MT/day), selling these to global food and beverage manufacturers. It also offers toll processing, bottling, sustainable bulk packaging, and logistical support services.

Product overview

Sono Global is a fully integrated fruit processing and supply business operating its own farming, sourcing, production, supply chain management, and sales operations globally. The company offers vertically integrated solutions through two primary production facilities: Ghana Factory (the largest fruit juice processing facility in West Africa with 400MT daily capacity) and Brazil Factory (500MT daily capacity). Their product portfolio includes 19 distinct fruit products spanning tropical fruits (Mango, Pineapple, Papaya, Passion Fruit, Guava, Soursop, Coconut Water, Cashew, Umbu, Honeydew Melon, Watermelon), citrus fruits (Orange, Lime), acerola varieties (Red Acerola, Green Acerola), and specialty fruits (Cajá, Cocoa, Tamarind). Services include fruit processing with state-of-the-art equipment, sustainable bulk packaging solutions using ORCA IBCs and steel drums, and comprehensive logistical support with access to over 4.7 million m3 of refrigerated capacity in Europe. The company operates through industrial and farming bases in Brazil and Ghana, with operational offices in China, United States, United Kingdom, Germany, and Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Acerola Red Acerola (Malpighia emarginata) processed into puree with bright red/orange color and sweet-tart, slightly cherry-like flavor, rich in vitamin C, supplied as a fruit ingredient to food and beverage manufacturers.
• Green Acerola Green Acerola (Malpighia emarginata) harvested while unripe and processed into puree, supplying a vitamin C-rich tropical fruit ingredient for food and beverage manufacturers.
• Cajá Cajá (Spondias mombin), a yellow/orange tropical fruit with a single large seed, wild-harvested in tropical Americas and processed as a fruit ingredient for food and beverage manufacturers.
• Cashew Cashew apples grown on Anacardium occidentale trees, processed into juice for use as a fruit ingredient while the cashew nut grows as a byproduct.
• Cocoa Cocoa beans grown in pod clusters on the Theobroma cacao tree, native to Mexico and largely grown in Western Africa, processed into juice ingredients for food and beverage manufacturers.
• Coconut Water Coconut water from green coconuts on Cocos nucifera palm trees, processed for industrial-scale supply to food and beverage manufacturers.
• Pink Guava Pink Guava (Psidium guajava) tropical fruit native to Central and South America with rosé-colored flesh and sweet, flowery taste, processed into puree for food and beverage manufacturers.
• Lime Limes (Citrus aurantiifolia), round green citrus fruits rich in Vitamin C, produced as Tahiti limes in Brazil and Key limes in Ghana, processed into juice and concentrate for food and beverage manufacturers.
• Mango Mango (Mangifera indica) tropical fruit with varieties including Tommy Atkins, Palmer, and Kent, processed into puree, single strength, and concentrated juices for food and beverage manufacturers.
• Honeydew Melon Honeydew Melon (Cucumis melo) with smooth rind, sweet floral flavor, and honey aftertaste, processed into juice and concentrate for food and beverage manufacturers.
• Orange Orange (Citrus sinensis) citrus fruit originating from China and reaching up to 10 centimeters in diameter, processed into single strength and concentrated juices for food and beverage manufacturers.
• Papaya Papaya (Carica papaya) originating from Mexico and northern South America, processed into puree and concentrates for food and beverage manufacturers.
• Passion Fruit Passionfruit (Passiflora edulis) originating from South America, available in yellow and purple shell varieties, processed into concentrate, pulp, and juice for food and beverage manufacturers.
• Graviola / Soursop Soursop (Annona muricata) edible fruit from Central America and the Caribbean with a prickly green outside and juicy white centre, processed into puree and juice ingredients for food and beverage manufacturers.
• Tamarind Tamarind (Tamarindus indica) grown on wild trees from tropical Africa, processed into juice and pulp ingredients for food and beverage manufacturers.
• Umbu Umbu (Spondias tuberosa) small wild tree native to North-Eastern Brazil, with indigenous name meaning 'tree that gives drink', processed into juice and pulp for food and beverage manufacturers.
• Watermelon Watermelon (Citrullus lanatus) originating from Africa with bright red color and sweet, juicy taste, processed into juice and concentrate for food and beverage manufacturers.
• Pineapple Pineapple (Ananas comosus) tropical plant indigenous to South America producing an edible fruit with light yellow color and exotic sweet flavor, processed into juice and concentrate for food and beverage manufacturers.
• Fruit Processing Fruit processing services using state-of-the-art equipment, Quality Assurance Labs, and toll processing and bottling capabilities at Sono's own factories in Brazil and Ghana, for clients needing third-party processing.
• Sustainable Bulk Packaging Sustainable bulk packaging solutions using returnable, reusable, and environmentally friendly materials including ORCA flexible IBC (1000-1150L), ORCA plastic IBC (1040L), and steel drums (205L), offered to clients alongside product supply.
• Logistical Support Logistical support including shipping, storage, stevedoring, customs formalities, and access to over 4.7 million m³ of refrigerated capacity in Europe, providing end-to-end supply chain support to clients.
• Ghana Factory Operations Largest fruit juice processing facility in West Africa with daily production capacity of 400MT citrus or 200MT passion fruit, in-house cold storage, free trade zone location, and 50% solar renewable power.
• Brazil Factory Operations Brazil facility producing citrus and tropical single strength, concentrated, pulp-reduced, and clarified juices and purees with 240MT citrus and 260MT tropical daily capacity, powered by 100% renewable wind energy.

Quantifiable outcome

• Largest fruit juice processing facility in West Africa
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MaiacoreChannel Partner/ Reseller/ DistributorMaia supplies bulk liquid logistics and packaging solutions to the Sono group, as well as other third parties in the global freight market. They offer innovative, cost-effective, functional and environmentally friendly packaging solutions including ORCA flexible IBC, ORCA plastic IBC, and steel drums.
• 60 DecibelscoreStrategic or Co-development PartnerImpact Data Collection company working with Sono to improve understanding, communication and contact with farmers and suppliers in Ghana and Brazil. Data collected highlights areas where Sono can provide more assistance to farmers and assesses impact on individual and community well-being.
• Arms Around The ChildminorStrategic or Co-development PartnerGlobal charity working to build better environment for children in extreme adversity. Sono partnered with their initiative in Ghana establishing an after-school club supporting local children with clothing, educational resources, and medicine.
• EnelcoreStrategic or Co-development PartnerEnergy company that certified Sono Brazil as a consumer of energy that is 100% generated from renewable (wind-generated) sources, supporting Sono's commitment to clean energy consumption and UN SDGs.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Citrosuco: One of the world's largest orange juice concentrate producers with vertically integrated orange groves and processing in Brazil. Highly comparable to Sono's vertically integrated citrus juice processing model, though at materially larger scale.
• Cutrale: Major Brazilian integrated orange juice producer with own groves, processing, and global B2B sales. Directly comparable to Sono's Brazilian orange juice and concentrate operations from the Bahia facility.
• Kerr Concentrates: US-based fruit juice concentrate and puree producer serving food and beverage manufacturers. Comparable supplier of single-strength juices, concentrates, and purees to industrial customers.
• SunOpta: Vertically integrated processor of fruit-based ingredients and beverages including concentrates and purees. Closely comparable B2B ingredient business model with strong sustainability positioning.

Broad incumbents

• Louis Dreyfus Company (Citrus Division): Global commodities merchant with a citrus juice platform serving beverage manufacturers. Overlaps with Sono's B2B bulk juice concentrate supply model across citrus and tropical juice streams.
• Doehler: Global producer of natural ingredients, juice bases, and concentrates for the beverage industry. Comparable supplier of fruit-based ingredients to industrial beverage customers, with broader portfolio.
• Symrise Diana: Through its Diana food division, Symrise produces fruit juice concentrates and natural flavors for food and beverage manufacturers. Comparable in target customer base and fruit ingredient portfolio.
• Refresco Group: Independent bottler and producer of juices and soft drinks serving retailers and brand owners. Comparable as a bulk industrial buyer/producer of fruit-based beverages though with stronger bottling focus.

Regional players

• Citrosol: Spain-headquartered citrus processor and juice concentrate supplier to European beverage manufacturers. Comparable tropical/citrus juice ingredient business serving similar European B2B customers as Sono's Rotterdam base.
• Pink Lady / Citromax (referenced as Citromax Group): Argentina-headquartered integrated lemon and citrus juice processor with own orchards and processing. Comparable vertically integrated citrus juice model in a different South American geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sono Global