What Masmec does

Masmec S.p.A. is a privately held Italian industrial automation company founded in 1988 and headquartered in Modugno (Bari), operating from a 44,000 sq m facility (20,000 sq m built-up) with stated annual production capacity of €100 million. The company designs, engineers, and manufactures custom automated assembly and testing systems for the automotive industry, with named customers including Continental, Dana, Dumarey, MinebeaMitsumi, and Phina. Its automotive product range covers e-axle assembly lines, hybrid and triple-clutch transmission lines, e-motor and battery pack assembly lines, and end-of-line testers for inverters, motors, and battery packs. Robotics, machine vision, laser processing, digital twins, industrial IoT, and predictive maintenance are integrated throughout the system lifecycle from concept simulation to on-site commissioning.

Beyond automotive, Masmec operates four additional business divisions. The battery and hydrogen division supplies test benches, semi-automated remanufacturing lines, automated cutting machines for black mass recovery, fuel cell assembly cells, and fuel cell testing benches. The Xelit sub-brand sells standardised automation devices, most notably the Smart LD leak test instrument (over 600 installations worldwide) and the Armax servo press with predictive diagnostics. The biomedical division (masmecbiomed.com) produces the SIRIO navigation system for interventional radiology and surgery, automated workstations for molecular diagnostics, and custom biomedical instruments. The digital solutions division delivers VR/AR applications, digital twin consulting, IIoT integration, and serves as a certified Siemens Xcelerator and Siemens Solution Partner (Industrial Edge expert-level) for third-party digitalisation projects.

Masmec generates revenue through a mix of one-time project-based sales for bespoke automated systems, hardware sales of standardised Xelit products, professional services for digital transformation, and managed aftermarket support and maintenance contracts. Sales are executed via direct enterprise field sales teams with on-site technical engagement across Europe, America, and Asia, supplemented by participation in major industry events (SPS Italia, Mecspe Bari, Hydrogen Technology Expo Europe, Advanced Engineering UK, IEEE CASE). The company holds 27 patents, has executed 50 funded research projects, maintains ISO 9001, ISO 13485, ISO 14001, and EMAS certifications, and has been consistently recognised for innovation (Confindustria, SMAU, CNR) and workplace welfare (Welfare Index PMI). Leadership: CEO Daniela Vinci (also Vice President of Federmeccanica) and HR Manager Michele Turchiano.

Name

Masmec

Legal name

Masmec S.p.A.

Website

https://masmec.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Masmec S.p.A. is a privately held Italian industrial automation company (founded 1988, Modugno) that designs custom automated assembly and testing systems for automotive OEMs and Tier 1 suppliers, alongside battery/hydrogen systems, biomedical devices, and digital twin consulting, serving customers across Europe, America, and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Modugno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Automated Systems (Automotive): Design, manufacture, and delivery of bespoke automated assembly and testing systems for automotive components including e-axles, hybrid transmissions, e-motors, battery packs, and related components. Revenue is generated through project-based one-time system sales with ongoing after-sales support, spare parts, maintenance, and upgrades.
2. Standard Automation Devices (Xelit Brand): Sale of standardised automation devices including Smart LD leak testers (over 600 installations), Armax servo presses, and LED illuminators under the Xelit brand. These are repeatable product sales with potential for spare parts and service contracts.
3. Battery and Hydrogen Systems: Sale of battery testing benches, remanufacturing lines, automated cutting systems, fuel cell assembly cells, and fuel cell testing benches. Mix of custom project-based and configurable standard systems for battery circular economy and hydrogen energy generation.
4. Biomedical Devices: Sale of navigation systems (SIRIO), laboratory automation workstations, and custom biomedical instruments for interventional radiology, surgery, and laboratory medicine. Includes product customisation and industrialisation of customer designs.
5. Digital Solutions and Consulting Services: Consulting services for manufacturing enterprises seeking digital transformation, including digital twin implementation, IIoT integration, and VR/AR solutions. Also leverages Siemens partnership for simulation software and Industrial Edge ecosystem integration services.
6. Aftermarket Support and Maintenance: On-site and remote customer support, corrective and preventive maintenance, spare parts supply, improvements, and upgrades throughout the lifecycle of their systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Masmec designs and manufactures custom automated assembly and testing systems primarily for the automotive industry, with a focus on electrified vehicle components including e-axles, hybrid transmissions, e-motors, battery packs, and inverters. The company also produces battery and hydrogen systems (test benches, remanufacturing lines, fuel cell assembly and test cells), standardized automation devices under the Xelit brand (Smart LD leak testers, Armax servo presses, LED illuminators), digital solutions (digital twins, VR/AR, IIoT, consulting), and biomedical devices (SIRIO navigation systems, laboratory automation workstations, custom systems).

Product overview

Masmec is a technology company operating in automation, digital solutions, and biomedical sectors. The product portfolio consists of five main divisions: (1) Automated Systems for Automotive - custom assembly and testing systems including e-axle assembly lines, hybrid transmission lines, e-motor assembly lines, battery pack assembly lines, and EOL testers for hybrid/electric vehicles; (2) Systems for Batteries and Hydrogen - battery test benches, remanufacturing lines, cutting machines, fuel cell assembly cells, and fuel cell testing benches supporting the circular economy of Li-ion batteries and hydrogen energy; (3) Automation Devices under the Xelit brand - Smart LD leak test instruments, Armax servo presses, and LED illuminators for vision systems; (4) Digital Solutions - VR, AR, Digital Twin, and IIoT solutions plus consulting services; (5) Biomedical Devices under masmecbiomed.com - SIRIO navigation systems, laboratory automation workstations, and custom systems. The company operates as a solutions provider rather than a unified platform, with products ranging from massive turnkey assembly lines to benchtop instruments, all customized to customer requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Xelit: Brand name for versatile devices for assembly and testing operations, including Smart LD leak test instruments and Armax servo presses.
• Masmec Biomed

Products and services

• Smart LD Leak Test Instrument (Xelit) Latest generation leak test instrument available in vacuum, up to 10 bar, and up to 200 bar versions. Compact, reliable, with Industry 4.0 functions for smooth and dynamic user experience. Used by manufacturers requiring leak testing of assembled components. Over 600 installations worldwide.
• Armax Servo Press (Xelit) Servo press for press-fit applications requiring high precision monitoring of force and displacement. Features real-time predictive diagnostics based on vibration and temperature monitoring. Available in different sizes with high shear force resistance, used in press-fit and assembly operations.
• LED Illuminators for Vision Systems (Xelit) Spherical, semi-spherical, cylindrical, and flat LED illuminators for detecting surface defects on small objects. Provide uniform lighting with wavelength chosen to highlight defects, with customisation available via additive manufacturing.
• E-axle / Electric Transmission Assembly Lines Turnkey assembly systems for electric transmissions for front and rear electric axles for automobiles and trucks. Flexible, robotised cells reduce floor space and costs. Built for automotive OEMs and Tier 1 suppliers.
• Hybrid Triple-Clutch Transmission Assembly Line Automated assembly line for electrified triple-clutch transmissions for premium hybrid cars. Features high-production rate, flexibility, and state-of-the-art technology, integrating highly automated and manual operations.
• E-motor Assembly Lines Assembly lines for electric motors of different weights and sizes. Quick changeover, vision-guided robots, and automated part feeding systems contain costs per product model.
• Battery Pack Assembly Lines Automated assembly lines with feeding via trolleys or AGVs. Identification, sorting, positioning, fixing, and connection of modules fully automated, with inspection devices detecting defects after each operation.
• End-of-Line (EOL) Testers End-of-line test machines for inverters, battery modules, battery packs, electric motors, and electric transmissions for serial production or R&D. High-accuracy electrical and mechanical tests.
• Battery Test Bench Test bench for characterisation of battery modules and cells through charge and discharge cycles at different c-rate and impedance spectroscopy. Supports battery R&D and second-life application assessment.
• Remanufacturing Line for Li-ion Batteries Semi-automated line for disassembly of battery modules to cell level and re-assembly of cells into modules for second life applications. Features laser welding of bus bars with machine vision guidance. Co-developed with Politecnico di Milano.
• Automated Cutting Machine for Batteries Robotic cutting system for recovery of black mass from cylindrical, prismatic, and pouch cells. Supports battery recycling operations.
• Fuel Cell Assembly Cell Robotic cell for assembling the central part of fuel cells (MEA) and fuel cell stack. High-resolution vision inspection system ensures quality control and handles various fuel cell sizes.
• Fuel Cell Testing Bench Customisable test bench including leakage, stress, break, endurance, and impedance spectroscopy tests. Modular design available as a multi-purpose version for simultaneous testing of fuel cells, Li-ion batteries, and flow batteries.
• SIRIO Navigation Systems Navigation systems providing real-time visual guidance during interventional and surgical procedures, enabling increased accuracy and reduced invasiveness compared to traditional methods. Used by hospitals and interventional radiology and surgery departments.
• Laboratory Automation Workstations Automated workstations for molecular diagnostic laboratories running nucleic acid extraction and next-generation sequencing library preparation applications with speed, safety, and accuracy.
• Custom Biomedical Systems Customised solutions ranging from small benchtop instruments to complex systems, including industrialisation of new products from customer designs or prototypes.
• Digital Twin Solutions Process digital twins (entire plants or production lines), product digital twins (single mechatronic machines), and system digital twins (complex systems across various physical domains) for simulation, optimisation, and accelerated time to market.
• Industrial IoT (IIoT) Solutions Machine monitoring applications for collecting operating data to enhance efficiency, monitor energy consumption, and improve operational performance.
• Virtual Reality (VR) Solutions
• Augmented Reality (AR) Solutions AR applications for product preview (footprint assessment, integration evaluation) and document management (access to technical documents, operations and maintenance instructions).
• Digital Consulting Services Consulting services for manufacturing enterprises seeking digital transformation, leveraging expertise as a Siemens Solution Partner with particular regard to the Industrial Edge module.
• Aftermarket Support and Maintenance Services On-site and remote customer support, corrective and preventive maintenance, spare parts supply, system improvements, and upgrades throughout the lifecycle of delivered automated systems.

Quantifiable outcome

• Over 600 Smart LD leak test instrument installations worldwide
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Siemens Solution PartnercoreTechnology or Integration · 16 April 2025Masmec qualified as a Siemens Solution Partner, achieving expert-level certification in the Industrial Edge module. The company is expanding certifications and continuing to strengthen expertise in digital technology, integrating Siemens simulation software and IoT into product development. This is particularly relevant for digital twin applications, IIoT, and Industry 4.0 solutions.
• Automat European Research Project ConsortiumcoreStrategic or Co-development Partner · 24 September 2024Masmec is a partner in the European Automat research project, which aims to foster a circular economy for batteries through technologies that maximise reuse of suitable parts and materials and reduce environmental impact. Masmec's contribution involves developing a testing bench for battery packs and modules to estimate state of health for second-life applications. Project partners meet regularly for progress reviews.
• Siemens XceleratorcoreTechnology or Integration · 13 June 2024Masmec became a Siemens Xcelerator certified partner, joining a platform that brings together customers, partners, and developers to accelerate digital transformation. This partnership validates Masmec's expertise in Siemens technologies and enables the company to guide other businesses on their digitalisation journeys using the Siemens ecosystem.
• Politecnico di Milano (Prof. Marcello Colledani research group)coreStrategic or Co-development Partner · 24 February 2024Masmec collaborated with the research group led by Prof. Marcello Colledani from Politecnico di Milano to design and build a semi-automated battery remanufacturing line. The system is installed at the CIRC-eV lab of Politecnico's Department of Mechanical Engineering and handles battery module disassembly and cell re-assembly for second-life applications.
• ITS Academy Antonio Cuccovillo (Vocational School of Mechatronics)coreStrategic or Co-development PartnerMasmec is a founding member and education partner of the 'Antonio Cuccovillo' vocational school of mechatronics in Bari. As part of the collaboration, Masmec teaches specific classes and hosts internships. Nearly 50 current Masmec employees are former students of this school, demonstrating a direct talent pipeline.
• ASFA Puglia / Casa di PandoraminorOthersMasmec has supported the 'Casa di Pandora' centre for children with autism spectrum disorder since 2018, providing recurring donations to this project by A.S.F.A. Puglia, in partnership with the 'i Bambini delle Fate' foundation. The centre opened in 2019 in Bari.
• Federmeccanica / Confindustria Bari and BAT / Polytechnic of BariminorGTM or Marketing PartnerMasmec partnered with Federmeccanica, the Mechanical Section of Confindustria Bari and BAT, and the Polytechnic of Bari to organise a STEM orientation event for 150 female secondary school students titled 'STEM: science, technology, engineering and mathematics - four feminine words'.
• Welfare Index PMIminorOthersMasmec has been consistently recognised by the Welfare Index PMI, which assesses employee well-being programs of Italian enterprises, ranking at the top among thousands of companies evaluated. Awarded Welfare Champion in 2024, 2022, 2019, and consecutive years.
• Editori LaterzaminorGTM or Marketing PartnerMasmec has been a sponsor of the 'History Lectures' (Lezioni di Storia) event organised by Editori Laterza publishing house for several years. This cultural sponsorship supports community engagement and brand visibility in Bari.
• Rotary Club Bari SudminorGTM or Marketing PartnerMasmec co-financed the 'Coloriamo la gioia' (Let's colour joy) project, proposed by Rotary Club Bari Sud and implemented by an internationally renowned designer, to decorate the MRI unit of Bari Children's Hospital with welcoming drawings and colours.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comau: Comau (Stellantis-owned) designs and builds automated assembly systems and robotics for automotive manufacturers globally — directly comparable to Masmec's automotive automation business in product scope, customer base, and project-based delivery model.
• KUKA: KUKA is a global supplier of industrial robots and turnkey automated production systems for the automotive industry. Comparable to Masmec in robotics-driven assembly systems, e-mobility production lines, and battery cell/pack manufacturing equipment.
• Dürr AG: Dürr is a leading German mechanical and plant engineering group supplying paint shops, final assembly systems, and battery cell/pack production technology for the automotive industry — directly comparable to Masmec's automated automotive and battery system businesses.
• ATS Corporation: ATS Automation is a Canadian-based designer and manufacturer of custom automated production lines for automotive, energy, and healthcare customers — directly comparable to Masmec's bespoke multi-sector automation model and project-based revenue approach.
• FANUC: FANUC is one of the world's largest industrial robot and CNC manufacturers, widely deployed in automotive assembly lines. Comparable to Masmec in the use of robotics, vision systems, and digital twin technologies in factory automation.
• Yaskawa: Yaskawa is a major supplier of industrial robots, motion control, and drive technologies for automotive welding, painting, and assembly applications. Comparable to Masmec in robotics-driven automotive automation and integrated vision solutions.
• Manz AG: Manz AG is a German-based supplier of production equipment for lithium-ion battery cells and modules as well as electronics manufacturing. Comparable to Masmec in battery production systems, electronics assembly, and contract manufacturing equipment.
• Stäubli Robotics: Stäubli is a Swiss-based manufacturer of industrial robots and connectors widely used in automotive assembly, including cleanroom and precision applications. Comparable to Masmec in robotics-driven assembly cells and process automation across multiple industries.

Broad incumbents

• ABB Robotics & Discrete Automation: ABB is a broad industrial automation incumbent whose Robotics and Automation business delivers automotive assembly cells, painting, and EV battery production lines — overlapping directly with Masmec's automotive and battery divisions, but at materially larger scale.
• Siemens Digital Industries: Siemens is both Masmec's key technology partner and a broad incumbent in factory automation, digital twin (NX/Plant Simulation), and industrial IoT. Overlaps with Masmec in digital solutions and automotive factory software, but at vastly larger scale across the full Siemens portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/masmecspa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masmec