What Halftime Institute does

Halftime Institute is a faith-based leadership development organization founded in 1998 by author Bob Buford and headquartered in Irving, Texas. The organization serves high-capacity professional leaders, faith-driven entrepreneurs, and family-prioritizing executives who are experiencing mid-life or career-stage transitions and seek greater purpose, significance, and faith alignment beyond conventional career success. Its core methodology follows a three-phase framework: 'Get Clear' (on identity and calling), 'Get Free' (from obstacles), and 'Get Going' (into action). The organization operates with 51-100 employees.

The product portfolio consists of four primary offerings: Halftime Online (a virtual cohort program for career-focused individuals), Halftime+ (a premium intensive program formerly known as Halftime Fellows), One on One Coaching (personalized coaching), and a free personalized assessment tool that functions as a top-of-funnel lead-generation mechanism. Programs are delivered through a combination of virtual infrastructure and a globally distributed network of locally-grown and led hubs across five continents. The institute does not operate a proprietary technology platform beyond digital delivery and assessment tooling.

The revenue model blends program fees (recurring for cohorts, project-based for one-on-one coaching) with charitable donations, consistent with its non-profit operating posture. The customer base consists of individual consumers rather than enterprise accounts, with no named institutional logos disclosed. The organization is part of a broader faith-driven ecosystem that includes affiliated brands Faith Driven Entrepreneur, Faith Driven Movements, Faith Driven Investors, and Solving the World's Greatest Problems. Leadership includes co-executive director Jim Stollberg, suggesting an active founder-to-management transition under Bob Buford's continuing founder role.

Name

Halftime Institute

Legal name

Halftime

Website

https://halftimeinstitute.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Halftime Institute guides marketplace leaders to transform first-half success into second-half on a journey of impact and adventure.

Ownership category

akta.pro rank

Product category

Faith-Based Executive Coaching and Leadership Development

NAICS

Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Inclusive Leadership & Leading Diverse Teams (EDABAAAM)

Keywords

• Faith-based life coaching
• Leadership development programs
• Executive transition coaching
• Purpose discovery coaching
• Midlife career coaching

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees - Halftime Online: Virtual program offerings for career-focused individuals seeking purpose and direction. Fees charged for cohort-based online programming.
2. Program Fees - Halftime+: Premium cohort program (formerly Halftime Fellows) for accomplished leaders seeking deeper transformation. Formerly known as Halftime Fellows, this is a signature program with structured curriculum and community.
3. One on One Coaching: Personalized coaching journey to uncover God-given purpose and align life with what matters most. Premium individual coaching service.
4. Donations/Contributions: The organization accepts donations, indicating a charitable giving component supporting their mission-driven work with leaders.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Halftime Institute delivers faith-based coaching and leadership development programs that help accomplished marketplace leaders navigate midlife transitions from career success to purposeful significance. Core offerings include Halftime Online (virtual cohort program), Halftime+ (premium cohort program formerly known as Halftime Fellows), and One on One Coaching (personalized coaching journey), all built around a "Get Clear, Get Free, Get Going" methodology. Programs are supported by a global network of locally led hubs across five continents and supplemented by a free online assessment tool serving as a self-serve entry point.

Product overview

Halftime Institute offers a portfolio of coaching programs designed for high-capacity leaders seeking purpose and significance. The core offerings include Halftime Online (virtual program), Halftime+ (formerly Halftime Fellows, in-person/intensive program), and One on One Coaching (personalized coaching). These programs are supported by a global network of locally-grown hubs across five continents. The institute also offers supplementary programs including SWGP Members (for solving the world's greatest problems) and Faith Driven Entrepreneur for Teens. All programs center on a 'Get Clear, Get Free, Get Going' methodology to help leaders transform from 'is this all there is?' to 'I can't wait for what's next.'

Differentiator

Problem solved

Functional benefit

Brands

• Halftime Online: A virtual program for career-focused individuals seeking to live on purpose, with the option to start the adventure immediately.
• Halftime+
• One on One Coaching

Products and services

• Halftime Online

Quantifiable outcome

• Testimonial reports of more focused and purposeful living, reduced stress, and healthier family modeling
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faith Driven Entrepreneur: Sister organization within the same faith-driven leadership ecosystem explicitly linked on Halftime's website; serves the overlapping audience of marketplace leaders integrating Christian faith with vocation, with shared brand and program network.
• C12 Group: Faith-based peer advisory and leadership development organization for Christian business leaders and CEOs; directly comparable in audience (marketplace leaders), faith integration, and cohort-based delivery model.
• Leadercast: Leadership development media and events organization producing large-scale leadership experiences for professionals; comparable in audience (broad leadership market) and event/community-driven delivery, though less faith-specific.
• Michael Hyatt & Company: Leadership coaching, training, and productivity company founded by a former publishing executive targeting leaders seeking purpose and effectiveness; comparable in audience (high-capacity professionals in transition) and tiered coaching product structure.
• GiANT Worldwide: Leadership development firm specializing in '5 Voices' and leadership pipeline programs for executives and teams; comparable in tiered leadership training products and cohort/community delivery.

Broad incumbents

• Ramsey Solutions: Large faith-based personal finance and leadership organization offering courses, coaching, and content to Christian leaders and consumers; comparable in faith-integration, scale, and multi-channel coaching/training product portfolio.
• BetterUp: Large-scale digital coaching platform serving enterprise and individual customers across the full leadership market; comparable in one-on-one coaching tier and outcome-driven positioning, but operates as a secular, tech-enabled incumbent.
• CoachHub: Global digital coaching platform providing scalable one-on-one and group coaching to enterprise clients; comparable in coaching-as-a-service model and global reach, though secular and enterprise-focused.

Emerging players

• RightNow Media: Faith-based video streaming and training library serving churches and Christian leaders; comparable in faith-driven audience and training/dissemination model, though focused on content library rather than live coaching cohorts.
• Solving the World's Greatest Problems: Faith-driven membership community for leaders addressing major social problems; directly linked from Halftime's website as a sister program (SWGP Members) and shares audience of high-capacity, mission-oriented leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HalftimeInstitute
• LinkedInlinkedin.com/company/halftime
• Xx.com/HalftimeOrg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halftime Institute