FENN

What FENN does

FENN, LLC is a US-based manufacturer of custom-engineered metal forming machinery, founded in 1900 and headquartered in East Berlin, Connecticut. The company designs and builds a portfolio of chipless cold-forming and hot/cold rolling equipment — including 2-HI and 4-HI rolling mills (separating force from 10,000 to over 3,000,000 lbs), rotary swagers (up to 10,000 strokes per minute), wire flattening and shaping lines, Turks Heads, drawbenches (up to 23 ft / 200,000 lb pull), and the proprietary Torin® line of CNC spring coilers covering wire diameters from .003" to .750". Equipment is custom-engineered and built-to-order under one roof, with the entire design-to-build, testing, and aftermarket support process conducted at the Connecticut facility.

FENN operates a relationship-driven, consultative enterprise sales motion with direct field account managers covering US territories and a global agent network for international markets. Pricing is quote-based on machine complexity and specification, with recurring revenue streams from OEM spare parts, factory rebuilds and retrofits, CNC control upgrades for legacy Torin coilers, preventative maintenance programs, and operator training services. The customer base spans nine primary verticals — aerospace, automotive, medical device, military/defense, renewable energy, water & oil, agriculture, materials research, and superconducting technology — with named enterprise customers including Ulbrich Stainless Steels, Bilfinger Water Technologies, and the Henry Royce Institute.

FENN has been a subsidiary of Quality Products Incorporated (QPI), itself part of Right Lane Industries, since December 2014. The company has expanded its product portfolio through the 2022 acquisition of MacBee Engineering and refreshed the Torin platform with the FZ-Series (FZ-100, FZ-10, FZ-810) launched in 2020 and the Gen. 2 FZ-10 introduced in 2024. Leadership transitioned in 2018 when Ryan Cutter succeeded Paul Uccello as President.

Name

FENN

Legal name

FENN, LLC

Website

https://fenn-torin.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

FENN is a 124-year-old US manufacturer of custom-engineered metal forming machinery — rolling mills, swagers, Torin CNC spring coilers, wire flattening lines, and drawing equipment — serving aerospace, automotive, medical, defense, and energy OEMs through build-to-order equipment plus aftermarket service and parts.

Ownership category

akta.pro rank

Product category

Metal Forming Machinery

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

SIC

Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

akta.pro secondary industry

Industrial Furnaces, Kilns & Thermal Processing Equipment (IMAHAEAE)

Keywords

• Custom metal forming machinery
• Industrial rolling mills
• CNC spring coilers
• Rotary swagers
• Wire flattening equipment

Headquarters

HQ city

East Berlin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Metal Forming Machinery Sales: FENN designs and builds custom metal forming machinery including rolling mills, swagers, spring coilers, wire flattening equipment, Turks Heads, and drawbenches. Each machine is custom-engineered to customer specifications. Revenue is generated through direct sale of new custom-built equipment with pricing based on machine complexity, specifications, and customization requirements.
2. Spare Parts & Accessories: FENN manufactures and supplies spare parts, dies, and accessories for its metal forming machinery. Ordering directly from FENN ensures correct items for specific requirements. Includes swager spare parts & dies, Torin coiler spare parts, and pointer spare rolls & replacements.
3. Rebuilds, Retrofits & Upgrades: FENN offers rebuild and upgrade programs for existing FENN equipment owners, including mechanical and electrical evaluations, component replacement with updated OEM parts, CNC control upgrades for older Torin spring coilers, and mechanical retrofits. These services extend machine lifecycle at a fraction of new equipment cost.
4. Training & Support Services: Comprehensive training programs tailored to customer business needs for new machine operation, upgrades, or staff transitions. Includes on-site and remote technical support, telephone support, digital remote diagnostics, and service technician dispatch for diagnostics and repair.
5. Preventative Maintenance Programs: FENN offers Preventative Maintenance Programs (PM Plans) to keep customer machines running at highest productivity levels, reducing risk of downtime.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

FENN is a custom manufacturer of metal forming machinery, producing design-to-build rolling mills, rotary swagers, CNC spring coilers (under the exclusive Torin brand), wire flattening and shaping lines, Turks heads, drawbenches, and payoffs/dereelers. All engineering and manufacturing is conducted at the company's East Berlin, Connecticut facility, with each machine engineered to customer specifications for industries including aerospace, automotive, medical device, defense, and renewable energy. The company also provides OEM spare parts, rebuild/retrofit services, training, and preventative maintenance programs to support its installed equipment base.

Product overview

FENN is a manufacturer of custom metal forming machinery offering a portfolio of specialized equipment including Rolling Mills (2-HI and 4-HI configurations), Swagers (rotary swaging machines), Torin Spring Coilers (FZ-Series single point coilers including FZ-100, FZ-10, FZ-810, plus REVOLUTION Series dual point coilers and CF-Series constant force coilers), Turks Heads, Drawing Equipment (including MacBee Drawing Equipment acquired in 2022), Wire Flattening & Shaping equipment, and Payoffs/Dereelers. The company also provides Rebuilds/Retrofits/Upgrades services, technical support, training, and OEM spare parts. Products are custom-engineered to customer specifications and backed by services including CNC control upgrades and mechanical retrofits.

Differentiator

Problem solved

Functional benefit

Brands

• Torin Spring Coilers: CNC spring coiling machines including FZ-series, REVOLUTION series, and CF-series constant force spring coilers
• MacBee
• Torin FZ Series
• REVOLUTION Series

Products and services

• Rolling Mills Custom metal forming machines for rolling hot or cold ferrous or non-ferrous strips, wires, and rods. Available in 2-HI and 4-HI configurations with separating force capacities from 10,000 lbs to over 3,000,000 lbs, for industrial manufacturers requiring precision tolerance control.
• Swagers Rotary swaging machines for reducing, tapering, and forming rod, wire, or tube through chipless cold-forming. Available in nine basic sizes with capacities from 1/16" to 3-3/8" for solid and 1/4" to 6" for tubing, serving military, aerospace, and industrial manufacturers.
• Torin Spring Coilers CNC-controlled spring coiling machines including FZ-Series single point coilers (FZ-100, FZ-10, FZ-810), REVOLUTION Series dual point coilers, and CF-Series constant force spring coilers. Produces compression, extension, torsion, and constant force springs for wire diameters ranging from .003" to .750". FENN is the exclusive manufacturer of the Torin brand.
• Turks Heads Metal forming machines for direct formation of round material into squares, rectangles, and unique cross-sectional shapes. Often integrated into wire flattening and shaping lines for industrial manufacturers requiring non-standard cross-sectional profiles.
• Drawing Equipment Drawing machines designed and built to maximize productivity, with systems up to 23 feet long (70.1m) and 200,000 pounds pull capacity. Includes drawbenches and drawblocks for industrial wire and rod drawing operations.
• MacBee Drawing Equipment Drawing equipment product line acquired with MacBee Engineering in June 2022, complementing FENN's existing drawing equipment offerings for wire and rod processing applications.
• Wire Flattening & Shaping Mills for reducing wire height while maintaining or modifying width, producing rectangular, oval, ribbon, and custom cross-sectional profiles from various alloys including copper, stainless steel, aluminum, and precious metals.
• Payoffs/Dereelers Wire and material handling equipment designed and built to ensure proper operation with spring coilers and other machinery, including integrated safety features between machines for industrial production lines.
• Rebuilds, Retrofits & Upgrades Factory rebuild and upgrade services for existing FENN and Torin equipment, including mechanical and electrical evaluations, updated OEM components, CNC control upgrades for older spring coilers, and mechanical retrofits at a fraction of the cost of new equipment.
• Service, Support & Training Comprehensive after-sale services including technical support, on-site and remote diagnostics, operator training programs, telephone support, and service technician dispatch for diagnostics and repair of FENN-installed equipment.
• Spare Parts & Dies OEM spare parts, dies, and accessories for swagers, Torin coilers, and pointer equipment, manufactured at FENN's East Berlin, Connecticut facility with quick-ship availability to ensure correct fit for specific machine requirements.
• Gen. 2 FZ-10 Spring Coiler Major version update of the FZ-10 single-point spring coiler, featuring new motors with greater torque to inertia ratio for faster production rates while maintaining consistent accuracy, integrated guarding for operator safety, and updated faster computer processing.
• FZ-Series Single Point Coilers (FZ-100, FZ-10, FZ-810) FENN's FZ-Series expansion of three new single point spring coilers featuring new motors with greater torque-to-inertia ratio, integrated guarding for operator safety, and updated faster computer processing. Models include FZ-100 (.003"-.015" wire), FZ-10 (.008"-.028" wire, 100,000+ PPH), and FZ-810 (.010"-.040" wire).

Quantifiable outcome

• 30-60% reduction in setup and changeover time reported by clients integrating Torin spring coilers
• +6 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered growth and core.

• MacBee EngineeringgrowthStrategic or Co-development Partner · 1 June 2022FENN acquired MacBee Engineering on June 2, 2022, bringing fresh outlook and capabilities to FENN's metal forming machinery portfolio. MacBee Drawing Equipment is now part of FENN's product offerings.
• Global Sales AgentscoreChannel Partner/ Reseller/ DistributorFENN has agents available across the globe to provide world-class sales and service supporting international projects and goals. Agent list is downloadable from the company website.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wafios AG: German manufacturer of spring-making, wire-bending and tube-forming machinery — the most direct global competitor to FENN's Torin spring coiler and wire flattening lines, serving overlapping automotive, medical and industrial OEM customers.
• SASPI S.r.l. Italian maker of CNC spring coiling and winding machines serving automotive, furniture and industrial markets; directly comparable to FENN's Torin product line in technology, customer type and price tier.
• Tishken Products Co. US-based manufacturer of metal forming, stamping and roll-forming equipment; comparable niche specialty competitor focusing on custom-engineered metal forming machines for industrial customers.
• Haco International NV: Belgian manufacturer of custom metal forming machinery including press brakes, rolling machines and shears; comparable in providing design-to-build custom metal forming equipment to industrial OEMs across aerospace, automotive and energy sectors.

Broad incumbents

• Schuler Group: Global German metal-forming press and automation leader serving automotive, aerospace and appliance OEMs; broader portfolio but overlapping technology in metal forming where FENN competes in rolling and swaging.
• Danieli Group: Italian global supplier of metal processing equipment including rolling mills, long products and tube mills; directly comparable in rolling mill technology though typically at much larger steel-mill scale than FENN's specialty mill offering.
• SMS group: German metallurgical plant and rolling mill constructor for steel and non-ferrous metals; adjacent peer addressing similar metal-rolling technology for flat-product and long-product mills, including continuous casting and processing lines.
• ANDRITZ Group: Austrian industrial group supplying metal processing and forming equipment (including Schuler-licensed technology) for automotive, battery and battery foil applications; partial overlap with FENN in rolling mill technology and target industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fenntorin

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FENN