Hearing Care Solutions
Hearing Care Solutions is a hearing benefit management company administering hearing aid programs for health plans and members via a 4,500+ provider network and partnerships with up to nine manufacturers, fully integrating into TruHearing on January 1, 2026.
- Company typePrivate
- Founded2010
- HeadquartersGreenwood Village, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Hearing Care Solutions does
Hearing Care Solutions (HCS) is a privately held hearing benefit management company founded in 2010 and headquartered in Greenwood Village, Colorado. The company operates as an intermediary between three constituencies: health plans and benefit administrators (purchasers of hearing programs), licensed hearing care providers such as audiologists and hearing instrument specialists (a delivery network of over 4,500 locations nationwide), and health plan members (end users). HCS serves national and regional health plans, retiree groups, and employer groups across product lines including Commercial, Medicare Advantage, Medicaid, Group Retiree, Employer Group, and Medicare Supplement plans, administering custom-designed hearing programs under PMPM, Value-Add, and Fee-For-Service arrangements.
HCS offers two primary product lines: prescription hearing aids sourced from up to nine major manufacturers and fitted by licensed providers, and over-the-counter (OTC) hearing aids available without prescription or exam to adults 18+ with mild-to-moderate hearing loss starting at $799. Supporting infrastructure includes a web-based Provider Portal (providerportal.hearingcaresolutions.com) that enables network providers to verify patient eligibility, process claims, schedule appointments, and submit out-of-network referrals online. The company also operates direct-to-consumer phone sales via a toll-free number and an e-commerce storefront for OTC aids. Member-level economics include a comprehensive free hearing exam, a 60-day evaluation period, one year of unlimited follow-up care, and a three-year comprehensive warranty, with CareCredit providing 12-month interest-free financing. No proprietary AI/ML systems, patents, or technology platforms beyond the provider portal are disclosed.
Revenue is generated from two streams: transaction-based hearing aid sales through the provider network and managed-services fees from health plans for benefit design, network management, provider credentialing, and reporting. Effective January 1, 2026, HCS will be fully integrated into TruHearing — the #1 U.S. hearing benefit manager serving 160M+ people and 300+ partners — operating thereafter under the TruHearing brand.
Hearing Care Solutions firmographics
Firmographics- Name
- Hearing Care Solutions
- Legal name
- Hearing Care Solutions, Inc.
- Website
- https://hearingcaresolutions.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hearing Care Solutions is a hearing benefit management company administering hearing aid programs for health plans and members via a 4,500+ provider network and partnerships with up to nine manufacturers, fully integrating into TruHearing on January 1, 2026.
- Ownership category
- akta.pro rank
Hearing Care Solutions industry classification
Industry- Product category
- Hearing Healthcare Benefits Management
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industries
- Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)
Keywords
Where Hearing Care Solutions is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hearing Care Solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Hearing Aid Sales: Revenue generated from the sale of hearing aids and instruments to health plan members through their provider network. HCS administers hearing programs including PMPM (per member per month), Value-Add, and Fee-For-Service arrangements with health plans.
- Administrative/Benefit Management Services: HCS serves as a full-service hearing benefit management company providing benefit design, program administration, network management, and reporting services to health plans. Revenue comes from administrative fees and delegated functions including provider credentialing and compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Over-the-Counter (OTC) Hearing Aids |
| Transaction based/ take rate | Pay-as-you-go | Prescription Hearing Aids with Health Plan Benefit |
| Other | Monthly | Financing through CareCredit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hearing Care Solutions product offering
Product offeringCore offering
Hearing Care Solutions (HCS) is a full-service hearing benefit management company that designs and administers hearing care programs for health plans, including PMPM, Value-Add, and Fee-For-Service arrangements, while distributing prescription and over-the-counter hearing aids from up to 9 manufacturers through a nationwide network of more than 4,500 provider locations. Members receive complimentary hearing exams, fitting by licensed providers, follow-up care, warranties, and battery supplies through their health plan benefit, with direct OTC purchases available online for adults with mild-to-moderate hearing loss.
Product overview
Hearing Care Solutions operates as a full-service hearing benefit management company offering two primary product lines: prescription hearing aids from up to 9 major manufacturers fitted by licensed providers, and over-the-counter (OTC) hearing aids for adults with mild-to-moderate hearing loss. The company provides hearing healthcare services through a network of over 4,500 providers nationwide, offering free hearing exams, 60-day evaluation periods, 3-year warranties, and 1-year battery supplies with all purchases. HCS serves health plans and their members through custom-designed hearing programs including PMPM, Value-Add, and Fee-For-Service options, and maintains a provider portal for scheduling, billing, and claims processing. Financing is available through CareCredit. Effective January 1, 2026, HCS will be fully integrated into TruHearing operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Prescription Hearing Aids High-quality fully-digital prescription hearing aids from up to 9 major manufacturers at multiple technology levels, fitted and programmed by licensed audiologists and hearing instrument specialists in HCS's nationwide network. Available to health plan members as part of their benefit and includes complimentary hearing exam, 60-day evaluation period, 1-year of unlimited follow-up care, 3-year comprehensive warranty (loss, damage, repairs), and a battery supply.
- Over-the-Counter (OTC) Hearing Aids
Quantifiable outcome
- Health Plan Members saved an average of over $1,500 per hearing aid in 2021
- +2 more outcomes
Companies that use Hearing Care Solutions
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Hearing Care Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hearing Care Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TruHearingflagshipEffective January 1, 2026, HCS will be fully integrated into TruHearing's operations under the TruHearing brand. This merger/unification creates a more seamless experience for both providers and patients, combining best-in-class expertise, streamlined operations, and an extensive provider network. TruHearing is the #1 market share leader in hearing healthcare, serving more than 160 million people and over 300 partners nationwide. The integration will provide a single contracting and credentialing process, access to best-in-class provider portal, timely payments, expanded product selection, and reduced administrative burden.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Hearing Care Solutions competitors and assessment
Company assessmentBroad incumbents
- GN Hearing (ReSound): Major hearing aid manufacturer whose products are among those offered through HCS's manufacturer panel. Operates comparable managed care distribution channels serving health plan members.
- Starkey: One of the world's largest hearing aid manufacturers and a major participant in the managed care hearing benefit space through partnerships with health plans. Comparable as a hearing industry incumbent serving similar end users.
- Amplifon: Global hearing care leader with a managed care division (Amplifon Hearing Health Care) that partners with health plans and insurers. Operates a comparable hearing benefit management model to HCS at significantly larger scale.
- WS Audiology (Widex & Signia): Global hearing aid conglomerate formed from Widex and Sivantos (Signia). Supplies hearing aids through managed care networks and operates benefit management services comparable to HCS's model.
- Sonova (Phonak): Global hearing care company owning Phonak and other brands, with managed care and benefit management operations in multiple markets. A leading manufacturer in HCS's product panel and a competitor in benefit management.
- UnitedHealthcare Hearing: UnitedHealthcare's dedicated hearing benefit division offering hearing aids and care to UnitedHealthcare plan members. Directly comparable in operating a hearing benefit program for a major health insurer.
Emerging players
- Lexie Hearing: DTC hearing aid company (backed by Bose) selling OTC hearing aids directly to consumers. Represents the emerging DTC channel that competes with HCS's traditional provider-network distribution model.
- Audicus: Online DTC hearing aid retailer offering affordable hearing aids directly to consumers. Competes with HCS's OTC offering and represents the disintermediation risk to traditional benefit managers.
- Costco Hearing Aid Centers: Retail hearing aid provider operating in Costco stores nationwide, offering hearing aids at aggressive price points. Competes with HCS on price and convenience for both insured and cash-pay customers.
Direct peers
- TruHearing: TruHearing is the #1 market share leader in hearing healthcare, serving 160M+ people and 300+ partners. It is HCS's most direct competitor as a hearing benefit manager and is acquiring HCS effective Jan 1, 2026.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hearing Care Solutions social profiles
Digital presenceHearing Care Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hearing Care Solutions leadership team
Management profileNumber of profiles
Hearing Care Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hearing Care Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hearing Care Solutions
What does Hearing Care Solutions do?
Hearing Care Solutions (HCS) is a full-service hearing benefit management company that designs and administers hearing care programs for health plans, including PMPM, Value-Add, and Fee-For-Service arrangements, while distributing prescription and over-the-counter hearing aids from up to 9 manufacturers through a nationwide network of more than 4,500 provider locations. Members receive complimentary hearing exams, fitting by licensed providers, follow-up care, warranties, and battery supplies through their health plan benefit, with direct OTC purchases available online for adults with mild-to-moderate hearing loss.
Is Hearing Care Solutions a public or private company?
Hearing Care Solutions is a private company. It is classified as corporate owned and is currently operating.
When was Hearing Care Solutions founded?
Hearing Care Solutions was founded in 2010. It employs 51 to 100 people.
Where is Hearing Care Solutions based?
Hearing Care Solutions is headquartered in Greenwood Village, United States, in the North America region.
How does Hearing Care Solutions make money?
Two revenue lines are on record. Hearing Aid Sales are the primary driver. The others are administrative/Benefit Management Services.
Who are Hearing Care Solutions's main competitors?
Broad incumbents on record are GN Hearing (ReSound), Starkey, Amplifon, WS Audiology (Widex & Signia), Sonova (Phonak) and UnitedHealthcare Hearing. Emerging players are Lexie Hearing, Audicus and Costco Hearing Aid Centers. TruHearing is listed as a direct peer.
Does Hearing Care Solutions have an API?
No public API is recorded for Hearing Care Solutions.
What industry is Hearing Care Solutions in?
Hearing Care Solutions's product category is Hearing Healthcare Benefits Management. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of EDAFAKAC, Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription). Its NAICS code is 621340 and its SIC code is 8000.