Farm Bureau Mutual Insurance Company
Farm Bureau Mutual Insurance Company is a Little Rock-based mutual P&C insurer founded in 1950 that serves individual, farm, and small-business policyholders across Arkansas via a 75-county local agent network, supplemented by online quotes and a mobile app.
- Company typePrivate
- Founded1950
- HeadquartersLittle Rock, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Farm Bureau Mutual Insurance Company does
Arkansas Farm Bureau Insurance Company (operating as Farm Bureau Mutual Insurance Company) is a privately held mutual property-and-casualty insurer founded in 1950 and headquartered in Little Rock, Arkansas. The company offers a comprehensive multi-line insurance portfolio including auto, homeowners, farm, watercraft, property owners, general liability, umbrella, business protector, commercial fire, comprehensive glass, inland marine, and identity protection coverage. It also distributes life insurance (whole life and term life) through its affiliate Southern Farm Bureau Life Insurance Company, and markets health and dental coverage through a partnership with Arkansas Blue Cross and Blue Shield under the Farm Bureau Health Plans of Arkansas brand.
The company distributes products through a network of independent contractor agents physically located in every one of Arkansas's 75 counties, supplemented by an online quote portal (apps.sfbcic.com) and the MOBILE Agent App, which provides 24/7 self-service access to account management, bill pay, claims reporting, roadside assistance, and digital ID cards. Notable product features include the DriveDown deductible-rewards program for safe drivers and the NotifyMe text-based claims status notification system. Technology backbone consists of a policy management platform with 128-bit SSL encryption, firewall protection, and intrusion detection tools, compliant with the Gramm-Leach-Bliley Act.
Farm Bureau earns revenue primarily through recurring subscription-style insurance premiums across personal and commercial lines, with pricing set on a quote basis through local agents or the online portal. Multiple discount programs (multi-policy, good driver, student driver, new home, full-time farmer, retired person, companion policy, theft/loss control) support competitive positioning. The company holds an A.M. Best "Excellent" rating and is the largest Arkansas-based property insurer with the second-largest property insurance market share in the state. It operates as part of the broader six-state Southern Farm Bureau Insurance group (Arkansas, Colorado, Florida, Louisiana, Mississippi, South Carolina) but functions primarily as the Arkansas-domiciled operating entity under mutual policyholder ownership.
Farm Bureau Mutual Insurance Company firmographics
Firmographics- Name
- Farm Bureau Mutual Insurance Company
- Legal name
- Arkansas Farm Bureau Insurance Company
- Website
- https://afbic.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Farm Bureau Mutual Insurance Company is a Little Rock-based mutual P&C insurer founded in 1950 that serves individual, farm, and small-business policyholders across Arkansas via a 75-county local agent network, supplemented by online quotes and a mobile app.
- Ownership category
- akta.pro rank
Farm Bureau Mutual Insurance Company industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Crop & Farm Property Insurance (FSAJACAK)
- akta.pro secondary industry
- Farm Risk Management & Insurance Advisory (AFACAJAD)
Keywords
Where Farm Bureau Mutual Insurance Company is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Farm Bureau Mutual Insurance Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Property and Casualty Insurance: Property and casualty insurance premiums including auto, homeowners, farm, watercraft, and commercial policies.
- Life Insurance: Life insurance products including whole life and term life insurance policies.
- Health Insurance: Health and dental insurance coverage marketed in partnership with Arkansas Blue Cross and Blue Shield.
- Crop Insurance: Agricultural crop insurance for farmers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto Insurance - Quote-based pricing with multiple discount options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Farm Bureau Mutual Insurance Company product offering
Product offeringCore offering
Farm Bureau Mutual Insurance Company is an Arkansas-based mutual insurance provider offering property and casualty insurance (auto, homeowners, farm, watercraft, commercial), life insurance, crop insurance, and health/dental insurance through local agents in all 75 Arkansas counties. The company serves individual consumers, families, farmers, and small-to-medium businesses across Arkansas and a six-state regional footprint.
Product overview
Farm Bureau Insurance offers a comprehensive portfolio of property and casualty insurance products including Auto, Homeowners, Farm, Watercraft, Property Owners, General Liability, Umbrella Liability, Business Protector, Commercial Fire, Comprehensive Glass, and Inland Marine coverage. Life insurance products include Whole Life and Term Life through Southern Farm Bureau Life Insurance Company. Health/Dental coverage is marketed through a partnership with Arkansas Blue Cross and Blue Shield. The product suite is supported by digital service offerings including the MOBILE Agent App for 24/7 account access, DriveDown deductible rewards program for safe drivers, NotifyMe text messaging for claims updates, and Paperless Billing. The company operates through local agents and adjusters in all 75 Arkansas counties.
Differentiator
Problem solved
Functional benefit
Brands
- DriveDown: Deductible rewards program that allows safe drivers to save on their deductibles as a reward for driving safely
- NotifyMe
- Ag Promise
- Promise to Give
- Promise to Serve
- Promise to Care
Products and services
- Auto Insurance Coverage for private passenger autos, pickup trucks, farm vehicles, light business vehicles, motor homes, camper trailers, utility trailers, motorcycles, recreational vehicles (ATVs, 4-wheelers, golf carts), and pickup/camper shells. Target customers are individual consumers, families, and farm operators in Arkansas.
- Homeowners Insurance Coverage for homeowners including dwellings, farm structures, personal property, and related protections such as flood insurance and equipment breakdown coverage. For residential property owners across Arkansas.
- Farm Insurance Ag Promise farm insurance policy covering farm structures, personal property and liability, plus Crop Insurance for agricultural operations. For Arkansas farmers and agricultural businesses.
- Life Insurance Includes Whole Life Insurance and Term Life Insurance products, along with retirement planning and estate planning services through Southern Farm Bureau Life Insurance Company. For individuals and families seeking life insurance and financial planning.
- Watercraft Insurance
Quantifiable outcome
- A.M. Best 'Excellent' rating achieved through excellent capitalization and solid operating results.
- +1 more outcomes
Companies that use Farm Bureau Mutual Insurance Company
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Farm Bureau Mutual Insurance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Farm Bureau Mutual Insurance Company partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Arkansas Hunters Feeding the Hungryminor$25,000 donation to meat stick program plus matching funds up to $25,000 for a total of $75,000 pledged in 2023-2024 partnership to help feed hungry school children.
- Southern Arkansas University (SAU)core$100,000 donation to SAU's new poultry science facility. The Agriculture Mechanics Teaching Laboratory and Broiler/Breeder Room in the First Financial Bank Poultry Facility named in honor of Farm Bureau Insurance. Partnership includes internship programs for agriculture and business students.
- The Pack ShackminorCommunity partner receiving support through Farm Bureau's community service initiatives.
- Arkansas Food BankcorePrimary food bank partner receiving significant donations. $500,000 donated during COVID-19 to six Arkansas food banks including Arkansas Food Bank.
- Susan G. Komen ArkansasminorCommunity partner supporting breast cancer awareness and research initiatives.
- Toys for TotsminorCommunity partner supporting holiday toy donations for children in need.
- Ronald McDonald House Charities ArkansasminorCommunity partner supporting families with hospitalized children.
- Arkansas Blue Cross and Blue ShieldcorePartnership for marketing health insurance coverage in Arkansas. Farm Bureau Health Plans of Arkansas offered under this partnership.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Farm Bureau Mutual Insurance Company competitors and assessment
Company assessmentDirect peers
- Erie Insurance: Erie is a regional mutual P&C insurer with an exclusive agent model in the Mid-Atlantic and Southeast, comparable in structure, multi-line offering, and local agent-led distribution.
- State Farm: State Farm is the largest U.S. mutual property & casualty insurer with a captive agent distribution model, deep rural and agricultural penetration, and a broad multi-line product suite — directly comparable to Farm Bureau's structure, products, and channel.
- Auto-Owners Insurance: Auto-Owners is a regional mutual P&C insurer operating through independent agents across the South and Midwest, with a comparable multi-line product suite including farm, auto, home, and life coverage.
- COUNTRY Financial: COUNTRY Financial (Country Financial) is a regional mutual insurance group serving the Midwest and South with farm, auto, home, and life coverage through a captive agent network — closely comparable to Farm Bureau's structure and farm specialization.
- Cincinnati Financial: Cincinnati Financial is a publicly traded mutual-style P&C insurer with independent agent distribution and a strong commercial/farm book, directly comparable to Farm Bureau's commercial and farm insurance operations.
- Shelter Insurance: Shelter is a regional mutual P&C insurer with strong Midwest/South presence and a local agent model, directly comparable to Farm Bureau's regional mutual structure and personal lines focus.
Broad incumbents
- Allstate: Allstate is a national P&C incumbent with broad auto and home coverage and significant Arkansas presence, offering overlapping capabilities but operating at much larger scale through a different channel mix.
- Nationwide: Nationwide is a large mutual P&C insurer with strong farm and agribusiness insurance through its agribusiness division, providing comparable farm product offerings to Farm Bureau at much greater scale.
- Southern Farm Bureau Casualty Insurance Company: Southern Farm Bureau Casualty is the parent-affiliated casualty entity covering six states; shares the same brand, technology stack (the SFBCIC quote portal), and operating model, but at broader regional scale.
Emerging players
- Arkansas Blue Cross and Blue Shield: Arkansas Blue Cross is the exclusive health insurance partner for Farm Bureau Health Plans of Arkansas, making it a directly relevant peer in the health line and a strategic dependency for the Arkansas market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Farm Bureau Mutual Insurance Company social profiles
Digital presenceFarm Bureau Mutual Insurance Company compliance and trust
Trust signalCompliance3 records
Farm Bureau Mutual Insurance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farm Bureau Mutual Insurance Company leadership team
Management profileNumber of profiles
Profiles2 records
Farm Bureau Mutual Insurance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farm Bureau Mutual Insurance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farm Bureau Mutual Insurance Company
What does Farm Bureau Mutual Insurance Company do?
Farm Bureau Mutual Insurance Company is an Arkansas-based mutual insurance provider offering property and casualty insurance (auto, homeowners, farm, watercraft, commercial), life insurance, crop insurance, and health/dental insurance through local agents in all 75 Arkansas counties. The company serves individual consumers, families, farmers, and small-to-medium businesses across Arkansas and a six-state regional footprint.
Is Farm Bureau Mutual Insurance Company a public or private company?
Farm Bureau Mutual Insurance Company is a private company. It is classified as management employee owned and is currently operating.
When was Farm Bureau Mutual Insurance Company founded?
Farm Bureau Mutual Insurance Company was founded in 1950. It employs 1 to 10 people.
Where is Farm Bureau Mutual Insurance Company based?
Farm Bureau Mutual Insurance Company is headquartered in Little Rock, United States, in the North America region.
How does Farm Bureau Mutual Insurance Company make money?
Four revenue lines are on record. Property and Casualty Insurance is the primary driver. The others are life Insurance, health Insurance and crop Insurance.
Who are Farm Bureau Mutual Insurance Company's main competitors?
Direct peers on record are Erie Insurance, State Farm, Auto-Owners Insurance, COUNTRY Financial, Cincinnati Financial and Shelter Insurance. Broad incumbents are Allstate, Nationwide and Southern Farm Bureau Casualty Insurance Company. Arkansas Blue Cross and Blue Shield is listed as an emerging player.
Does Farm Bureau Mutual Insurance Company have an API?
No public API is recorded for Farm Bureau Mutual Insurance Company.
What industry is Farm Bureau Mutual Insurance Company in?
Farm Bureau Mutual Insurance Company's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJACAK, Crop & Farm Property Insurance, with a secondary code of AFACAJAD, Farm Risk Management & Insurance Advisory. Its NAICS code is 524210 and its SIC code is 6331.