Farm Bureau Mutual Insurance Company

What Farm Bureau Mutual Insurance Company does

Arkansas Farm Bureau Insurance Company (operating as Farm Bureau Mutual Insurance Company) is a privately held mutual property-and-casualty insurer founded in 1950 and headquartered in Little Rock, Arkansas. The company offers a comprehensive multi-line insurance portfolio including auto, homeowners, farm, watercraft, property owners, general liability, umbrella, business protector, commercial fire, comprehensive glass, inland marine, and identity protection coverage. It also distributes life insurance (whole life and term life) through its affiliate Southern Farm Bureau Life Insurance Company, and markets health and dental coverage through a partnership with Arkansas Blue Cross and Blue Shield under the Farm Bureau Health Plans of Arkansas brand.

The company distributes products through a network of independent contractor agents physically located in every one of Arkansas's 75 counties, supplemented by an online quote portal (apps.sfbcic.com) and the MOBILE Agent App, which provides 24/7 self-service access to account management, bill pay, claims reporting, roadside assistance, and digital ID cards. Notable product features include the DriveDown deductible-rewards program for safe drivers and the NotifyMe text-based claims status notification system. Technology backbone consists of a policy management platform with 128-bit SSL encryption, firewall protection, and intrusion detection tools, compliant with the Gramm-Leach-Bliley Act.

Farm Bureau earns revenue primarily through recurring subscription-style insurance premiums across personal and commercial lines, with pricing set on a quote basis through local agents or the online portal. Multiple discount programs (multi-policy, good driver, student driver, new home, full-time farmer, retired person, companion policy, theft/loss control) support competitive positioning. The company holds an A.M. Best "Excellent" rating and is the largest Arkansas-based property insurer with the second-largest property insurance market share in the state. It operates as part of the broader six-state Southern Farm Bureau Insurance group (Arkansas, Colorado, Florida, Louisiana, Mississippi, South Carolina) but functions primarily as the Arkansas-domiciled operating entity under mutual policyholder ownership.

Name

Farm Bureau Mutual Insurance Company

Legal name

Arkansas Farm Bureau Insurance Company

Website

https://afbic.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm Bureau Mutual Insurance Company is a Little Rock-based mutual P&C insurer founded in 1950 that serves individual, farm, and small-business policyholders across Arkansas via a 75-county local agent network, supplemented by online quotes and a mobile app.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

akta.pro secondary industry

Farm Risk Management & Insurance Advisory (AFACAJAD)

Keywords

• Property casualty insurance
• Auto homeowners insurance
• Farm crop insurance
• Life insurance products
• Local insurance agents

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Property and Casualty Insurance: Property and casualty insurance premiums including auto, homeowners, farm, watercraft, and commercial policies.
2. Life Insurance: Life insurance products including whole life and term life insurance policies.
3. Health Insurance: Health and dental insurance coverage marketed in partnership with Arkansas Blue Cross and Blue Shield.
4. Crop Insurance: Agricultural crop insurance for farmers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Farm Bureau Mutual Insurance Company is an Arkansas-based mutual insurance provider offering property and casualty insurance (auto, homeowners, farm, watercraft, commercial), life insurance, crop insurance, and health/dental insurance through local agents in all 75 Arkansas counties. The company serves individual consumers, families, farmers, and small-to-medium businesses across Arkansas and a six-state regional footprint.

Product overview

Farm Bureau Insurance offers a comprehensive portfolio of property and casualty insurance products including Auto, Homeowners, Farm, Watercraft, Property Owners, General Liability, Umbrella Liability, Business Protector, Commercial Fire, Comprehensive Glass, and Inland Marine coverage. Life insurance products include Whole Life and Term Life through Southern Farm Bureau Life Insurance Company. Health/Dental coverage is marketed through a partnership with Arkansas Blue Cross and Blue Shield. The product suite is supported by digital service offerings including the MOBILE Agent App for 24/7 account access, DriveDown deductible rewards program for safe drivers, NotifyMe text messaging for claims updates, and Paperless Billing. The company operates through local agents and adjusters in all 75 Arkansas counties.

Differentiator

Problem solved

Functional benefit

Brands

• DriveDown: Deductible rewards program that allows safe drivers to save on their deductibles as a reward for driving safely
• NotifyMe
• Ag Promise
• Promise to Give
• Promise to Serve
• Promise to Care

Products and services

• Auto Insurance Coverage for private passenger autos, pickup trucks, farm vehicles, light business vehicles, motor homes, camper trailers, utility trailers, motorcycles, recreational vehicles (ATVs, 4-wheelers, golf carts), and pickup/camper shells. Target customers are individual consumers, families, and farm operators in Arkansas.
• Homeowners Insurance Coverage for homeowners including dwellings, farm structures, personal property, and related protections such as flood insurance and equipment breakdown coverage. For residential property owners across Arkansas.
• Farm Insurance Ag Promise farm insurance policy covering farm structures, personal property and liability, plus Crop Insurance for agricultural operations. For Arkansas farmers and agricultural businesses.
• Life Insurance Includes Whole Life Insurance and Term Life Insurance products, along with retirement planning and estate planning services through Southern Farm Bureau Life Insurance Company. For individuals and families seeking life insurance and financial planning.
• Watercraft Insurance

Quantifiable outcome

• A.M. Best 'Excellent' rating achieved through excellent capitalization and solid operating results.
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Arkansas Hunters Feeding the HungryminorOthers · 1 January 2023$25,000 donation to meat stick program plus matching funds up to $25,000 for a total of $75,000 pledged in 2023-2024 partnership to help feed hungry school children.
• Southern Arkansas University (SAU)coreStrategic or Co-development Partner · 1 December 2019$100,000 donation to SAU's new poultry science facility. The Agriculture Mechanics Teaching Laboratory and Broiler/Breeder Room in the First Financial Bank Poultry Facility named in honor of Farm Bureau Insurance. Partnership includes internship programs for agriculture and business students.
• The Pack ShackminorOthersCommunity partner receiving support through Farm Bureau's community service initiatives.
• Arkansas Food BankcoreOthersPrimary food bank partner receiving significant donations. $500,000 donated during COVID-19 to six Arkansas food banks including Arkansas Food Bank.
• Susan G. Komen ArkansasminorOthersCommunity partner supporting breast cancer awareness and research initiatives.
• Toys for TotsminorOthersCommunity partner supporting holiday toy donations for children in need.
• Ronald McDonald House Charities ArkansasminorOthersCommunity partner supporting families with hospitalized children.
• Arkansas Blue Cross and Blue ShieldcoreStrategic or Co-development PartnerPartnership for marketing health insurance coverage in Arkansas. Farm Bureau Health Plans of Arkansas offered under this partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Erie Insurance: Erie is a regional mutual P&C insurer with an exclusive agent model in the Mid-Atlantic and Southeast, comparable in structure, multi-line offering, and local agent-led distribution.
• State Farm: State Farm is the largest U.S. mutual property & casualty insurer with a captive agent distribution model, deep rural and agricultural penetration, and a broad multi-line product suite — directly comparable to Farm Bureau's structure, products, and channel.
• Auto-Owners Insurance: Auto-Owners is a regional mutual P&C insurer operating through independent agents across the South and Midwest, with a comparable multi-line product suite including farm, auto, home, and life coverage.
• COUNTRY Financial: COUNTRY Financial (Country Financial) is a regional mutual insurance group serving the Midwest and South with farm, auto, home, and life coverage through a captive agent network — closely comparable to Farm Bureau's structure and farm specialization.
• Cincinnati Financial: Cincinnati Financial is a publicly traded mutual-style P&C insurer with independent agent distribution and a strong commercial/farm book, directly comparable to Farm Bureau's commercial and farm insurance operations.
• Shelter Insurance: Shelter is a regional mutual P&C insurer with strong Midwest/South presence and a local agent model, directly comparable to Farm Bureau's regional mutual structure and personal lines focus.

Broad incumbents

• Allstate: Allstate is a national P&C incumbent with broad auto and home coverage and significant Arkansas presence, offering overlapping capabilities but operating at much larger scale through a different channel mix.
• Nationwide: Nationwide is a large mutual P&C insurer with strong farm and agribusiness insurance through its agribusiness division, providing comparable farm product offerings to Farm Bureau at much greater scale.
• Southern Farm Bureau Casualty Insurance Company: Southern Farm Bureau Casualty is the parent-affiliated casualty entity covering six states; shares the same brand, technology stack (the SFBCIC quote portal), and operating model, but at broader regional scale.

Emerging players

• Arkansas Blue Cross and Blue Shield: Arkansas Blue Cross is the exclusive health insurance partner for Farm Bureau Health Plans of Arkansas, making it a directly relevant peer in the health line and a strategic dependency for the Arkansas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ARFarmBureauIns
• YouTubeyoutube.com/user/ArFarmBureauIns
• Facebookfacebook.com/ARFarmBureauIns
• Pinterestpinterest.com/ARFarmBureauIns

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Bureau Mutual Insurance Company