Be The Change Consulting

What Be The Change Consulting does

Be The Change Consulting is a privately held, woman of color-owned diversity, equity, inclusion, and belonging (DEIB) consulting firm founded in 2012 and headquartered in Oakland, California. The firm provides training, hands-on coaching, community listening sessions, and curriculum development to schools, organizations, and community groups seeking to advance antiracist practice, youth development, and social-emotional learning. Its service portfolio spans individual workshops (priced $100–$150 per seat), multi-session coaching cohorts and bootcamps ($15,000–$35,000 for organizational leadership teams), and a direct-to-consumer e-commerce line of curriculum booklets, lesson plan boxes, starter kits, and bundles ($25–$500).

The company's core intellectual property consists of proprietary facilitation and curriculum frameworks — including the Liberatory Anti-Racist Approach, the Arc of Staff Development Framework, the River Guide Framework, and the Community Listening Sessions methodology — backed by a catalog of more than 60 named workshops and curricula covering topics such as facilitation, trauma-informed practice, antiracist HR, board governance, youth leadership, and SEL. Founder Sangita Kumar leads a small bench of credentialed trainers and curriculum designers who deliver programming virtually and in person. The firm has served anchor clients including BART (Bay Area Rapid Transit), Oregon Shakespeare Festival, Beyond Differences, Community Youth Center, the Hellman Foundation, and Walter & Elise Haas Senior Fund.

The business model combines (1) sales-led custom consulting packages to enterprise, government, foundation, and education buyers; (2) event-driven public workshops priced per seat; and (3) one-time e-commerce sales of physical and digital curriculum products. Pricing spans $0 free sessions to $35,000 for the flagship Becoming an Antiracist Organization (BARO) program. The firm is bootstrapped with no disclosed external funding, operates with 1–10 employees, and currently serves primarily West Coast clients.

Name

Be The Change Consulting

Legal name

Be The Change Consulting

Website

https://bethechangeconsulting.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Be The Change Consulting is a woman of color-owned DEIB training and curriculum firm in Oakland, CA, founded in 2012, serving schools, organizations, and communities with workshops, coaching cohorts, and proprietary curriculum products for antiracist practice and youth development.

Ownership category

akta.pro rank

Product category

DEI Training and Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Change Management & Transformation (Org/HR) (BPACAJAD)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation Consulting (BPAHAGAC), Human Capital & Workforce Transformation Consulting (BPAHACAE), Leadership Development & Executive Coaching (BPAHAGAD), Change Management & Organizational Development (OD) Training (EDABAIAJ)

Keywords

• DEIB training services
• Antiracist consulting
• Youth development curriculum
• Social emotional learning
• Facilitation skills training

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Workshop Training Fees: Individual and team workshops priced from $100-$150 per person for public sessions. Organization-wide training packages at $5,000 for custom workshops. Duration typically 2.5-3 hours per session.
2. Coaching and Capacity Building Programs: Multi-session coaching cohorts and bootcamp programs ranging from $15,000 to $35,000 for organizational leadership teams. Includes 18-21 workshops with up to 25 participants.
3. Curriculum Products: Physical and digital curriculum bundles and kits sold for youth development and SEL programs. Products include booklets ($45), implementation guides ($30), lesson plan boxes ($45), and starter kits ($300-$500).
4. Capacity Building Series: Comprehensive 18-workshop package for organizations with up to 25 participants, offered as a bundled professional services engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Be The Change Consulting is a woman of color-owned DEI consulting firm that delivers facilitation skills training, DEIB trainings and initiatives, community listening sessions, youth development and education training, custom consulting solutions, and curriculum co-design to organizations, schools, and communities. It also sells a portfolio of physical and digital curriculum products (booklets, lesson plan boxes, starter kits, bundles) via its e-commerce storefront, and offers multi-workshop capacity building packages and leadership bootcamps priced up to $35,000.

Product overview

Be The Change Consulting is a woman of color-owned DEI training and curriculum company founded in 2012, offering a portfolio of workshop-based training programs, curriculum products, implementation guides, and starter kits. The core offerings include DEIB Trainings and Initiatives, Facilitation Skills Training, Community Listening Sessions, Youth Development and Education Training, Custom Consulting Solutions, and Curriculum Development. The product line spans individual workshops (such as Facilitation as a Practice for Equity, Antiracist Youth Development, Trauma Informed Behavior Management), multi-workshop packages and bootcamps (Capacity Building Series, Designing Antiracist Organizational Practices Bootcamp, Becoming an Antiracist Educator), curriculum bundles (STEAM and SEL Bundle, SEL Bundle, Youth Development Community Builder Bundle), starter kits (Classroom Advisory Kit, Building Intentional Communities Starter Kit), and implementation guides (Crossing the River, Leaders of Today, 150 Powerful & Transformative Questions). Products range from $0 to $35,000 and target schools, organizations, communities, and individuals seeking to build antiracist practices.

Differentiator

Problem solved

Functional benefit

Products and services

• DEIB Trainings and Initiatives Liberatory, anti-racist training programs that empower organizations to achieve diversity, equity, inclusion, and belonging goals and become genuine champions of equity. Sold to organizations, foundations, and government agencies.
• Facilitation Skills Training Training program integrating research-backed group development frameworks and inclusive strategies to enable facilitators to lead equitable, participatory group processes. Sold to organizations and individual practitioners.
• Community Listening Sessions Three levels of community engagement that amplify diverse voices and gather qualitative and quantitative data to create solutions serving those most impacted by challenges. Sold to community organizations, municipal agencies, and foundations.
• Youth Development and Education Training Fun, engaging, and experiential trainings grounded in youth development theory and social-emotional learning principles to strengthen emotional intelligence. Sold to K-12 schools, districts, and out-of-school-time programs.
• Custom Consulting Solutions Strategic consulting approaches and tools to help organizations achieve goals and drive sustainable action toward systemic change. Sold to organizations on a project basis.
• Curriculum Development Liberatory co-design curriculum development process that centers client objectives and learner experience to craft curricula that tell a specific story. Sold to organizations, schools, and youth programs.
• Capacity Building Series Package of 18 workshops covering Fundamentals of Liberatory Leadership, Becoming an Antiracist Board, Giving and Receiving Authentic Feedback, and other topics, for up to 25 participants. Priced at $25,000.
• Becoming an Antiracist Educator Package of 21 workshops for educators covering Trauma Informed Behavior Management, Restorative Behavior Guidance, Transformative SEL, Antiracist Youth Development, and Icebreakers. Sold to schools and districts.
• Designing Antiracist Organizational Practices Bootcamp 4-month virtual leadership initiative with 6 workshops examining organizational practices to de-center white dominant culture and develop inclusive workplace outcomes, including tailored executive coaching. Priced at $30,000.
• Becoming an Antiracist Organization (Baro) Comprehensive 10-session executive/leadership program for becoming an antiracist organization, with up to 10 executive/leadership staff. Priced at $35,000.
• Supervision to Support Effective Employee Development Cohort 3-session cohort (15 hours total) covering Arc of Staff Development, Observation-Based Feedback, and Coaching Skills for Supervision, with a bonus 2-hour group coaching session. Priced at $15,000.
• SEED: Supervision for Effective Employee Development Implementation guide for building a cohesive organizational vision and selecting, training, and nurturing team members through a 10-step process.
• Building Intentional Communities Starter Kit Starter kit drawing on 40 years of youth development research, including access to a monthly BIC Community of Practice, facilitation videos, handouts, lesson plan calendars, 4 curriculum activity boxes, and a question curriculum ring. Priced $300–$500.
• Classroom Advisory Kit Tools to create classroom culture and teach social-emotional learning skills, including themed advisory calendars, newsletters, evaluation tools, and curriculum activity boxes. Sold to schools and educators.
• SEL Bundle Curriculum bundle with Activities to Teach Social-Emotional Skills, Ice Breakers and Team Builders for Social-Emotional Skills, and 150 Powerful and Transformative Questions. Sold to schools and youth programs.
• STEAM and SEL Bundle Bundle combining STEAM and SEL curriculum and tools for equity with transformative social emotional learning skills. Sold to schools and youth programs.
• Take a Bow: A Theater Arts Curriculum 16-lesson theater arts curriculum for building acting skills, community, and ensemble trust while creating theater for social change. Sold to schools and youth programs.
• 150 Powerful & Transformative Questions Ring-bound cards with 150 powerful and transformative questions for youth and adults. Sold to educators and facilitators.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cook Ross: Long-standing DEI consulting firm offering leadership coaching, organizational development, and inclusion strategy to enterprises and government agencies. Be The Change Consulting directly competes for the same kind of DEIB transformation engagements, custom cohort programs, and executive-level culture change mandates, though Cook Ross operates at significantly larger scale with broader geographic reach.
• The Winters Group: Black woman-owned DEI consulting firm providing leadership development, facilitation training, and organizational change management. Highly comparable to Be The Change in ownership profile, mid-tier consulting delivery model, and emphasis on anti-racist practice and executive coaching engagements.
• National Equity Project: Oakland-based education equity organization providing leadership coaching, professional learning, and organizational change support to schools, districts, and community groups. Directly comparable given Be The Change's Oakland roots, education-sector curriculum focus, and shared liberatory/anti-racist framework, but operates as a larger nonprofit.
• Blue Ocean Brain: DEI microlearning and training vendor delivering on-demand content subscriptions to enterprises. Comparable in DEIB training content category and enterprise sales motion; competes for the same HR/L&D training budget but uses SaaS delivery rather than live facilitation, posing a substitution risk for Be The Change's entry-level workshops.
• ProActive Solutions: Woman of color-owned DEI consulting firm providing facilitation training, equity audits, and organizational development to corporate and nonprofit clients. Overlaps with Be The Change in boutique DEIB consulting delivery model, ownership signaling, and focus on anti-racist practice.

Broad incumbents

• Catalyst: Global nonprofit research and advisory organization focused on advancing women and underrepresented groups in workplaces. Broader in scope and significantly larger than Be The Change, but a comparable institution in DEIB research-backed frameworks, executive programming, and inclusion advisory.
• Collaborative for Academic, Social, and Emotional Learning (CASEL): Widely recognized convener and resource body for social-emotional learning (SEL) frameworks in K-12 education. Closely comparable to Be The Change's SEL and youth development curriculum lines, with overlapping customer base in schools and out-of-school-time programs, but operates as a non-profit membership/standards body rather than a training provider.
• Education Development Center (EDC): Large nonprofit research and development organization producing youth development and SEL curricula (such as SEL3) for schools and out-of-school-time programs. Direct overlap with Be The Change's curriculum product line, K-12 and OST audience, and research-backed pedagogy positioning.
• PolicyLink: National research and action institute advancing racial and economic equity through policy and organizational practice. Shares Be The Change's liberatory framing and Bay Area roots; while PolicyLink is larger and policy-focused, both serve government and nonprofit clients seeking equity-centered organizational transformation.

Emerging players

• KultureCity: Nonprofit providing DEI training, sensory-inclusive programming, and cultural competency services to schools, sports venues, and corporations. Comparable in delivery of DEI training and cultural competency content to youth-serving organizations, though more recently founded and operating with a different thematic emphasis on disability inclusion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/btccoakland
• Facebookfacebook.com/bethechangeconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be The Change Consulting