Decathlon Slovenia

What Decathlon Slovenia does

Decathlon Slovenia (legal entity Decathlon Ljubljana, d.o.o.) is the Slovenian operating subsidiary of France-headquartered Decathlon SE, established in 2015 under Slovenian law and classified as a medium-sized enterprise. The company operates a single physical retail location alongside a full e-commerce platform at decathlon.si, selling sporting goods across 80+ disciplines including running, hiking, cycling, camping, fitness, team sports, water sports, and martial arts. The product range combines Decathlon's own sub-brands (Quechua for hiking/camping, Kiprun for running, Triban and Van Rysel for cycling, Domyos for fitness, Outshock for martial arts, Arpenaz for tents) with third-party brands such as Adidas, Asics, Hoka, Salomon, Puma, and New Balance, spanning price points from €2.99 entry-level items to €3,599.99 premium road bikes.

Name

Decathlon Slovenia

Legal name

Decathlon Ljubljana, d.o.o.

Website

https://decathlon.si

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Decathlon Slovenia (Decathlon Ljubljana, d.o.o.) is a wholly-owned Slovenian subsidiary of global retailer Decathlon SE, operating one physical store plus the decathlon.si e-commerce platform to sell sporting goods across 80+ disciplines to Slovenian consumers, corporate buyers, and educational institutions.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (4582)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Sporting goods retail
• Athletic footwear
• Sports apparel
• Sports equipment
• Outdoor recreation gear

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Consumer: Direct retail sales of sports equipment, footwear, and apparel through physical Decathlon stores and online e-commerce platform serving end consumers in Slovenia
2. B2B Corporate Sales: Business-to-business sales program for companies purchasing sports equipment for employees or corporate needs
3. Equipment Rental Services: Sports equipment rental services allowing customers to rent gear rather than purchase
4. Trade-in/Buyback Program: Trade-in program where customers can exchange old sports equipment for credit toward new purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Decathlon Slovenia is a sporting goods retailer that sells athletic footwear, apparel, and equipment across 80+ sports disciplines through physical Decathlon stores and the decathlon.si e-commerce platform. Its portfolio combines Decathlon's own vertically integrated sub-brands (Quechua for hiking, Kiprun for running, Triban and Van Rysel for cycling, Domyos for fitness, Outshock for martial arts, Arpenaz for camping) with third-party brands such as Adidas, Asics, Hoka, Salomon, and Puma. The retailer complements product sales with in-store services including equipment repair, equipment rental (Decathlon Rent), a trade-in buyback program, and a mobile-app-driven loyalty program, while also serving B2B corporate customers through a dedicated bulk purchasing program.

Product overview

Decathlon Slovenia is a sports retailer operating an e-commerce platform and physical stores, offering a comprehensive range of sports equipment, footwear, apparel, and accessories across multiple disciplines. The product portfolio centers on Decathlon's own sub-brands (Quechua for hiking/camping, Kiprun for running, Triban/Van Rysel for cycling, Domyos for fitness, Outshock for martial arts, Arpenaz for camping tents) alongside third-party brands (Adidas, Asics, Hoka, Salomon, Puma, New Balance, Skechers, Brooks, Mizuno, Speedo, Arena, Crocs, Havaianas, Ipanema, Roxy). Core product categories include athletic footwear (running shoes, hiking boots, water shoes, sandals, flip-flops, sneakers), sports apparel (swimwear, outdoor clothing, fitness wear), equipment (bicycles, tents, sleeping bags, backpacks, SUP boards, diving gear, team sports equipment), and services (mobile app with loyalty program, repair services, equipment buyback/rental, B2B sales). The platform operates as a unified e-commerce system with physical store presence and additional services including equipment servicing, trade-in programs, and rental options.

Differentiator

Problem solved

Functional benefit

Brands

• Decathlon App: Mobile application and loyalty program offered by Decathlon for iOS and Android, enabling shopping, account management, and membership benefits.

Products and services

• Running Shoes (Tekaški copati) Running footwear for men, women, and children covering road running, trail running, and casual athletic use. Ranges across Decathlon's Kiprun brand and third-party labels including Adidas, Asics, New Balance, Puma, Hoka, Salomon, Brooks, Saucony, and Mizuno, suitable for general consumers participating in running sports.
• Hiking Shoes (Pohodni čevlji) Hiking footwear including boots and shoes designed for mountain trails, trekking, and outdoor hiking activities. Targeted at consumers participating in outdoor hiking and trekking.
• Water Shoes (Čevlji za v vodo) Water shoes and aqua fitness shoes designed for water activities including swimming, aqua cycling, and water aerobics, featuring drainage holes and non-slip soles. Targets consumers participating in aquatic activities.
• Bicycles (Kolesa) Bicycles including road bikes, mountain bikes, electric bikes, and children's bikes. Features Decathlon's Van Rysel RCR, Triban, and NCR CF models for consumers participating in cycling across road and mountain disciplines.
• Camping Tents (Šotori) Camping tents including inflatable Air Seconds tents, family tents for 4–8 persons, and pavilion shades, featuring Decathlon's Arpenaz Base Fresh and Fresh & Black models. Targets campers and families participating in outdoor camping.
• Hiking Backpacks and Travel Bags (Pohodni nahrbtniki) Hiking backpacks, trekking bags, children's backpacks, and travel bags designed for various outdoor and travel activities. Targeted at hikers and travellers.
• Swimwear (Kopalke) Swimwear for men, women, and children including bikinis, one-piece suits, swimming trunks, UV-protective clothing, and children's swimwear. Targeted at consumers participating in swimming and beach activities.
• Fitness Equipment (Fitnes oprema) Fitness machines, bodybuilding equipment, home gym equipment, weights, and fitness clothing for men and women from the Domyos brand. Targets consumers pursuing gym and home fitness.
• Team Sports Equipment (Ekipni športi) Equipment for team sports including football/soccer, basketball, volleyball, beach volleyball, table tennis, badminton, and trampolines. Targeted at teams, clubs, and consumers participating in team-based sports.
• SUP Boards (SUP deske) Inflatable and rigid Stand Up Paddle (SUP) boards, including complete sets for 1–2 persons with accessories. Targeted at consumers participating in paddle sports on water.
• Diving and Snorkeling Equipment (Potapljaška oprema) Diving and snorkeling equipment including Easybreath full-face masks, diving masks, snorkels, fins, and complete diving sets. Targeted at consumers participating in snorkeling and recreational diving.
• Taekwondo and Martial Arts Equipment (Taekwondo oprema) Taekwondo uniforms (kimonos), belts in various colors, protective gear, mouth guards, shin guards, and martial arts accessories from the Outshock brand. Targeted at martial arts practitioners and clubs.
• Sports Electronics (Elektronika) Sports electronics including GPS devices, compasses, sports watches, headphones, scales, pedometers, and flashlights. Targeted at consumers using technology to support sports activities.
• Sports Nutrition (Športna prehrana) Sports nutrition products including proteins, energy bars, isotonic drinks, shakers, and water bottles. Targeted at active consumers and athletes.
• Sleeping Bags (Spalne vreče) Sleeping bags for camping with various temperature ratings and sizes for different outdoor conditions. Targets campers and outdoor enthusiasts.
• Beach Towels and Microfiber Towels (Brisače in kopalni plašči) Beach towels, microfiber towels, ponchos, and bathrobes for beach and swimming activities. Targeted at consumers participating in beach and water activities.
• Decathlon Mobile App and Membership Program Mobile application for iOS and Android integrated with the Decathlon Membership loyalty program, allowing Slovenian customers to earn 10 loyalty points per €1 spent (online, in-store, or via the app), track orders, manage purchases, and access exclusive offers. Targets Decathlon Slovenia consumers and members.
• Equipment Repair and Personalization Services (Servis in popravila) In-store bicycle repair, scooter spare parts, roller skate repairs, and inline skate maintenance available at Decathlon Slovenia stores, plus product personalization. Targets consumers and B2B customers owning Decathlon-purchased equipment.
• Equipment Trade-in / Buyback Program (Odkup opreme) Buyback program allowing Slovenian customers to trade in used sports equipment in exchange for credit toward new Decathlon purchases. Targets consumers looking to dispose of or upgrade existing sports gear.
• Sports Equipment Rental (Decathlon Rent) Sports equipment rental service for various outdoor activities including camping and water sports, allowing customers to rent gear rather than purchase. Targets Slovenian consumers seeking short-term use of sports equipment without buying.
• B2B Corporate Sales Program (B2B prodaja) Business-to-business purchasing program enabling Slovenian companies, organizations, and educational institutions to buy Decathlon sports equipment in bulk for employee programs, wellness initiatives, school physical education, and youth sports programs. Includes dedicated corporate billing and multi-year contract terms.

Quantifiable outcome

• Free delivery on orders over €50
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• DPD SloveniaminorOthersDPD is used as one of the home delivery logistics partners for Decathlon Slovenia's e-commerce orders, enabling package delivery to customers across Slovenia.
• GLS SloveniaminorOthersGLS provides parcel delivery services for Decathlon Slovenia's online orders, supporting the e-commerce distribution network.
• UPS SloveniaminorOthersUPS is utilized as an international delivery partner enabling cross-border logistics for Decathlon orders.
• IntereuropaminorOthersIntereuropa, a Slovenian logistics company, provides shipment tracking and delivery services for Decathlon Slovenia orders.
• PacketaminorOthersPacketa offers parcel delivery and tracking services for Decathlon Slovenia's online orders with their proprietary tracking platform.
• WOLTminorOthersWOLT food and delivery service partnership enables Decathlon Slovenia to offer delivery services through the WOLT platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Intersport Slovenia (Intersport Adria): Intersport is a global sports retailer with multiple stores across Slovenia selling footwear, apparel, and equipment across many of the same sports as Decathlon Slovenia. Direct head-to-head competitor in the same Slovenian market with overlapping third-party brand assortments and similar omnichannel operations.
• Hervis Sport (SPAR Austria Group): Austrian sporting goods retailer with established Slovenia presence, selling apparel, footwear, and equipment across running, hiking, fitness, and team sports. Closely comparable to Decathlon Slovenia as a mid-market European sporting goods multi-category retailer with omnichannel sales.
• GoSport: French multi-sport retailer operating its own store network and e-commerce with broad assortment of own-brand and third-party sports equipment. Highly comparable business model to Decathlon, though GoSport is focused on France rather than Slovenia.
• Sport Vision: Regional sporting goods retailer in the Adriatic/Balkans selling footwear, apparel, and equipment across similar sports categories. Directly comparable as a multi-category omnichannel sports retailer serving a similar small European market.
• Sport 2000: European sporting goods retailer buying group with independent franchise stores across Slovenia and other EU markets. Comparable as a multi-sport retailer with omnichannel operations serving consumer and B2B customers in similar product categories.

Broad incumbents

• Sports Direct (Frasers Group): Global sporting goods retailer with broader assortment and online cross-border reach into Slovenia through EU shipping. Lacks the outdoor and own-brand depth of Decathlon but competes on price and broad range of sports footwear and apparel.
• JD Sports: Global sports fashion and footwear retailer operating across Europe with strong focus on branded athletic footwear and apparel. Overlaps with Decathlon Slovenia in sneakers, running shoes, and athleisure, but with a more brand-led and less multi-sport positioning.
• SportScheck: Long-standing German multi-sport retailer offering apparel, footwear, and equipment across running, outdoor, fitness, and team sports. Comparable as a broad-line sporting goods retailer with strong own-brand and digital sales, operating across German-speaking markets with EU-wide shipping.

Regional players

• Planinc Sport (and Elan Sport): Local Slovenian sporting goods retailers with deep regional heritage, especially in winter sports (skiing, snowboarding) and outdoor. Directly compete with Decathlon Slovenia on the ground in Slovenia for hiking, running, and winter sport equipment.

Others

• Decathlon SE: Parent company of Decathlon Slovenia, providing centralized assortment, pricing, technology, and logistics infrastructure. Functionally acts as a supplier, brand operator, and strategic platform for the Slovenian subsidiary — comparable in business model definition even though not a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC24_0eUwHZW_lbfyTLeZW3g
• Facebookfacebook.com/DecathlonSlovenija
• Instagraminstagram.com/decathlonslovenija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decathlon Slovenia