TalentPlus
TalentPlus is a St. Louis talent agency representing actors, models, voice artists, production support professionals, live entertainers, and influencers for media, film, fashion, advertising, corporate events, private functions, and national industry buyers.
- Company typePrivate
- Founded1977
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TalentPlus does
TalentPlus is a private St. Louis, Missouri talent agency founded in 1977 by Sharon Lee Tucci and described as St. Louis' first AFTRA-SAG agency. It represents actors, models, voice talent, production-support professionals, live entertainers, and influencers for media, film, fashion, recorded media, advertising/commercial work, corporate engagements, festivals, fundraisers, and private events. Named demand-side examples include NBC Universal television series, Fox's Empire, Pennzoil, St. Jude Children's Research Hospital, and feature film productions, while its stated market focus is St. Louis and the Midwest with local, regional, and national talent-buyer relationships.
The company's offering is service-led rather than technology-led. Its public service lines include Talent, Voice, CENTRO Models, Production Support, Live Entertainment, Influencers, and acting/modeling resources; the website uses Apply and Book forms hosted through zfrmz.com, and the input states no proprietary technology platform, APIs, integrations, or AI capabilities. The revenue model is transaction- or commission-based talent representation and booking, with quote-based engagements and no public pricing tiers; go-to-market is direct, relationship-based sales through the website, industry networks, and ecosystem affiliations such as SAG-AFTRA, St. Louis Film Office, Film in MO, Explore St. Louis, and local fashion organizations.
TalentPlus firmographics
Firmographics- Name
- TalentPlus
- Legal name
- Talent Plus Inc.
- Website
- https://talentpl.us
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TalentPlus is a St. Louis talent agency representing actors, models, voice artists, production support professionals, live entertainers, and influencers for media, film, fashion, advertising, corporate events, private functions, and national industry buyers.
- Ownership category
- akta.pro rank
TalentPlus industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Talent Booking Agencies (Live Performance) (MPAIAGAB), Celebrity & Influencer Talent Booking (HSACAHAE), Creator Talent Management & Representation (MPAAAHAB)
Keywords
Where TalentPlus is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TalentPlus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Talent Representation & Booking: TalentPlus represents actors, models, voice talent, stylists, and entertainers, earning commission-based fees from successful talent placements in film, TV, print, voice production, and live events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based talent booking services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
TalentPlus product offering
Product offeringCore offering
TalentPlus is a traditional talent agency that represents actors, models, voice talent, production support professionals, live entertainers, and influencers, and earns commissions by placing them in film, television, print, voice, fashion, and live event bookings. The agency curates a diverse roster organized across six service categories and books talent for production companies, brands, and event planners through direct relationships and website-based booking forms. Founded in 1977 as St. Louis' first AFTRA-SAG agency, the company serves as an intermediary between vetted talent and the clients who hire them.
Product overview
TalentPlus operates as a full-service talent agency representing actors, models, voice talent, production professionals, live entertainers, and influencers for media, film, fashion, and live events. The portfolio includes core talent representation services (Talent, Voice, Influencers), the CENTRO Models sub-brand for fashion and lifestyle modeling, Production Support for behind-the-scenes professionals, and Live Entertainment for events. Supporting resources include Acting and Modeling educational materials. Founded in 1977, the agency serves as a gateway connecting talent with opportunities across digital media, film, TV, print, and live events.
Differentiator
Problem solved
Functional benefit
Brands
- CENTRO Models: CENTRO Models redefine beauty, fashion & lifestyle, elevating style and sophistication with every stride. Local & directs.
Products and services
- Talent (Commercial & Theatrical) Commercial and theatrical talent representation offering diverse actors for multi-channel campaigns including digital media, film, TV, and print across men, women, non-binary, and youth categories. Serves production companies, brands, and media outlets casting actors for film, television, and advertising projects.
- Voice Talent Voice talent representation spanning coast-to-coast coverage with remote studio services for all types of recorded media. Serves clients needing voiceover for commercials, narration, animation, and other recorded content.
- CENTRO Models Premium modeling sub-brand within TalentPlus that redefines beauty, fashion, and lifestyle representation with local and direct booking for men and women. Serves fashion brands, lifestyle companies, and editorial clients.
- Production Support Behind-the-scenes production professionals including hair and makeup artists, wardrobe stylists, and groomers for motion picture, still production, and live event production. Serves film, TV, and live event productions needing skilled crew.
- Live Entertainment Live entertainment talent representation including emcees/hosts, musicians, and brand ambassadors for venues, festivals, fundraisers, corporate events, and private functions. Serves corporate event planners, festival organizers, and private clients.
- Influencers
Companies that use TalentPlus
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
TalentPlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TalentPlus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Better Business BureauminorIndustry association membership providing business credibility and consumer trust certification.
- Clayton Chamber CollectivecoreBoard membership in local commerce organization supporting regional business networking and advocacy.
- Explore St. LouiscoreRegional tourism and entertainment development organization supporting St. Louis entertainment industry growth.
- Film in MOcoreBoard membership in state film commission supporting film industry development and production location services.
- St. Louis Film OfficecoreLocal film office supporting production coordination and location services in St. Louis region.
- SAG-AFTRAcoreLabor union partnership - TalentPlus was St. Louis' first AFTRA-SAG agency, representing union talent and maintaining industry standards.
- Saint Louis Fashion FundcoreCo-founder of fashion industry development organization supporting fashion week events and industry growth.
- Saint Louis Fashion WeekcoreFashion industry event partnership providing modeling talent and industry connections.
- Women's Business Enterprise National Council (WBENC)minorWomen's business certification providing credibility and access to corporate diversity procurement programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
TalentPlus competitors and assessment
Company assessmentDirect peers
- McDonald/Selznick Associates: Mid-sized full-service talent agency representing actors, models, and voice talent. Directly comparable to TalentPlus in scope of representation (acting, commercial, voice, lifestyle) but with a larger footprint and bigger roster.
- Innovative Artists: Full-service talent and literary agency representing actors, comedians, writers, and directors. Comparable as a multi-discipline agency serving film, TV, and commercial markets like TalentPlus, though it is significantly larger and LA-based.
- CESD Talent Agency: Long-established (founded 1984) talent agency with union membership representing commercial, theatrical, voiceover, and print talent. Directly aligned with TalentPlus's SAG-AFTRA representation model across categories.
- TVI Talent Agency: Mid-market agency representing commercial, theatrical, and voice talent with SAG-AFTRA credentials. Closely comparable size and category mix to TalentPlus, serving a regional to national client base.
Broad incumbents
- William Morris Endeavor (WME): Largest talent agency globally representing actors, models, musicians, and influencers. Operates in the same representation categories as TalentPlus but as a broad incumbent with global reach and direct competition for major film/TV bookings.
- Creative Artists Agency (CAA): Premier global talent and entertainment agency representing artists, athletes, and creators. Overlaps with TalentPlus on acting, voice, and influencer representation but operates at a vastly larger scale and captures most high-end commercial work.
Emerging players
- Casting Networks: Digital casting platform used by actors, agents, and casting directors. Competes with traditional talent agencies like TalentPlus by enabling self-serve submissions and disrupting the agent-as-gatekeeper model, especially in commercial casting.
- Backstage: Major casting and talent platform with auditions, representation tools, and a marketplace. Provides an alternative discovery channel to traditional agencies like TalentPlus, especially for actors and models seeking visibility.
- Explore Talent: Online talent directory connecting aspiring actors, models, singers, and dancers with agents and casting directors. Competes for the same talent pool as TalentPlus by offering self-service exposure, challenging the traditional agent model.
Regional players
- St. Louis Actors' Studio: St. Louis-area theater company that works with regional actors. Indirectly comparable to TalentPlus as a regional player activating St. Louis talent pools, though it operates as a producing theater rather than a talent agency.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
TalentPlus social profiles
Digital presenceTalentPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
TalentPlus leadership team
Management profileNumber of profiles
Profiles3 records
TalentPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TalentPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TalentPlus
What does TalentPlus do?
TalentPlus is a traditional talent agency that represents actors, models, voice talent, production support professionals, live entertainers, and influencers, and earns commissions by placing them in film, television, print, voice, fashion, and live event bookings. The agency curates a diverse roster organized across six service categories and books talent for production companies, brands, and event planners through direct relationships and website-based booking forms. Founded in 1977 as St. Louis' first AFTRA-SAG agency, the company serves as an intermediary between vetted talent and the clients who hire them.
Is TalentPlus a public or private company?
TalentPlus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TalentPlus founded?
TalentPlus was founded in 1977. It employs 1 to 10 people.
Where is TalentPlus based?
TalentPlus is headquartered in St Louis, United States, in the North America region.
How does TalentPlus make money?
One revenue line is on record: talent Representation & Booking.
Who are TalentPlus's main competitors?
Direct peers on record are McDonald/Selznick Associates, Innovative Artists, CESD Talent Agency and TVI Talent Agency. Broad incumbents are William Morris Endeavor (WME) and Creative Artists Agency (CAA). Emerging players are Casting Networks, Backstage and Explore Talent. St. Louis Actors' Studio is listed as a regional player.
Does TalentPlus have an API?
No public API is recorded for TalentPlus.
What industry is TalentPlus in?
TalentPlus's product category is Talent Representation Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114 and its SIC code is 7361.