START
StartCare is a New York nonprofit providing integrated behavioral health, addiction treatment, and primary care services to adults and adolescents in Brooklyn and Harlem, operating opioid treatment programs, an intensive outpatient program, and adolescent mental health services since 1967.
- Company typePrivate
- Founded1967
- HeadquartersBrooklyn, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What START does
StartCare, Inc. (formerly START — Services for the Advancement of Recovery and Treatment) is a New York-based nonprofit healthcare organization founded circa 1967 that provides integrated health and social care focused on substance use and mental health. It operates three core programs: Opioid Treatment Programs offering medication-assisted treatment (methadone or buprenorphine) with counseling; the REACH Intensive Outpatient Program for adults with polysubstance use and co-occurring mental health disorders; and Teen START, providing individualized mental health and psychiatric care for adolescents. Supplementary services include vocational counseling, harm reduction, specialty primary care, and community engagement, addressing social determinants of health alongside clinical treatment.
The organization delivers care through physical clinic locations in Brooklyn (937 Fulton Street) and Harlem (119-121 W 124th St), supplemented by telehealth for low-barrier access. Patient intake is conducted via phone ((800) 211-0996), email ([email protected]), and online appointment request forms. With 251–500 employees and 57 years of continuous operation, StartCare maintains documented clinical outcomes including >80% hepatitis C treatment success among participants and is HIPAA-compliant.
StartCare's business model is a hybrid of insurance/Medicaid/Medicare billing for clinical services and philanthropic fundraising via a separate donations portal (start-donate.org). As a 501(c)-style nonprofit (StartCare, Inc., incorporated in New York), the organization reinvests revenue into program expansion rather than distributing profits, and revenue figures are not publicly disclosed. The 2024 rebrand to StartCare and the launch of Teen START in 2025 indicate an evolving positioning beyond a single-condition addiction treatment provider toward a broader integrated community health platform.
START firmographics
Firmographics- Name
- START
- Legal name
- StartCare, Inc.
- Website
- https://startny.org
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- StartCare is a New York nonprofit providing integrated behavioral health, addiction treatment, and primary care services to adults and adolescents in Brooklyn and Harlem, operating opioid treatment programs, an intensive outpatient program, and adolescent mental health services since 1967.
- Ownership category
- akta.pro rank
START industry classification
Industry- Product category
- Behavioral Health and Addiction Treatment Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Individual and Family Services (6241)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)
- akta.pro secondary industries
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)
Keywords
Where START is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
START business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Healthcare Services Revenue: Revenue generated from providing integrated health and social care services including opioid treatment programs, mental health services, and psychiatric care. Services are billed through insurance, Medicaid, Medicare, or other healthcare payer systems. The organization has been operating for 57 years providing evidence-based healthcare services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Healthcare services covered by insurance and government healthcare programs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
START product offering
Product offeringCore offering
StartCare (formerly START) is a nonprofit healthcare organization that delivers integrated health and social care with a specialty in substance use and mental health treatment. It operates three core programs — Opioid Treatment Programs (medication-assisted treatment with methadone or buprenorphine plus counseling), the REACH Intensive Outpatient Program (for polysubstance use and co-occurring mental health disorders), and Teen START (mental health and psychiatric care for adolescents) — alongside harm reduction, vocational counseling, specialty primary care, and community engagement services delivered through clinics in Brooklyn and Harlem and via telehealth.
Product overview
START (StartCare) is a healthcare organization providing integrated health and social care focused on substance use and mental health. The organization offers a unified portfolio of treatment programs: Opioid Treatment Programs (providing methadone or buprenorphine with counseling), REACH Intensive Outpatient Program (for polysubstance use and co-occurring disorders), and Teen START (for adolescent mental health). Additional services include vocational counseling, harm reduction, specialty primary care, and community engagement. START has been providing evidence-based healthcare and social services for 57 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Opioid Treatment Programs
Quantifiable outcome
- >80% of participants with hepatitis C infection successfully treated
Companies that use START
Customer profileSegments3 records
Ideal customer profiles3 records
START technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
START partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
START competitors and assessment
Company assessmentBroad incumbents
- Montefiore Health System: Major NYC health system operating opioid treatment programs, primary care, and behavioral health services across the Bronx and broader NYC. Direct overlap with StartCare's integrated MAT, mental health, and primary care delivery model.
- NYC Health + Hospitals: NYC's public hospital system providing addiction medicine, methadone maintenance, psychiatric, and primary care services citywide. Competes for the same Medicaid and uninsured populations as StartCare in Brooklyn and Harlem.
- Hazelden Betty Ford Foundation: National nonprofit leader in addiction treatment and recovery. Comparable in mission and OTP/adolescent services, with deeper geographic reach and significantly larger operating scale than StartCare.
- Northwell Health: Large NYC-area health system with expanding behavioral health, psychiatry, and addiction medicine service lines. Indirect overlap as a scaled competitor capable of replicating StartCare's integrated offerings.
Direct peers
- Odyssey House: NYC-based nonprofit offering residential and outpatient substance use treatment, mental health, and primary care. Closest direct peer - similar nonprofit model, NYC footprint, and integrated MAT + co-occurring disorders focus.
- Phoenix Houses of New York: Nonprofit behavioral health provider offering substance use treatment, mental health, and youth/adolescent services across NYC and NY State. Directly comparable mission, populations served, and outpatient treatment portfolio.
- ACACIA Network: NYC-based nonprofit operating behavioral health, substance use treatment, housing, and primary care services serving low-income communities. Comparable integrated health-and-social-care nonprofit model in the same NYC geography.
- Institute for Family Health: NYC nonprofit federally-qualified health center network offering primary care, behavioral health, and substance use treatment. Overlapping integrated primary care + behavioral health delivery for underserved NYC populations.
Emerging players
- Camelot Counseling Centers: NYC-area outpatient substance use and mental health treatment provider. Comparable Medicaid-funded outpatient OTP-adjacent services for adult populations in New York.
- Brightview Health: Multi-state outpatient addiction treatment provider offering MAT, mental health, and telemedicine. Comparable outpatient substance use treatment model; complements StartCare's telehealth-enabled delivery as an emerging scaled player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
START social profiles
Digital presenceSTART compliance and trust
Trust signalCompliance1 record
START financial estimates
Financial estimateRevenue estimate
Valuation estimate
START leadership team
Management profileNumber of profiles
START funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
START M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about START
What does START do?
StartCare (formerly START) is a nonprofit healthcare organization that delivers integrated health and social care with a specialty in substance use and mental health treatment. It operates three core programs — Opioid Treatment Programs (medication-assisted treatment with methadone or buprenorphine plus counseling), the REACH Intensive Outpatient Program (for polysubstance use and co-occurring mental health disorders), and Teen START (mental health and psychiatric care for adolescents) — alongside harm reduction, vocational counseling, specialty primary care, and community engagement services delivered through clinics in Brooklyn and Harlem and via telehealth.
Is START a public or private company?
START is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was START founded?
START was founded in 1967. It employs 251 to 500 people.
Where is START based?
START is headquartered in Brooklyn, United States, in the North America region.
How does START make money?
One revenue line is on record: healthcare Services Revenue.
Who are START's main competitors?
Broad incumbents on record are Montefiore Health System, NYC Health + Hospitals, Hazelden Betty Ford Foundation and Northwell Health. Direct peers are Odyssey House, Phoenix Houses of New York, ACACIA Network and Institute for Family Health. Emerging players are Camelot Counseling Centers and Brightview Health.
Does START have an API?
No public API is recorded for START.
What industry is START in?
START's product category is Behavioral Health and Addiction Treatment Services. Its primary akta.pro industry code is HLAFAGAM, Integrated Primary Care in Behavioral Health Settings, with a secondary code of HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 621420 and its SIC code is 8000.