Second Mile Service Company

What Second Mile Service Company does

Second Mile Service Company is a privately-held, family-owned multi-brand home and commercial services platform headquartered in Valley Park, Missouri, serving the greater St. Louis metropolitan area across Missouri and Illinois. Founded in 1933, the company operates as a holding entity over ten wholly-owned specialty service brands organized into three divisions: Outdoor Services (Kirkwood Fence, Bergfeld Recreation, Artisan Gates, Indian Creek Ironworks, Quality Waterproofing), Construction Services (Foam Engineers, Gravel Shooters, Builder Rentals), and Property Care Services (Pure Pest + Lawn, Tropical Decor). The combined portfolio covers residential and commercial fencing, playsets and outdoor recreation equipment, custom steel gates and mailboxes, basement waterproofing and foundation repair, home insulation and air sealing, gravel and material placement, construction equipment rental, pest control and lawn fertilization, and commercial indoor plant decor.

The company's revenue model is professional-services based, with quote-based pricing and free consultations or free inspections for certain categories such as Quality Waterproofing. Go-to-market is direct-to-consumer, executed through the main website, individual brand websites, phone, email, digital remarketing across Google, Facebook, Twitter, and Pinterest, email marketing via Mailchimp, and SMS via Service Titan and Keap. Bergfeld Recreation also operates a physical showroom. Technology stack centers on payment processing (Stripe, Shopify, PayPal, Square), marketing automation, and basic field-service communication — there is no proprietary software product or platform offered externally.

The company serves two primary customer segments: residential homeowners in the St. Louis area seeking consolidated, trusted local services, and commercial/business owners needing professional site services. It positions against inexperienced contractors and disinterested national chains on the basis of multi-decade local reputation, family ownership, and a single-source service model across 12+ trades. No external institutional capital, public listing, M&A activity beyond its established subsidiary portfolio, or recentaquisition is disclosed in the source materials.

Name

Second Mile Service Company

Legal name

Second Mile Service Company

Website

https://secondmileservice.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

Second Mile Service Company is a family-owned, multi-brand home and commercial services platform based in Valley Park, Missouri, serving residential homeowners and commercial customers across the greater St. Louis area through 10 specialized service brands covering fencing, waterproofing, pest control, insulation, and related trades.

Ownership category

akta.pro rank

Product category

Residential and Commercial Property Services

NAICS

Exterminating and Pest Control Services (56171), Landscaping Services (561730), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Agricultural Services (700)

akta.pro primary industry

Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance) (IMAIAAAF)

akta.pro secondary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Pest control services
• Waterproofing foundation repair
• Residential fencing installation
• Playground equipment sales
• Commercial property services

Headquarters

HQ city

Valley Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Services: Revenue from outdoor service brands including fencing (Kirkwood Fence), play equipment (Bergfeld Recreation), driveway/walkway gates (Artisan Gates), mailboxes (Indian Creek Ironworks), and basement waterproofing (Quality Waterproofing). Services include residential and commercial fencing, playsets, swing sets, trampolines, gates, mailbox installations, waterproofing, foundation repair, and concrete raising.
2. Property Care Services: Revenue from property care brands including pest control and lawn fertilization (Pure Pest + Lawn) and commercial décor (Tropical Décor). Services include termite treatments, pest control, mosquito control, lawn fertilization, landscape maintenance, and indoor plant design/maintenance for offices.
3. Construction Services: Revenue from construction service brands including home insulation (Foam Engineers), gravel installation (Gravel Shooters), and commercial equipment rental (Builder Rentals). Services include insulation installation, energy audits, gravel placement, dirt/mulch spreading, and temporary equipment rentals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Second Mile Service Company is a family-owned, multi-branded service company operating a portfolio of ten specialized brands serving the greater St. Louis area. The company delivers residential and commercial property services across outdoor, construction, and property care categories, including fencing (Kirkwood Fence), playsets and playground equipment (Bergfeld Recreation), custom gates (Artisan Gates), mailboxes (Indian Creek Ironworks), basement waterproofing and foundation repair (Quality Waterproofing), home insulation (Foam Engineers), gravel installation (Gravel Shooters), construction equipment rental (Builder Rentals), pest control and lawn fertilization (Pure Pest + Lawn), and commercial indoor plant décor (Tropical Decor).

Product overview

Second Mile Service Company is a multi-branded home and commercial service company that operates as a portfolio of specialized service brands serving the greater St. Louis area. The company is organized into three divisions: Outdoor Service Companies (Kirkwood Fence for fencing, Bergfeld Recreation for play equipment, Artisan Gates for driveway/walkway gates, Indian Creek Ironworks for mailboxes, and Quality Waterproofing for basement waterproofing and foundation repair), Construction Service Companies (Foam Engineers for home insulation, Gravel Shooters for gravel installation, and Builder Rentals for commercial equipment rental), and Property Care Service Companies (Pure Pest + Lawn for pest control and lawn fertilization, and Tropical Decor for commercial indoor plant decor). All brands operate under the Second Mile Service umbrella to provide residential and commercial property services focused on quality, honesty, and excellent customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Kirkwood Fence Residential and commercial fencing products and professional installations specializing in wood, vinyl, custom metal ornamental, and temporary fencing options for the greater St. Louis area since 1979.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Four partnerships are on record, tiered minor.

• Google Ads (AdWords)minorGTM or Marketing PartnerDigital advertising platform used for remarketing campaigns to reach customers after they visited the website.
• FacebookminorGTM or Marketing PartnerSocial media platform used for behavioral remarketing and targeted advertising campaigns.
• TwitterminorGTM or Marketing PartnerSocial media platform used for interest-based advertising and remarketing.
• PinterestminorGTM or Marketing PartnerSocial media platform used for remarketing campaigns to users on Pinterest.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Neighborly: Neighborly (formerly Dwyer Group) is a multi-brand home services franchisor and platform company owning 30+ brands across plumbing, HVAC, cleaning, electrical, and home repair. It is the closest analog to Second Mile Service's model of holding multiple regional service brands under one umbrella.
• Authority Brands: Authority Brands is a multi-brand home services platform (owned by Apax Partners) housing brands like Benjamin Franklin Plumbing, The Cleaning Authority, and Mister Sparky Electric. Comparable to Second Mile as a rollup of specialized local-services brands serving residential customers.
• HomeFront Brands: HomeFront Brands is a multi-brand home services franchise platform aggregating home improvement, cleaning, and repair brands. Operates a similar multi-brand, locally-owned service network strategy to Second Mile Service.
• Groundworks: Groundworks (formerly Basement Systems) is a national basement waterproofing, foundation repair, and concrete raising specialist. Directly comparable to Second Mile's Quality Waterproofing brand in service offering and go-to-market.

Broad incumbents

• Terminix: Terminix (now part of Rentokil Terminix) is the largest U.S. pest control provider with national reach. Broad incumbent comparable to Second Mile's Pure Pest + Lawn brand for residential and commercial pest services.
• Orkin: Orkin is a national pest control company owned by Rollins, Inc., with deep brand recognition and a national technician network. Comparable to Pure Pest + Lawn as a residential and commercial pest control competitor, with far greater scale.
• TruGreen: TruGreen is the largest U.S. lawn care company offering fertilization, weed control, and pest management services. Comparable to Pure Pest + Lawn's lawn fertilization and landscape weed control service line.

Emerging players

• Mosquito Joe: Mosquito Joe is a franchise-based mosquito control and pest services brand serving suburban markets. Comparable to Pure Pest + Lawn's mosquito control offering with a franchised multi-territory growth model.

Regional players

• Thrasher Foundation Repair: Thrasher is a Midwest-based foundation repair and waterproofing company serving Nebraska, Iowa, Kansas, and Missouri. Comparable to Quality Waterproofing as a regional foundation/waterproofing specialist competing in overlapping Midwest markets.

Others

• Garage Living: Garage Living is a franchise network for residential garage and outdoor renovations. Adjacent to Second Mile's home improvement brand portfolio (Kirkwood Fence, Bergfeld Recreation, Artisan Gates) as a franchised home upgrade specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/second-mile-service-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Mile Service Company