Sprekershuys

What Sprekershuys does

Sprekershuys is a Dutch speaker bureau founded in 2011 and headquartered in Utrecht, Netherlands. The company operates as a curated marketplace and personal advisory service connecting event organizers with a network of over 500 speakers, day chairs (dagvoorzitters), moderators, interviewers, and other event professionals. It supports physical, online, and hybrid event formats, with Studio Werkspoor — a fully equipped Utrecht production studio — providing in-house capabilities for webinars, podcasts, livestreaming, and online/hybrid event production. The firm has accumulated more than 1,050 client references over 12.5+ years and posts an average customer rating of 9.2.

Core offerings include speaker booking, day chair booking, and end-to-end event organization across physical, online, and hybrid formats. Adjacent services cover interviewers, conversation leaders (gespreksleider), debate leaders, panel members, presenters, cabaretiers, and event marketing support. The booking process runs from intake and matching through briefing, contract, pre-meeting, and day-of coordination. Pricing is per-booking, starting at €1,500 (excluding VAT) for entry-level speakers and day chairs, with mid-tier speakers priced between €2,500 and €10,000, and bespoke quotes for higher-profile talent.

Sprekershuys runs a sales-led, relationship-driven go-to-market with a team of dedicated advisors called "Verbinders" who provide personalized matching. Revenue is generated from professional services — booking fees on speakers and day chairs, plus fees for event organization and production. Customer segments include corporate organizations (primary), event professionals (primary), educational institutions, and government/public sector entities, with named clients spanning banking (Rabobank), insurance/healthcare (Achmea, Verbond van Verzekeraars), engineering (Croonwoltersdros), government (RVO), and education (MBO Raad, Dyade Academy). The company is privately held, bootstrapped with no disclosed external funding, and operates with 1-10 employees in the Dutch-speaking market.

Name

Sprekershuys

Legal name

Sprekershuys

Website

https://sprekershuys.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sprekershuys is a Dutch speaker bureau based in Utrecht that connects event organizers with a curated network of 500+ speakers, day chairs, and event professionals, offering booking, event production, and Studio Werkspoor for physical, online, and hybrid events.

Ownership category

akta.pro rank

Product category

Speaker Bureau Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Speaker bureau services
• Day chair booking
• Event moderation
• Keynote speaker agency
• Hybrid event production

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Speaker and Day Chair Booking Fees: The company earns revenue by charging fees for booking speakers, day chairs, moderators, interviewers, and other event professionals. Pricing varies by speaker experience and popularity, with minimum bookings starting at €1,500.
2. Event Organization Services: Additional revenue from organizing physical, online, and hybrid events through their studio (Studio Werkspoor) and event management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sprekershuys is a Dutch speakers bureau that matches event organizers with speakers, day chairs (dagvoorzitters), moderators, interviewers, presenters, panelists, debate leaders, and performers from a curated network of more than 500 professionals. The company provides personal advisory booking supported by end-to-end event organization across physical, online, and hybrid formats. Additional services include Studio Werkspoor (a Utrecht production studio), conversation leader roles, and event marketing support.

Product overview

Sprekershuys is a Dutch-speaking event bureau and speaker marketplace operating as a personal, relationship-driven platform connecting event organizers with a curated network of over 500 inspirational speakers, day chairs, and event professionals. Its core offering is speaker and day-chair booking, which spans the full event lifecycle — from intake and matching, through briefing and contract, to day-of coordination and post-event evaluation. The platform supports multiple event formats: physical (fysieke events), fully online events, and hybrid events combining in-person and digital audiences. Supporting services include Studio Werkspoor (a fully equipped Utrecht-based production studio), interviewer and conversation-leader (gespreksleider) roles, cabaret and performance acts, and marketing services. The company positions itself as a 'personal' speaker bureau rather than a self-service marketplace, emphasizing human matchmaking and bespoke consultation throughout the booking process.

Differentiator

Problem solved

Functional benefit

Products and services

• Spreker-boeking (Speaker Booking) Core service that matches event organizers with inspirational Dutch-speaking speakers from the curated network of over 500, covering intake, proposal, contract, pre-meeting, and day-of-event coordination.
• Dagvoorzitter-boeking (Day Chair/Moderator Booking) Booking service for day chairs and moderators who guide event programs, connect speakers, and maintain the thematic thread from opening through closing of corporate and public events.
• Gespreksleider (Conversation Leader) Provision of a conversation leader who brings structure, energy and depth to discussions on topics such as leadership, sustainability, innovation, and societal issues, facilitating interactive sessions at events.
• Interviewer Booking of professional interviewers who ask sharp questions to deepen conversations with one or more guests in formats such as fireside chats or panel discussions, with bookings starting from €1,500.
• Online Events Fully online event production featuring a plenary section and breakout sessions, streamed from a professional studio, with a presenter or day chair guiding the program for clients such as Verbond van Verzekeraars.
• Hybride Events (Hybrid Events) Hybrid events combining in-person and online audiences via live streaming, enabling broader reach while maintaining an on-site experiential program guided by dedicated day chairs for each audience type.
• Fysieke Events (Physical Events) On-site physical event organization including speaker and moderator coordination, with focus on connection, networking, and the in-person experience for corporate and public sector clients.
• Studio Werkspoor Fully equipped professional studio based in Utrecht for online events, webinars, podcasts, and livestreaming, enabling high-quality digital event production as an add-on to the bureau's core offering.
• Marketingdiensten (Marketing Services) Marketing support services for events including promotional materials, content strategy, and event promotion delivered to clients booking speakers and events through Sprekershuys.

Quantifiable outcome

• Average customer rating of 9.2

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• YOU AgencycoreStrategic or Co-development PartnerTalent management partnership for speaker representation and career development
• Event InspirationminorChannel Partner/ Reseller/ DistributorEvent organization partner for joint event services
• MHBminorChannel Partner/ Reseller/ DistributorEvent services partnership
• GVEminorChannel Partner/ Reseller/ DistributorEvent industry network partnership
• G14minorChannel Partner/ Reseller/ DistributorEvent industry network partnership

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• London Speaker Bureau: London Speaker Bureau is an international speakers bureau with a large multilingual roster, serving corporate events globally. It is a comparable business in scope and model to Sprekershuys but operates at significantly larger scale and broader geographic reach.
• Speakers Academy: Speakers Academy is a Dutch-based speaker bureau representing a broad roster of speakers and trainers for corporate and public events. It competes directly with Sprekershuys for Dutch event bookings and serves overlapping customer segments of corporate, government, and education clients.
• BigSpeak Speakers Bureau: BigSpeak is a US-based speakers bureau offering speaker booking services for corporate events, conferences, and associations. It represents a comparable model to Sprekershuys with a similar focus on keynote speaker matchmaking, though serving primarily North American clients.
• Champions Speakers: Champions Speakers is a UK-based speakers bureau offering speaker booking for corporate and public events. It mirrors Sprekershuys's curated-network and personal-matching model but serves primarily UK and international English-speaking clients.
• Quality Speakers: Quality Speakers is a Netherlands-based speakers bureau offering speaker and presenter booking for corporate events. It operates in the same Dutch-language market as Sprekershuys with a comparable service model and target customer base.
• Speakers Associates: Speakers Associates is a European speakers bureau with offices across the continent, providing speaker and moderator booking for corporate events. It is comparable to Sprekershuys in business model and product offering, with a broader European footprint.
• BKN Speakers: BKN is a long-established Dutch speakers bureau headquartered in the Netherlands, offering speaker and day-chair booking for corporate events. It is the closest head-to-head competitor to Sprekershuys in the Dutch market, with a comparable curated roster and personal-matching service model.

Emerging players

• SpeakerHub: SpeakerHub is a self-service online marketplace where speakers list themselves and event organizers book directly. It represents a partial overlap with Sprekershuys (speaker sourcing) but operates via a tech-enabled, low-touch model rather than personal advisory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVx6RiIbVTqGcnacgUNbrBQ
• LinkedInlinkedin.com/company/sprekershuys
• Instagraminstagram.com/sprekershuys
• Xx.com/sprekershuysnl
• Facebookfacebook.com/Sprekershuys

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprekershuys