SMOKO E Cigarettes

What SMOKO E Cigarettes does

SMOKO E Cigarettes is a UK-based direct-to-consumer e-commerce company founded in 2012 that designs, manufactures, and sells electronic cigarettes, vape pods, e-liquids, and nicotine gum to adult smokers seeking alternatives to traditional cigarettes. The company operates from Royal Tunbridge Wells, England, and manufactures all e-liquids in the UK using freebase nicotine (rather than nicotine salts) in a closed, pre-filled pod system with integrated coils that eliminates the need for users to handle e-liquid or replace components.

The product portfolio is organized around three hardware lines — E-Cigarette (cigalike), VAPE POD, and VAPE MAX — supported by a shared ecosystem of pre-filled refills priced at £7.99-£10.99 per pack across roughly 10-16 flavor options and nicotine strengths from 0% to 2.0%. Adjacent lines include bottled UK-made e-liquids for mod users and sugar-free 2MG nicotine gum, positioning SMOKO across both vaping hardware and smoking-cessation adjacencies.

The business model is primarily DTC through smoko.com, supported by a wholesale/reseller program for retail and vape-shop distribution. New customers receive free starter kits contingent on a refill purchase (one per household), creating a product-led acquisition funnel. The website is localized into 17 languages and serves customers in 25 countries. Revenue mechanics are dominated by recurring consumable refill sales rather than hardware, with the hardware ecosystem functioning as a switching-cost lock-in. The company is privately held, employs 1-10 people, has no disclosed funding, and reports no revenue figure; cumulative customer-impact claims include 850M+ cigarettes prevented and £510M+ in customer savings.

Name

SMOKO E Cigarettes

Legal name

SMOKO E-Cigarettes + Vapes

Website

https://smoko.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SMOKO E Cigarettes is a UK-based DTC e-commerce company founded in 2012 that manufactures and sells e-cigarettes, vape pods, e-liquids, and nicotine gum to adult smokers across 25 countries through a 17-language website.

Ownership category

akta.pro rank

Product category

Electronic Cigarettes and Vaping Products

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Beverage and Tobacco Product Manufacturing (312), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Tobacco Products (2100)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG), E-Liquid & Nicotine Salt Retail (CRANAEAH)

Keywords

• Electronic cigarettes
• Vape pods
• E-liquids
• Nicotine gum
• Smoking cessation

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-Cigarette Products: Primary revenue from e-cigarettes including starter kits and refill cartridges sold directly to consumers through the website
2. Vape Pod Products: Revenue from vape pod devices and pre-filled pod refills in multiple flavors and nicotine strengths
3. Vape Max Products: Revenue from Vape Max devices and refills, positioned as an alternative to disposable vapes at 45% lower cost
4. E-Liquids: Bottled e-liquids sold for use with vape mod devices, available in multiple flavors and nicotine strengths
5. Nicotine Gum: Sugar-free nicotine gum products providing additional smoking cessation support
6. Wholesale/Reseller: B2B revenue from resellers and wholesalers through their dedicated wholesale program

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SMOKO manufactures and sells UK-made electronic cigarettes, pod-based vape devices, e-liquids, and nicotine gum directly to consumers through its e-commerce website. The product range includes three device lines (cigalike E-Cigarette, Vape Pod, and Vape Max) with pre-filled refill pods sold at £7.99–£10.99 per pack, plus bottled e-liquids and sugar-free nicotine gum. The company also operates a wholesale/reseller program for retail distribution.

Product overview

SMOKO E Cigarettes offers a comprehensive portfolio of vaping and smoking cessation products designed for adult smokers. The core product lines include three device types: E-Cigarette (cigalike) Starter Kits for beginners, Vape Pod Starter Kits for intermediate users, and Vape Max Starter Kits as disposable vape alternatives. All three device types use compatible pre-filled refill systems and share a portfolio of e-liquid flavors manufactured in the UK. The product ecosystem is complemented by sugar-free Nicotine Gum as an additional cessation aid. The company differentiates through UK-based manufacturing, carbon-negative operations, and pricing positioned as 80% cheaper than cigarettes and 45% cheaper than disposables.

Differentiator

Problem solved

Functional benefit

Brands

• E-Cigarette: Traditional cigalike e-cigarette product line designed to replicate the smoking experience, available in 10 flavors with free starter kit offers.
• VAPE POD
• VAPE MAX
• Nicotine Gum
• E-Liquids

Products and services

• E-Cigarette Starter Kit Cigalike e-cigarette starter kit designed for adult smokers looking to quit cigarettes. Provides realistic smoking sensation with throat hit, available with 10 flavor options.
• Vape Pod Starter Kit Pod-based vape system for vapers seeking an alternative to disposable vapes. Includes pre-filled pod refills with 16 flavor options and quick-charge battery.
• Vape Max Starter Kit

Quantifiable outcome

• 80% cheaper than traditional cigarettes - saving £4,000+ annually per customer
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Independent British Vape Trade Association (IBVTA)coreOthersSMOKO has been a proud member of the Independent British Vape Trade Association for 6 years. The IBVTA is the leading industry body for the UK vape industry, and IBVTA membership means SMOKO adheres to all the highest standards in the UK vape industry.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• blu (Fontem Ventures / Imperial Brands): blu is a long-established cigalike-style e-cigarette brand with similar closed-system products targeting adult smokers transitioning from cigarettes. It directly competes with SMOKO's E-Cigarette line in the UK and EU markets via both D2C and retail channels.
• Elf Bar (EB Innovations / ELF Labs): Elf Bar is the dominant disposable vape brand that SMOKO explicitly positions itself against with its Vape Pod and Vape Max alternatives. Both sell flavored nicotine products to adult vapers through e-commerce and convenience retail channels, making them direct competitors in the same end-customer segment.
• Lost Mary (ELF Labs): Lost Mary is a sister brand to Elf Bar focused on disposables, competing for the same adult smoker/vaper customer base that SMOKO targets with its Vape Max line. Both compete on flavor variety, price per unit, and convenience retail placement.
• RELX (RELX Technology): RELX is a leading closed-pod system brand with strong presence in the UK and European markets. It directly competes with SMOKO's Vape Pod line with similar consumer propositions: pre-filled pods, integrated coils, payment-by-refill subscription economics, and retail distribution.
• Geek Bar / Geek Vape: Geek Bar and Geek Vape are major disposable and refillable vape brands competing directly with SMOKO's Vape Pod and Vape Max lines. They share the same adult smoker/vaper customer base and similar flavor-driven marketing.

Broad incumbents

• Vuse (British American Tobacco): Vuse is a global closed-pod e-cigarette brand owned by BAT, the world's largest tobacco company. It competes with SMOKO across the same customer segments (adult smokers seeking transitions) but operates at vastly larger scale with broader product portfolio and deeper retail distribution.
• JUUL Labs: JUUL pioneered the closed-pod vaping category that SMOKO competes in with its Vape Pod system. Both sell compact, flavor-varied pod refills to adult smokers, though JUUL operates at materially larger scale and with different geographic emphasis.
• Logic (Japan Tobacco International): Logic is a cigalike/closed-pod e-cigarette brand owned by Japan Tobacco International. It competes with SMOKO's E-Cigarettes line for adult smokers transitioning from cigarettes, with similar product positioning and UK retail presence.
• Nicorette (Johnson & Johnson): Nicorette is the leading nicotine replacement therapy (NRT) brand, including nicotine gum. SMOKO has expanded into nicotine gum as a smoking cessation aid, putting it in partial overlap with Nicorette's category. Both target adult smokers trying to quit.

Emerging players

• Innokin: Innokin is a vape hardware and e-liquid manufacturer with a strong presence in the UK and EU refillable/sub-ohm segment. SMOKO's E-Liquids product line compete with Innokin's liquids as complementary alternatives to disposable vapes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SMOKO_E_CIG
• Facebookfacebook.com/smokoelectroniccigarettes
• LinkedInlinkedin.com/company/smoko-premium-electronic-cigarettes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMOKO E Cigarettes