Utile Games

What Utile Games does

Utile Games is a privately held, for-profit mobile game developer founded in 2020 and headquartered in Brussels, Belgium. The company operates with a small team of 1-10 employees. Its product, Keshi, is an augmented-reality mobile game designed to encourage children to stay physically active and adopt healthy eating habits through play. The product targets the children's health and wellness segment by combining AR technology with behavior-change mechanics aimed at families and parents, and the company's website is keshi.be.

The company's product strategy centers on AR-driven gamification of healthy behaviors for children. The underlying technology combines mobile AR capabilities with educational and health-promotion content, though the source data provides no specifics on game mechanics, supported platforms (iOS/Android), technical architecture, or proprietary components. There are no disclosed patents, trademarks, integrations, or technology partners in the source material.

The company's business model is not detailed in the available data. There is no disclosed pricing, revenue, customer information, or app-store link. The only capital event recorded is a $0 entry tied to Eurasante on 2020-12-04; given the amount and Eurasante's profile as a health/nutrition business cluster, this is consistent with a non-dilutive grant or incubator-style support rather than a priced equity round. With no disclosed revenue, customer base, pricing, or partnerships beyond Eurasante, the company's go-to-market and revenue mechanics remain undocumented in the source material.

Name

Utile Games

Website

https://keshi.be

Company type

Private

Founded year

2020

Headcount range

1–10 employees

Short description

Utile Games is a Brussels-based developer of Keshi, an augmented-reality mobile game that encourages children to stay active and adopt healthy eating habits through play. Founded in 2020, the company operates with 1-10 employees.

Ownership category

akta.pro rank

Product category

Children's AR Mobile Gaming

NAICS

Other Amusement and Recreation Industries (7139), Arts, Entertainment, and Recreation (71)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

akta.pro secondary industry

VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Augmented reality games
• Children's mobile games
• Health education apps
• Active play games
• AR mobile gaming

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Utile Games is the studio behind Keshi, an augmented-reality mobile game aimed at children. The product uses AR to encourage kids to stay physically active and adopt healthier eating habits through interactive play. It is positioned at the intersection of gaming, children's entertainment, and health/habit education.

Differentiator

Problem solved

Functional benefit

Products and services

• Keshi Keshi is an augmented-reality mobile game for children that uses AR gameplay to encourage physical activity and healthier eating habits through interactive play.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Lingokids: Lingokids is a subscription-based kids' learning app combining play, literacy, numeracy, and life skills for ages 2-8. It is directly comparable to Keshi because both target the same under-8 cohort on mobile with play-based learning experiences, and both must solve the same kids' app compliance and parental-trust problem.
• DragonBox (Kahoot!): DragonBox builds game-based learning apps for children covering math and reading fundamentals, now part of Kahoot!. It is comparable to Keshi as a kids' game-based learning product monetised through consumer subscription and school licensing — a model Keshi could plausibly emulate for healthy-eating and activity content.
• Toca Boca: Toca Boca produces mobile play-based apps for children, sold via subscription and one-off purchase. It is comparable to Keshi as a kids' mobile play product competing for the same parental download and subscription wallet, though Keshi adds an AR/activity layer Toca Boca does not natively offer.

Emerging players

• Night Zookeeper: Night Zookeeper is a game-based creative-writing and reading platform for primary-school children. It is comparable to Keshi as an emerging kids' edutainment product targeting similar age groups, sold to both parents and schools, and competing for the same limited attention budgets.
• Sworkit Kids: Sworkit Kids is a movement and exercise app designed for children. It is comparable to Keshi specifically on the physical-activity-for-kids axis, sharing a similar value proposition around screen-time that includes movement, though Sworkit is not AR-based and does not focus on nutrition.
• Filimundus: Filimundus is a Stockholm-based studio producing educational kids' games and apps (e.g., 10 Monkeys Math). It is comparable to Keshi as a European small-team kids' edutainment developer targeting the same school-licensing and parent-purchase channels.

Broad incumbents

• Prodigy Education: Prodigy Education operates a freemium math game for grades 1-8 with a school/district licensing channel. It is comparable to Keshi as a game-based learning platform for children that monetises through both consumer subscription and B2B school sales — a go-to-market pattern Keshi would likely need to follow.
• Niantic: Niantic is the leading AR mobile gaming company (Pokémon GO, Pikmin Bloom). It is comparable to Keshi as the dominant incumbent in AR mobile games; Keshi sits in a kids-focused niche that Niantic's portfolio does not directly address but which Niantic could enter at any time.
• PBS Kids Games: PBS Kids distributes a portfolio of free educational games and apps for young children, funded by PBS and advertisers. It is comparable to Keshi as a trusted kids' edutainment brand that competes for the same parental download decisions and that already integrates movement-based content (e.g., Daniel Tiger, Arthur).
• Khan Academy Kids: Khan Academy Kids is a free, well-funded kids' learning app covering literacy, numeracy, and socio-emotional skills. It is comparable to Keshi as a parent-trusted kids' learning app that has begun incorporating movement and wellbeing content — a credible competitor to Keshi's activity-and-nutrition positioning if it were to add AR.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/playkeshi
• LinkedInlinkedin.com/company/utile-games

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utile Games