What BSC Designer does

BSC Designer is a cloud-based strategy execution SaaS platform operated by Kitonik s.r.o., a private limited company registered in Prague, Czech Republic. The product is built around the Balanced Scorecard methodology and is designed to help organizations translate strategic plans into a connected execution architecture spanning objectives, KPIs, initiatives, risks, strategy maps, and dashboards. Core technical components include automated KPI calculations (normalization, weights, indexes, and progress), native data integrations with MySQL, PostgreSQL, MS SQL Server, SAP HANA, Oracle, Databricks, Snowflake, Excel, Google Sheets, and a RESTful API accessible via Zapier or Microsoft Power Platform, as well as evidence-based KPI update workflows and Bowtie risk analysis. The platform is hosted on DigitalOcean infrastructure with documented compliance including AICPA SOC 2 Type II, SOC 3 Type II, ISO 27001, and PCI-DSS, and supports data localization across the US, Canada, Europe, Singapore, India, and Australia. An AI Strategy Assistant, powered by OpenAI by default with an Enterprise option for private LLM hosting, provides GenAI-assisted cascading of strategy, KPI suggestion, data import, and scorecard auditing.

The commercial model is a freemium SaaS subscription: a Free plan (no credit card required, includes AI assistant for small projects), a Professional Plan (annual billing, enhanced features, best-effort support, one-year backup retention, training and certification access), and an Enterprise Plan (multi-year contracts, 99.9% uptime SLA, custom SLA addenda, private LLM hosting, data localization, priority support with defined response times). Payments are processed by PayProGlobal. Distribution is direct-only, combining a self-serve PLG motion with sales-assisted 'Book a Demo' enterprise engagement; no channel, reseller, or marketplace program is described. The company is bootstrapped with no external funding rounds, IPO, M&A, or parent entity on record, and is led by founder Alexis Savkín.

Customers span government, financial services, healthcare, higher education, non-profits/NGOs, energy, logistics, food & beverage, telecommunications, and professional services across the Americas, Europe, Africa, the Middle East, and Asia; named accounts include UNHCR, DSM, PATH, the Sulaiman Bin Abdul Aziz Al Rajhi Charitable Foundation, and various government authorities. The platform holds a 4.7/5 rating on G2 with a 'Users Love Us' badge.

Name

BSC Designer

Legal name

Kitonik s.r.o.

Website

https://bscdesigner.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

BSC Designer is a cloud-based SaaS strategy execution platform built on the Balanced Scorecard methodology. It serves mid-market and enterprise customers across government, healthcare, higher education, NGOs, and regulated industries, enabling cascading objectives, governed KPI updates, and multi-framework integration.

Ownership category

akta.pro rank

Product category

Strategy Execution Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

Instructional Design & Storyboarding Platforms (EDAFAHAB)

akta.pro secondary industries

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Balanced scorecard software
• Strategy execution platform
• KPI management software
• Strategic performance management
• OKR tracking tools

Headquarters

HQ city

Stare Mesto

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (BSC Designer): The company operates on a software-as-a-service (SaaS) subscription model delivered via webbsc.com and bscdesigner.com domains under the BSC Designer brand. Services include both free and paid offerings. Paid tiers (Professional and Enterprise) provide additional features, support levels, storage, backup retention, and SLA-backed guarantees. Payment processing is handled by PayProGlobal. Users may request a refund within 30 days of initial purchase for the first subscription payment only.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BSC Designer is a cloud-based SaaS strategy execution platform that operationalizes the Balanced Scorecard methodology by connecting objectives, KPIs, initiatives, risks, and strategy maps into a single governed architecture. It enables organizations to cascade strategy across business units, automate KPI calculations (normalization, weights, indexes), run evidence-based performance reviews with approval workflows, and visualize risk via Bowtie analysis. The product is offered on a subscription basis with Free, Professional, and Enterprise tiers, distributed directly via bscdesigner.com.

Product overview

BSC Designer is a strategy execution software platform with Balanced Scorecard methodology at its core. The core platform is called BSC Designer (available at bscdesigner.com and webbsc.com), which provides strategy architecture and execution management. The platform includes AI-assisted features through an integrated Strategy Assistant, multiple scorecard templates (Hospital, Safety, Compliance, Nonprofit, etc.), Business Model Canvas framework, and customizable dashboards and reports. The product operates on a SaaS subscription model with Free, Professional, and Enterprise plans. Additional offerings include the BSC Toolkit, Free Strategic Planning Training course, and strategy advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• BSC Designer Platform Strategy execution software that turns strategic plans into a connected strategy architecture by aligning objectives, KPIs, initiatives, risks, and strategy maps across business units. Includes automated KPI calculations, evidence-based KPI updates with approval workflows, Bowtie risk analysis, strategy cascading, customizable dashboards, and scheduled reports.
• AI Strategy Assistant Generative AI assistant that helps users cascade strategy into scorecards, suggests goals and KPIs, imports data from spreadsheets, and audits existing strategy. Powered by OpenAI LLMs by default, with Enterprise Plan support for private LLM hosting within customer infrastructure. Each AI chat is tied to a specific scorecard and requires explicit user action per session.
• BSC Toolkit Additional toolkit product for Balanced Scorecard users providing supplementary templates and resources to support implementation of strategy execution initiatives.
• Free Strategic Planning Training Free online training course covering strategic planning methodology and Balanced Scorecard implementation, positioned to support users adopting the BSC Designer platform.

Quantifiable outcome

• 99.9% uptime guarantee for Enterprise Plan users, with disaster recovery target of 2 hours (RTO) and data restoration up to 24 hours prior to incident (RPO)
• +2 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• DigitalOceancoreTechnology or IntegrationDigitalOcean provides the cloud infrastructure hosting for the BSC Designer SaaS platform. The infrastructure has achieved AICPA SOC 2 Type II, SOC 3 Type II, ISO 27001, and PCI-DSS certifications. This is a fundamental infrastructure partnership enabling the cloud-based delivery of the software.
• OpenAIcoreTechnology or IntegrationOpenAI provides the default Large Language Model (LLM) powering the AI-assisted scorecard design and audit features in BSC Designer. The platform sends anonymized/pseudonymized data to OpenAI for AI processing. Enterprise Plan users may alternatively configure private LLM hosting within their own infrastructure, bypassing the OpenAI integration. The company reserves the right to change or extend the list of AI providers.
• PayProGlobalcoreOthersPayProGlobal serves as the e-commerce partner for processing subscription payments for BSC Designer services. All payment transactions are subject to PayProGlobal's terms and conditions. The company does not handle or store payment information directly; all payment processing is managed through PayProGlobal's platform.
• MySQL, PostgreSQL, MS SQL Server, SAP HANA, Oracle, Databricks, SnowflakecoreTechnology or IntegrationBSC Designer provides native data integration with these major database platforms, enabling organizations to connect KPIs directly to their operational data sources for real-time performance tracking. This integration eliminates manual data entry and ensures KPI values are always current.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bscdesigner
• LinkedInlinkedin.com/company/kitonik

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSC Designer