The Honor Roll
The Honor Roll is a privately held, Austin-based boutique creative agency founded in 2015 that delivers branding, strategy, content, design, and web development to enterprise and mid-market B2B clients across diverse North American industries.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Honor Roll does
The Honor Roll is a privately held, boutique multidisciplinary creative agency headquartered at 3423 Guadalupe, Suite 200, Austin, Texas. Founded in 2015, the firm delivers branding, creative strategy, content development, visual design, messaging, and web development services to B2B enterprise and mid-market clients across North America. The agency deliberately does not specialize in any particular industry or vertical, instead positioning itself as a horizontal provider of marketing and brand solutions that draws on cross-industry experience. Its stated approach emphasizes journalistic rigor (founders trained as journalists), unconventional thinking without playbooks, and dual engagement of both the logical and emotional dimensions of brand communication.
The firm operates with a team of approximately 10 professionals covering strategy, creative direction, account management, copywriting, art direction, and web development/production. Leadership includes President and Founder Jason Sugawa (Creative Director), Director of Strategy and Content Kate Donaho, Account Director Nicole Binnicker (20-year industry veteran), Art Director Katie Stuhldreher, and a small group of account, copy, business management, and technical staff. Named clients include Indeed, NiCE, Zayo, TrustArc, McLane, Brookfield Residential, Alexander Group, Easton Park, Kissing Tree, University of Texas, Sports Business Journal, and Great Plains Communications, spanning real estate, technology, telecommunications, education, and sports media.
The revenue model is professional services: custom, project-based engagements priced via quote, with multi-year contracts serving as the standard billing cadence. Client acquisition runs through direct contact via a website contact form, and no public revenue, funding, ownership, or financial disclosures are available. There are no documented acquisitions, partnerships, patents, certifications, or external capital raises. The agency has no software products, APIs, or AI/ML capabilities, functioning purely as a human-delivered services business.
The Honor Roll firmographics
Firmographics- Name
- The Honor Roll
- Legal name
- The Honor Roll
- Website
- https://thehonorroll.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Honor Roll is a privately held, Austin-based boutique creative agency founded in 2015 that delivers branding, strategy, content, design, and web development to enterprise and mid-market B2B clients across diverse North American industries.
- Ownership category
- akta.pro rank
The Honor Roll industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where The Honor Roll is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Honor Roll business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: Professional services revenue from delivering multidisciplinary creative work including branding, design, content strategy, web development, and marketing solutions to B2B clients across North America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Honor Roll product offering
Product offeringCore offering
The Honor Roll is a multidisciplinary creative agency that delivers brand strategy, storytelling, visual design, messaging recommendations, content strategy, and web development to enterprise and mid-market B2B clients across North America. Engagements are project-based and tailored, applying an unconventional, journalist-informed approach to solve client marketing challenges rather than relying on industry playbooks. The firm does not produce discrete software products; its output is professional creative services delivered by a 10-person in-house team.
Product overview
The Honor Roll is a multidisciplinary creative agency offering comprehensive marketing and branding services rather than a software product platform. Their offering is a unified service offering that encompasses strategy and content development, creative design, branding and storytelling, visual design, and messaging recommendations. They work with clients across all industries throughout North America, applying an unconventional thinking approach to marketing challenges. As a service-based agency rather than a product company, they do not offer discrete software modules or SaaS products.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy and Storytelling
- Visual Design and Creative Direction
- Content Strategy and Copywriting
- Web Development and Interactive Production Web development, maintenance, troubleshooting, and interactive production services for client websites and digital properties.
- Marketing Solutions Consulting Marketing solutions consulting that addresses marketing challenges, organizational alignment gaps, and brand messaging blindspots using unconventional, cross-industry thinking.
Companies that use The Honor Roll
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
The Honor Roll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Honor Roll partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Honor Roll competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The Honor Roll social profiles
Digital presenceThe Honor Roll financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Honor Roll leadership team
Management profileNumber of profiles
Profiles10 records
The Honor Roll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Honor Roll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Honor Roll
What does The Honor Roll do?
The Honor Roll is a multidisciplinary creative agency that delivers brand strategy, storytelling, visual design, messaging recommendations, content strategy, and web development to enterprise and mid-market B2B clients across North America. Engagements are project-based and tailored, applying an unconventional, journalist-informed approach to solve client marketing challenges rather than relying on industry playbooks. The firm does not produce discrete software products; its output is professional creative services delivered by a 10-person in-house team.
Is The Honor Roll a public or private company?
The Honor Roll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Honor Roll founded?
The Honor Roll was founded in 2015. It employs 1 to 10 people.
Where is The Honor Roll based?
The Honor Roll is headquartered in Austin, United States, in the North America region.
How does The Honor Roll make money?
One revenue line is on record: creative Agency Services.
Does The Honor Roll have an API?
No public API is recorded for The Honor Roll.
What industry is The Honor Roll in?
The Honor Roll's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 7114 and its SIC code is 7311.