What Greg Norman Group does

Greg Norman Group is a privately held, founder-led brand management company organized around the name, likeness, and "Great White Shark" logo of World Golf Hall of Famer Greg Norman. The portfolio comprises ten or more wholly owned operating subsidiaries plus a 2017 joint venture with Authentic Brands Group for global licensing. Core operating businesses include Greg Norman Golf Course Design (100+ signature courses across 34 countries and 6 continents since 1987), Greg Norman Real Estate and Studio Norman (luxury residential development and interior design, with the Gledswood Hills project in Australia having achieved $144 million in sales), Greg Norman Collection (golf-inspired apparel), Greg Norman Estates (wines from Australia, California, and New Zealand, distributed by Old Bridge Cellars), Greg Norman Australian Prime (Wagyu beef), Greg Norman Australian Grille (single restaurant in Myrtle Beach, SC), and Shark Wake Park (two cable wake park locations). Revenue is generated across multiple streams: golf course design fees, brand licensing royalties through the ABG joint venture, real estate development and brand licensing fees, wine and beef distribution, restaurant operations, and investment returns from a portfolio of sports-technology startups (Spalk, Shot Tracer, PlaySight, Tagboard, Transfr).

The technology footprint is modest but includes the Shark Experience connected golf car platform, a co-developed offering with Verizon (4G LTE connectivity, HD touchscreen, Bluetooth, streaming, GPS yardage, hole flyovers) and Club Car (exclusive hardware partner). The company serves a hybrid customer base: affluent consumers and golf enthusiasts for branded products; resort developers, golf course operators, and real estate developers for B2B design and development services; and government tourism boards (notably Vietnam, where Greg Norman serves as Tourism Ambassador through 2030) for destination promotion. Distribution spans direct-to-consumer retail, licensed retail channels, B2B enterprise sales, and owned hospitality operations across North America, Oceania, Southeast Asia, East Asia, Latin America, the Middle East, and Central America. The business model is fundamentally brand-anchored rather than technology-anchored, with most value derived from Greg Norman's personal athletic legacy and the global recognition of the shark mark rather than from proprietary technology, data assets, or AI capabilities.

Name

Greg Norman Group

Legal name

Greg Norman Interactive, LLC

Website

https://shark.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

A privately held, founder-led brand management company built around Hall of Fame golfer Greg Norman, operating 10+ subsidiaries in golf course design, luxury real estate, apparel, wine, Wagyu beef, hospitality, and connected golf technology across 34+ countries. Serves affluent consumers, resort and real estate developers, and government tourism boards worldwide.

Ownership category

akta.pro rank

Product category

Lifestyle Brand Management and Golf Course Design

NAICS

Golf Courses and Country Clubs (713910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Golf course design
• Lifestyle brand licensing
• Premium wine distribution
• Luxury real estate development
• Golf-inspired apparel

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Golf Course Design Services: Greg Norman Golf Course Design (GNGCD) designs golf courses for developers, governments, and resorts globally. Revenue comes from design fees, project management, and course development commissions.
2. Licensing Royalties: Greg Norman brand licensing through partnerships with Authentic Brands Group (ABG) for apparel, wines, beef products, and other consumer goods. Royalty income from licensees manufacturing and selling Greg Norman-branded products.
3. Greg Norman Real Estate Development: International real estate development partnership with Sekisui House Australia and potentially other developers for Norman Estates branded residential communities. Revenue from development fees and brand licensing.
4. Wine Sales: Greg Norman Estates wine portfolio sold through retail, restaurants, and online channels. Partnership with Old Bridge Cellars for production and distribution in the US.
5. Restaurant Operations: Greg Norman Australian Grille restaurant operations at Barefoot Landing, Myrtle Beach, SC. Revenue from food, beverage, and hospitality services.
6. Investment Returns: Strategic investments in technology startups including Spalk ($1.5MM seed, $3MM Series A), Shot Tracer, Playsight (via Verizon Ventures), Tagboard, and Transfr generate returns.
7. LIV Golf Leadership: Greg Norman serves as commissioner/founding CEO of LIV Golf Investments, backed by Saudi Arabia's Public Investment Fund. Revenue model involves tournament operations, sponsorship, and media rights.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Greg Norman Group is a diversified brand management company built around the name and iconic shark logo of professional golfer Greg Norman. It operates signature golf course design services (over 100 courses in 34 countries), branded real estate development, golf-inspired apparel, a wine portfolio from Australia, California, and New Zealand, premium Wagyu beef, an Australian heritage restaurant, water sports parks, and a connected golf car media platform through a JV with Authentic Brands Group.

Product overview

Greg Norman Group is a diversified brand management company built around the name and iconic shark logo of Greg Norman, the Hall of Fame golfer and entrepreneur. The portfolio consists of multiple distinct products and sub-brands: Greg Norman Golf Course Design (signature golf course design), Greg Norman Real Estate (integrated real estate development with Studio Norman interiors), Greg Norman Collection (golf-inspired apparel), Greg Norman Estates (wine collection), Greg Norman Australian Prime (Wagyu beef), Greg Norman Australian Grille (hospitality/restaurant), Shark Wake Park (water sports), and Shark Experience/GN Media (connected golf car technology). The company's products span golf design, lifestyle branding, hospitality, real estate, food/beverage, and sports technology.

Differentiator

Problem solved

Functional benefit

Brands

• Greg Norman Golf Course Design: Premier signature golf course design firm recognized worldwide, featuring over 100 award-winning courses across 34 countries and six continents
• Greg Norman Real Estate
• Studio Norman
• Greg Norman Collection
• Greg Norman Estates
• Greg Norman Australian Prime
• Greg Norman Australian Grille
• Shark Wake Park
• Shark Experience
• GN Media

Products and services

• Greg Norman Golf Course Design Premier signature golf course design firm with over 100 award-winning courses opened across 34 countries and six continents. Greg Norman is personally involved in every step from site selection through opening day. Sold to governments, resort developers, hospitality operators, and private clubs.
• Greg Norman Real Estate Integrated international real estate development firm focused exclusively on bringing the Greg Norman brand to high-end residential and hospitality developments. Partnership with Sekisui House Australia for Norman Estates Gledswood Hills (190 SHAWOOD homes).
• Studio Norman Hospitality interior design firm led by Kirsten Norman that creates exclusive interiors and architecture for Greg Norman branded residential communities.
• Greg Norman Collection Leading worldwide marketer of golf-inspired sportswear for men and women, combining performance, luxury and style. Distributed through licensed retailers and direct-to-consumer channels via Authentic Brands Group partnership.
• Greg Norman Estates Internationally recognized collection of varietals from Australia, California and New Zealand producing approachable and award-winning wines since 1996. Distributed through retail, restaurants, and online via Old Bridge Cellars.
• Greg Norman Australian Prime Premium Wagyu beef brand featuring 350-day grain-fed ID-trackable Greg Norman Signature Wagyu beef, one of the leading imported Wagyu brands in the US. Distributed to chefs, restaurateurs, and consumers.
• Greg Norman Australian Grille Australian heritage restaurant on the waterfront at Barefoot Landing in Myrtle Beach, SC. Innovative menu featuring exotic Australian fare and award-winning wine list with Wine Spectator Award of Excellence.
• Shark Wake Park Cable wakeboarding parks and water parks with locations in North Myrtle Beach, SC and West Palm Beach, FL, featuring 5-tower full-size cable systems and floating aqua parks.
• Shark Experience Connected golf car media platform providing streaming music, live sports, GPS yardage, hole flyovers, and Greg Norman golf tips via 4G LTE-enabled Club Car golf cars with HD touchscreen displays and Bluetooth speakers.

Quantifiable outcome

• 50% of homes sold at Norman Estates Gledswood Hills, amounting to $144 million in property sales
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Sekisui House AustraliacoreStrategic or Co-development Partner · 1 January 2021Partnership to develop Norman Estates at Gledswood Hills - 190 SHAWOOD homes in Sydney's southwest. Greg Norman imparts global premium lifestyle philosophy while Sekisui House provides construction technology and expertise. Project achieved $144 million in sales.
• Vietnam National Administration of TourismflagshipGTM or Marketing Partner · 1 November 2018Greg Norman serves as Vietnam Tourism Ambassador, providing advisory services to create and promote sustainable golf course tourism and development practices. Reappointed for 2025-2030 term. Has designed three courses in Vietnam with more planned. Promotes Vietnam golf destinations globally.
• Authentic Brands Group (ABG)coreOEM/ Whitelabel/ Licensing Partner · 1 March 2017Joint venture partnership to expand licensing, endorsement, and partnership opportunities for the iconic shark brand. Greg Norman joins ABG roster alongside Shaq, Dr. J, Muhammad Ali. ABG manages brand development, licensing, and retail partnerships globally.
• VerizoncoreTechnology or Integration · 1 March 2017Verizon and Greg Norman Company partnered to bring disruptive technology to the golf industry. Shark Experience platform leverages Verizon's 4G LTE network technology in connected golf cars. Both companies collaborate on sustainability, agriculture, and mobility initiatives.
• Brisbane 2032 Olympic and Paralympic Games Organising CommitteeflagshipGTM or Marketing PartnerGreg Norman serves as Member of the Board of Directors for Brisbane 2032 Olympic and Paralympic Games Organising Committee. Brings decades of experience as world-class athlete and entrepreneur to help shape vision and legacy of Games. Australia will host Olympics for third time.
• DelosminorGTM or Marketing PartnerGreg Norman is a member of the Delos Advisory Board providing strategic partnership engagement and relationship opportunities. Delos is a wellness real estate and technology company, founder of the International WELL Building Institute.
• Old Bridge CellarscoreChannel Partner/ Reseller/ DistributorNapa-based Old Bridge Cellars partnered with Greg Norman Estates in 2019 for production, winemaking, strategic planning, sales and marketing. Manages US distribution of Greg Norman Estates wines. Portfolio includes d'Arenberg, Leeuwin Estate, and other benchmark estates.
• Club CarcoreTechnology or IntegrationClub Car partnered with Greg Norman Company and Verizon to launch Shark Experience connected golf car platform. Golf cars feature HD touchscreen displays and Bluetooth speakers exclusive to Club Car. Partnership enables technology integration into golf course operations.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Nicklaus Companies: Jack Nicklaus's branded business spanning Nicklaus Design (golf course architecture, 425+ courses), apparel, real estate, and licensing. Most direct competitor in the elite-golfer signature design and lifestyle brand space, with a similar multi-vertical model anchored by a Hall of Fame athlete.
• Arnold Palmer Brands: Licensed brand portfolio built around the late Arnold Palmer, including Arnold Palmer Design (golf course design), apparel, beverages (Arizona Beverages / Arnold Palmer Half & Half), and food products. Closest peer in the deceased-or-aging-athlete licensing model managed by IMG/ABG-style partners.
• TGR Design: Tiger Woods's golf course design firm and lifestyle ventures including The Woods Jupiter restaurant, TGR Live events, and content/media. Comparable high-profile athlete-led design + lifestyle brand business, although smaller portfolio scope than Greg Norman Group.
• Gary Player Design: Gary Player's global golf course design firm (135+ courses across 35 countries) and brand licensing arm covering apparel, real estate, wine, and equipment. Closely comparable in business model to Greg Norman Golf Course Design plus diversified lifestyle IP.

Others

• Authentic Brands Group: Brand management platform (owns Reebok, Forever 21, Brooks Brothers, Sports Illustrated, and athlete IP including Shaq, Dr. J, Muhammad Ali) and joint-venture partner of Greg Norman Group since 2017. Material counterparty whose strategic priorities drive Greg Norman's licensing throughput.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment management company representing athletes (including historically managing Arnold Palmer's estate), licensing, events, and golf operations. Competes in athlete brand management and is a logical strategic partner or acquirer for Greg Norman Group.
• Wasserman: Sports marketing and talent management firm that acquired Greg Norman Production Company in 2015. Operates in the same athlete representation, golf content, and sponsorship space with much broader portfolio across major sports leagues.
• PGA Tour Champions / PGA TOUR Properties: Broader golf ecosystem that partners with Greg Norman on tournaments (Mexico Open at Vidanta) and competes for premium course hosting relationships. Represents the institutional counterpart in tournament-driven golf revenue.

Emerging players

• Cabot (Cabot Citrus Farms / Cabot Cliffs): Premium golf-focused real estate and resort developer (Cabot Cliffs, Cabot Cape Breton, Citrus Farms) combining destination courses with branded residential. Closely comparable to Norman Estates in business model: signature course + master-planned luxury housing + lifestyle brand.

Regional players

• Drive Shack: Owner-operator of golf entertainment venues (Puttery, traditional golf) and formerly owned by the same family interests as American Golf. Adjacent peer in golf hospitality and entertainment; relevant to Shark Wake Park's experiential leisure positioning though focused on indoor entertainment rather than courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greg-norman-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greg Norman Group