Snowflake Designs

What Snowflake Designs does

Snowflake Designs, Inc. is a privately held, family-owned US manufacturer and direct-to-consumer retailer of gymnastics apparel, headquartered at 2893 Larkin Ave, Clovis, California. Founded in 1985 by LaDonna Snow, who began making leotards at home for her then-two-year-old daughter (now President Kindra Snow-Walker), the company handcrafts gymnastics leotards, competition wear, training apparel, warm-up suits, and accessories in the United States and sells across all 50 states and multiple international markets. The product range spans training and competition leotards (typically $39.99–$69.99; value-tier competition leotards under $100), gymnastics clothing (sweatshirts, t-shirts, flannel pants, shorts, capris, leggings), and accessories including grips, Tiger Paws wrist supports, grip bags, hair scrunchies, doll leotards, athletic tape, medal racks, sandals, and collectible pins. Notable product technology includes sublimation printing, rhinestone and vinyl embellishment, heat-set tags for sensitive skin, baby-thread soft seams, and reinforced needle thread to prevent seam popping.

The company operates a four-channel go-to-market model: a multi-currency Magento direct-to-consumer e-commerce storefront (supporting 12 currencies including USD, EUR, GBP, JPY, CNY), B2B custom team orders for gymnastics squads (full kits delivered in 6–8 weeks with quantity discounts that continue on re-orders), the MyGymShop digital pro-shop channel-partner program (gyms earn a percentage of purchases sold through Snowflake's site), and a consignment program with 60- or 90-day terms for physical pro shops and parent clubs. The Iron Cross Gymnastics Wear sub-brand serves men's and boys' gymnastics, and the acquired Designs by Margarita brand (purchased 2019) supplies what the company describes as the world's largest gymnastics pin selection.

Snowflake is bootstrapped, with no outside funding disclosed, and is governed under California corporate law. Its customer mix is long-tailed and diversified across individual gymnasts and parents (DTC), gymnastics teams and coaches (B2B team orders), and gym pro shops and parent clubs (MyGymShop, consignment, wholesale). In 2025 the company marked 40 years in business; it is GDPR- and CCPA-compliant and ships worldwide from its single Clovis, California headquarters.

Name

Snowflake Designs

Legal name

Snowflake Designs, Inc.

Website

https://snowflakedesigns.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned since 1985, Snowflake Designs handcrafts gymnastics apparel in Clovis, California — training and competition leotards, warm-ups, and accessories — selling through DTC e-commerce, custom team orders, the MyGymShop channel program, and consignment to gymnasts, teams, and gym pro shops.

Ownership category

akta.pro rank

Headquarters

HQ city

Clovis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct retail e-commerce: Online sales through their e-commerce website to individual consumers (gymnasts, parents). Products include leotards, clothing, accessories, and more at published retail prices.
2. Team and bulk orders: Custom team outfitting for gymnastics teams with quantity discounts. All-inclusive pricing for custom colors with 6-8 week delivery.
3. MyGymShop program: Digital pro shop program allowing gyms to sell customized gear on Snowflake's website. Gyms earn percentage of total purchases.
4. Consignment for pro shops: Risk-free consignment program allowing pro shops and parent clubs to sell Snowflake gear with flexible 60 or 90-day terms. Leotards and biketards are color-coded by price point.
5. Wholesale: Wholesale distribution to retail stores and pro shops interested in selling gymnastics wear.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Snowflake Designs handcrafts and sells gymnastics apparel in the USA, including training leotards, competition leotards, biketards, warm-up suits, gymnastics-themed clothing (sweatshirts, T-shirts, pants), and accessories such as grips, grip bags, scrunchies, and the world's largest gymnastics pin collection. Products are sold directly to individual consumers via an e-commerce storefront and through B2B channels including custom team outfittings, the MyGymShop digital pro shop program, and wholesale/consignment for gyms and pro shops.

Product overview

Snowflake Designs is a gymnastics apparel company that has been handcrafting leotards in the USA since 1985. The company offers a comprehensive product portfolio centered around gymnastics leotards (training and competition styles), gymnastics clothing (sweatshirts, t-shirts, pants, shorts), and accessories (grips, grip bags, pins, hair accessories). The core product lineup includes Training Leotards and Competition Leotards, supplemented by Biketards for young gymnasts and the Iron Cross sub-brand for men's gymnastics wear. The company also provides B2B services including Custom Competition Kits for teams, a MyGymShop digital storefront program for gyms, and a consignment program for pro shops. The company acquired Designs by Margarita in 2019, expanding their gymnastics pins collection. Products are sold directly through their e-commerce platform with international shipping to all 50 states and several countries.

Differentiator

Problem solved

Functional benefit

Brands

• Iron Cross Gymnastics Wear: Men's gymnastics wear line - a one-stop gymnastics shop for boys and men, crafting strong sportswear for strong gymnasts.
• MyGymShop

Products and services

• Training Leotards Gymnastics leotards designed for practice and training sessions, available in multiple styles (basic, open back, tank-style, T-back, toddler) and embellished with rhinestones and deco treatments. Targeted at recreational and competitive gymnasts for everyday training wear.
• Competition Leotards Competition-grade gymnastics leotards for podium performances, offered in sleeveless and long-sleeve styles, with a separate value tier under $100. Designed for competitive gymnasts and teams seeking distinctive, embellished leotards for meets.
• Gymnastics Biketards Leotards with attached shorts providing extra comfort and coverage, popular for new and young gymnasts. Targets toddler and beginner gymnasts needing additional coverage during practice.
• Gymnastics Warm-up Suits Warm-up jackets and pants worn by gymnasts and teams for pre-competition preparation. Targeted at competitive gymnasts needing branded warm-up apparel that matches team leotards.
• Gymnastics Clothing Gymnastics-themed casual athletic apparel including t-shirts, flannel pants, sweatshirts, shorts, capri pants, and leggings featuring rhinestones and vinyl prints. Designed for wearing over leotards or for school/casual use, targeting gymnasts and their fans.
• Iron Cross Gymnastics Wear Men's and boys' gymnastics apparel sub-brand featuring singlets, leotards, workout clothing, shorts, pants, grips, pins, and medal racks. Addresses the limited selection of men's gymnastics apparel and offers coordinated accessories for male gymnasts.
• Gymnastics Accessories Gymnastics accessories including grips and palm protection (Reisport, Hot Shot, RKO, Tiger Paws wrist supports), personalized grip bags, hair scrunchies and bows, doll leotards, gymnastics undergarments, double-wide wristbands, athletic tape and pre-wrap, medal racks, sandals and slides, gymnastics socks, and Rip Stopper hand balm for gymnastics rips.
• Designs by Margarita Gymnastics Pins Collectible gymnastics achievement pins including state champion, regional, Xcel levels, trampoline, and rhythmic gymnastics event pins. Marketed as the largest gymnastics pin selection in the world and offered both individually and as part of team orders.
• Custom Competition Kit Program Custom team outfitting service for gymnastics teams providing competition leotards, workout leotards, warm-ups, backpacks, and other accessories with custom colors and logos. Entire teams are custom outfitted in 6-8 weeks under all-inclusive pricing with bulk quantity discounts continuing for re-orders.
• MyGymShop Digital Pro Shop Program Digital pro shop program that lets gymnastics gyms set up customized online storefronts on snowflakedesigns.com to sell Snowflake apparel and accessories to their members. Setup is free, gyms select their own designs, colors, and logos, and earn a percentage of total purchases.
• Consignment Program for Pro Shops and Parent Clubs Risk-free consignment program that lets gymnastics pro shops and parent clubs carry Snowflake merchandise without upfront purchase commitments. Offers flexible 60 or 90-day terms, leotard and biketard color-coding by price point, and constantly rotating stock including coordinating shorts, doll leotards, and grip bags.

Quantifiable outcome

• Entire team custom outfitted in 6-8 weeks
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Designs by MargaritacoreStrategic or Co-development Partner · 1 January 2019Snowflake Designs purchased the original gymnastics pin company, Designs by Margarita, in 2019. The company has kept the legacy going by offering the same pins that gymnasts know and love, as well as adding new designs. This acquisition made Snowflake the owner of the largest gymnastics pin selection in the world.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alpha Factor: Alpha Factor designs and manufactures gymnastics leotards, warm-ups, and competition apparel targeted at competitive gymnasts and teams. It overlaps directly with Snowflake's core leotard and team-outfitting business.
• GK Elite Sportswear: GK Elite is one of the largest and most established gymnastics apparel manufacturers in the US, offering competition and training leotards, warm-ups, and team uniforms. It directly competes with Snowflake in the same product categories and serves the same gymnastics team and individual athlete segments.
• Mondor: Mondor is a Canadian manufacturer of dance and gymnastics wear, including leotards, tights, and warm-ups. It serves the same gymnast and team customer base as Snowflake, with comparable product lines and team customization offerings.
• Eurotard: Eurotard produces gymnastics and dance apparel including leotards, tights, and warm-ups, serving individual gymnasts, teams, and studios. It is a direct competitor to Snowflake across training and competition leotards.
• Capezio: Capezio is a long-established dancewear brand producing leotards, tights, and performance apparel used by dancers and gymnasts alike. While more dance-focused, its leotard offering competes with Snowflake for the gymnastics and rhythmic gymnastics customer segments.

Broad incumbents

• Under Armour: Under Armour is a major athletic apparel brand with broad product lines across women's and youth training apparel. While not gymnastics-specialized, its scale, marketing power, and women's athletic push create indirect competitive pressure on Snowflake's training apparel and team business.
• Nike: Nike is the largest global athletic apparel brand and a sponsor of elite gymnasts and gymnastics events. Its brand reach, athlete endorsements, and broad retail footprint make it a structural competitor for athlete mindshare and team contracts in gymnastics apparel.
• lululemon: lululemon is a leading women's athletic apparel brand whose leggings, tops, and training wear increasingly overlap with Snowflake's casual/training clothing lines. Its premium positioning and women's athletic community presence compete indirectly for the same consumer.
• Athleta (Gap Inc.): Athleta is a women's and girls' athletic apparel brand owned by Gap Inc., offering training and lifestyle apparel. Its girls' and women's athletic lines overlap with Snowflake's casual/training apparel and pose competitive pressure in the broader women's activewear market.

Others

• Klaviyo (technology/ecosystem): Klaviyo is Snowflake Designs' email marketing automation platform and is not a competitor. It is included as a relevant ecosystem/technology peer given its role in Snowflake's customer engagement and retention infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SnowflakeDesignsLeotards
• Facebookfacebook.com/SnowflakeDesigns
• Instagraminstagram.com/snowflakedesigns/?hl=en
• Pinterestpinterest.com/snowflakedesignsleos
• TikToktiktok.com/@snowflakedesignsleotards
• LinkedInlinkedin.com/company/snowflake-designs-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowflake Designs