Keller Knapp Realty

What Keller Knapp Realty does

Keller Knapp Realty is a privately held, boutique real estate brokerage founded in 2003 and headquartered in Decatur, Georgia. The firm operates through a network of over 100 REALTORS distributed across four physical offices spanning Decatur, Midtown Atlanta, East Atlanta Village, and Chamblee, serving the broader metro Atlanta market. Its service offering is built around residential buying and selling representation, rentals, and a separate commercial real estate division (Keller Knapp Commercial) covering land, building, and office sales as well as landlord and tenant representation.

The company's go-to-market is sales-led and relationship-driven: agents live in the neighborhoods they serve, and the firm distributes quarterly and annual market reports covering more than 50 intown Atlanta neighborhoods to support top-of-funnel content marketing. Distribution relies on direct agent engagement supported by a content-rich website (with property search, blog, and market data), organic social channels (Instagram, Facebook, Twitter), email newsletters, and community event sponsorships such as the Virginia-Highland Tour of Homes and the Hitting the Greens for Hunger Golf Tournament. There is no proprietary technology stack; the underlying platform is a standard MLS-driven property search interface.

The business model is transaction-fee based: Keller Knapp earns revenue through real estate commissions on closed transactions, with seller agency commissions in Georgia typically ranging from 2% to 4% depending on services rendered, shared between listing and buy-side brokers. Revenue concentration sits across individual SMB buyers/sellers (residential) and a smaller pool of commercial investors and landlords. The firm is founder-owned by Weslee Knapp, with no disclosed venture capital, private equity, or institutional shareholders, and operates sub-brands for New Homes and South region coverage alongside the core brokerage.

Name

Keller Knapp Realty

Legal name

Keller Knapp Realty

Website

https://kellerknapprealty.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Knapp Realty is a privately held boutique real estate brokerage founded in 2003 in Decatur, Georgia, serving metro Atlanta through 100+ REALTORS across four offices. It provides residential buying/selling, rentals, and commercial real estate services via transaction-based commissions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property buying and selling
• Rental property listings
• Real estate market reports

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commissions: Keller Knapp Realty earns revenue through real estate transaction commissions. In Georgia, commission typically ranges from 2%-4% depending on services provided, with the listing broker typically sharing a portion with the buyer's broker. The company also has a commercial division for commercial property transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Keller Knapp Realty is a boutique real estate brokerage operating across metro Atlanta with a network of over 100 agents. The company provides residential buying and selling representation, commercial real estate brokerage (land, building, office sales, landlord and tenant representation), rental listing services, and neighborhood-level market reporting across 50+ intown Atlanta neighborhoods. Specialized divisions handle new construction homes and the South region.

Product overview

Keller Knapp Realty is a boutique Atlanta real estate brokerage operating as a single unified platform with specialized divisions. The core offering comprises residential real estate services (buying, selling, rentals) and commercial real estate services, supported by a property search/MLS platform. Additional offerings include Market Reports (quarterly and annual), Open Houses scheduling, and specialized divisions for New Homes and South region operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service residential buyer and seller representation across metro Atlanta, covering single-family homes, townhomes, and condos in 50+ intown neighborhoods. Includes buyer representation, seller representation, neighborhood expertise, and transaction guidance from contract to closing.
• Commercial Real Estate Services Boutique commercial brokerage services for investors, business owners, and landlords, including land sales, building sales, office sales, landlord representation, tenant representation, and investment and asset consultation. Operated through the Keller Knapp Commercial subsidiary.
• Rental Services Residential rental property listing and search services for the Atlanta metro area, supporting both landlords and tenants seeking rental homes.
• New Homes Division Specialized division focused on new construction and newly built residential properties, with a dedicated phone line for buyer inquiries on builder inventory and developer projects.
• Keller Knapp South Southern region division of the brokerage, providing residential real estate services tailored to the south metro Atlanta sub-market via a dedicated phone line.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Red Robin RealtorscoreStrategic or Co-development Partner · 26 July 2018Keller Knapp Realty and Red Robin Realtors merged in May 2017 and opened a new joint office in East Atlanta Village on July 26, 2018. The merger created one of Atlanta's premier boutique real estate firms and brought together two market areas of the company.
• The Truth and Lending Team of Highland MortgageminorGTM or Marketing PartnerCommunity partnership where The Truth and Lending Team of Highland Mortgage provides refreshments (King of Pops popsicles) for Keller Knapp community events like the Back to School Popsicle Social.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker Realty: Long-standing national franchise with substantial Atlanta metro footprint. Competes across residential segments but lacks Keller Knapp's hyper-local boutique positioning.
• RE/MAX: Global real estate franchise with widespread Atlanta-area agent representation. Competes for both residential listings and agent affiliations across the metro.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S. with significant Atlanta presence. Note distinct from Keller Knapp Realty; overlaps as a broad-based competitor for residential agent recruiting and listings.
• Berkshire Hathaway HomeServices: National brokerage franchise with Georgia real estate brokerage subsidiaries. Larger incumbent competing across price points but without Keller Knapp's local neighborhood specialization.

Direct peers

• Ansley Real Estate: Established Atlanta-area boutique brokerage focused on intown and luxury residential. Competes head-to-head for the same agent talent and intown listings in Decatur, Midtown, and Buckhead.
• eXp Realty: Cloud-based, agent-centric brokerage rapidly expanding into Atlanta. Competes on agent economics (high commission splits, low overhead) that challenge boutique models like Keller Knapp's.
• Harry Norman Realtors: Atlanta-based residential brokerage operating in the same intown and Buckhead submarkets with similar boutique positioning and luxury orientation. Overlaps on agent recruiting and listings.
• Compass: Tech-enabled national residential brokerage expanding aggressively into metro Atlanta. Direct competitor for both agent recruiting and luxury/intown listings, differentiated by proprietary platform rather than local expertise.
• Dorsey Alston Realtors: Long-standing Atlanta boutique residential brokerage with deep intown presence and similar relationship-driven, neighborhood-embedded model. The most directly comparable competitor in metro Atlanta.
• Atlanta Fine Homes Sotheby's International Realty: Atlanta's luxury Sotheby's-affiliated boutique brokerage. Directly comparable for high-end intown transactions where Keller Knapp has documented top-producer performance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kellerknapp
• Xx.com/kellerknapp
• Facebookfacebook.com/kellerknapprealty
• LinkedInlinkedin.com/company/keller-knapp-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Knapp Realty