Graphic House

What Graphic House does

Graphic House, Inc. is a privately held custom commercial sign fabricator founded in 1976 by H. Bren Hartinger and headquartered in Wausau, Wisconsin. The company designs, fabricates, and installs interior and exterior signage, vinyl graphics, multi-dimensional signs, and LED digital screens for customers across the Financial, Healthcare, Education, Municipality, Retail, and Religion verticals, with a primary service footprint in the Midwest and stated national reach. Ancillary services include maintenance, repair, and full design/rebranding program management, supporting multi-site enterprise rollouts.

Operations are vertically integrated within a 100,000-square-foot facility and a workforce of 50+ employees, with the company reporting more than 43,400 signs produced across its history. The business model is predominantly project-based and quote-driven, with long-tenured multi-location programs such as Associated Bank (70+ locations, 10+ years) and Aspirus Health (47+ locations, 25 years) anchoring a diversified vertical mix. In 2024 the company acquired the intellectual property of Poblocki Sign Company and launched MokiTV, a standardized four-sided digital display sold for $3,195, opening a transactional e-commerce channel alongside the legacy custom-fabrication model. Leadership remains in founder family hands, with Bren Hartinger as CEO and Beth Hartinger as Chairwoman and CFO.

Name

Graphic House

Legal name

Graphic House, Inc.

Website

https://graphichouseinc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Graphic House is a family-owned custom commercial sign fabricator founded in 1976 in Wausau, Wisconsin, designing, producing, and installing interior and exterior signage, LED displays, and rebranding programs for enterprise customers across Financial, Healthcare, Education, Municipality, Retail, and Religion verticals nationwide.

Ownership category

akta.pro rank

Product category

Custom Commercial Signage

NAICS

Sign Manufacturing (339950)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Custom commercial signage
• Sign fabrication
• LED digital displays
• Monument signs
• Wayfinding signage

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Signage Services: Project-based custom sign design, fabrication, and installation services for businesses across multiple industries. Revenue generated from conceptualization to completion of custom signs including exterior, interior, LED digital screens, and multi-dimensional signs.
2. MokiTV Product Sales: Direct sales of MokiTV four-sided TV product at $3,195. Custom-built to order with approximately 5-6 weeks delivery time. Includes one-year warranty with optional five-year extended warranty.
3. Sign Maintenance and Repair Services: Ongoing maintenance, repair, and seasonal cleaning services for installed signage. Includes LED retrofits, parts replacement, and refurbishment services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Graphic House designs, fabricates, and installs custom commercial signage for businesses, municipalities, healthcare, financial, and education clients. Their portfolio includes interior signs, exterior signs, vinyl graphics, multi-dimensional signs, and LED digital screens, all produced in-house at their 100,000-square-foot facility in Wausau, Wisconsin. They also manufacture and sell MokiTV, a proprietary four-sided television product, and provide ongoing maintenance, repair, and rebranding services.

Product overview

Graphic House is a custom commercial signage company offering a comprehensive portfolio of sign products and services. Core offerings include five distinct sign types: Interior signs, Exterior signs, Commercial/Vinyl graphics, Multi-Dimensional signs, and LED Digital Screens. The company also manufactures and sells MokiTV, a proprietary four-sided television product for commercial and residential entertainment. Services encompass sign maintenance, repair, and rebranding design. In 2024, Graphic House acquired the Poblocki Sign Company brand (Wisconsin's largest custom sign fabricator), expanding its capabilities and client base. The company operates from a 100,000-square-foot facility in Wausau, Wisconsin with over 500 years of combined team experience.

Differentiator

Problem solved

Functional benefit

Brands

• MokiTV: A four-sided TV product providing 360-degree views for entertainment, events, and business displays. Sold as a standalone product through the company's website.

Products and services

• Custom Interior Signs
• Custom Exterior Signs
• Commercial Vinyl Graphics
• Multi-Dimensional Signs
• LED Digital Screens
• MokiTV
• Sign Maintenance and Service
• Design Intent and Rebranding Services

Quantifiable outcome

• 50+ years in business with 43,400+ signs created
• +2 more outcomes

Named customers14 records

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Poblocki Sign CompanymajorOEM/ Whitelabel/ Licensing Partner · 1 January 2024In 2024, Graphic House acquired all intellectual property of the Poblocki Sign Company, including its name, website, phone numbers, and branding. This acquisition allows Graphic House to continue serving many long-standing Poblocki clients while introducing expanded capabilities and services. Poblocki Sign Company was known as the largest custom fabricators in the state, bringing decades of experience in interior and exterior signage design, manufacturing, installation, and maintenance.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YESCO: Long-established custom sign manufacturer and installer with multi-state operations across the U.S. West. Highly comparable to Graphic House in custom design, fabrication, installation, and service of architectural and commercial signage.
• FASTSIGNS: Largest franchised custom sign and graphics network in North America, producing interior, exterior, and vehicle graphics for businesses. Closely comparable to Graphic House in custom commercial signage offerings and project-based B2B model.
• Allen Industries: National custom sign and architectural graphics fabricator serving enterprise, retail, and institutional customers. Directly comparable to Graphic House in scope of custom interior/exterior signage and national project coordination capabilities.
• Doyle Signs: Custom commercial sign manufacturer and installer serving enterprise customers across the western U.S. Highly comparable to Graphic House in custom exterior/interior signage, fabrication, installation, and maintenance services.
• Heath & Lineback: Custom architectural signage and wayfinding fabricator serving commercial, institutional, and municipal clients. Closely comparable to Graphic House's wayfinding, monument, and environmental graphic design offerings.
• Compass Sign Systems: Custom architectural and commercial sign fabricator with in-house design, fabrication, and installation. Comparable to Graphic House in project-based custom signage for healthcare, education, municipal, and corporate customers.
• Signs.com (Sign Zone): Custom sign manufacturer and online retailer offering business signage, banners, and vehicle wraps. Comparable to Graphic House as a direct-to-business custom sign provider, though operating at smaller order sizes and through e-commerce channels.

Emerging players

• Watchfire Signs: Manufacturer specializing in LED signs, electronic message centers, and digital displays for businesses, schools, and municipalities. Comparable to Graphic House's LED digital screen product line, though narrower in focus on illuminated/electronic signage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ghiwisconsin
• Facebookfacebook.com/GHI.GraphicHouseInc
• LinkedInlinkedin.com/company/graphic-house-inc
• Instagraminstagram.com/ghi.signs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic House