Tokic

What Tokic does

Tokić d.d. is the leading regional distributor of automotive parts, tires, and equipment in Croatia and Slovenia, founded in 1990 in Zagreb and listed on the Zagreb Stock Exchange since 20 November 2025 (ticker: TOKI). The group operates more than 120 retail stores across both countries, supported by a 40,000+ m² central warehouse in Sesvete and a planned 44,000 m² logistics centre, and offers over 300,000 SKUs sourced from 300+ global brands. It serves two primary customer segments: individual car owners (via retail, webshop, and the TKlub loyalty program and mobile app) and professional auto repair workshops (via the B2B TKAT/DistriKat catalog, the Auto Check Center workshop network, and the TEC Education Center, which delivers 20+ certified mechanic training programs). The group also includes the Slovenian subsidiary Bartog (acquired 2020), the tools sub-brand Tokić Alati, and the T Truck Servis commercial vehicle service centre.

Tokić generates revenue predominantly through one-time retail and wholesale sales of auto parts and tires, with B2C transactions flowing through stores and the webshop, and B2B transactions through the online catalog and ACC-affiliated workshops. Pricing is quote-based across channels; the Tokić Card loyalty program and TKlub operate as a freemium retention layer. The 2025 IPO raised EUR 23.3 million to fund the new logistics centre, ERP and digital platform development, and a disclosed pipeline of approximately 10 acquisition targets across Slovenia, Bosnia, Croatia, and Austria (combined target revenue of ~EUR 220 million), positioning the group for a multi-year inorganic expansion into adjacent Central European and Adriatic markets.

The company has invested in operational technology — notably the deployment of fully autonomous Gideon Brothers logistics robots in its warehouse beginning March 2019, making it the first Croatian company and among the first in Europe to implement such systems — but its competitive position is primarily grounded in physical distribution density, multi-decade brand equity, and the integrated B2B ecosystem (parts supply, training, and ACC workshop branding) rather than in proprietary software or AI.

Name

Tokic

Legal name

Tokić d.d.

Website

https://tokic.hr

Company type

Public

Founded year

1990

Operating status

Ipo

Headcount range

1,001–5,000 employees

Short description

Tokić d.d. is the leading regional distributor of automotive parts, tires, and equipment in Croatia and Slovenia, operating 120+ retail stores, a 40,000+ m² central warehouse, and B2B platforms serving both individual car owners and professional auto repair workshops.

Ownership category

akta.pro rank

Product category

Auto Parts Distribution

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Auto parts distribution
• Tire retail
• Automotive aftermarket
• Vehicle spare parts
• Workshop supply

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail and Wholesale Sales of Auto Parts and Tires: Tokić generates revenue primarily through the sale of automotive parts, tires, and equipment across its retail store network and B2B channels. The company offers over 300,000 different items from 300+ global brands, serving both individual car owners and professional auto repair shops.
2. B2B Online Catalog and Account Sales: Tokić serves professional auto mechanics and businesses through its DistriKat/TKAT B2B online catalog and account-based ordering system, generating recurring B2B transaction revenue.
3. IPO / Equity Capital Raise: In October–November 2025, Tokić completed an IPO on the Zagreb Stock Exchange, raising EUR 23.3 million through the sale of 1 million new shares at EUR 20.20 per share. The IPO was the third on the ZSE in 2025 and attracted over 1,700 retail investors, including approximately 200 employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Tokić is a regional automotive aftermarket distributor and retailer selling auto parts, tires, accessories, tools, and workshop equipment through 120+ retail stores, a B2C webshop, and a B2B online catalog (TKAT/DistriKat) across Croatia and Slovenia. The company carries 300,000+ SKUs from 300+ global brands and operates a 40,000+ m² central warehouse, complemented by the ACC workshop network, Tokić Education Center (TEC) for mechanics, and the Tokić Card / TKlub loyalty program.

Product overview

Tokić is a leading regional auto parts and tire retailer operating in Croatia and Slovenia with over 120 physical stores and a comprehensive e-commerce presence. The company offers a portfolio of integrated products and services including the Tokić Webshop for direct consumer sales, the Auto Check Center (ACC) network connecting customers with vetted mechanics, the TKlub loyalty program with mobile app, and the Tokić Education Center (TEC) providing certified training for automotive professionals. Their subsidiary Bartog (acquired 2020) extends their footprint in Slovenia with tire distribution expertise. The company also operates B2B platforms like TKAT/DistriKat for business customers and tokic-alati.hr for professional tools.

Differentiator

Problem solved

Functional benefit

Brands

• Tokić Kartica (Tokić Card): Loyalty program enabling customers to collect points and receive personalized discount coupons.
• TKAT (Tokić Online Catalog)
• Auto Check Center (ACC)
• T Truck Servis
• T START
• TEC (Tokić Education Center)
• TKlub
• Tokić Racing Team

Products and services

• Tokić Webshop

Quantifiable outcome

• Revenue grew 10.5% year-on-year to EUR 232 million in 2024, with H1 2025 revenue of EUR 114.6 million up 4.7% y-o-y.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered strategic, core and minor.

• DunlopstrategicChannel Partner/ Reseller/ Distributor · 1 March 2026Tokić became the authorized distributor of the Dunlop brand for Croatia and Slovenia in March 2026, as part of its business development strategy. This expands Tokić's tire distribution portfolio with a legendary global tire brand.
• BartogcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Bartog, Slovenia's leading distributor of auto parts, equipment, and tires, was acquired and integrated into Tokić Group in 2020. Founded in 1989, Bartog operates 37–40 stores in Slovenia and contributes its expertise in tire distribution. Bartog's 12,000+ m² logistics centre in Mirna Peč, Slovenia, is expandable to 50,000 m². The acquisition gave Tokić a leading position in the Slovenian market, complementing Tokić's strength in parts distribution with Bartog's tire specialization.
• Gideon BrothersstrategicTechnology or Integration · 1 March 2019Gideon Brothers is a Croatian robotics and autonomous systems company that developed the 'Zdenka' autonomous logistics robot deployed in Tokić's warehouse. Tokić was the first Croatian company — and among the first in Europe — to implement fully autonomous logistics robots in its warehouse, beginning in March 2019. The initial success led to plans for four additional robots. The German Minister of Economy visited Tokić in 2019 and met Zdenka, highlighting the partnership's significance.
• ATR International AGcoreStrategic or Co-development PartnerTokić is a member and shareholder of ATR International AG, one of the largest international federations of automotive parts distributors. ATR brings together national distributor networks from multiple countries, enabling cross-border cooperation, joint purchasing, knowledge sharing, and market intelligence. Tokić hosted an ATR working meeting in Croatia for the first time.
• AmCham Croatia (American Chamber of Commerce in Croatia)minorStrategic or Co-development PartnerTokić is listed as a member of AmCham Croatia, which facilitates business networking, advocacy, and trade between Croatian and American companies.
• German-Croatian Chamber of Industry and Commerce (AHK Kroatien)minorStrategic or Co-development PartnerTokić is listed as a member of the German-Croatian Chamber of Industry and Commerce (AHK Kroatien / Deutsch-Kroatische Industrie- und Handelskammer), which supports bilateral trade and investment relations.
• Auto Check Center (ACC) NetworkcoreChannel Partner/ Reseller/ DistributorACC (Auto Check Center) is a network of affiliated auto repair workshops operating under Tokić's brand and supported by its parts supply, training (TEC), and branding. Tokić directs customers to ACC workshops via its website and promotes the network as a trusted auto repair solution.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stahlgruber: German wholesale distributor of auto parts, tools, and workshop supplies serving professional mechanics. Comparable B2B distribution model to Tokić's DistriKat/TKAT catalog business and workshop supply focus.
• ATU Auto-Teile-Unger: German automotive service and parts retailer with a large workshop and store network. Directly comparable to Tokić's combination of physical retail footprint and integrated workshop services (analogous to Tokić's ACC network).
• Alliance Automotive Group: European distributor of automotive parts, tools, and workshop equipment with operations across multiple countries. Comparable to Tokić as a multi-country aftermarket parts distributor serving both B2C and B2B workshop channels.
• Mekonomen Group: Swedish-listed pan-Nordic automotive parts distributor and workshop chain with proprietary store brands and B2B supply to mechanics. Closest European analog to Tokić in combining store network, B2B catalog, and workshop affiliation, though at significantly larger scale.
• Halfords Group: UK-listed retailer of automotive parts, tires, bicycles, and motoring products with strong physical store presence and B2B services. Comparable retail-led model and combination of consumer parts plus service offerings.
• Inter Cars: Polish-listed Central European distributor of automotive parts, accessories, and workshop equipment with a regional store network across CEE. Closest geographic and operating model peer to Tokić given shared CEE focus, multi-country footprint, and B2B workshop supply.

Emerging players

• AUTODOC: Berlin-based online auto parts retailer operating across Europe with deep SKU range. Direct competitor to Tokić's webshop, particularly in price-sensitive and broadline parts categories where online scale advantages apply.
• Oscaro: French online auto parts marketplace with multi-country European reach. Comparable to Tokić in offering a broad parts catalog, but with a pure-play digital model that competes for the same consumer and small workshop buyer.

Broad incumbents

• LKQ Corporation: US-headquartered global distributor of automotive parts including aftermarket, recycled, and specialty parts. Operates as a broad incumbent across multiple geographies, far larger than Tokić but operating in the same aftermarket parts value chain.
• AutoZone: Largest US specialty retailer of automotive replacement parts and accessories with extensive store network and B2B programs (e.g., commercial delivery). Comparable retail operating model and DIY/professional dual customer focus, though in a much larger market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEYLxTmMXleM-ur2vEa-XGg
• Facebookweb.facebook.com/TokicAutodijelovi
• LinkedInlinkedin.com/company/tokic
• Instagraminstagram.com/tokic.hr
• TikToktiktok.com/@tik_tokic_tok

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokic