New Harbinger Publications

What New Harbinger Publications does

New Harbinger Publications is an independent, employee-owned specialty publisher headquartered in Oakland, California, founded in 1973, that focuses on evidence-based mental health and psychology content. The company operates five imprints (Context Press, Impact Publishers, Instant Help Books, Non-Duality Press, Reveal Press) plus the Praxis CET continuing-education subsidiary and the TherapyAssist clinical-tools platform, producing a catalog of more than 1,275 titles covering therapeutic modalities including ACT, CBT, DBT, mindfulness, MBSR, trauma, IFS, and gender-affirming care. Core products span physical books and workbooks (paperback, hardcover), e-books delivered in both PDF and accessible ePub formats, digital audiobooks as MP3 downloads, physical and digital card decks (ACT Daily Card Deck, DBT Skills Card Deck, MBSR Card Deck), self-paced online video courses with optional CE credit, and free companion digital tools (worksheets, handouts, audio, video) tied to book purchases.

The technology stack supporting the business is conventional rather than differentiated: newharbinger.com runs on Supadu e-commerce infrastructure, online course video is hosted on Vimeo (closed captioned, non-downloadable for piracy protection), infrastructure runs on AWS, e-book rendering relies on Adobe Reader and Adobe Digital Editions, and email marketing operates through KMail. There is no public API, no AI/ML capability, and no mobile app; the company's technological value sits in catalog depth and multi-format delivery (dual e-book formats at a single price) rather than in proprietary software. Revenue mechanics are entirely transactional (one-time purchases) across book, e-book, audiobook, card deck, course, and CE-credit products, with professional titles priced $44.95–$89.95 and consumer pricing accordingly lower.

Distribution is multi-channel: direct-to-consumer via the website, major retailers (Amazon, Barnes & Noble, Books-A-Million, Powell's), wholesale distributors (Ingram Book Company, Baker & Taylor, American Wholesale Book Company), library e-book platforms (OverDrive, NetLibrary, Ebrary), a formal reseller program, and a dedicated Professional Pro Store for clinicians. Customer segments span general self-help readers, mental health professionals (therapists, psychologists, counselors seeking CE), academic professors (textbook adoption and exam/desk copy programs), librarians, and kids/teens. Marketing is content-led through a blog, podcast, newsletter with free e-book signup incentive, SEO-optimized category pages, and the Clinicians Club membership program offering 35% professional discounts.

Name

New Harbinger Publications

Legal name

New Harbinger Publications, Inc.

Website

https://newharbinger.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

New Harbinger Publications is an employee-owned Oakland-based publisher that produces evidence-based mental health books, workbooks, audiobooks, online courses, and clinical tools for self-help readers, mental health professionals, and academic institutions, distributed via direct e-commerce, retailers, and libraries.

Ownership category

akta.pro rank

Product category

Mental Health and Self-Help Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Mental health books
• Self-help publishing
• Evidence-based psychology
• Professional publishing
• Behavioral health publishing

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales: Physical books (paperback, hardcover) and e-books (PDF, ePub) sold as one-time purchases. Cards decks and related products also sold individually.
2. Audiobooks: Digital audiobook downloads sold as one-time purchases, delivered as MP3 files in ZIP format.
3. Online Courses: Video-based courses with lifetime access, sold as one-time purchases. Some courses offer CE credits for professionals.
4. Books with CE Credits: Professional books with embedded continuing education credits, requiring online quiz completion (80% pass rate) for certificate issuance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

New Harbinger Publications is an independent, employee-owned book publisher founded in 1973 that specializes in evidence-based mental health, psychology, and self-help titles. The company produces and sells books, workbooks, audiobooks, card decks, eBooks, and online courses across multiple imprints, distributed through its own e-commerce site, retailers, wholesalers, and libraries. It also operates professional-facing subsidiaries that deliver continuing education and therapy-practice resources to clinicians.

Product overview

New Harbinger Publications is an independent, employee-owned publisher specializing in evidence-based mental health self-help books and professional psychology resources. The core product portfolio centers on mental health books and workbooks (including titles on anxiety, depression, trauma, OCD, eating disorders, and therapeutic approaches like ACT, CBT, DBT, mindfulness, and MBSR), complemented by audiobooks, card decks, online courses, and digital e-books in PDF and ePub formats. Many books include free supplementary tools (worksheets, handouts, audio/video) and some offer continuing education credits. The company operates multiple imprints: Context Press (professional/academic), Impact Publishers, Instant Help Books (kids/teens), Non-Duality Press (spirituality), and Reveal Press. Additional offerings include TherapyAssist (clinical tools platform), the Clinicians Club (professional membership), and Praxis CET (continuing education subsidiary). Products are distributed via the newharbinger.com e-commerce site powered by Supadu, with availability through major retailers, libraries (OverDrive, etc.), and resellers.

Differentiator

Problem solved

Functional benefit

Brands

• Context Press: Publishing imprint focused on psychology and mental health professional titles
• Impact Publishers
• Instant Help Books
• Non-Duality Press
• Reveal Press
• Praxis CET
• TherapyAssist
• New Harbinger Clinicians Club
• PsychSolve

Products and services

• Evidence-based mental health and self-help books Trade and professional book titles covering evidence-based mental health, psychology, relationships, anxiety, depression, mindfulness, behavioral change, and personal growth, written by clinicians and researchers for both general readers and mental health professionals.
• Workbooks and clinical tools

Quantifiable outcome

• Practical mental health insights and resources
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ingram Book CompanycoreChannel Partner/ Reseller/ DistributorPrimary wholesale distributor for New Harbinger books to trade customers including bookstores and retailers. Also handles library distribution.
• Baker & TaylorcoreChannel Partner/ Reseller/ DistributorWholesale distributor serving both trade bookstores and libraries. Provides e-book distribution via Baker & Taylor platforms for library patrons.
• American Wholesale Book CompanyminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for New Harbinger publications.
• OverDrivecoreChannel Partner/ Reseller/ DistributorLeading e-book and digital content platform for public libraries. New Harbinger e-books available to library patrons through OverDrive.
• NetLibraryminorChannel Partner/ Reseller/ DistributorE-book distributor for academic and public libraries providing access to New Harbinger titles.
• EbraryminorChannel Partner/ Reseller/ DistributorAcademic e-book platform distributing New Harbinger mental health resources to institutional customers.
• EdelweissminorChannel Partner/ Reseller/ DistributorTrade catalog platform (Edelweiss.plus) where booksellers and librarians can review forthcoming titles, bestsellers, and latest offerings.
• Praxis Continuing Education and TrainingcoreStrategic or Co-development PartnerSubsidiary company providing continuing education and training for mental health professionals alongside New Harbinger professional publishing.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hogrefe Publishing: Academic publisher focused on psychology, psychiatry, and mental health professional titles. Direct competitor in the clinical psychology and psychotherapy book market globally.
• Jessica Kingsley Publishers: Specializes in mental health, autism, social work, and therapy-related publishing, including professional and trade titles. Highly comparable niche focus and clinical audience overlap.
• PESI: Continuing education provider for mental health professionals offering seminars, online courses, and books with CE credits. Highly comparable professional/CE-credit business model that overlaps with New Harbinger's Praxis CET and CE-credit offerings.
• American Psychological Association (APA Books): Publisher of professional psychology and mental health books, handbooks, and reference works. Directly comparable in serving clinicians, academics, and graduate students with evidence-based mental health content.
• Guilford Publications: Direct peer publishing professional mental health, clinical psychology, and psychotherapy books. Overlaps with New Harbinger on CBT, DBT, ACT titles and serves the same clinician and academic customer segments.

Emerging players

• TherapyNotes: Practice management and clinical tools platform serving mental health professionals. Comparable in serving the same clinician customer base as New Harbinger's Pro Store, but focused on software rather than content publishing.
• New Harbinger's TherapyAssist is adjacent, so include a true self-help/consumer publisher like Shambhala Publications: Independent publisher with a self-help, mindfulness, and personal development catalog overlapping New Harbinger's mindfulness and wellness trade titles, though broader in spiritual/philosophical content.

Broad incumbents

• Wiley: Major publisher with academic psychology, clinical psychology, and mental health professional titles. Overlaps with New Harbinger on clinical reference works and university course adoption.
• Routledge (Taylor & Francis): Academic publisher with extensive psychology, counseling, and mental health book lists. Comparable in professional/academic mental health publishing but at much larger scale and across many disciplines.
• W.W. Norton & Company: Major independent publisher with significant psychology and mental health professional/trade list. Overlaps with New Harbinger on therapy textbooks (CBT, clinical psychology) but operates across a much broader publishing portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newharbinger
• Facebookfacebook.com/newharbinger
• LinkedInlinkedin.com/company/974309

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Harbinger Publications